Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Apr 11th
As a small business owner, it can be hard to justify going through the motions and controls of the larger corporations. Your time is already limited and enterprise software can be quite expensive. So when I say that you really should be comprehensively tracking employee time, you might be skeptical. Let me tell you why you shouldn’t be.

Timesheet software is not just for payroll. Increasingly, operational process accounting and project accounting (often for client billing) is becoming important to professional organizations of all sizes. As a growing small business, it’s time to start thinking past paper-based or homegrown timesheet systems, Microsoft Excel spreadsheets, or multiple installed time collection systems that produce inconsistent data. Without timesheet software, it is very difficult to understand project costs.
How can you be sure you’ll get a system that works for your company and is immune to common problems experienced when buying a timesheet collection automation system? Here are a few things to consider:
Have a Buying Process
Too often–in large and small companies alike–the key statement in the buying process is “Look at this cool thing I found on the Internet.”
The result of this is usually wasted time and money. Timesheet software will touch everyone in your company. Nobody likes to track their time, so it must be simple to use, have a friendly interface and encourage accurate data collection in every way possible. The system should serve as a real accounting system with double entry methodologies and approval processes, and have automatic reminders for the procrastinating, busy, forgetful executive (you know who you are).
First, you need a requirements list. This will enable you to eliminate scads of vendors that pop up when you Google “timesheet.” To assemble your requirements list, ask all the different departments in the company that will be affected by the system for their input.
Here are a few potential requirements:
There is No Magic Fix
I recently saw a statement on one vendor’s site that they can “implement in 2-3 days.”
Not going to happen. You can’t roll out your time tracking system in two days unless your problem is simple enough to only include one of the above requirements. And if you think your requirements are that simple, you’re probably wrong. But if they really are that simple, don’t spend your money on software; stick with Microsoft Excel.
The technology is powerful and it can help your company become more profitable in a number of ways. It can lower your payroll processing cost while increasing accuracy. It can also speed up your billing and convert more A/R to cash; automate travel expense reimbursement; and most importantly, it can tell you which projects are broken before you would ever have known it before.
Vendors that claim two-day rollout times are just plain lying. Don’t let them fool you.
This is not a complex process but is one that requires time and energy to accomplish it correctly. In part two of this series, we’ll cover questions to ask to make sure the demo is rock-solid, and the advantages of software-as-a-service versus installed software.
Time Photo via Shutterstock
How Small Business Can Benefit from Time Tracking
View full post on Small Business News, Tips, Advice – Small Business Trends
Apr 5th
This collection of posts looks at what to do when you realize you’ve gone down the wrong path or have made a serious misstep in your business. The key, of course, is to pick yourself up and get back in there…with a little helpful advice, of course.
The key to recovery. It happens to the best of us. From time to time even the most careful and thoughtful small business owner makes that one bad judgement that can cost big and prove hard to overcome. The good ones, of course, bounce back anyway. Inc.com
Bill raises concerns. A U.S. bill aimed at helping newer startups find investors may remove some of the oversight companies going public usually receive, but is this a good or bad thing? Bloomberg Businessweek
Keeping your data secure. It’s part of today’s business landscape. With so many employees telecommuting and you yourself probably often accessing company data from a variety of mobile locations, how do we keep small business information safe? Buzz Small Business Magazine
Improving your inbound marketing. So how is your marketing effort doing these days? Is it delivering the success you had hoped? If not, perhaps that’s because you haven’t taken the time to to map it out correctly. Marketo
Keeping it real. Emotional branding is an important tool for any entrepreneur, so realize the power this technique represents. Here are some important tips for getting it right. UPrinting
Social media marketing mistakes. We won’t pull any punches here. We think your biggest mistake is not using social media in your marketing campaign. Yet, that’s exactly what some small businesses have decided. Four51
Missing the boat on Pinterest. If you’ve missed the opportunity thus far to take advantage of the latest social media phenomenon, take care! Serious benefits abound for businesses that get involved. Sydcon Web Development Inc.
Ignoring a diamond in the rough. Ashley Neal has some very good reasons you may want to think about contributing to Examiner.com. Have you taken advantage of this opportunity for your business? Small Biz Diamonds
Being productive. Many small business owners who aren’t productive may never know it. That’s because they’ve spent too much time developing an elaborate set of activities that make them think they’re getting things done. Puzzle Marketer
Boosting your retail sales. If your retail sales aren’t what they should be, you’ve got no one but yourself to blame. Here are some ways you can bring your retail sales back from the brink. Take heed! BusinessSigns.org
How to Bounce Back From Business Mistakes
View full post on Small Business News, Tips, Advice – Small Business Trends
Mar 26th
This the National Mentorship month and the White House held an event to honor 12 Small Business Champions of Change from all over the US on March 7, 2012. I had the great honor to attend this event (Web.com and Network Solutions, the companies I work for, were active supporters of this event and so I was fortunate to get an invitation). I thought I would share the insights on mentoring that came out of this event. You can learn more about the White House program at Champions of Change.
From Champions of Change 2012 – White House
The event started with a plea from an administration official asking all mentors to tell their story using all forms of communication including as he put it, when you meet people at the grocery store. This is an excellent idea. We have been proponents of story telling as it relates to small business success and you will find them in all our blogs and channels with both small businesses themselves and thought leaders participating.
During the panel discussion, the 2012 Champions of Change gave these tips to small Businesses and to mentors themselves:
Do you have a story to tell? Maybe you have been a successful mentor or have succeeded due to guidance from a mentor. What is your advice?
Small Business Mentoring Tips from Champions of Change (Honored at the White House)
View full post on Small Business News, Tips, Advice – Small Business Trends
Mar 20th

