Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Jan 3rd
Getting an Education Through Content Creation
This content from: Duct Tape Marketing
Many business owners, and certainly most marketers, have succumbed to the need to consistently product high quality, education based content as the foundation of their marketing efforts.
Without looking too hard you can see that many successful organizations lean very heavily on their content to generate and convert leads. In fact, the wildly successful online marketing service Hubspot appears to do little more than produce, aggregate, syndicate and promote useful content as a way to expose potential customers to their way of doing business. (Granted they do a lot of it.)
With content production comes work, however, and that’s the part that even marketers that realize how important good content is struggle with.
I’ve written many posts about tools that make content production easier and even where I find inspiration for things to write about, but there’s one bit of leverage that I’ve not shared that may help kick your content production into high gear.
What if you looked at content production as a way to get yourself educated?
See, I’ve found that one of the surest ways to get something done is to increase the payoff for doing it. (It’s sort of why after months of not being able to get our taxes organized we magically get it all done one day in early April – the payoff, or perhaps threat of fines, makes it a high priority.)
So, what if instead of always writing about the things you know, you chose to include writing about the things you need to or should know.
For example, as a business owner I need to know more about cash flow, balance sheets, profit and labor productivity. Not so much so that I would advise others on these things, but certainly enough that I can understand them, teach them to my staff, use this data to run my business and, in some cases, teach my CPA how to actually be an adviser.
So what do I do? I ask around and find what some are calling the best book on these matters. (Here’s the one I landed on: Simple Numbers, Straight Talk, Big Profits!: 4 Keys to Unlock Your Business Potential) I read the book. (That part most people do) Then I find the author, interview him, create a podcast, and write about the very subjects I needed to know more about – an act which deepens my learning.
This is such a powerful way to learn what I need to learn, get advice from leading experts, and produce high quality content all at the same time.
You likely couldn’t make this your only content strategy, but you can certainly create a list of 8-10 topics that you need to know more about and go to work on finding someone that would be happy to teach you while you create content.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Dec 27th
I get regular massages. It’s something I’m proud of, since most people don’t take enough care of their bodies. But I digress. I met a new therapist on my last appointment. At first I was a bit nervous. After all, I was trusting her with my body. What if she yanked something in my neck? What if she didn’t give me my money’s worth?

