Gift wrapped

A wrapped present is tranformed when it is opened. Anticipation turns into information, and frequently, one is worth far more than the other.

Too often, we overlook the value of imagination and dreams and the _____. We figure, as marketers or managers or leaders or engineers that all we have to do is meet the spec, fill in the blank and we can prove we did a good job.

Often, though, the story a person tells herself is worth more that the object itself.

View full post on Seth’s Blog

Introducing: Business Gift Giving Guide for the Holidays

Here in the United States, the Thanksgiving holiday and Black Friday (officially one of the biggest shopping days of the Christmas Holiday season) is almost upon us.

And just in time we’d like to share our Guide to Business Gift Giving for the Holidays.

Business gift guideWe’ve assembled a comprehensive collection of resources to help you.  These resources include:

  • Basics (who you should give to; gift giving mistakes to avoid; and packaging and shipping tips).
  • Budget (deciding between cash, gift or a greeting card;  how much to spend; low-cost gifts for tight budgets).
  • Gift Ideas (gift ideas specifically for business associates, clients/customers and employees; and last-minute gift ideas)

Best of all:  it’s designed specifically for small businesses and entrepreneurs, for business gifting.

You might wonder why we didn’t just put them in a single article.  The reason is simple:  there’s so much there, it would be too hard to read everything on a single page. That’s why we set up a special page where you can find everything in manageable chunks.  Please enjoy!

From Small Business Trends

Introducing: Business Gift Giving Guide for the Holidays

View full post on Small Business News, Tips, Advice – Small Business Trends

A flip side: the asymmetrical gift

Yesterday I bummed you out with a riff about favors becoming impossible to fulfill. Worth a thought: the alternative, the good news that comes with the bad, is the massive asymmetric gift.

A gift is not a favor, because no recompense is implied or expected. A gift is just from me to you, that’s it.

The internet makes it easy to give gifts to large numbers of people at very very low cost. Editing a wikipedia article, for example, is a gift for the ages, one that might be seen by a million people over three years.

This leads to a new clause in the social contract. In this environment, we expect that civilized participants will give. Just because. Because they can. Because the gift makes all of it work better.

While mass favors have to fade (too easy to ask for, too unfair at scale), mass gifts show up to change the equation. Gifts are easy to scale, now, the more generous, the better. For all of us.

View full post on Seth’s Blog

Small Business News: Holiday Gift Ideas and Trends for Entrepreneurs

As the holiday approaches, it’s time to think of gifts and time off. (Yes, even for entrepreneurs and small business folk.) In particular, it’s time to think of Christmas gifts for your employees, perhaps? But before visions of sugar plums occupy your every thought, there are some business trends you may want to mull over during this holiday season, as well. For a bit of both, here’s our weekend roundup (pre-holiday rush edition.) Enjoy!

Operations

‘Tis the season to be frugal. Holiday gifts for employees are an important form of moral boost but the fact is it’s still important to stay within budget. Follow the story of one small business owner who gave back to her clients saving money at the same time by bartering with them for holiday gifts for her employees. For the rest of us, here are some simple low cost alternatives. Entrepreneur

When paranoia is a good thing. Hey, but don’t get too festive. There are some increasing dangers for your small business too this holiday season, and they go way beyond choosing the wrong gift for Joan in accounting. :) Law enforcement and security experts say small businesses are increasingly targets of cybercrime. Is your small business ready? Grow Smart Biz 

Policy

Tax breaks and your business. OK, we know, of course, that the new tax bill awaiting the President’s signature will contain extension of unemployment benefits. But what else does the new tax bill have in store. As it happens, there’s plenty here for businesses as well so if you want to find out how or if your business would benefit, please feel free to look around. Market Watch

Hey, small business! Could you keep it down? New regs from OSHA may put pressure on small businesses to limit employee exposure to excessive noise. Lobbyists for the small business community as well as workers’ interest groups are all making their own kind of noise during a comment period that lasts until March 21. So, if you’ve got some thoughts on this you would like to share with OSHA, we encourage you do do so. You can also share your thoughts below. The Hill

Startups

Starting a green business…in cyberspace? Actually, green businesses can often be information business, and what better way to get one of those off the ground than with a green business Website of blog. Blogger Selena Narayanasamy gives a brief overview of how to go about it from choosing the right publishing platform to plug-ins and even where to sources for the best information and trends. Blog Godown 

Launching a business with multiple partners. There may be many reasons for creating a business involving more than one owner including different levels of expertise, different contributions to the business etc. One thing is certain, however, says small business legal expert Jeff Fabian. A formal business agreement will be needed to decide upon the roles and status of each member in order to make your small business partnership a success. 365 Days of Startups

Branding

Who’s in control of your brand message? Did you know that few businesses take the comprehensive approach to branding that they should? Maybe it’s because they never fully realize the role that creating a strong brand identity can play in shaping not only messages your company sends about itself, but the messages about your company, products or services that are completely beyond your control. visiblelogic

Self-development

Stop ignoring those good ideas. Some people may say that ideas aren’t the most important part of business, but truth be told most business start with one. This said, Scott has an inspiring video about trying not to ignore your best ideas and challenging you to find ways of making them happen. Ideas can be powerful. How can you make yours a reality? ScottFox.com

Marketing

The art of influence. Marketing means influencing others and this in turn means getting their attention. But with all the information and messages bombarding us daily, how do you get yours to stick? Maybe the secret is not in your message at all. Maybe it has to do with the person for whom that message was intended. What are their thoughts, concerns or feelings? Do you know? You should. Youngentrepreneur

