A Great Internet Marketing Agency Will Tell You “No!”

As an internet marketing agency who cares, it is important to us that we provide our clients with the best possible service. Sometimes that means telling our clients no. If your internet marketer never tells you “no” or never questions any of your wants when it comes to your internet marketing campaign or website…be very concerned.

You hired them for a couple of reasons:

  • You feel they are experts in their industry
  • You want your website to rank high in Google and produce leads
  • You don’t have the necessary skills to do it yourself or the time to learn how to do it yourself

A great internet marketing agency knows what is best for your website and your SEO strategy.  They know that all mighty Google loves relevancy. They know that the content on your website needs to be very relevant to the keywords that best describes your service or product and will tell you no if you decide it’s a good idea to fill your blog with content with the latest recipes you saw on the food network even though you are in the plumbing industry.

A weak agency will not question the  latest post you made to your plumbing blog on how to properly sift flour. Oh no, they will just go ahead and let you do what you want because it makes you happy, the customer is always right and they are still getting paid so what do they care.

  • Red flag: an agency that doesn’t question your decisions regarding your internet marketing strategy may not possess the necessary skills to be in charge of your strategy. They may not question you, because they honestly don’t know what they’re doing or a better way to do it.

A caring internet marketing agency will have the gumption to tell you no and explain why it isn’t in the best interest of your SEO strategy. They will tell you that your continued irrelevant content will only confuse Google’s spiders and weaken your website’s ability to rank for certain keywords that you want to be found for.

Side-note:

Blogging is the easiest way for a company to participate in their search engine optimization strategy and social media marketing simultaneously. Frequent, relevant blogging creates website activity that entices hungry Google spiders to visit your site more frequently. The more relevant food those spiders have the higher your website will rank. A fat Google spider is a happy Google spider.

A great agency will advise against decisions that will harm the overall power of your SEO strategy. They will offer other solutions to your requests such as; posting your recipes and food tips to your company’s plumbing Facebook Page where irrelevant content is acceptable (as long as you are posting relevant material too).

In conclusion, when hiring an internet marketing agency, test their level of experience. Ask for case studies and present them with a similar scenario as the irrelevant post example above and see if they are willing to tell you “no”, that isn’t a good idea  because….) Also, if they use the term “guru” at all…run the other way!

 

View full post on pro2go Designs » Blog

A Great Internet Marketing Agency Will Tell You “No!” is a post from:

Related posts:

  1. The Future of Internet Marketing: The Oprah Effect There are only 4 things you need to know to…
  2. 4 Internet Marketing Ideas to Double Your Sales Kathy Moore, Accounting and Office Manager Idea#1: Teach what you…

Related posts brought to you by Yet Another Related Posts Plugin.

View full post on

“Google+ For Business” Adds Great Tips For Small Businesses

Google+ For Business bookWhen we go to a party, we love to have someone show us around and introduce us to guests.  So when the party is a social media platform, a newcomer would certainly dream of a host to make a platform feel more like home.

The perfect gracious host may be Chris Brogan (@chrisbrogan).  At least that’s the premise of his terrific book, Google+ for Business: How Google’s Social Network Changes Everything.  This book is the first one to provide a primer for Google’s new platform.  It’s a needed tonic. Reportedly driven by Android sales according to Business Insider, Google+ now has 62 million users.

Chris Brogan is no stranger to social media advocates. Brogan co-authored the New York Times bestseller Trust Agents and wrote Social Media 101, which was reviewed here on Small Business Trends. He has a Top 5 Advertising Age Power150 blogChris Brogan, and is a featured Entrepreneur magazine columnist.  I learned about this book while checking out publisher Que’s book list and requested a review copy.

Agreement of material and writer enhances instruction to grow Google+

The book’s structure is an interesting mix of product timing and author experience that works as the “baby-bear’s porridge” of information many small businesses seek – not too large, not necessarily shallow.  Google+ is less than a year old, but Brogan’s writing style can make social media newcomers feel the access to the material.