It’s a tired story by now that you should be nice to the nerds, so when they grow up and found a billion dollar software company, they won’t be inclined to crush your dreams with their vast wealth and power. At least that’s the gist of The Social Network. Turns out a natural curiosity can take a person pretty far, especially when it’s directed toward learning programming instead of rolling a d20 to see if that hot night elf will sleep with your character. When most professional geeks’ resume reads “A bunch of school and a few weekends fooling around with python”, we probably should start paying attention to those wonky friends who spend their weekends assembling computers. In that vein, here are some illustrative examples of gigantic geeks, whose geekdom eventually turned them into very rich, successful geeks who still kind of have trouble starting conversations at parties.

The creator of basically every superhero they’ve rebooted in the past 10-11 years, Stan Lee is famous for inventing most of the superheroes your average person would recognize. Despite his ubiquitousness in pop culture designed for people under 30, it’s easy to forget that Stan Lee got his start in what would later become Marvel Comics before the Japanese bombed Pearl Harbor. He has been working in comics since before many of your grandparents were out of diapers. And while there is still some debate as to whether he should get as much credit as he does (he probably Errol Flynn wasn’t the inspiration for Tony Stark.

Okay, if you really don’t know who Steve Jobs was you’re probably older than Stan Lee and it’s only by sheer, slapstick coincidence that you managed to turn on a computer and access the Internet. But no such list of geeks becoming profitable would be complete without the man who turned Apple from a joke company in the 90s into one of the largest and most profitable companies on the planet. He changed how we listened to music. He changed how we used our phones. He changed how we used our…uh…tablets I dunno we’re still working on that one.
But Steve Jobs wasn’t born a billionaire. Even after getting accepted to Reed College, his prospects seemed bleak because he wasted all his time fiddling with them computation machines. At the time, computers were the obscure, exclusive purvey of universities and hobbyists. There was no “personal computer”– just kits hobbyists would buy and assemble. Displaying the arrogance that would become his hallmark later in life, Jobs decided he could do better than one of the best Universities on the planet and dropped out of Reed to focus on his true passion of tinkering with electronics. That geekiness led to jobs at Hewlett-Packard, Atari and eventually the Apple II, widely considered the first personal computer. Jobs was eventually booted out of Apple for being kind of an insufferable twat, only to return several years later after a successful stint at Pixar.

Probably the most-loved science entertainer behind Carl Sagan, and progenitor of that song that’s playing in your head right now, Bill Nye (his real name) had geekiness in his blood from day one. His mother was a codebreaker during WWII, and his father had a side hobby as a sundial enthusiast. Nye was a bright student, earned a Bachelors of Science from Cornell in 1977, and went on to work for Boeing, designing parts for the 747.
If that were all there was the the story, Bill Nye would be indistinguishable from any other engineer. No apparently, Nye’s gateway to fame came from being something of an entertainer, and also an insufferable geek. In his free time, he performed in a sketch comedy troupe in Seattle. The story goes that he kept correcting the cast when they mispronounced gigawatt as “jigawatt” which, as we all know, is a totally different unit of measurement for level of alarm produced by time traveling paradoxes. He was labeled “Bill Nye the Science Guy”, and the name stuck. Since starring in the children’s show we’re all familiar with, Nye has gone on to become a respected figurehead for science education.

