Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Work From Home. Give Yourself The Financial Freedom You Deserve.
Nov 4th
Perform Work For Companies Who Need To Spread The Word About Their Business And Get Additional Exposure For Their Products.
Work From Home. Give Yourself The Financial Freedom You Deserve.
Give away $218 self growth freebies and make money
Sep 19th
1. You offer the free ebooks and mind power audios worth $218.45 2. They see an offer of over 250 self improvement products for just $37. 3. You earn 70% & 4. All love the free gifts – win/win 
http://www.yourinstantsuccesslibrary.com/affiliate .html
Give away $218 self growth freebies and make money
Give to Get Appointments
Sep 8th
This content from: Duct Tape Marketing
One of the surest ways to build the trust required to do business these days is to be able to demonstrate your willingness to give, to add value, before you ever ask for anything in return.
Certainly you’ve seen this dynamic play out in the act of referrals. You’ve probably also seen or felt the impact of this mentality in the offering of free white papers, how to seminars and evaluation sessions.
But what about in a lead generation environment where you’re trying to create awareness and land an appointments? What about using this thinking in situations where you are essentially trying to get the attention of a prospect that doesn’t yet know you exist? Can the give first mentality be used to open doors and create enough trust to get you invited to tell your full story?
Here’s a simple campaign that I’ve seen do just that.
- Acquire a highly targeted mailing list from Hoovers, InfoUSA or Jigsaw.
- Send an email and postcard to a small number, say 100, using variable data printing on the postcard to display the prospect’s name big and bold.
- In the email use the prospect’s name only in the subject line.
- In the body of the email and for the postcard copy simply state that you have a few ideas on how they could get x (x = more clients, better return, few errors, more done, etc – it’s what you sell) – don’t add anything else about you or your solution, just keep it to that one line and add a link to a personalized landing page (using a pURL) from a service like SendPepper. (there are lots of services that can accomplish this, but I really like the features from SendPepper)
- The personalized link and page features the name of the prospect and provides five or six of your best recommendations or tips. Don’t hold back, give them some really good information and advice. The content of this page can be segmented for different variables, but for the most part the actual content will be generic, but still valuable with a personalized feel driven by the pURL technology.
- If you’re using an integrated tool like SendPepper, you’ll get notification when someone visits their page and you can then follow-up with even more great information and a call to action, such as an appointment, evaluation or presentation of more customized ideas.
A couple things to note:
This works at a far higher rate than simple bulk mailing because of the personalization and because you’re offering something of value that is easy for them to consume and simple to understand.
Too often we try to spell out multiple offers in hopes that something will stick – keep your message dead simple and intriguing and you’ll get far more response.
Keep the batches small so you’ll have plenty of time to follow-up immediately and analyze what’s working and what’s not. Most services allow some amount of split testing as well.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Give and get
Jul 4th
The stability, power and longevity of a tribe is directly related to the way it is treated by its members.
When many of them seek to take, to enrich themselves and to find a loophole or advantage, the group is weakened.
Culture and management are not the same thing–when we strengthen our organization, when we encourage and respect our fellow employees, management follows. Group up, not top down.
Society and government are not the same thing either. The tribe we get is the tribe we build.
I don’t think we can abdicate our responsibilities within a tribe to the leader.
The opportunity is simple: the more each individual gives, the more each of us end up getting.
View full post on Seth’s Blog
Give Yourself Permission to Suck
Apr 18th
Give Yourself Permission to Suck
This content from: Duct Tape Marketing
When I was growing up I decided I wanted to play the guitar. I loved music, appreciated songwriting and wanted to be able to play and sing. As anyone who has ever tried to learn an instrument or anyone that’s lived with someone trying to learn a musical instrument can attest, at first you’re going to be really, really bad.
jeffmcneill via Flickr
But, if your desire to play is significant and you push through with practice, eventually, something magical can occur. Now, I never practiced enough to expect to rise very high in my musical career, but I did advance to the point where I could earn money, tips and drinks by playing in the bars in the town where I attended college.
The point is, if you want to achieve any level of success in your business one of the things you must do is give yourself permission to be bad at the things you don’t know how to do.
I encounter business owners frequently that tell me they are bad at this thing or that thing, or they fear they can’t master this important skill. The thing about holding back or caving in to fear is that it zaps your passion and kills your art.
There are so many things you must do in order to build a business and with most of these things you’ll have no idea how to do them properly and no experience to draw upon other than what you witness around you.
If you succeed in business at all at times it’s because you push through, fall down, and get back up to assess what you’ve learned.