Brogan’s established perspective contributes value to Google+ for Business, avoiding a huge problem I have seen in a few Facebook guides. Many books, regardless of being phone-book thick or car-owner’s-manual thin, are so bloated with Facebook features descriptions that tactical or strategic recommendations are flat-out overlooked.  Add Facebook changes into the mix, and it can become a second job to infuse new material into your business plans.

However, Brogan’s choice to cover a nascent Google+ with his insights makes one awesome, just-right porridge.  The usages for Google+ is explained with enough flexibility to fit within your organizational structure.

The first three chapters documents why Google+ is essential, while Chapter Four lays out first steps. This is where you’d want to start if you generally understand Google+ already.

The three chapters dedicated to Google+ features are:

  • Chapter 5 – circles, the grouping convention in Google+
  • Chapter 6 – streaming posts
  • Chapter 12 – business Pages

Most of the other chapters provide corporate examples and solid organizational tips.  Chapter 7 may be the most broadly applicable, as it focuses on content.  But Brogan wisely differs from the “content is king” mantra by covering ideas by business type.  He is spot on when he suggest to online store owners to “post profiles and interviews with the owners” as well as to tell writers, photographers, and artists to “start a Hangout.”

Insights made for Hangouts and Circles

Brogan ensures that his revealed experience and tips are tailored to the Google+ environment so that you appreciate the reasons for the recommendation.  Take for example how he notes a key difference with Twitter against managing a Google+ circle.

“On Google+, different than Twitter, I decided not to follow everyone back who adds me. The reason is that the more people I add, the harder it is to manage the stream of information I choose to consume.  You’ll come to your own opinions, and you’ll likely change them a few times.”

This is pretty basic but works well if the reader is starting to differentiate social media platforms.  Brogan goes on to note some cool circle label ideas for a beginner – Local, Thinkers, Competitors, Vendors, Personal Passion, and so forth. And while content suggestions may sound straightforward, they do play into the benefits of the Hangout and Circles features. Brogan get an A for the homework he has done for Google+ for Business.

Brogan has written in past posts how businesses should “Make Your Buyer The Hero”, but in Google+, the suggestion is expressed immediately to the point.

“If you write about your products and how great you are, only you can benefit from that. If you create interesting posts with concepts and ideas for your community to take so that they can improve their own experience in life, you have something.”

The suggestions sound like they are only geared for newbies, but Google+ for Business can compliment deeper works such as Social Media Metrics and Digital Impact, as well as community building topics covered in Empowered and The Social Organization.  Its tone can draw small business owners and corporate managers that still remain on the social media sidelines.

Brogan does share some steps for upcoming Google+ changes – most are from Brogan’s view, but he wisely limits suggestions just enough to not render the book dated for the future.  Just like the Facebook guides, you may want to follow online sources for further updates (after this book’s publication, Google added a second admin capability to match up to that in Facebook Pages). But rest assured, the material will not grow stale as your Google+  abilities grows.

Your Google+ is a “Minus” if You Skip This Book

Google+ for Business is the right manual at the right time.  It captures enough of the basics, but also offers great insights so you can make effective use of the new platform.  In Digital Impact, authors Vipin Mayar and Geoff Ramsey reveal that social media users budget new platforms into their time online instead of replacing one with another.  Well, if you plan to squeeze more Google+ into your social time, Chris Brogan is an excellent host that you would want to make you feel at home.

Or in this case, in Circle.

From Small Business Trends

“Google+ For Business” Adds Great Tips For Small Businesses

View full post on Small Business News, Tips, Advice – Small Business Trends

How To Draw Cartoons And Make A Great Second Income

High Quality Ebook Paying Great Commission Of 60% Per Sale. Brilliant Affiliate Support Offered With Articles, Reviews, PPC And Many More Tools Supplied For You To Copy And Paste And Start Selling Fast. Perfect Niche. Great Resource. Don’t Miss Out!
How To Draw Cartoons And Make A Great Second Income

A great way to give thanks…

for the privileges we’ve got is to do important work.

