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Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Sep 16th
On September 21, 2011 you can learn about government contracting at an event in Los Angeles — from business experts AND government officials. American Express OPEN is putting on a free educational event at the Westin Bonaventure Hotel.
This is a golden opportunity to hear direct from the source about the ins and outs of government contracting, and tips and advice for how to win government contracting business. Pamela Smith-Cressel, Director of the Office of Small Business Utilization of the GSA, is a featured speaker, bringing 26 years of Federal experience.
The event will cover the basics about government contracting, including how to research government contracting opportunities; how to get on the GSA Schedule; the various certifications available; and getting into government contracting through teaming and subcontracting.
Sounds great for newbies, right?
Well, it’s not just for newbies. There’s a lot more designed for those who have already gotten their feet wet with government contracting, and want to learn how to get to the next level.
Aside from the educational material, it’s a good place to network, too. Along with the government officials who will be there, you’ll also have the chance to meet other business owners who may be looking for teaming or contracting partners. Be sure to take advantage of the business matchmaking sessions that bring buyers and sellers together.
I will be at the event to check out the action, and do some live tweeting.
Registration details are here.
Government Contracting: Follow the Path of Other Successful Businesses
View full post on Small Business News, Tips, Advice – Small Business Trends
Jul 28th
Those trying to start their own business love looking to other successful entrepreneurs for advice and guidance. It’s only natural to expect that someone with infinitely more success than you would have something intelligent to say, but emulating that knowledge may not always be the best idea. Here are the pros and cons of 13 business tips provided by famously successful entrepreneurs.

“And here is the prime condition of success, the great secret. Concentrate your energy, thoughts and capital exclusively upon the business in which you are engaged in. Having begun in one line, resolve to fight it out on that line; to lead in it. Adopt every improvement, have the best machinery and know the most about it.” – Andrew Carnegie
On one hand, this is a great (albeit somewhat obvious) piece of advice. Being the leader in whatever niche your business specializes in is always the ideal. Having the most up-to-date equipment (and being able to use it well) is one thing that keeps the business ahead of the curve, and ahead of everyone else.
However, sometimes knowing when to stop is important as well. If you’ve invested millions of dollars in something that’s only seen a profit of one or two million over the course of many years, it may be time to stop spending money on top of the line equipment or new ‘improvements’.

“I never perfected an invention that I did not think about in terms of the service it might give others… I find out what the world needs, then I proceed to invent.” - Thomas Edison
Edison was a nice guy and a genius. Many successful business owners are neither. Although this outlook is both progressive and one that drips of success, being an evil greedy person can be pretty lucrative as well. If you’re too stupid to think of something that would perform for the betterment of society or improve people’s lives even in a small way, you can always own a Burger King franchise or leverage the insecurities of the American people (i.e. being a life coach, selling counterfeit diet pills), to make a decent amount of cash.

“Capital isn’t that important in business. Experience isn’t that important. You can get both of these things. What is important is ideas.” – Harvey S. Firestone
Indeed, ideas are essential to a great and incessantly thriving business. Just look at Apple: they had the ideas for all these great products, which were created and in very high demand. Then, they had the idea to release ‘versions’ of each product, trickling out new features which should have been in the original versions but were withheld in the name of making more money. On top of that, they have specially designed each product to malfunction or break entirely within just a year or two of purchasing it, forcing the buyer to pay for repairs or spend hundreds of dollars on a completely new whatever-it-was that broke.
On the other hand, ideas can be totally unimportant if you don’t have money or a track record of success to back them up. Just look at Creaky Boards and every other independent artist who ever had a song stolen. Then again, we’re talking about business and not music. In that case, there are always cases like Urban Outfitters consistently stealing other artists’ designs for their own shirts. This is only a small example of larger businesses crushing their competition by simply stealing from them. In the American justice system, the one with the most money usually wins.