The thing is though, many business owners just flat ignore some of the steps they must take in order to move their business forward with momentum because they don’t think they know enough about how to do something, or they don’t think they like that kind of work, or someone told them they’re no good at something.
If you’ve ever felt like your business is stuck and you keep bumping up against some unseen force that won’t let you move forward, look no further than yourself. The enemy is you and your unwillingness to do the things you must even though you’re afraid you’ll fail.
I’m not really trying to give you a pep talk here, this is straight on practical advice. You’re going to suck at many of things you need to do and that’s okay, that’s how you get to where you’re going.
There’s a chapter in the wonderful book Bird by Bird by Anne Lamott titled Shitty First Drafts. Lamott describes a process of writing that involves getting something down on paper, without analysis, knowing that it won’t be very good, but also knowing that it’s the only way to get to the second and final draft. Unless you’re willing to write something very bad, you’ll never get to something beautiful.
When I realized that in order to build the business I wanted to build I would have to write every day, I just started to write. I had never really written this way and I was very bad at it. I didn’t want to be bad at it, but I gave myself permission to because it was the only way I was going to get somewhere I wanted to go. (Your ego has way of helping sometimes because I probably didn’t think some of my first works were as bad as they really were.)
When I realized that in order to build the business I wanted to build I would to have to get up in front of audiences and speak, I just started to do it. I had never done it before and I was very bad at it. I didn’t want to be bad at it, but I gave myself permission to because it was the only way I was going to get somewhere I wanted to go.
I’m by no means a great writer or a great speaker, but I’ve stuck with both long enough to get to the point where they are essential elements of my business and brand because I knew they had to be.
So far no one has been injured or killed by my doing either and that’s the point. Give yourself permission to be bad at doing the things you want and need to do and you might find that your art flows more easily.
So, by this point you might be saying, “But I don’t know how to get started with . . . ” – blogging, accounting, analysis, speaking, selling, hiring, SEO, or any other of a myriad of necessary activities I’m no got at.
That’s part two for tomorrow’s post – come back won’t you!
View full post on Small Business Marketing Blog from Duct Tape Marketing
Biz Owners to Google: Give Us More Online Technology and Education
Jan 9th
We small business owners have long been the kings and queens of do-it-yourself solutions. When we are starting out, we have more time than money. As startups we focus on do-it-yourself solutions because we cannot afford to pay others to do for us — yet.
Later, as our businesses grow, we start hiring staff and outsourcing work to outside providers. Even so, we’re likely to continue doing a lot of work ourselves because it makes economic sense and because by nature many small biz owners are hands-on and like it that way.
So it should come as no surprise that asked for our wish list for 2011, small biz owners put on the list “more education” and a desire for more tools to run our businesses.
This information came out as part of the Google Wishes initiative. Late last year, Google asked small business owners and entrepreneurs to “share our 2011 aspirations.”
The results are in, and they paint a picture of business owners who are serious about growing and improving their businesses, and looking for tools and assistance to make it happen.
First, we business owners love online technology, and want more features. Seventy-six percent (76%) wanted more features from online tools. Also, according to Leslie Hernandez, Product Marketing Manager, Google Small Business Team, the small business owners who responded ” … acknowledged that referrals are now happening online through social media channels and, as such, you want to understand how to use these online tools. You also want more out of your websites. Ultimately, you said you want to do more online to run your business more efficiently and spend more time concentrating on your customers.”
Another thing on the wish list: more education, as well as help to get our businesses started. In other words, we small business owners know that we need more knowledge if we’re to run our businesses more efficiently and effectively.
Biz Owners to Google: Give Us More Online Technology and Education
View full post on Small Business News, Tips, Advice – Small Business Trends
Yelp Revamps To Give SMBs A Holiday Gift
Nov 23rd
The holiday season is upon on and Yelp wants to make sure they do their part to help small business owners have a good one, giving them even more tools to connect with customers and help drive sales. Yesterday I had the opportunity to chat with Eric Singley, Yelp’s Director of Mobile and Consumer Products, to hear about the new stuff coming from Yelp and how it will benefit small business owners during the business holiday season.
First, what’s new at Yelp?
- Redesigned Navigation: If you’ve previously had difficultly managing multiple locations, your life just got easier! Eric informed me that they’ve really hard to make it easier than ever for SMBs to access all the tools available to them. They surveyed business owners to get a sense of their biggest issues and then addressed them to make things more intuitive, especially helping SMBs to navigate between locations.