Your job, your internet access, your education, your role in a civilized society… all of them are a platform, a chance to do art, a way for you to give back and to honor those that enabled you to get to this point.

For every person reading this there are a thousand people (literally a thousand) in underprivileged nations and situations that would love to have your slot. Don’t waste it.

View full post on Seth’s Blog

Forex Price Action 5 – Super Easy Sales With Great Conversion Rate

8-week Full Email Campaign With Guidance On Maximizing Your Profits. Low Return Rates And Happy Customers. No Email Grabbing So Your List Is Safe. 50% Commission On A Simple, Instant Sale. Emails, Graphics, Articles And Full Affiliate Support.
Forex Price Action 5 – Super Easy Sales With Great Conversion Rate

Learn To Surf Secrets: Huge Market And Great Commissions

High Converting, Learn To Surf Ebook Aimed At Teaching Beginners. Great Commissions, Great Support, Constantly Evolving. Get On Board Now! Join Our Other Super Affiliates: Http://www.surfmastery.com/affiliates.html
Learn To Surf Secrets: Huge Market And Great Commissions

10 Great Inventors You Never Knew Were Freemasons

The history of the international fraternity of Freemasonry is riddled with secrets. Attempting to make a definitive account of its beliefs, rituals and influence would prove to be an extremely difficult, if not impossible, task. By their very nature, the Freemasons are a mysterious group, and although in the 21st century they claim to be “less a secret society and more a society with many secrets,” they do not relinquish covert information to non-members readily. What is known about the Freemasons is that a phenomenal number of great innovators, thinkers and influential individuals have been, upon closer inspection, members of this shadowy organization. The following inventive and original minds all, in their own ways, changed the world — and they were also all members of the Freemasons.

10. Vannevar Bush (1890 – 1974)

American engineer, scientist and developer of the first electronic analogue computer Vannevar Bush is perhaps best remembered as the author of the revolutionary essay “As We May Think.” Published in 1945, it envisaged much of the technology we take for granted today, including personal computers, the Internet, hypertext, online encyclopedias, and speech recognition software. In 1939, Bush — a Worshipful Master in Massachusetts’s Richard C. Maclaurin Lodge — was appointed president of the Carnegie Institution of Washington; as such he assumed considerable influence with the US Government in military and scientific research. Bush was involved in the development and proposed use of the atomic bomb. And, as the alleged head of the “Majestic 12” — the purported code name of a secret committee of scientists, leaders and officials formed by President Harry Truman — Bush is rumored to have investigated UFO activity in the wake of the Roswell incident, the supposed crash of an alien aircraft in New Mexico in 1947. The secrets his fellow Lodge members may have heard are almost too immense to contemplate.

9. Sandford Fleming (1827 – 1915)

Sir Sandford Fleming was a Scottish-born Canadian inventor and engineer. Perhaps best known as the man who, in 1851, designed the first Canadian postage stamp, Fleming is also often credited with the invention of standard time zones. Amongst his many achievements, Fleming was chief engineer of the cross-continental Canadian Pacific Railway. Knighted by Queen Victoria in 1897, Fleming was also a Freemason. Freemasonry helped Fleming in no small way, providing him with links to many influential members across the international fraternity. His proposal of world time zones was supported by many powerful masons, most notably the fourth Governor General of Canada, 9th Duke of Argyll John Campbell. Fleming’s engineering genius also helped to bring about the trans-Pacific submarine telegraph cable, which some have dubbed the “Victorian Internet.”