Famous as that guy in that movie played by that guy we used to call the poor man’s Michael Cera, Mark Zuckerberg is the founder and CEO of Facebook, and the youngest billionaire in the world. Facebook was famously created in Zuckerberg’s dorm room as a way for Harvard students to share photos and contact information. It quickly grew into the largest social network on the planet, quickly dwarfing rivals MySpace and Friendster (haha, remember embedded songs?).
Zuckerberg himself started out as an uber geek. Before he even started getting hair in strange places, he was learning Atari BASIC programming and receiving regular programming tutoring sessions. By himself, he wrote a primitive instant message service just a year before AOL (with their thousands of employees) released AIM. When the rest of us were playing Super Mario Bros. and Duck Hunt, Zuckerberg was having friends over to draw pictures, which he later integrated into video games. Before he even left for college, he was receiving offers of employment from Microsoft and AOL. So basically he did everything most people aspire to in a lifetime before he could legally buy porn. Oh and then he founded Facebook.

While Gary Gygax wasn’t a computer genius and didn’t write comics, he’s nonetheless one of the most influential characters in geek history. If you don’t know his name, congratulations on probably not being a huge geek, enjoy all those women you presumably get! To the rest of us, Gygax is forever remembered as the creator of Dungeons & Dragons, which is pretty much hands-down the geekiest thing on the planet. Even in a time when video games are becoming more main-stream, saying you play Dungeons & Dragons suddenly time-warps the room back to the 1980s and everyone will start screaming NEERRRRD like Ogre from Revenge of the Nerds.
As you can probably guess, the creation of Dungeons & Dragons could only come from a mind absolutely steeped in sci-fi and fantasy. Gygax voraciously consumed every fantasy and pulp novel he could get his hands on throughout his childhood. While working as an insurance underwriter, he worked with other enthusiasts to found was has basically become the underpinning of the entire table-top gaming industry. Dungeons & Dragons was a natural combination of his fascination with both wargames and the fantasy genre.

Love him or hate him, there’s no deny that George Lucas defined — then ruined — your childhood, depending on how much rancor you have for the prequels. Despite what you may think of the man, there is no denying that, especially in his earlier years, the man was a legitimate film geek. Back before blockbusters were a thing and film schools were rare to non-existent, Lucas would sneak away with friends to watch avant-garde film showings with bohemians and beatniks. After attending film school at USC (one of the first in the country), he went on to craft the Oscar-nominated American Graffiti.
With just three films, THX 1138, American Graffiti, and Star Wars, Lucas established himself as one of the biggest figures in Hollywood, something that usually takes an entire career. And these films would have never been possible if Lucas hadn’t been a huge geek when it came to film, special effects and science fiction in general. Before Lucas, science fiction “epics” were a laughably cavalcade of cheese effects and saucers on strings. Without his eye for film, love of cheesy sci-fi and semi-reckless antics to get the best effect possible, film would not be what it is now. Though some might argue that’s not a good thing.

Of course no list of geeks would be complete with the man who essentially defined the computer as we experience it now. One of the wealthiest people on the planet, Gates’ net worth is pegged somewhere in the $50 billion range. Windows is the one of the most used and definitely the most familiar way in which most of the planet interacts with their computers. This might be quickly changing as what “your computer” is now likely includes a phone and maybe some sort of tablet or e-reader, but there’s no denying that Gates is one of the most successful geeks in history.
Originally planning to be a lawyer, Gates descent into geekdom began at an early age when his prep school purchased a block of time on a GE computer for use by the students. Gates was hooked almost immediately, fascinated by a machine that could so clearly and instantly demonstrate progress and achievement. He event went so far as to team up with fellow students to hack the machine into allowing them extra computer time. Later, Gates and friends were hired to find bugs in the computer’s programming, write a payroll system, and write a system for matching students with classes—the latter of which Gates hacked to place himself into mostly-female classes. After a brief stint at Harvard, Gates dropped out to found Microsoft (at the time “Micro-Soft”) with Paul Allen.