“To succeed in business it is necessary to make others see things as you see them.” – John H Patterson
It’s true, but Patterson left out the idea that a successful business often convinces people to believe or agree with something that doesn’t reflect the values or beliefs of those selling it at all. People are constantly bombarded with ads that sell the idea of happiness through consumerism. Stay connected 24/7 (every moment ever) with AT&T and stay happy. Losing weight can be fun, easy, fast, and you can still eat lots of cake while you do it! Using this Neutrogena age-defying cream will make you look younger and less wrinkly, which will make other people less frightened to speak with you, increase your self-worth and decrease your fear of leaving the house. By the way, McDonald’s is now serving ‘healthy’, ‘fresh’ smoothies and salads!

“For every good reason there is to lie, there is a better reason to tell the truth.” – Bo Bennett
This is simply not always true. Sometimes lying can help you untie a knot you’d rather not cut, and sometimes it’s just easier to avoid hurting another person’s feelings. Lying can also be helpful in legal matters, such as when you stab your ex-wife to death but also really want to continue trying to further your athletic career.

“Success is the maximum utilization of the ability that you have .” – Zig Ziglar
Sometimes, the maximum utilization of the ability one has is just being a general failure. Unfortunately, not everyone was born with the potential to be great. Some people are crappy at just about everything. It doesn’t mean they shouldn’t try to be successful or do what they like. Then again, Ziglar did say that success was doing the best you can, and not necessarily being any good at it.

“In the modern world of business, it is useless to be a creative, original thinker unless you can also sell what you create.” – David Ogilvy
Of course it makes things a whole lot easier if a person can successfully market and sell their genius idea or product. However, it shouldn’t be discouraging if you’re an idea person without a lot of strength in sales-related areas. Finding a partner can be extremely difficult because people tend to be invested in themselves more than any business venture, and trusting as well as depending on another person to pull their weight can be a scary and sometimes disastrous thing. But once a reliable partner is found, it can be the most valuable relationship those two people may ever discover. If the two hands can create a machine in which they work simultaneously, one supporting the other, both depending on one another to move smoothly and successfully, the business can be unstoppable.

“If you’re not in an uncomfortable situation every single day, then you’re doing something wrong.” – Lauren Amarante
A successful business is forced to deal with many obstacles. While the concept of this quote — and of dealing with unhappy issues head on — is clear, it’s also okay to have a day or two pass without an intermittent desire to ram your head against a wall. Some days can be good, but most should be beneath the weight of solving new problems and expanding the business, which can be an issue in itself.

“If you can find people who think that what you’re doing is great, they’re going to do everything in their power to make it a success.” – Juliette Brindak
A great team is a team that believes in your business in the way that you do, and therefore feels invested in enhancing its success. Employees, investors and friends are much more likely to help you and your business if they think it’s a really great idea with a lot of potential. At the same time, be careful who you trust with more personal details and don’t be too eager to give away responsibility to a party just because of their enthusiasm; do background checks, get to know people, and feel comfortable trusting them first.

“Choose a job that you like and you will never have to work a day in your life” – Confucius
You may love your job so much that you never even think about pursuing anything else, ever, but doing something that you genuinely love doesn’t cut out the unpleasantries of work. Especially in a new business, the business owner will have to conquer tasks they really do not like. Part of being successful is having flexibility and the willingness to put time and effort into all aspects of a project — whether you like them all or not. Besides, resolving to dedicate time and effort to unappealing tasks can only strengthen your knowledge and ability.

“Being realistic is the most commonly traveled road to mediocrity.” – Will Smith
Yes, refusing to use your credit card for the sake of your business because you won’t be able to pay it off right away may be a boring choice that requires no risk and, therefore, has no big payoff. Denying your business other things it may need to stay ahead of the curve for the sake of money or staying low-risk is not going to end in a multi-million dollar payoff. However, it is sometimes a better idea to be ‘realistic’ rather than blow all your funding on a genius whim, or rashly investing in a last-minute chance that would have waited while you got a little more educated about it and the stipulations surrounding spending that money.