8. John Theophilus Desaguliers (1683 – 1744)

The French-born astronomer, scientist, natural philosopher and priest Rev. John Theophilus Desaguliers has been credited with the invention of the planetarium and is also remembered as the man who took steam engine design a step further though the addition of a safety valve. Influenced by Sir Isaac Newton, whom he was an assistant to, the Oxford-educated Desaguliers chose to settle in England. Desaguliers was also an extremely prominent Freemason and a major force both in collating the early history of the society and in attracting noblemen to the world’s first known Grand Lodge — the Premier Grand Lodge of England. Mystery shrouds his connection with Freemasonry up to 1719, but in that year he was elected the third Grand Master, and after serving in this post he subsequently held various prestigious positions within the Fraternity — in his adopted home as well as in Europe. Desaguliers, who appears to have invested far more time in science and Freemasonry than he did in the Church of England, has been called the “Father of Modern speculative Freemasonry.”

7. King Camp Gillette (1855 – 1932)

It can be reasonably claimed that the American innovator King Camp Gillette changed the world when he launched the cheap, disposable safety razor to a grateful public in 1901. Yet the founder of the world famous Gillette brand (now a business unit of Procter & Gamble), who was known for his business acumen and innovative marketing strategies, was also a Freemason. Little is known of Gillette’s personal experience within the Fraternity, but his political ideas are well documented and must surely have been shared among other members. Gillette was a “Utopian Socialist,” and envisioned a single public-owned corporation that controlled the entire world’s industry. He also imagined a giant US-wide city named Metropolis that would be powered exclusively by Niagara Falls. King Camp Gillette: dreamer; inventor; Freemason.

6. Traian Vuia (1872 – 1950)

The Romanian inventor, engineer and aviation pioneer Traian Vuia was one of the earliest innovators in flight technology. In 1906, his self-propelled, fixed-wing aircraft – complete with landing wheels – managed to fly 39 feet, approximately 3 feet off the ground. What is less well known is that the aeronautics genius was a member of Romania’s Masonic Order, which had grown steadily more organized following the unification of its lodges in 1880. It has been reported that, in the wake of World War I, Vuia was part of a small group of Freemasons who traveled to the Peace Conference in Paris to facilitate links with the Paris Ernest Renan Lodge — and in turn, between the governments of the two countries. As a world famous innovator and designer, Vuia’s value to Romania and his lodge was priceless, while journalists who were part of the French fraternity ensured Romania got good press at the conference.

5. Antonio Meucci (1808 – 1889)

It is widely held that Alexander Graham Bell was the inventor of the telephone. However, it is also claimed that inventor, revolutionary thinker and unconfirmed Freemason Antonio Meucci had devised the principles of the telephone when Bell was still an infant, and had a working model by 1859 — long before Bell and others. Unfortunately for the Italian, due to technical omissions relating to vocal sounds in his patent — which was filed five years before Bell’s — he never gained the credit for his work; until recently, that is. In 2002, the US Congress officially recognized Meucci’s work in the development of the telephone. The rumors of Meucci’s involvement with the Freemasons appear to be largely down to his close friendship with the great military hero Giuseppe Garibaldi, the unifier of Italy. Garibaldi was an active Mason and arrived in New York around the same time as Meucci. The two shared ideas, and it seems likely that Freemasonry played some part in this exchange.

4. James Bowie (1796 – 1836)

James “Jim” Bowie, legendary frontiersman, pioneer, battle hero and reputed joint designer of the Bowie knife (with a little help from his brother, Rezin), is something of a folk hero in American cultural history. Bowie’s fame was born of violent circumstances. Having been shot and stabbed in the famous brawl known as the Sandbar Fight, Bowie killed the sheriff of Rapides Parish, Norris Wright, with an unusually long knife. It’s said that this became the basis for the design of the now-famous hunting knife. While many different manufacturers have produced their own versions of the blade, Bowie can lay claim to being the original inspiration for the design. Among his many other roles — including a slave trader and land speculator — Bowie was an esteemed member of L’Humble Chaumiere Lodge No. 19 at Opelousas, Louisiana. Yet just as his life appeared to be at its most settled and comfortable, his wife and children were killed in a cholera outbreak. He then fought and died alongside fellow national icons Davy Crockett and William Travis at the Battle of the Alamo in 1836.

