Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
AgentsofAmerica.ORG Gives Agents Social Media Resource
Jun 6th
| PR: AoA announces partnership with Social Media Strategist, Cynthia Cavoto and her team at Marketing That Works For You. Lisle, IL (PRWEB) June 6, 2010… |
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Despite censorship, Internet gives Chinese new ways to express themselves
May 29th
| There is a significant amount of online freedom, said Guobin Yang,… and author of “The Power of the Internet in China: Citizen Activism Online.” |
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Facebook Takes Away, Gives Back Landing Tabs
May 25th
In case you missed it, there was a lot of discussion last week regarding Facebook, small business owners, and customized landing pages. First SMB owners could have them, then they couldn’t and now they can again. So what happened? And can SMB owners really trust that they’re back for good?
In March I wrote about 5 quick ways to improve your Facebook SEO. One tactic I suggested was to create a custom landing tab (page) for your profile. I wrote that using the Static FBML app was really important if you wanted to create a page dedicated to shaping searchers experience and engaging them. The same way you create custom landing pages for your site, you could create them on Facebook to draw users in.
Unfortunately, last week Facebook revealed they’d be stripping away that feature for small business owners, limiting landing tabs to those with ‘authenticated pages’. In order to receive an authenticated page, you must have 10,000 fans or be working with someone on the Facebook ads team. That barrier essentially excluded all small business owners from being able to take advantage of one of the best marketing opportunities Facebook had to offer. Instead, it looked to force SMBs into investing their dollars in Facebook ads instead of building them organically.
Naturally, the decision from Facebook to cut away an important marketing avenue for SMBs ruffled many feathers. It felt like yet another slam from a company already alienating users. Matt McGee wrote about Facebook dropping the hammer on small biz users, as did many others, everyone echoing that Facebook had made a major missteps here.
Well, Facebook heard the criticism. And reversed the policy, giving small business owners back their customized landing tabs.
Over in the Developer Forums, admin Matt Trainer let users know Facebook had removed the authentication requirement needed for setting custom landing tabs. He noted they are re-investigating how to handle the situation, but, at least for now, they tabs are back.
It’s hard to know what Facebook will do next, but it’s my hope that they’ll leave customized landing tabs available for unauthenticated pages so that SMBs can benefit. Facebook they were initially removed as a ‘quality initiative’ but taking a viable marketing opportunity away from SMBs seems like a drastic way to combat spam.
If you’re a small business owner, I’d still recommend taking advantage of the customized landing tab, while you can. If you’re using Facebook to market your business, than it really is one of the best ways to convert visitors to fan. However, last week was also a good reminder not to ignore your blog for Facebook. Or your Web site for Facebook. You don’t own your Facebook presence, Facebook does. And they can change the rules at whim, with no notification. You need to be prepared to combat that, and that means not ignoring the properties you do own (like your Web site and blog) for shinier social media properties.
Facebook Takes Away, Gives Back Landing Tabs
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SkedgeMe Gives Small Biz Simple, Social Scheduling App
May 7th
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In the era of social media marketing, small businesses are doing more and more outreach and customer loyalty initiatives on Facebook; connecting the… |
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LinkedIn Gives Users the Ability to Follow Companies
Apr 29th
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We in MonaVie’s Search Marketing Team will definitely be utilizing this feature as part of our Social Media strategy. LinkedIn is a great resource… |
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Network Marketing Leads Expert Max Steingart s Training Gives Home Based Business Owners The Key To The Vault Of Free…
Apr 20th
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Home based business seekers are logging on to the Internet by the millions trying to find a way to help increase their incomes and fend off the… |
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Trading Revenue Gives Citi $4.4 billion Q1 Profit
Apr 19th
Citigroup posted a $4.4 billion Q1 profit today, the bank’s biggest profit since the beginning of the financial crisis. Like Bank of America and JP Morgan Chase, Citi raked in profits by borrowing at rock bottom interest rates, then investing that money into higher-yielding bonds, commodities, and other securities. The New York Times has more:
The earnings, which handily beat analyst expectations and were the bank’s best since the financial crisis began, were the result of the resurgence in the bond market and improvements in the economy, particularly overseas. Both play to Citigroup’s strengths as a major player in fixed income and emerging markets, and come as some of its rivals benefited from similar trends. JPMorgan Chase and Bank of America both reported big first-quarter earnings from hefty trading profits and from adding less money to their loan loss reserves.
The bank is by no means out of the woods…New accounting rules forced the bank to bring billions of dollars of off-balance sheet assets back on its books, however. As a result, Citigroup’s asset levels grew about 8 percent this quarter to about $2 trillion. Citigroup executives said that had masked some of the progress that Mr. Pandit made reducing the size of Citigroup’s balance sheet.
Citigroup must contend with tougher oversight from Washington, including new credit card regulations, and it is still seeking a coherent strategy for Citigroup’s North American consumer banking franchise, which has struggled for years. Losses in that business, during the first quarter, remain high.
Perhaps his biggest challenge yet is figure out how to grow Citigroup’s earnings while its balance sheet shrinks. With nearly 28 billion shares outstanding — a side effect of the government’s extraordinary intervention — it will remain difficult to move the share price higher.
Citigroup has also been in discussions with SEC regulators about mortgage issues, according to the Times. Nobody is certain whether the bank will also face charges, writes the Times. How serious the SEC threat is depends on how serious the SEC itself is (see Naked Capitalism for a good analysis of this).
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Seattle Social Media Expert Rory Martin Gives Back To Community | Uptrend News
Mar 31st
| We help… Blog for a Cause Program How the Blog for a Blog, Blog for a Cause Program Works For each annual Social Media Marketing or Search Engin… |
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New Jobs Bill Gives Companies New-Hire Tax Breaks
Mar 18th
The government will give companies a 6.2% Social Security tax break for every new hire, thanks to a new $18 billion jobs bill that Congress approved yesterday. Each worker must have been unemployed for at least 60 days to qualify. Bloomberg has more details:
The Senate voted today 68-29 to send the legislation to President Barack Obama for his signature. It would also expand federal subsidies for municipal bonds, increase highway spending and offer small businesses more power to write off the cost of investments.
“This is a good day for American workers,” said Senator Charles Schumer, a New York Democrat. “This is just the first, certainly not the last piece of legislation that we will put forward in relation to jobs.”
Republicans criticized the legislation, saying the $13 billion payroll tax holiday, estimated to produce up to 234,000 jobs, would cost taxpayers too much per position created. Others criticized the bond subsidies as excessive. “This isn’t so much a jobs bill as it is a debt bill,” said Senator Judd Gregg, the ranking Republican on the Budget Committee.
The measure…would transfer almost $20 billion in tax revenue into the government’s highway trust fund while expanding subsidies for bonds financing school construction and energy related projects.
That 60 days of unemployment caveat would sway companies away from choosing more qualified, but more recently unemployed candidates. I don’t think that kind of minor detail matters in an election year, though.
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New Internet Marketing Model Gives Business Opportunities from Home a Unique Dimension
Mar 11th
| A new Internet marketing platform has become the talk of the online marketing world with its unique concept. The product, named Carbon Copy PRO, is… |
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