News

NYC becomes new tech startup capital.You might call it the Silicon Valley east. These days the Big Apple contains so many tech startups that despite the city’s relatively high unemployment figures, programmers are in high demand. Want to know the factors that are transforming New York City into a burgeoning tech business startup hot spot? Read the full story on this exciting small business success story and the mini job boom created in its wake. Wired.com

From Small Business Trends

Small Business News: Holiday Gift Ideas and Trends for Entrepreneurs

View full post on Small Business News, Tips, Advice – Small Business Trends

Yelp Revamps To Give SMBs A Holiday Gift

The holiday season is upon on and Yelp wants to make sure they do their part to help small business owners have a good one, giving them even more tools to connect with customers and help drive sales. Yesterday I had the opportunity to chat with Eric Singley, Yelp’s Director of Mobile and Consumer Products, to hear about the new stuff coming from Yelp and how it will benefit small business owners during the business holiday season.

First, what’s new at Yelp?

  • Redesigned Navigation: If you’ve previously had difficultly managing multiple locations, your life just got easier! Eric informed me that they’ve really hard to make it easier than ever for SMBs to access all the tools available to them. They surveyed business owners to get a sense of their biggest issues and then addressed them to make things more intuitive, especially helping SMBs to navigate between locations.
  • Changes to Offers and Announcements: To perhaps make things more clear, Yelp has split up Offers and Announcements to give SMB owners more freedom with what they can do. Which plays nicely into Yelp’s most major change…
  • Check-In Offers: We first told you about Yelp’s new Check-In Offers feature when it was released earlier this month. Now we have some more details! As previously reported, Yelp Check-In Offers (different from the Business Offers that appear on a SMB’s Yelp.com page) give small business owners a new way to reward their most loyal customers who check into their business via the mobile application. Now each time a customer checks into your business via the Yelp mobile app, they can work toward unlocking special offers that you can set up for them. Yelp currently offers three different types of offers (A percentage off, a fixed price or a free item) and it can be set to be unlocked after one check-in, three check-ins or five check-ins. If you’re worried about security and people checking in multiple times, I already asked Eric and he assured me that safeguards were put into place to prevent against this.
  • Better Mobile Tracking: It makes sense that with new mobile features comes better mobile tracking. Businesses can now track traffic and success of both Business Page and Check-In Offers via biz.yelp.com. This should help small business owners track which Check-In Offers are most effective so that they can hone in on what customers really want.

Those were the highlights from my chat with Eric. I continue to be impressed with Yelp’s commitment to working with small business owners and giving them tools that make sense for their business. While other sites have been first to launch “deals”, Yelp’s doing it in a really smart and intuitive way. Yelpers search the site looking for the best restaurant and interesting places to check out – by offering them deals and incentives, it plays right into that.

As a small business owner, I’d encourage you to read our tips on getting the most out of Yelp, as well as their Business Owner’s Guide. There’s a lot of useful information to be found in both.

Will you be using Yelp’s Check-In Offers this holiday season?

From Small Business Trends

Yelp Revamps To Give SMBs A Holiday Gift

View full post on Small Business News, Tips, Advice – Small Business Trends

Lon’s Article Directory » Internet Marketing- Gift of Modern Technology to the World

Earlier marketing was done at physical level through print… etc but now the entire trend has got a facelift due to the advent of internet marketing.
First shared by internetmarkets
on SERVICE_TWITTER
internetmarkets
Last shared: Sat Sep 04 07:35:30 GMT 2010
92 Total Shares: 92 Tweets

View full post on Home Wealth Project Riot!

“Classic Hardware Camilla d’Errico Rascal Dog Business Card Holder ID Case” and one other product newly tagged gift idea

Activity in the gift idea community: “Classic Hardware Camilla d’Errico Rascal Dog Business Card Holder ID Case” and one other product newly tagged…
First shared by letlearning
on SERVICE_TWITTER
letlearning
Last shared: Wed Jul 07 18:50:20 GMT 2010
8 Total Shares: 8 Tweets

View full post on Home Wealth Project Riot!

cool gifts, gadgets and gift ideas

That’s why Firebox scours the world, looking for the very latest unique gifts, gadgets, toys and other cool gift ideas. We search high…
First shared by xtreemgeek
on SERVICE_TWITTER
xtreemgeek
Last shared: Thu Jun 10 00:26:55 GMT 2010
233 Total Shares: 227 Tweets, 3 OneRiot shares

View full post on Home Wealth Project Riot!

Mother’s Day Gadget Gift Ideas

http://homewealthproject.com/wp-content/blogs.dir/1/files/HLIC/63ab1d4721f91e64ab1ed9669f6dfea5.jpg ABC News’ Andrea Smith with tech ideas for creating memories and gardens. Google’s Translation App.
First shared by EasyBloom
on SERVICE_TWITTER
EasyBloom
Last shared: Sat May 08 11:00:23 GMT 2010
10 Total Shares: 10 Tweets

View full post on Home Wealth Project Riot!

Great Graduation Gift Ideas | Nicole Dorseystraff

http://homewealthproject.com/wp-content/blogs.dir/1/files/HLIC/18abfe5a53131c099eaa136c3e3687ed.jpg Gifts that help them adjust to their new lives are the best to give and any gifts that help with college plans are also a great idea. The number of…
First shared by Matrix2gather
on SERVICE_TWITTER
Matrix2gather
Last shared: Thu Apr 15 06:38:56 GMT 2010
2 Total Shares: 2 Tweets

View full post on Home Wealth Project Riot!