3. Samuel Colt (1814 – 1862)

The American industrialist and inventor Samuel Colt is best known for popularizing the revolver that eventually led to the Colt Single Action Army, otherwise known as the Colt .45. He applied for his first patent at the age of 18, and his dream of perfecting the ‘impossible gun’ never faded. An engaging and pioneering character in the world of munitions and other fields, Colt once made a living as “the celebrated Dr. Coult,” lecturing on chemistry and performing demonstrations of the effects of Nitrous Oxide on willing audience members. Like his manufacturing rival Daniel Leavitt — who patented the first revolver after his own — and another great firearms exponent, Richard Gatling, Colt was also an active Freemason. Colt’s name will forever be associated with the gun, and interestingly his products were of great use to fellow Masons Benito Juárez, Simon Bolivar, Giuseppe Garibaldi and Sam Houston in their various violent revolutionary activities.

2. The Montgolfier Brothers (Joseph-Michel Montgolfier (1740 – 1810) and Jacque-Étienne Montgolfier (1745 – 1799))

The celebrated French inventors the Montgolfier Brothers — arguably the earliest important names in the history of aviation — performed the first manned ascent of a hot air balloon in 1783. Based on experiments with bags made of paper and fabric and a naked flame, their paper-lined silk balloon was lifted 6,562 feet in the air. In the same year they successfully transported first animals (a sheep, a rooster and a duck) and then later human passengers, the first one being Jacque-Étienne himself. Less is known about the brothers’ lives as Freemasons, but like Jean-François Pilâtre de Rozier — who made the first untethered manned flight in a Montgolfier balloon — they were active members of the Fraternity.

1. Benjamin Franklin (1706 – 1790)

Benjamin Franklin, the great statesman, scientist, political theorist and philosopher, is without doubt one of the most important inventors and public figures in American history. The creator of the Franklin stove, bifocal glasses and the glass harmonica also believed in generously donating his genius and never patented his work. He was a true Renaissance man, and possibly his greatest gift to civilization was the lightning rod, which led to a greater understanding of the nature of electricity. Franklin was active as a Freemason from at least as early as 1731, when he was initiated into St. John’s Lodge in Philadelphia. Appointed Grand Master of the Grand Lodge of Pennsylvania in 1934, he was heavily involved in Masonic work his entire life, and edited and reprinted Scotland’s Rev. James Anderson’s Constitutions of the Free-Masons in the same year as his high appointment. This was the first Masonic book in America and effectively linked the “Antient” and the “Modern” world. Franklin, known as the “First American,” was instrumental in the creation of modern America and, in doing so, brought the secrets of Freemasonry to a new nation. Or at least to its chosen few.


View full post on Business Pundit

Great New eBay® Product! Make 75% on $47 Sales! SellingQueen

Earn 75% on $47 sale with this hot product! The eBay® SellingQueen ***Watch the Video. Product Sells Itself*** Affiliates Check IT Out: http://sellingqueen.com/affiliates
Great New eBay® Product! Make 75% on $47 Sales! SellingQueen

Macuk Offers High Quality Products At Great Low Prices

High Quality Products At Great Low Prices!!! Affiliates Make $$! Week After Week!
Macuk Offers High Quality Products At Great Low Prices

Need an Investment in Your Business? Locavesting Has More Than a Few Great Ideas

LocavestingWhat if I told you that business lending is expected to grow 66 percent by 2013?

Yes, yes, I’m aware of the economic slowdown; I’m writing this review after the U.S. debt crisis and a stock market week rocky enough to make me skip watching CNBC and Fox Business channels for a long time.  And no, no, I do not have ocean-view property in the middle of the Moab to sell you.

The aforementioned growth is referenced in Locavesting: The Revolution in Local Investing and How to Profit From It by Amy Cortese, a renowned Brooklyn journalist. The book explains:

“Analysts at the Gartner Group project that P2P (Peer-to-Peer) lending will expand…to $5 billion in loans worldwide. The brisk growth…will be driven by investors seeking higher returns and borrowers shunning (or being shunned) by banks.”