After we chatted a while about what I wanted out of the massage, I began to relax. She seemed competent. And after the massage? I would have handed her my wallet; I trusted her that much.
This got me thinking about building trust with clients. Many start out just like I did: unsure about this working relationship. It’s your job as the business owner, consultant or salesperson to put the client at ease and show her that she’s put her money in the right place.
Demonstrate Your Expertise
My masseuse talked to me about trigger points. She deftly found the knots in my back without me pointing them out. This showed me she knew her field. When you talk to new clients, do you show your expertise? You don’t want to come off like a know-it-all, but you do want to show them that you’ve done your time in your industry, and that you’re qualified to help with their problems.
Show Your Passion
What probably sold me on this massage therapist was her love of massage. In fact, I chose her because she was recommended to me, and I was told that she “puts her heart into her massages.” I loved that. And my experience with her only proved that to be true. Do you wear your passion on your sleeve? Can others tell how much you love what you do?
I call myself a marketing geek. If you meet me at a networking event and show the slightest interest in marketing (or even if you don’t, to be honest), I will quickly come up with some ideas on how you can market your business. It’s my version of freestyling. Give me a business concept and 30 seconds, and I’ll tell you what you need. It’s very clear how much I love what I do, and I really think that’s why people hire my company.
Give Them Their Money’s Worth
Some masseuses give massages that are too light for my liking. I need my muscles pounded on. So when I get a light massage, I feel cheated. Are you giving your customers your all? Are you treating them like each one is your only customer? That’s the mindset you need to have in order to provide stellar customer service for every client.
While this first massage was a sort of courting date, I now will only visit this therapist. We connected, and we built that trust together. That’s the key to solid customer relationships.
How Getting a Massage Is Like Building Trust With a Client
View full post on Small Business News, Tips, Advice – Small Business Trends
Dec 26th
This Book Is Designed To Help Nice, Shy Guys Gain An Edge In The Dating World. It’s Designed Specifically To Bring Out The Strengths Of Nice Guys In Order To Attract Women.
The Nice Guy’s Guide To Getting Girls
Dec 10th
Stores went from being buildings to becoming websites… and now to devices. But Mr. Gimbel and Mr. Macy would be amazed and probably peturbed if they had to use an iPhone for more than a few minutes.
Some easily answered requests:
Why can’t I see my apps in alphabetical order?
Or in the order they are most used?
Why can’t I list the apps in text form, putting 80 on a page in two columns, instead of only 16 or 20 at a time?
Why isn’t there a suggestor/genius that allows me to find apps that others with habits like mine use? It could change over time and reward me for opting in.
On the Kindle, why can’t I see my archives organized by order of purchase? Date last read? Length? Popularity?
With ebooks, when shopping, wouldn’t you want to know what percentage of the people who bought the book, finished it? How about being able to opt in to circles of readers and sharing comments, progress and reading lists as you go?
All of these improvements help people use the apps they’ve chosen and read the books they’ve purchased. And none of them cost much at all to deliver.
But let’s not forget that some people actually like shopping. Are the online stores for these devices fun or exciting or social? Do they live and grow and change or are they static warehouses?
The seeds of what we buy and how we buy it are being planted with these early versions of the devices. I wonder if we’re being cheated out of discovery, productivity and a bit of fun.
View full post on Seth’s Blog
Dec 6th
New: 75% Commissions… $$$ Super High Converting Sales Video So You Can Make More Money! $$$ Test Traffic And You’ll See What I Mean. Proven 50% Boost In Conversions From Video Sales Pages!
Hugely Popular Job Interview Guide: Unspoken Rules Of Getting Hired
Dec 6th
First, to restate the obvious:
Attention from those interested and able to buy is worth more now than ever before. Companies like Google, Amazon, Daily Candy, Netflix, Target, and on and on traffic in attention. It’s their primary asset. Individuals are also valued and respected in large measure by the quality of attention and trust they earn from their publics.
So, if that’s so obvious, why are we so cavalier about it?
If someone stood in front of your office and lit $100 bills from your petty cash kitty on fire, you’d call the cops. But people at work waste the attention of their peers and your customers/prospects at the drop of a hat.
Every interaction comes with a cost. Not in cash money, but in something worth even more: the attention of the person you’re interacting with. Waste it–with spam, with a worthless offer, with a lack of preparation, and yes, with nervous dissembling, then you are unlikely to get another chance.
View full post on Seth’s Blog
Nov 16th
When is big small? Big banks are shrinking in the small business lending space, while regional and local banks and non-bank lenders continue to approve a much higher percentage of loan requests.
Our most recent analysis of 1,000 loan applications found that approval rates of small business financing requests by small banks and non-bank lenders increased to their highest levels of the year during October. Meanwhile, approvals by large banks during rose only slightly from their September levels.
Loan approvals by smaller banks increased to 46.3 percent in October, their highest rate this year and an increase from 45.1 percent in September.
Alternative lenders continue to fill the vacuum left by banks and traditional financial institutions. Credit unions, Community Development Financial Institutions (CDFIs), microlenders and others approved 61.8 percent of funding requests, a rise from 61.5 percent in September.
Meanwhile, the approval rates at big banks (institutions with $10 billion+ in assets) climbed just one-tenth of one percent to 9.3 percent in October. In fact, small business loan approvals at big banks have not been above the 10 percent rate since April.
Big banks continue their reluctance to lend money. The causes of this cautiousness include the continuing global financial crisis, as well as U.S. policy uncertainty and the impact of the Dodd-Frank Wall Street Reform Act (PDF), which tightened banking regulations.
Deposits in credit unions are growing as people who were angered by big bank fees for the use of ATM cards decided to take their money and deposit it elsewhere. Credit unions are also marketing their services very aggressively, soliciting deposits and touting their small business lending. This impacts small business lending because now credit unions have more money to lend, despite the 12.5 percent cap on loans to small business.
Lobbyists for big banks are trying hard to stop legislation that would enable credit unions to increase the percentage of their assets that can go to small business lending. In essence, Goliath is afraid of David. It will be interesting to see how this plays out.
The good news is that the economy seems to be getting a bit better and we can finally see some signs of recovery. This should be encouraging for small business owners.
Small Banks Getting Bigger in Small Business Lending
View full post on Small Business News, Tips, Advice – Small Business Trends
Nov 10th
We’ve all heard the parable of the kid throwing back the starfish, even though there are a million on the beach. “It makes a difference to that one!”
The Long Tail argues that if you can aggregate enough choices, people will make a choice and you’ll do fine. Netflix, superstores, eBay–these are all long tail businesses. They might not sell that thing, but you can bet they’re going to sell something.
Long tail businesses excel at selling anything, but they’re not so good at selling one thing.
Which is fine, unless you’re a starfish.
In a world of endless choice, it’s mathematically obvious that something’s going to get picked, but you, you the creator, the marketer, the one with something at stake–you’re not at all concerned about something. You’re concerned about you and your product.
If you’re a starfish, then, don’t sign up with the long tail guys. Build your own universe, your own permission asset. Find a tribe, lead it, connect with it, become the short head, the one and only, the one that we’d miss if you were gone.
The long tail is for organizations that own warehouses.
View full post on Seth’s Blog
Nov 10th
We’ve all heard the parable of the kid throwing back the starfish, even though there are a million on the beach. “It makes a difference to that one!”
The Long Tail argues that if you can aggregate enough choices, people will make a choice and you’ll do fine. Netflix, superstores, eBay–these are all long tail businesses. They might not sell that thing, but you can bet they’re going to sell something.
Long tail businesses excel at selling anything, but they’re not so good at selling one thing.
Which is fine, unless you’re a starfish.
In a world of endless choice, it’s mathematically obvious that something’s going to get picked, but you, you the creator, the marketer, the one with something at stake–you’re not at all concerned about something. You’re concerned about you and your product.
If you’re a starfish, then, don’t sign up with the long tail guys. Build your own universe, your own permission asset. Find a tribe, lead it, connect with it, become the short head, the one and only, the one that we’d miss if you were gone.
The long tail is for organizations that own warehouses.
View full post on Seth’s Blog
Nov 4th
The most common critique that you’ll hear in regard to the Occupy Wall Street protests is that the protestors’ message is jumbled and incoherent. They haven’t been able to coalesce around one specific set of policies, grievances or even enemies. The common rebuttal is that it doesn’t matter, the protests are the expression of America’s generalized frustration with terrible economic conditions, and they want something done about it. But perhaps there’s a third, more terrifying force behind the protests. Perhaps there are just so many things going wrong that it is impossible to express the myriad grievances in even an extended rant about how poor people should shut up and be thankful that at least they have a refrigerator.
One of the more salient critiques that has emerged from the protests is the idea that private business, whose chief motivations include sucking out your soul through your skull, is getting a little too close to a government that is supposed to protect and serve us. So in the interest of delineating some of the unaccountably numerous problems Americans should have with the current state of affairs, here are 10 of the worst examples of businesses sidling up to government in bed and savagely beating it while exclaiming “You think I like this?! Why do you make me do this?!”