Unless you frequent business journals, you’ve likely never heard of Jeff Bezos. Unless you live under a rock, however, you’ve definitely used his website. It’s a little obscure thing called Amazon.com, only the largest online retailer and, notably, one of the few dot-coms to make it through the internet holocaust. Not only that, Amazon has repeatedly defied predictions by growing continuously when the rest of the economy has teetered between “kinda okay” and “holy sweet Jesus grant us mercy from the firestorm”.
Bezos wasn’t one of those businessmen who got his MBA and ended up as the head of a company, he was a straight-up geek from day one. The son of an engineer, Bezos attempted to disassemble his crib with a screwdriver as a toddler. That’s right, at an age when most of us could barely keep our bodily fluids in order and had to be barred from eating too much sugar lest we destroy the house, Bezos was staging elaborate prison breaks. He also rigged an alarm system to keep siblings out of his room and converted his parents’ garage into a laboratory. The fact that this little child genius/terror leveraged his geekiness to found one of the most successful online companies shouldn’t come as a surprise.

One of the co-founders of the home page of virtually everyone outside of China, Larry Page teamed up with Sergey Brin to found Google in 1998. In an era where there was actually a choice of what search engine to use (remember Dogpile?) Google managed to straight out-compete every last one of them to become basically the internet. Its search algorithms are famously well-honed to fetch the best results, to the point where even casual computer users laugh with derision when someone says “Let me search Bing”.
Page’s geekdom manifested at an early age; it probably helped that both of his parents were acclaimed computer scientists and that his childhood home was “constantly strewn with Popular Science“. His older brother taught Page to use a screwdriver at a young age, a decision nearly everyone regretted immediately, as page began taking everything in the house apart to see how it worked. As early as age 12, his geekiness was already beginning to manifest as a desire to start a company and grind out some profit. At the age most of us are just starting to find Saturday morning cartoons a little infantile, Page was already thinking a regular 9 to 5 job working for someone else was a little below his maturity level.

Just so we all don’t start feeling terrible about what we’ve failed to accomplish, Reed Hastings provides an inspiring story of a hippie whose natural inquisitiveness led to geekiness developing later in life, and eventually turning into a wildly successful company known as Netflix. If you’re under the age of 30, Hastings is the reason you haven’t paid for cable in three years. If you are still paying for cable…uh would you mind recording some HBO for me I need a copy of The Wire to self-righteously push in my friends’ faces.
Hasting’s geekdom is unique among internet entrepreneurs because it developed later in his life. Sure he got a degree in mathematics from Bowdoin College, but there aren’t any stories of him disassembling a computer and rebuilding into Optimus Prime at age 6. After college, Hastings joined the Marines and slowly began to realize his natural inquisitiveness and critical thinking weren’t well-suited to an outfit that dictated how beds were made and bags were packed. He left the Marines and joined the Peace Corp slowly discovering a curious, entrepreneurial bent that led him to pursue a Masters in Computer Science.
His long hours of soul-searching and getting in touch with his inner geek while in the Peace Corps served him well, and he quickly made a name for himself at Adaptive Technology, his first position after graduate school. A clever program for hunting down software bugs allowed him to leave Adaptive in 1991 to found Pure Software. After successfully growing the company (and asking twice to be fired because he was disappointed with his own mediocrity), Hastings left and founded Netflix, building a powerful recommendation engine in the process and revolutionizing how we all watch TV.
View full post on Business Pundit
Mar 20th
The dream of many small business product companies is to appear on the popular ABC reality show Shark Tank, where entrepreneurs present a business plan to a panel of five savvy self-made multimillionaires and billionaires in hopes that one or more of them will invest in the business, not just with their money, but also with their connections.