“Money won’t make you happy… but everybody wants to find out for themselves.” – Zig Ziglar
Just tell that to the millions of poor people who slave away on minimum wage jobs, sometimes two or three at a time, whose meager salaries hardly support their families. The concept of this quote is solid: don’t have money be your only goal. Having a lot of money but being forced to do something you hate isn’t going to make you happy, and money as the main objective doesn’t exactly make a productive work environment either. While keeping that in mind, it’s also important to note that money would definitely make many unfortunate people a lot happier for the simple reason that their quality of life would improve from struggling to making ends meet.

“Forget about your competitors, just focus on your customers.” – Jack Ma
He has a great point. Customer service is key. When a customer has a great experience with your business, they’ll want to share that information with their friends. Word-of-mouth is the most valuable type of advertising there is; firstly, it’s free. Second, no one trusts billboard ads, commercials, or catchy taglines as much as they do their own friends and families.
However, it’s also important to consider your competitors. Looking at what they’re doing may give you new ideas about improved products, let you see what has already been done, what works and what isn’t working. You can look at their customer service ratings and see what people do and do not like about their services. Although it won’t solve all your problems and copying another company is definitely not the idea, examining the competitors can give you important insight and help you to avoid certain mistakes before you make them.
View full post on Business Pundit
Feb 2nd
As a small business owner, I’m always looking for lessons or mantras that I can hold on to. Little nuggets that I can use to guide my decision making help keep me on the right path during difficult times. Over the past two years, I’ve come up with four mantras that I think any small business owner would do well to follow. I’ll share them below. Let me know if you agree or, perhaps, what your own mantras are for your business or your brand.