Despite its name, the U.S. Chamber of Commerce is not officially affiliated with the U.S. government. It is, in fact, a coalition of businesses that pool their money for lobbying and campaign donations, it also spends more than any other single entity. Ostensibly, they represent business interests in Washington. And by business interests we mean “almost exclusively Republican” interests.
In 2009, the Obama administration was in the process of trying to pass new emissions standards as part of an effort to curb global warming. In response, the U.S. Chamber of Commerce, instead of working closely with lawmakers to craft sensible emissions standards that protected the environment while putting as little onus as possible on private business, decided to just sue the shit out of climate change while quietly reminding pretty much every Republican lawmaker that the Chamber of Commerce was likely their single largest donor last election cycle. The emissions bill ended up dead on arrival, despite Democrats having a commanding majority in both houses, and despite action on climate change enjoying near-unequivocal support from the scientific community.
The final result of this unfortunate meeting of obscenely rich bedfellows led to the complete death of a political will to address climate change, and the additional failure to secure any sort of binding climate change agreement at the Copenhagen conference of 2009 basically guaranteed that nothing will be done to address global warming. Scientists now warn that catastrophic global warming is all but inevitable, and since no remediation actions will be taken in the next few years, we should instead focus on ameliorating the effects that, oh yeah, will fall disproportionately on the poor and impoverished of the world.