In exchange for an investment from the Sharks, those entrepreneurs willing to enter the Shark Tank offer a percentage of their companies’ equity. The Shark Tank members are colorful personalities, and are often brutally tough during discussions and negotiations with the entrepreneurs.
In Season 3, the four Mastronardo brothers, owners of Nardo’s Naturals, presented their offer to the five Sharks, including billionaire Mark Cuban, owner and chairman of HDNet and outspoken owner of the 2010-2011 NBA championship Dallas Mavericks, real estate mogul Barbara Corcoran, technology innovator Robert Herjavec, fashion and branding expert Daymond John and venture capitalist Kevin O’Leary.
Read on for the story of how these brothers made it out of the Shark Tank alive — and are thriving.
Background: How Nardo’s Natural Came to Be
In 2008, D.J., the oldest Mastronardo brother (now 30), while working as a health and nutrition guru, and taping a “Healthy Cooking” segment in New Mexico, burned his hand. His mother, a certified wound care specialist, suggested that after the pain stopped, he put coconut oil on the burn to heal. D.J. was amazed at how well his hand healed in just a few days. He told his brothers, and they came up with an idea to create a skincare company using all-natural ingredients. Since each Mastronardo brother offered a different skill set, they decided that, working together, they could create a successful skincare company.
Nardo’s Natural was officially launched in 2009. Two of the brothers, Kyle, 28, the operations / visionary guy, and Danny, 26, skilled in marketing, P.R. and design, worked full-time in the business. D.J. provided health and nutrition insight, and youngest brother K.J., 24, with an accounting background, contributed financial expertise while working full-time at a corporate job to help provide funding for the start-up business.
The Products
The brothers began by creating all-natural and organic formulations in their kitchen. They made all of the products themselves, by hand, and did all the labeling, packing and shipping, as well.
Revenues from 2009 to 2011, however, were only $30,000, from online sales and local spa sales. Most of the brothers’ time and money was spent creating formulations without parabens and toxins, that provided a healthy alternative to daily skin care.
They offered a variety of skin care products, including moisturizers for the face and body, skin and body scrubs and cleansers, lip balms, a cream for pain relief, and even an organic bug repellent.
Getting on Shark Tank
In April, 2011, a friend sent the brothers a link to an episode of Shark Tank. Despite their hard work, there was not much money coming in, and they realized that being on the show would be an amazing opportunity. That very night, Kyle sent an email submission to Shark Tank.
Nardo’s Natural made it through the first round, and for the next several months, the brothers went through an intense screening process along with tens of thousands of other Shark Tank hopefuls. They had to make a video, complete surveys, get background checks, and provide extensive information, each time making it through another round.
Finally a producer from Shark Tank called in June, 2011, and a month later the brothers went to Los Angeles to tape a segment.
What Shark Tank is Like
“We were incredibly excited, but also nervous,” says Kyle. “Here we were with this huge opportunity, and we were just a bunch of brothers negotiating with these big-time entrepreneurs.”
The taping process is similar to those of other reality shows. Many entrepreneurs were taped, but not all made it onto the televised show.
Actual negotiations with Nardo’s Natural and the Shark Tank panel took much longer, but the segment was cut. What was included during the televised show was some video footage of the brothers and their hometown, including a spa esthetician using their products, and the brothers, shirtless, at the beach.
However, “there were some really critical things that viewers didn’t see,” Danny points out.
Mainly, the reaction of the Sharks to Nardo’s Natural products. “Every Shark had our products in their hands, and they were trying them out,” says Danny. “Barbara Corcoran really loved the vanilla body lotion. And in addition to other factors, she tends to invest in products that she personally likes and connects with.”
That kind of reaction may have helped viewers understand why Barbara Corcoran invested in a company with only $30,000 in sales, with the male Sharks shaking their heads at the numbers.
Just for the record, Corcoran is laughing all the way to the bank. According to Danny, she has the best track record of all the Sharks, with her Shark investments profiting the most in the group. “She also tends to invest in very small businesses and helps them grow nationally, and our business fits that profile.”
Whether you get a deal or not, there’s no guarantee that you’ll be on the televised show. Luckily, the Nardo brothers not only made a deal with Barbara Corcoran, they also made it into the March 9, 2012 televised Shark Tank show.
What Happened After the Deal
“We weren’t allowed to let anyone not directly involved in our business or in our business activities know about our deal, until the show aired,” says Danny.
So what happened between July, 2011, and the show’s airing in March, 2012?
The short answer: plenty.
First on the list was to set up a legal agreement with Corcoran as part of the due diligence process. During the show, the brothers had originally offered a 12% equity stake in their business in exchange for an investment of $75,000. Corcoran asked for a 50% equity stake in exchange for a $75,000 investment, which the brothers agreed to.
However, when the brothers met with Corcoran after the show, they let her know that all of the brothers would be working full-time in the business, which led Corcoran to “sweeten the deal a bit,” notes Danny.
Once an agreement was reached, Corcoran offered her advice and contacts, as well as the expertise of her team. Due to the large number of businesses she invests in, Barbara has a team that provides expertise to her companies, in the areas of design, marketing, operations, and more.
Product Recommendations and Changes
“Barbara’s team was incredibly helpful. They would do everything from showing us pictures of competitors’ products, to putting our products on a table across the room to determine what stood out about them,” offers Danny.
Barbara and her team’s input (and Barbara’s funding) led the Nardo brothers to change their labels, bottles, even cut down their product line, to focus on core products.
One suggestion was to make the “Fourever Young” kit the Nardo’s Natural flagship product. The kit contains four items that can be used in a complete skincare regimen: a face cleanser, mask, moisturizer and lip balm.
And instead of the brothers bottling the products by hand, Barbara’s team recommended finding a company that could do this on a larger scale. Wanting to “keep it local,” the brothers found a company in their area that they contract with to hand-pour their products.
And while the TV show included Barbara’s comment that she “hated the name Nardo’s Natural,” the name stayed. “Barbara never brought it up again,” says Danny.
Sales Strategies
As all of us in business know, nothing happens until you make a sale.
“Barbara is amazing,” says Kyle. “Not only does she have a top-notch personal network that she worked on our behalf, and a great new business development team, but she also connected us with the other Shark Tank businesses she invested in, to get some sales activities going.”