1. Stay Social
Yes, I know you have a million things to do today, but try to make at least one of those things to get on Twitter and start talking to people. Or to create a new FourSquare or Groupon promotion for your business. As a small business owner, you need to be on the lookout for ways to integrate social media into your day-to-day activities. Think of how you can use these new platforms to build upon the experience you’re already creating elsewhere. Social media is powerful for medium- and large-sized companies, but I really believe it’s even more powerful for small businesses. It’s about storytelling and connecting to people on a human level. This is what SMBs have been surviving on for years. Now you can do it grand-scale and for free. Stay social.
2. Stay Quick
It’s easy to become intimidated as a small business owner. You hear you need to start a blog and you start thinking about the content, worrying about who’s going to build it, who will maintain it, who will market it, etc. You immediately get into that snowball of worrying about everything that will go into that blog. And while that’s important to think about, it can also derail momentum. Start small and stay quick. Instead of worrying about the beast that WordPress can be, get yourself something more lightweight – like a Tumblr account. Instead of worrying about all the camera equipment you’ll need to produce those online videos, get a Flip video camera and upload it straight to YouTube. Sometimes picking the lightweight solution allows you to skip the hassle and get right into the meat of creation. That’s where you want to be. Nimble.
3. Stay Small
I write a lot over at my company blog about the importance of thinking small and keeping that startup mentality. The one that paints you as the scrappy underdog who needs to outwit his competition by being fearless, trying new things, and really focusing on building relationships with your customers. That’s how you become successful when you’re small and it’s something businesses forget (or just plain ignore) as they become larger. But don’t let that happen to you. Stay small and stay in the business of servicing people and making every touch point you create count.
4. Stay Open
Do your best to remain transparent with your customer base. Introduce them to your staff, let them know what you’re working on, be honest when you goof up, and do what you can to bring them into your organization and show them what you’re about. Again, this is something we’re typically really good about when we’re small, but forget to keep doing as we grow. Social media has shown us a lot. But one thing in particular is that customers like feeling connected to the businesses that they support. And they connect through the stories we tell, the information we share, and by how we reach out to their community. Don’t lose sight of that.
Those are four mantras I’ve tried to hold on to as a small business owner. What words do you live and run your business by?
4 Mantras For Small Business Owners To Follow
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View full post on Small Business News, Tips, Advice – Small Business Trends
Jan 13th
LinkedIn is a great tool to help you grow your company, find job candidates, attract key employees, even find a buyer for your business. Whatever your objective, LinkedIn can be a remarkably effective tool, yet is misunderstood and underutilized by most CEOs/entrepreneurs I talk with. Like any other tool, it becomes more effective the more you use it. But even a minimal effort with LinkedIn can position you to reap real-world results.
You do not need to know anything about “social media” to use LinkedIn. You do not have to tweet while waiting at the airport or post photos of your board meeting or family vacation. There is no doubt, the more effort you put into this business communication tool, the better results you will get. My objective here is to give you the very basics required so others can identify you as a potential partner, seller, employer, buyer, etc.
LinkedIn is my number-one tool when helping clients identify potential buyers (or sellers) for their company. It is also very effective when trying to identify potential partners for shared revenue deals. If you want these types of opportunities to find you online, here are 4 easy, yet very effective, steps to follow. No time? You can even delegate these to your admin or someone in business development. I’ll create a future post about how to find opportunities using LinkedIn (that requires more effort by you). For now, let’s keep things simple to get you in the game.
As mentioned, the key is to be “findable,” and that will be accomplished when you establish your profile. In our increasingly crowded online world (LinkedIn had 85 million users on 12/15/10) , you are relevant if you have a presence online, and out of touch if you do not. Here are a few simple steps that are almost guaranteed to help a business opportunity find you in the next six to 12 months.
1. Your title
Your title needs to accomplish two things. First, tell others you are the person who can make a decision about acquisition, JV, licensing, etc. Additionally, describe your core service capability.
LinkedIn allows people to search their entire database based on keywords and assigns greater relevance for certain areas of the profile. Your title is one of the most heavily weighted areas on your profile, so use it effectively and you will rank higher in search results for those looking for your service.
So, being the CEO of “a franchise development firm: The Franchise Builders” may sound redundant, but it is a very effective way to improve your rank when anyone is searching for the term franchise. Being the COO at Dimension Solutions does not help searchers looking for a program management company.
In 2010 we completed an acquisition for a client who was selling their company in the “program management” space ($14 million revenue). The acquiring company’s press release stated it was the most important acquisition of their fiscal year. This deal happened because I found their VP of sales while searching LinkedIn’s database.
2. Recommendations