Ready to learn more? Good, because this book is one of the most honest showcases of monetary hope to the small business community, online or off.  Locavesting examines how communities and small businesses band together to establish alternative financing to reluctant banks.  I asked the publisher for a copy after seeing it in a bookstore, and was emotionally well rewarded by its text, summed up in the conclusion’s first sentence: “What would the world be like if we invested 50 percent of our assets within 50 miles of where we live?”

Learn about financial resources that can develop your community

Cortese infuses historical connection into her examination of alternative funding, much like that in The Economics of Integrity by Anna Bernasek and The Mesh by Lisa Gansky. Starting with Blue Sky legislation launched in Kansas, Cortese shows how American culture has conducted and reacted to overinvestment that correlates with the national mood of the stock market.

The author’s tone towards traditional markets is never sullen, but she is definitely critical of standard investment considerations.  “A-ha moments” abound that bring historic events into context with attitudes towards small business today.  Here’s a quote that reflects that enlightenment:

“There is a strong perception that small companies and startups are extremely risky–that’s the reason, after all, the SEC created such high hurdles for those companies to raise money from ordinary investors…Larger companies may have the resources to better weather a downturn, but size no longer guarantees safety. Who would have thought that Lehman Brothers, a 150-year-old investment firm that had just logged its most profitable years, would vanish virtually overnight?…At least you can rest easier knowing that a local business probably isn’t dabbling in highly leveraged derivative trades…”

Cortese also informs us how alternative small business investment can beneficial, such as in the following quote on co-ops:

“In the United States, about one in every four people belongs to a co-op of some sort. The country’s 29,000 co-ops collectively generate $654 billion in revenue….Co-ops tend to fill a need that the marketplace is ignoring.  And often they are at the forefront.  Those crunchy-granola natural food co-ops were instrumental in establishing the organic and natural foods market — well before John Mackey opened his first Whole Foods store in 1980 or Walmart glommed onto the organic trend in 2006.”

The funds and programs explored in Locavesting run the gamut from long-established community banks to newcomers like Profounder.  You will read about a Local Investment Opportunity Network (LION) in Port Townsend, Washington, or the support to Cops and Doughnuts, a bakery run by Clare, Michigan, police officers.  Contributions from rural America are brought to light through the book’s opening view of Milk Thistle Farm, an upstate New York organic dairy farm well known in New York City, and Slow Money, a program that connects local investors to food enterprises.

You also read about the pitfalls that some experiments have encountered, such as Prosper.com’s dealing with SEC claims “despite compliance due diligence” prior to its operation. Cortese notes that the SEC “is acutely aware of many of the issues holding back small business capitalization.”  Other challenges include conducting due diligence on small businesses and capitalization in some instances due to the recession.

Yet interviewee Alan Cantor, vice president of philanthropy at the New Hampshire Community Loan Fund, sums up why individuals poured $4.5 million into his fund, “double the amount last year:”

“People are tired of finding out about collaterized debt obligations and tranches and all this chicanery that was happening with their supposedly traditionally invested money.”


Locavesting
ends each chapter with a pro-and-con review of each fund devised.   Also, if you are inspired to create an alternative fund for your community, you will have contacts and websites for more information.  Deciding to provide contact information is a brilliant and welcomed touch.

Putting small business in the spotlight

As someone who has been reviewing business books for nearly two years, I can say it’s been difficult finding books that provide financing suggestions tailored to small business.  A lot has been written about Wall Street, and yet so much of Main Street has been overlooked in print. This wonderful read puts small business front and center and is great for background education or for learning about financial resources broader than Kiva and Kickstarter. Read it along with Wealth Creation for Small Business Owners to get the best ideas on how to manage your finances before seeking investments.

Locavesting is an ingenious finance book, but more importantly, a savvy beacon that can help small businesses and communities muster critical ports in a fierce economic storm.

From Small Business Trends

Need an Investment in Your Business? Locavesting Has More Than a Few Great Ideas

View full post on Small Business News, Tips, Advice – Small Business Trends