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Forward or back?

In revolutionary times, it’s tempting to work to get things back to the way they were.

How often, exactly, does that plan actually work out the way you hoped?

I think it’s worth beginning a policy, strategy or tactical discussion that revolves around a choice between forward or back by saying, “We’d like to roll the market/technology/competitive landscape back to the way it used to be, even though it almost never works out that way. Here’s why it’s going to be different this time.”

A little bit of honesty goes a long way in helping you be realistic about how you’re going to spend your time. The good old days are old. That’s part of the deal.

View full post on Seth’s Blog

2 Ways to Get It All Done: Moving Your Business Forward No Matter What

I believe in twos.  Two heads are better than one.  It takes at least two people to create a partnership (or a friendship).  And two hours will get you there.  Well, two hours won’t get you everywhere, but they will get you closer to your dream, if you show up consistently.

Some of us, as Anita Campbell has discussed, are creating businesses while we work at a job.  Or we are developing a new element of our company while maintaining the current services and products.  And sometimes that can feel overwhelming because in smaller companies, the same people often wear multiple hats.  So what do you do when you don’t have the money to pay a separate, dedicated task force to move your business forward?  Here is where two words can truly pay off: consistency and strategy.

strategy

Consistency

In a recent interview with Oprah Winfrey, fashion mogul Ralph Lauren said that a major key to his lifestyle is “consistency of vision. There is a consistency about my life.”

It may not seem like much at first, but the ability to show up every day and work a plan to the very end is major.  It’s easy to get distracted.  You start on one thing and then get sidetracked by a phone call, a text, a visit or a client in need. The day passes, and you forget the mission-critical, business-improving task that you intended to accomplish.  And life (and your business) stays the same.

At its root, consistency is the ability to stand firm. But what do you stand firm for?

Strategy

The goal is to find a strategy that you understand and believe in and then follow it consistently.  As a creative person, I’m used to redesigning things, but when you’re learning something new, it’s best to master it before you start changing it.  Let’s say that you decide to implement an email strategy.  My suggestion is to follow your original plan to the letter (at first).  So if the plan is

  • to get an email client that you trust,
  • design a newsletter template so that the newsletter’s look and feel is consistent, and
  • send out weekly emails,

then follow that strategy until you know it and understand it.  Then, and only then, you are ready to improve on it.

For me, the first hours of the day are the best time to break new ground for the business.  You may give four to eight hours on a Friday or two hours every morning. If you’re not a morning person, give three hours every evening.

Even if you have to take baby steps, a consistent strategy will move your business forward, no matter what.  Get started and keep going until you get to the place where you can take full strides.

From Small Business Trends

2 Ways to Get It All Done: Moving Your Business Forward No Matter What

View full post on Small Business News, Tips, Advice – Small Business Trends

3 Tips to Aggressively Move Your Small Business Forward in 2011

It’s official: We are two months into the new year and one month away from slipping back into old and sometimes unproductive habits. We know what this looks like—we see it all around us. From calorie-conscious shoppers in the grocery store because everyone is dieting for the New Year to overcrowded gyms because all of us are redesigning our bodies. “Give it a month,” said the lady beside me at the gym, “and half of these people will disappear. Then there will be plenty of room.  Just wait. You’ll see.”

But is that what we really want in our business? To slip back into old habits? I want better outcomes for myself and my clients. So let’s get fit to achieve our 2011 business goals.

1. Shop and See

Every business sells something to somebody for some reason. You know your product, you know your customer, but do you know their purchasing environment?  John Mariotti, consultant and novelist, suggests that we master the art of competitive shopping.  It lets you study your product from your (potential) client’s perspective.

In other words, put yourself in your customers’ shoes.  Go to the stores where they shop and see what sits on the shelf beside your product.   Experience it the way your client does.  Whether you sell services or products, competitive shopping allows you to hear the background noise that your (potential) customers deal with.  Putting yourself in the market and making honest observations can help you (and your team) discover how to cut through the noise and stand out.

2. Call the Accountant

Anita Campbell of Small Business Trends, recently provided 5 smart steps for cutting costs and keeping more of what you make. Many small business owners shy away from the financials but in this economy (and for long-term success), pinching pennies is still a savvy move.

Among her tips, Anita suggests that we call the accountant sooner than later.  “A good accountant can help shape up your business’s finances all year long.” A good accountant can help you discover room for improvement, including cost-cutting solutions that you can implement now as well as reviewing and fine-tuning your financial systems.  Why go through another year with “good enough” accounting and cash management when great is available (and could save you time and money too)?

3. Ask for Referrals

Ivana Taylor, author and CEO of Third Force, a strategy firm for small businesses, suggests 9 tips to get more ideal customers calling you instead of you cold calling them.  Sounds great, doesn’t it? Just the solution that we’ve been waiting for.

Well, if we actually intend to move our business forward in–spite of the economy (or whatever we blame our weaknesses on this week), then it requires smart work on our end.   And we just may have to do things in ways that we have never done them before.

  • It is up to us to PARTNER, to identify our people, the responsive connections in our lives, the ones who take our phone calls, the non-competing members in our industry and connect with them.
  • It is up to us to PLAN, to develop an easy strategy for helping others share information about our company and services. This includes describing your company, understanding your ideal customer and giving your people (your referral team) sound bites that make sense. In other words, teach them how to refer you business.
  • It is up to us to work the PROCESS, to consistently implement our referral request plan. Taylor suggests that we meet  in person, via online software like Skype or GoToMeeting, or by phone.  Whatever it takes—just connect.