“We speak to Barbara often, and also communicate via email,” notes Danny. “The other day she sent us a note asking us to send a bunch of our products to her contact at Disney, as they are interested in checking them out.”
She also gives some advice that is out-of-the-box, such as her suggestion that the brothers do a calendar. At first they joked about it, then realized it was a “pretty cool branding idea.” The calendar featuring the four young, good-looking brothers is selling well on their Website.
What are some of the larger deals pending? “Barbara is working to get our products on QVC,” says Danny. And since the brothers are near the headquarters of HSN in Tampa, they are also pitching their products to HSN.
The brothers are also talking with top retailers and distributors.
The Power of Shark Tank Exposure
While much has happened in the months between the show’s taping and its airing, the actual show airing on March 9, 2012, had an amazing effect on the business.
Says Danny, “The exposure was monumental.”
And not just the exposure. In a 24-hour period after the show aired, Nardos Natural got 1.1 million Website hits, more than it had gotten in the company’s entire time in business prior to that. Hundreds of orders came in during the show, and their Merchant Account briefly shut down their credit card processing function on their Website, suspecting fraud.
After fixing that glitch, the orders kept coming in, as did congratulatory emails, questions, and more.
Advice for Shark Tank Hopefuls
Since the show aired, the Nardo brothers have been inundated with questions from Shark Tank hopefuls. Here are some tips:
What’s Next
The brothers will continue to work even more closely together.
Though they are Philadelphia natives, three of the brothers moved to St. Petersburg, Florida, after Danny graduated from the University of Tampa. K.J., the youngest, moved to St. Petersburg recently to work full-time in the business.
And there’s another exciting venture on the horizon. “Now that we’re all here, we will be working on a pilot for our own reality show,” says Danny.
Is it hard working so closely with family members? “Sure, there are challenges, but the four of us are close. We really love each other, and always work things out,” notes Kyle.
So with all of these activities, what are the sales projections for the company?
“In the next two years, we’re on track to make $4.8 million in sales,” says Kyle.
Thanks to Shark Tank, the brothers have pending deals with shopping networks and retailers, a calendar, a reality show and more – all while working and living near the beach in Florida. Truly the American dream for the four Mastronardo brothers from Philadelphia. And one that many of us hope to achieve.
Shark Tank Photo via Shutterstock
Nardo’s Natural Survived and Thrived from Appearing on TV’s Shark Tank
View full post on Small Business News, Tips, Advice – Small Business Trends
Mar 19th
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Mar 14th
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Mar 10th
March 2012 is a big month for viral ideas that change the way people think about more than just LOLcats. Here are four that happened in the last week or two and each brings its own lessons:
Marilyn Hagerty’s review of the local Olive Garden was a huge Twitter sensation, an easy target for ironists in search of something to snark about. The octogenarian (as much fun to type as it is to say) was fabulous in her refusal to take the bait, and this is a classic Internet meme, here today, gone tomorrow. One lesson: you can’t count on media stories to pop, and when they do, they are not worth much to the media companies that publish them. You need more than one to make it a business.
The Kony video is the fastest-spreading internet video of all time, and one that is much harder to pigeonhole than an Olive Garden review. The most important takeaway is that this overwhelming pop is unlikely to ever happen this way again. A video this long, on this complex (and previously little known) a topic, for a non-profit–no, this is the exception that proves a bunch of rules. I have no doubt that the success of the video (seen by more people than any single TV show this week) will lead many organizations astray in the naive belief that they can emulate this one. If a non-profit board decides to spend precious resources on a video hoping it will change the world in three days, I think they’re misguided.
I don’t have the stats of time watched, but my confident guess is that the vast majority of viewers only lasted a few minutes. It’s also worth noting that 60,000,000 or more views led to significantly less than a dime donated (on average) per viewer, and that unlike Dollar Shave Club, there was no well-rehearsed method to turn a viewer into a fan into a donor into a repeat donor.
I’m hopeful that good causes and complicated ideas benefit from rapid viral spread among strangers moving forward. My fear is that this looks like an easy shortcut, and it’s not.
One thing we can learn, I think, is that production values are rising. For an idea to spread, it’s more important than ever that the sneezer (the one spreading the idea) feels comfortable enough to send it along. In the case of the Olive Garden, the sneering tweeter could do so feeling comfortably superior. In the Kony video, the production values were a clue that the story was safe to share.
Dollar Shave Club isn’t just a clever online video, it’s a business. Of the four, it’s the one that was most intentional and was best designed to lead to long-term success. The key distinction: Use the viral spread to gain a permission asset. Then, turn that asset into a profitable business.
Here’s how they did it:
First, realize that razors are boring and expensive and that buying them is a bit of a hassle. If you address all three of these issues for the consumer, you don’t need to deliver a better razor in order to succeed–all that’s necessary is a better way to get the razor in the hands of the buyer. The model of permission is at the heart of the project–the razor business can’t possibly pay off if consumers only buy one or two times and then get bored. Instead, Dollar earns the right to send you a bunch of razors every month forever, making the value of a new customer very high. They can invest that value into a clever video and into aggressive pricing. Also very smart: The affiliate program doesn’t encourage you to pimp your friends to make money for yourself. Instead, they politely remind you that if you share their affiliate link, you get free razors, the very thing you’re encouraging your friends to buy. The symmetry is compelling and successful.
And finally, my free ebook Stop Stealing Dreams continues to spread, with tens of thousands of new readers every day. There’s no doubt I could have dramatically increased the number of viral engagements if I had made a video instead, and if I had created some sort of deadline (free this week only!). On the other hand, one lesson from this sort of gradual viral spread is that while it doesn’t happen overnight, it can spread for months or even years into the future.
Here are two books on the topic, a new one by Dan Zarrella and an older one by me.
View full post on Seth’s Blog
Mar 7th
Your website strategy boils down to figuring out what your current and potential customers want online and then meeting that desire. As more small businesses continue to launch or upgrade their Web presence, we’ll have to learn a few things in order to maximize that digital migration.