One of the most infamous lobbyists of the past decade, Abramoff is a perfect example of the sleazy back room deals and greased palms that make Washington run like a Hellfire missile aimed at anyone with fewer than three houses. The list of infractions for which Abramoff was eventually indicted is so long, perverse and full of two-faced schemes that congressional investigators prevented it from going within 200 feet of a playground or elementary school.
He started his lobbying career working for Indian casinos, which he promptly stabbed in the back by lobbying for gambling opponents simultaneously–forcing his original clients to pay his firm even more. He was the equivalent of an arms dealer who sells to both sides in a war–and also started the war. During this time, he was giving senators and congressmen and women free meals at his expensive restaurant, “fact finding” trips on private jets, and box seats for all the local teams–just to name a few of many. Abramoff had his hand in just about every pot in Washington, but his main contribution to society after millions of dirty dollars spent was serving the interests of Indian casinos. While this may seem relatively harmless, Abramoff was one of the biggest lobbyists in Washington during his time, and when the authorities eventually caught up with him, President Bush’s head of the Office of Management and Budget deliberately obstructed the investigation. Now imagine there was someone that powerful lobbying for, say, fewer invasive and ineffective security measures at airports. Or food stamps. Or affordable healthcare. Or Pell Grants. Or pretty much anything at all that has anything to do with improving the life of the average American.

Odds are if you watched the news any time between 2003 and 2007, the name Halliburton rings a bell. Depending on which network you watch, Halliburton was either an unscrupulous war profiteer, or a FOXy, savvy business that provided troops with everything they needed plus an adorable new puppy. Long story short, an ungodly amount of the Iraq war was outsourced to private contractors. And an ungodly portion of the contracts awarded went to Halliburton.
Oh and Vice President Dick Cheney, who is widely viewed as the architect behind the Bush administration’s drive to war, was the CEO and chairman of Halliburton for five years. And he received compensation from them as late as 2004. And he left with a severance package of $36 million, plus stock options. And all of those contracts, which totaled $7 billion, were awarded to Halliburton without any bid process to allow for competition. And Halliburton was later investigated for overcharging the Pentagon for expenses. And years later they were found to be responsible for the Deepwater Horizon oil spill in the Gulf. And they’re still in business, having paid only $1.2 billion in fines over the past decade, about 6% of the $18 billion dollars they made in 2008. Dick Cheney’s net worth is estimated between $30 and $100 million. Oh and…well shit if you’re not writhing in disgust by this point there’s really nothing else to say.

Despite the fact that they represent less than 1% of the population, the Farmer’s Lobby wields tremendous power. And every year, they ensure that U.S. Agriculture receives copious amounts of subsidies. Almost every year the farm bill comes up for renewal, a small cadre of representatives try to defeat it, and since the beginning of time they’ve lost.
This wouldn’t be so bad if the reasons given for continuing the subsidies held any water. The thrust of the argument is that subsidies reduce prices for the average citizen and ensure U.S. food security. In reality, all the farm lobby has really succeeded in doing is actually increasing prices, forcing farmers in developing countries out of work, and artificially deflate the price of corn, making Twinkies cheaper than carrots.
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On the surface, the Supreme Court decision in Kelo v. City of New London makes a lot of sense. One singular private landowner was preventing the development plans of a large company by refusing to sell their property. The development would bring millions of dollars and hundreds of jobs to New London, and the landowner was relocated for free at tremendous expense to the city. An open and shut case of the needs of the many overriding the needs of the few, right?
Well aside from the fact that ownership of private property is only the foundation of our entire society, there’s that little fact that when you have an individual going up against a large company and trying to influence the government, you’re fighting a very lopsided battle. It’s easy to get a bit alarmist with Kelo, (and believe me, libertarians do), since eminent domain has been a power spelled out in the constitution, this decision loosened the age old definition to essentially allow the taking of land for any vague economic benefit.
As Justice Clarence Thomas put it in his dissent, “This deferential shift in phraseology enables the Court to hold, against all common sense, that a costly urban-renewal project whose stated purpose is a vague promise of new jobs and increased tax revenue, but which is also suspiciously agreeable to the Pfizer Corporation, is for a ‘public use.’” As icing on the “why not just let the rich take from the poor what they want but couldn’t have before this” cake, studies have shown little evidence that the policy leads to any economic benefit.