And when you do it, don’t act like a salesperson; act like a friend in business. See how you can help them (first), but also tell them what you are trying to do and ask for feedback. The connection will make you top of mind.

See, your referral partners meet your ideal customers everyday, but it’s up to you to give your partners what they need in order to say your name, mention your service, and strongly and naturally suggest your products.

Get to It

Implementing business solutions is like working out.  You’re not a kid in the gym forced to do mandatory exercise anymore. You’re in charge.  You control how often you go, the kind of exercise (run, step, dance—whatever you like) you do, and how intense you make it.  And because you control all of that, then you control how quickly success comes and how long it lasts.

Choose (at least) one and get to it.  Referral team, here I come.

From Small Business Trends

3 Tips to Aggressively Move Your Small Business Forward in 2011

View full post on Small Business News, Tips, Advice – Small Business Trends

The Janus Month: Looking Back and Looking Forward

Small business research has been pretty thin over the last couple of months but what little there is happens to be focused on a single big question, “How are we doing?” Or, to be more accurate, “How were we doing?”

The State of Small Business

During the course of 2010, staff from the SBA Office of Advocacy spent some of their time working on the office’s annual report to the President on small business for 2009. (Similarly, they’ll spend a nice-sized chunk of this year working on their report for 2010.) The report was just released a couple of days ago.

It’s a bit mind-boggling to try to send yourself back to 2009, when the economy was busily falling to pieces around us. It seems like a million years ago.

Looking Back and Looking Forward

During the first six months of that year, the economy shed about 3.3 million jobs — almost 2 million of them in the first quarter alone. The pace of job losses slowed as the year progressed, but by the time the ball dropped to usher in 2010, we were down 4.3 million jobs.

Small businesses were getting hammered, of course. The report notes that they accounted for 60 percent of net job losses, with the greatest hits taken in the first quarter of 2009.

By the third quarter, small firms were still shedding jobs, but only 33 percent as many as they had lost during the first quarter. That’s not too shabby when you consider that overall job losses, economy-wide, were almost 40 percent of what they had been during the first quarter.

If the employment is not your favorite metric by which to judge the small business sector, perhaps you’re one of those folks who think that small firms will thrive as long as they can borrow money. If so, then you may recall that 2009 wasn’t a good year for that kind of activity, either.

In fact, quite a lot of the small business policy debate we got to listen to was a kind of chicken-and-egg argument about small firm lending.

In this corner, we have the businesses-gotta-borrow crowd, who complained long and loud about banks tightening their lending standards and refusing to lend to small firms. If only we could loosen things up at the banks, these folks theorized, small businesses could borrow what they need and expand their businesses and hire people and save our political careers!

Not so fast, said the folks in the other corner, to whom we will refer as the first-things-first crowd. It doesn’t really matter that the banks aren’t lending because loan demand is down anyway, they said. Small businesses don’t really want to borrow. They can’t afford to borrow because their customers aren’t buying. Think about that before you go standing on the bankers’ necks.

We got to listen to this argument all year lon,g and at no point in time did I hear anybody stop and say, “You’re both right. Nothing you say is going to describe all small firms anyway, so knock it off!”

Another data point that illustrates all that pain is this: The number of nonemployer firms declined in 2008, and Advocacy estimates that the number of employers will also decline for that year. Regarding the year in question, 2009, Advocacy estimates that the number of employer firms fell still further, while nonemployers started to recover their numbers.

We’ll see how accurate those estimates turn out to be. It wouldn’t surprise me to discover that the number of nonemployers increased more than expected. After all, sometimes those vanishing employer firms don’t close, they just revert to nonemployers.

Fast Forward

All things considered, when you think about where we are now, you almost can’t help quoting that old Virginia Slims commercial:  You’ve come a long way, baby.

As usual, the various small business employment indexes disagree with each other — mainly because they measure slightly different things.

The December Intuit Small Business Employment Index shows that firms with fewer than 20 employees created 57,000 new jobs that month. The ADP National Employment Report for December indicated that employment increased by 117,000 at firms with fewer than 50 employees.

Meanwhile, according to the Bureau of Labor Statistics, overall nonfarm payroll employment increased by 103,000 in December.

No matter how you look at it, we’re certainly doing quite a lot better than we were in 2009.

As for how things are going in small business lending land, that is still a matter for debate. The most recent Small Business Economic Trends release from the National Federation of Independent Business (December 2010) indicates that the vast majority (91 percent) of small businesses have no interest in borrowing or their credit needs are already being met.

On the other hand, the Pepperdine Private Capital Markets Study was released earlier this month and it shows a different picture. Only 40 percent of private business owners report having adequate capital for growth. The survey also showed that lenders and investors reject 73 percent of applications based on cash flow and 90 percent of those secured by real estate holdings.

That particular argument rages on, but it is raging much more quietly now that economic growth is back with us.

From Small Business Trends

The Janus Month: Looking Back and Looking Forward

View full post on Small Business News, Tips, Advice – Small Business Trends

Holiday Travelers, Here’s Something to Look Forward To


Image found on the Drudge Report

Shameless plug: Read about Ron Paul’s American Traveler Dignity Act.


View full post on Business Pundit

A Forward Security Warning


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Past Forward: Past Life Healing.

The Biggest Site On Past Lives, Karma, & Reincarnation You Will Find In This Life!
Past Forward: Past Life Healing.

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