Personal recommendations are not necessary at a C-level and may even work against you. Leave that to your business development people. If you are going to have them, however, be sure to have at least 5 percent of your connections as recommendations until you have over 20. To have 500+ recommendations and only 4 or 5 recommendations does not enhance your profile. (Additional thoughts by Chris Brogan on a good recommendation).
3. Connections
When I find a potential candidate with fewer than 50 connections, I seldom make contact. LinkedIn only has clout with those who recognize its capabilities and engage it as real business tool. If you have fewer than 100 connections, you probably do not use or value this form of interaction, so I’ll move on to others who do.
Christian Faulconer is the CEO of Franchise Foundry, a franchise development and investment firm. They are constantly looking for business ideas that could become the next great national franchise. Since locating him last year, they have signed deals and are developing two new franchise concepts they are very excited about. Those deals found him, because his profile was “findable.”
If you (or your admin) spend a few minutes each day finding those you are connected to in the real world, you will very quickly have 100+ connections.
4. Professional Photo
A search result will often provide dozens (or hundreds) of results. As an active user, when I scan for quality a match, my eye is naturally attracted to those profiles with photos (I seldom consider those without one at this stage). Your photo indicates how seriously you regard LinkedIn as a business tool. If it is a serious tool for you, I’m more excited to make contact and pursue business with you through this network.
Take a look at this search for Security Consultant. Which results will you click on to take a closer look?
Remember, LinkedIn is a social media tool, and social media is about connecting to others you don’t know yet and deepening the relationships you already have. A photo will help you accomplish that connection on a deeper level much more quickly. Keep it simple and professional and save the fishing, skiing and family photos for your Facebook account. (Additional photo tips here).
Your title and photo will take about 10 minutes to add to your profile. Building connections a bit longer, but just one successful business deal will provide a great return on time invested. I’m confident these steps will produce results and hope you will share your experience so we can all learn to be more effective with LinkedIn.
(For additional tips see the Slideshare presentation).
Want Business Opportunities to Find You? Follow These 4 Steps on LinkedIn
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View full post on Small Business News, Tips, Advice – Small Business Trends
Dec 22nd
A hedge fund has created a trading model that lets investors gauge the stock market’s mode via Twitter. Bloomberg has the story:
The Derwent Absolute Return Fund Ltd., set to start trading in February with an initial 25 million pounds ($39 million) under management, will follow posts on the social-networking website. A trading model will highlight when the number of times words on Twitter such as “calm” rise above or below average.
The fund will use algorithms based on the data extracted from Twitter posts and other factors to trade the FTSE 100, FTSE 250 and Dow Jones Industrial Average indexes as well as oil, gold and other precious metals and currencies.
A paper by the University of Manchester and Indiana University published in October said the number of emotional words on Twitter could be used to predict daily moves in the Dow Jones Industrial Average. A change in emotions expressed online would be followed between two and six days later by a move in the index, the researchers said, and this information let them predict its movements with 87.6 percent accuracy.
Impressive. I bet other funds will follow suite.
View full post on Business Pundit
Nov 9th
Last week both Facebook and Yelp announced they’d soon be offering deals to customers who check in at a particular location. Good idea, right? FourSquare sure thought so when they launched it months ago.
On the Yelp blog, Luther Lowe didn’t give specifics but hinted that the review site would soon offer Yelp Check-In Offers to “help further bridge online discovery and online buying.” According to the blog post, Check-In Offers will be different from Sales and Special Offers and will give users discounts when they check in to locations. As ReadWriteWeb stated last week, the check in feature does make a lot of sense for Yelp to incorporate. Yelp has always been a site dedicated to local discovery and matching users with SMBs. This seems like a very natural extension of that. While Luther didn’t offer many details, this will be a nice addition to the site.
But Yelp wasn’t the only company to announced check in offers last week; Facebook did as well.
Facebook took the stage last week to announce a number of enhancements to its mobile platform. They announced new features like Facebook Groups for Mobile, a Facebook Places API, Single Sign-In to sign into other sites with one click, Facebook Places for the iPhone, etc. However, none of what they announced rocked the blogosphere more than the announcement of Facebook Deals.
Facebook Deals is exactly what it sounds like – a new service that will allow SMB owners to offer their customers special deals when they check in to their business on Facebook. According to Facebook, Deals will come in four different flavors:
Facebook already has more than 20 major brands signed up to offer deals, including 24 Hour Fitness, American Eagle, Gap, JCPenney, Macy’s and Starbucks. And we’re not just talking about offering a free cup of coffee or pastry either. Some of these deals are surprisingly enticing. For example, Gap will give a free pair of jeans to the first 10,000 customers to claim the deal, and the San Francisco 49ers will offer 200 fans tickets for just $49.
When you combine the quality of the deals with the brands behind them and Facebook’s active 200 million mobile users a month, the power of Facebook Deals become quite evident. While FourSquare and Groupon have had a hard time attracting mainstream users, Facebook has already captured these folks. That gives them a great advantage in the mobile space.