When was the last time you thought to yourself: “My cellphone and/or Internet provider really provides great service for an affordable price?”. Odds are, unless you are a lobbyist for AT&T, Verizon, Comcast, etc… the answer is “never, what are you kidding?”. The reason behind this is that most telecoms, because of the infrastructure investment necessary to support a network, often operate as semi-monopolies with a tremendous barrier to entry relative to competitors. Oh and they give gobs and gobs of money to politicians, and studies show that this has a tremendous positive effect on policy for them.
This helpful policy, as well as an apparent complete lack of political will to break up and/or regulate these industries, is the reason you still have to pay to send text messages–even though these single-digit kilobyte messages cost telecoms barely any money at all. It is also the reason the US falls behind virtually every other first world nation in terms of average broadband speed, and also why even that limited service is so expensive, and telecoms are able to flat-out lie about the speeds they offer. While this may seem like a middling critique about the speed at which we send cute cat pictures and watch porn, keep in mind that the 90s, also known as the only period of really substantial growth in the past 40 years, was fueled by higher speed and expanded access to the Internet.

While there’s certainly no lack of hatred for the bailouts, what was on display in 2008 was a far more insidious form of political influence, specifically what has been known as the “revolving door”. The idea is that a government employee will show favor toward an industry while in office, and then have a cushy job waiting for them when they leave public service. Or they start in the private industry, then enter public service, either intentionally or unintentionally steering policy in favor of their former industry.
When you trace the history of Goldman Sachs employees through the history of the past two to three administrations, a very clear picture of influence emerges. The worst part is this influence not only guaranteed a bailout after years of being criminally irresponsible with the financial system, it also guaranteed that Depression-era regulation was slowly gutted, possibly contributing greatly to the financial crisis in the first place.

Much like Agricultural subsidies, government money given to oil and natural gas companies is an old institution and enjoys a large and influential lobby in DC. The argument is, essentially, that these energy subsidies lower costs for the end consumer, greasing the wheels of transportation–which is vital for an economy. Believe it or not, this argument actually holds up…when it’s in the form of aid given directly to low-income consumers. When it’s given to large companies, a recent World Bank study showed there was little economic sense to supporting continued subsidies.
Another downside of energy subsidies it that they distort the market and make new energy innovations uncompetitive. A constant critique of renewable sources of power is that they are simply not market-competitive right now and need massive government subsidies to be affordable. Funny thing is, so do fossil fuels. In fact, if there were some way to kill off the Oil Lobby overnight, and that money went to subsidies for renewable sources, it would (theoretically, at least) be as affordable as fossil fuels. But that’s going to be difficult when the renewables industry is barely on its feet, and oil and gas companies are throwing around millions like it ain’t no thing.

Between campaign contributions, free trips and box seats, and powerful lobbies, there are a lot of really direct connections between money going into Washington, and favorable policies for large businesses and the rich coming out. But this has been a refrain since the beginning of politics: money buys influence. So it’s not that shocking to the general public that companies and politicians always find some creative way to get money into their campaign coffers. But every once in a while, some strange, bald cronyism takes place that makes the public wonder if they’re even trying to pretend that they understand the small man’s struggle while they’re swimming in giant money vaults like Scrooge McDuck.
Such was the case with the Federal Reserve’s Budget during the worst of the crash. As this article by Matt “I Will Beat You to Death With Your Own Hubris and Teabag Your Bourgeois Corpse” Taibbi shows, low-interest loans ended up going out to basically everyone with an influential friend. This included wives of Wall Street bankers with little to no financial involvement, and apparently anyone who could pretend they were distressed enough. Since the Fed was basically guaranteeing any investment at a well below-market rate, this amounted to free money. On the one hand, it is difficult to blame the Fed for desperately trying to stamp out every economic fire in sight during the most dire days of 2008. On the other hand, you know who didn’t see a single cent? People without money or powerful friends.

In 2010 the Supreme Court took a good hard look at the influence of private money on government when Citizens United fought for their right to air political ads critical of Hilary Clinton. After a careful analysis in which they apparently didn’t pay attention to the past 150 years of American history, they ruled that, as far as campaign contributions go, private companies have the same right to freedom of speech as private individuals. Which makes intuitive sense when you think about the thousands of employees, millions of dollars, and extensive business and political influence your average American citizen wields. In case you haven’t guessed, it’s widely supported by Republicans and condemned by Democrats.
The Citizens United ruling is barely fresh on the books of law, but early predictions by experts range from “It’s bad” to “It’s the end of democracy as we know it.” In a time when it’s nearly impossible to not trace a representative’s vote back to some campaign contribution, the idea that there should be virtually no limit to the monetary influence companies can contribute to elections is as uncomfortably close as you can possibly get business and politics.
View full post on Business Pundit