Think about it, you would never sling open your business doors without preparing the inside and the team. You have to prepare your website as well and that starts with understanding what your current and potential clients want from you online and then giving it to them.
In “6 Techniques to Improve Customer Experience,” Ivana Taylor says to:
“Look at your website and make sure that you are talking to your customer specifically.”
Ultimately, your Web design is not about your favorite things. It’s about clearly and simply relaying a message the connects with your visitors in 2 seconds or less. Your visitors what to know:
Today’s shoppers conduct serious online research and with all the apps available for smartphones, they can and will start that research while standing in your store. It’s a digital world. And if you’re in business, then you need a smart website of your own.
Keep in mind, smart and fancy are not the same thing. Susan Reid in “5 Old-school Rules You Can Break When Starting Up,” says:
“A fancy website is all well and good, (but) most new entrepreneurs don’t need a high-end e-commerce site . . . depending on the kind of business you’re starting up, it’s entirely possible to create an online presence with just a simple blog.”
You can start small and smart and grow and upgrade your website organically. Just be sure to create a self hosted blog that sits on your own domain or looks like it does. The serious business owner should avoid the those co-cobranded sites like www.yoursite.tumblr.com, www.yoursite.blogspot.com, etc. They have their place in your website strategy, but not as your primary digital home. You main Web presence needs to sit on your own domain. When it comes to your website Ivana says:
“Make sure your visitor clearly knows and understands what the site is about in a matter of seconds.”
You can check her other 6 tips in 7 Must-Have B2B Web Design Elements of 2012. In the meantime: Make it easy. Make it simple. Make it clear.
Question Concept Photo via Shutterstock
What Website Visitors Need From You
View full post on Small Business News, Tips, Advice – Small Business Trends