Once the program is rolled out, business owners will be able to easily create Facebook Deals from a single screen. Business listings that include a deal will be given a yellow marker on the Nearby Places page to signify that a deal exists and encourage users to click through and check it out.
To view the deal, users must pull up the Facebook Place page, where they can then claim it. Business owners who take part in Facebook Deals will be able to see how many people have claimed a specific deal vs. how many people have checked into their business. They won’t be able to tie the check-in to a specific user, just like they can’t see which user clicked on a Facebook ad.
If you’re a small business owner, Yelp Check-In Offers and Facebook Deals are definitely programs you’ll want to take a look at. Discounts and coupons have time and time again proven to be one of the leading reasons that social media users interact with brands online. By pairing an enticing deal with a relevant audience, there’s a huge opportunity. We’re still waiting for further information from Yelp about Check-In Offers, but you can find out more about Facebook Deals here.
Facebook, Yelp Follow FourSquare, Launch Deals
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View full post on Small Business News, Tips, Advice – Small Business Trends
Nov 2nd
There’s a lot of talk about how to find Twitter followers. Though, you may have noticed, the conversation is typically about how to get people to follow you to help increase your reach, build awareness and make new contacts. But what if you’re a small business owner just now entering the world of Twitter? Who should you be following right out of the gate to help you get involved quickly and make the most out of your time on Twitter?
1. Your Customers
Depending on your niche, many of your customers may already be on Twitter. By identifying these people early, you’ll be able to jump right into listening to what’s important to them and interacting with them on a regular basis. You can find current customers on Twitter by searching by their e-mail address (if you have it) or by asking them to share their Twitter handle with you during surveys, purchases and any in-store interaction.
Because we go to Twitter to talk to and interact with the brands we like, customers may be really excited to meet you on their favorite social network. To help you find prospective customers, you can use Twitter Advanced Search to find people talking about your business or important keywords near a certain location, or use any of the local Twitter search engines like LocalFollow and or Nearby Tweets.
2. Your Competitors
Finding your competitors on Twitter shouldn’t be too hard, assuming you already know who they are. You can take advantage of Twitter’s search function to scope them out by company name, owner/employee names and/or their e-mail addresses. You may also want to check out their websites (business and personal) to see if they’re promoting their Twitter accounts (or any other social media accounts) via their home page or company newsletter.
When it comes to following competitors, I’d recommend following them through a private Twitter List unless you have a friendly working relationship with them. By following them on the sly, you’ll be able to keep tabs on their marketing strategies, see how they’re interacting with consumers and even find holes in their Twitter strategy that you can capitalize on.
3. Local Media Outlets
As a small business owner, you always want to be on the lookout for ways to win media coverage and earn local buzz. And the first step of that process means getting on the radar of the folks who report on your neighborhood and/or industry so they remember your name when it comes time to write a story. To help track down these valuable contacts, there are a number of sites at your disposal:
4. Industry Trendsetters
I mentioned this a bit in my 5 Types of Influencers on the Web post, but your industry trendsetters are the early adopters and the voices in your industry that people listen to. By following them, you help yourself get on their radar. But more than that, they help you stay on top of what’s going on. You may learn some valuable tidbits, find content worthy of sharing with your network, and build complementary relationships with these people. To find them, take a look at whose content is getting the most retweets (RTs) in your network, who people seem to be listening to, and the names that most often take office hours on Twitter. These are your industry-specific trendsetters and the people you want to follow.
5. People Who Amuse You
It’s not all work. You also want to find people on Twitter who brighten up your day by sharing the best content, the best stories and the best tidbits about themselves. By finding these genuinely interesting people, whether or not they’re relevant to your work network, you’ll find human and spice-of-life type content that you can share with your network. For example, maybe it’s your favorite comedian on Twitter, maybe it’s FakeAPStyleBook or DrunkHulk. You want to be more than useful to your audience; you also want to help brighten their day.
When I help clients build up new Twitter accounts, above are five types of Twitter users that I help them find and immediately follow. Who else should small business owners be following on Twitter?
Who Should You Follow on Twitter?
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View full post on Small Business News, Tips, Advice – Small Business Trends
Sep 18th
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“We wanted to create an online platform that engages women in a new way,” said Michelle Kwok, L’Oréal’s Shanghai-based marketing director for Yue Sai. |
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View full post on Home Wealth Project Riot!
Jul 30th
| Best Answers… Corporate Law (1), Internet Marketing (1), Graphic Design (1), Mobile Marketing (1), Public Relations (1), Search Marketing (1),… |
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View full post on Home Wealth Project Riot!
Jul 10th
| “We had been working on Android a very long time, with the notion of producing phones that are Internet enabled and have good browsers and all that… |
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View full post on Home Wealth Project Riot!