- Changes to Offers and Announcements: To perhaps make things more clear, Yelp has split up Offers and Announcements to give SMB owners more freedom with what they can do. Which plays nicely into Yelp’s most major change…
- Check-In Offers: We first told you about Yelp’s new Check-In Offers feature when it was released earlier this month. Now we have some more details! As previously reported, Yelp Check-In Offers (different from the Business Offers that appear on a SMB’s Yelp.com page) give small business owners a new way to reward their most loyal customers who check into their business via the mobile application. Now each time a customer checks into your business via the Yelp mobile app, they can work toward unlocking special offers that you can set up for them. Yelp currently offers three different types of offers (A percentage off, a fixed price or a free item) and it can be set to be unlocked after one check-in, three check-ins or five check-ins. If you’re worried about security and people checking in multiple times, I already asked Eric and he assured me that safeguards were put into place to prevent against this.
- Better Mobile Tracking: It makes sense that with new mobile features comes better mobile tracking. Businesses can now track traffic and success of both Business Page and Check-In Offers via biz.yelp.com. This should help small business owners track which Check-In Offers are most effective so that they can hone in on what customers really want.
Those were the highlights from my chat with Eric. I continue to be impressed with Yelp’s commitment to working with small business owners and giving them tools that make sense for their business. While other sites have been first to launch “deals”, Yelp’s doing it in a really smart and intuitive way. Yelpers search the site looking for the best restaurant and interesting places to check out – by offering them deals and incentives, it plays right into that.
As a small business owner, I’d encourage you to read our tips on getting the most out of Yelp, as well as their Business Owner’s Guide. There’s a lot of useful information to be found in both.
Will you be using Yelp’s Check-In Offers this holiday season?
Yelp Revamps To Give SMBs A Holiday Gift
View full post on Small Business News, Tips, Advice – Small Business Trends
Does Google Boost Give SMBs Enough Liftoff?
Oct 27th
Google is giving small business owners a ‘boost’ with their search marketing efforts with a new ad product called, yeah, you guessed it – Google Boost. On Monday (after being outed by Mike Blumenthal), Google unveiled its new ad solution designed to help small business owners connect with customers in their area. According to Google, the new platform is designed to give SMB owners “a quick and easy way to share information about themselves with the people who look for them online.” Cool.
Boost is currently only available to local business owners in San Francisco, Chicago and Houston, however, with wide-scale roll out, all SMB owners will be able to create ads directly from their Google Places account. The ads will contain a mix of basic company information (company name, address, phone number, Web site URL), as well as additional information like the number of reviews you have, your average star rating, and a link to your Place page for additional information. The ads will appear in the Sponsored Links section of Google.com and Google Maps pages and, just like with traditional search ads, will appear based on the ads quality and the keywords and location information entered by the searcher.
To create your ad, small business owners will be asked to write a short description, select a destination page (your Web site or your Google Place page), pick your categories and then select a monthly budget.
The difference between Boost and traditional ads purchased with Google is that Boost will require absolutely no upkeep from small business owners. They even take care of assigning keywords to your ad. Once you handle the initial set up, Google will use its advertising algorithm to handle the rest. While we often talk about how SEO and social media aren’t “set it and forget it”, however, Boost is.
In his post on the release, Mike Blumenthal referred to Google Post as an “AdWords for the masses”, which I think is a fairly apt description, however, worrisome. Because while Boost is a good alternative for small business owners who would have ignore paid advertising otherwise, it’s not exactly doing much to help educate SMBs on how to use paid ads effectively on a real level. It would be unfortunate for a local business owner to see success using Boost (or even Google Tags) and then sign up for an AdWords account to be horribly disappointed and overwhelmed when suddenly they are responsible for creating compelling ads, managing keywords, and geo-targeting ads. While Boost may help SMBs get started, I’d love to see a product or service that helps them mature beyond that. Because that’s what I think would be even more valuable to SMBs.
That said, Google Boost does offer SMBs a good starting point to get familiar with ads and benefit from increased local visibility. While we all wait for the Boost roll-out, SMBs can check out the Help pages for Google Boost to get additional information on how ads work, benefits and how to access their ad dashboard.
Does Google Boost Give SMBs Enough Liftoff?
View full post on Small Business News, Tips, Advice – Small Business Trends
Editorial: AMD’s VP for product marketing probably shouldn’t give dating advice
Sep 27th
| Last week, AMD’s corporate vice president for product marketing, Leslie Sobon, published a piece entitled ‘Get a Geek in Five… |
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View full post on Home Wealth Project Riot!
Chattanooga’s speedy Internet may give it jobs edge
Sep 26th
| Chattanooga has become the first U.S. city to provide blazing-fast Internet — with download speeds 20 times faster than anything… |
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View full post on Home Wealth Project Riot!
