Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Interview With Ilana Eberson of NYC Business Networking Group: Wishing for a Clone
Nov 4th
The problem for many entrepreneurs is that there’s only one of them. Ilana Eberson, founder of The New York City Business Networking Group, wishes she had a clone to help her host the ever-growing number of networking groups she runs:
“I have really become the brand of my own business, which is a double-edged sword.”
Eberson really could use a few copies of herself. She travels to the cities where she’s launched new groups, including Sydney, Australia, Los Angeles and Philadelphia. The Business Networking Group is doing so well, it plans to continue developing branches in the U.S. and Australia during 2012, and over the next five years, Eberson hopes to develop a presence in Southeast Asia, Israel and Europe. It’s this global domination that earned Eberson the title of Small Business Influencer Champion this year.
What’s Worked and What Hasn’t
Eberson may not have enough hours in the day to get it all done, but she strives to be hands-on at all of her events:
“I try to help all our members make great connections, and they realize that I do my best to give them value for working with us, and that I’m helping them make money and be more successful.”
Along her journey, she’s learned a few lessons the hard way. Like many networking group founders, Eberson put her group on Meetup, a mistake she now regrets:
“It has been the biggest hindrance to my business growth and has had more negative impact on my business than anything else in the last four years.”
The spammers, she says, are the downside to using the free meeting site. She has a global website in the works that will bring all the groups under one umbrella, something she wished she had done years ago.
Another lesson Eberson has learned is to value her worth. Her mentor, Inc. Magazine Senior Editor Norm Brodsky, has encouraged her to get paid what she’s worth and understand that, in his words, “if you’re not making money, you’re not in business.”
If she’s not sure what to charge a client, she thinks to herself, “What would Norm say?”
“It’s been a sobering experience to struggle to put a number on the value of what I bring to business,” Eberson relates. “We take many of our own talents for granted, and most people can’t easily put a dollar amount on what we are worth.”
She’s certainly not alone in that!
Ilana Eberson was recognized as a Small Business Influencer Champion for 2011. Read more of our Small Business Influencer Champion interviews.
Interview With Ilana Eberson of NYC Business Networking Group: Wishing for a Clone
View full post on Small Business News, Tips, Advice – Small Business Trends
Renovation Design Group Architects
Aug 28th
Home remodeling architects providing plans to remodel your home front porch.
Renovation Design Group Architects
Men Made Easy, Workbook, Audio, Coaching Session, Support Group
Aug 26th
Now earn 75% commission & low returns. Women love this book. Written by nationally known and respected relationship expert, Kara Oh. Easy sale because women learn how to get a man to fall in love whether dating or married. Includes audio.
Men Made Easy, Workbook, Audio, Coaching Session, Support Group
Using an Old Facebook Group? Upgrade Now!
May 5th
Before there were Facebook Brand Pages for everything under the sun, there were Facebook Groups where business owners connected with users over a common interest. And even with the addition of these Pages, some small business owners are still loyal to their original groups, using them as powerful discussion forum and shared space. If you’re one of those people and you’re still using the old Groups format, it’s time to switch over. Before Facebook kills your entire community. Doh!
Wait – haven’t we heard this before? Sort of.
Last month we introduced you to Facebook’s Business Page Migration Tool, which allowed SMBs who had created personal Facebook profiles for their businesses to transfer them over to an official Facebook Brand page instead. We also told you that if you didn’t do this soon, you ran the risk of Facebook taking hold of your page and not giving it back. Well, it looks like the same thing is about to happen to that Facebook Group you created back in the day.
If you’re running an older Facebook Group, you may have seen the following Alert waiting for you at the top of your page:
The Alerts lets you know that Facebook will soon be archiving old groups and it asks that SMBs take the time to update to the new
Group format.
What does that mean?
Essentially, Facebook is phasing out the old-style Groups they originally created. All Groups still using the old format will be “archived”, meaning the page will remain live but the community, for the most part, will be destroyed. According to Facebook, when the archiving process happens they’ll move over your Group photos, wall posts, and your Group description, but you won’t get:
- Recent news
- Group officer titles
- The info box under the old group picture
- The group network
- The members of your old group.
Yeah, it’s that last one that small business owners really want to be concerned with. Don’t upgrade your group and Facebook will wipe its members clean.
So what do you do?
Upgrade!
If you see a message at the top of your old group with the option to upgrade, click “Upgrade This Group” to upgrade to the new groups format. Once you do, Facebook will move over all:
- Group photos and Wall posts
- Group discussion threads, which become Wall posts
- The group description, which can be found at the top of the page when you click “See All” members in the new group
- Members of the old group
Facebook will NOT bring over any news, officer titles, or the group network so if you want to keep that information, you should save it beforehand. Once upgraded, small business owners will have access to new features like the ability to chat with their group, share photo albums, poll the group, connect off Facebook and create group docs to pass along information.
It’s worth noting that creating a Facebook Brand Page is still the Facebook-approved way to promote yourself or your business on the site. Groups really are solely intended as a shared space for people to participate in a communal activity. For example, if you run a small business podcast for your business, your podcast may be a Facebook Group, but the page that represents your real business will be a Brand page.
There’s no telling when Facebook will archive all its old groups, so I’d recommend you upgrade sooner rather than later.
Using an Old Facebook Group? Upgrade Now!
View full post on Small Business News, Tips, Advice – Small Business Trends
Two paths for successful group events
Feb 18th
I’m talking about trade shows, SXSW, street marketing…
There are two ways to be glad you went:
1. An overwhelming show of force. When you have the biggest booth, when you are the buzz of the event, when you are everywhere people look, you reinforce your position as the leader.
2. Powerful personal interactions. Not with everyone. Just with people who want to talk with you, who will benefit from a powerful exchange. Not mass, but high in value. Even better, designing these interactions (and your product) so that this small number of people set out to evangelize their peers on your behalf.
The mistake almost everyone makes is to do both. Or to believe that they know a cheap shortcut on their way to #1. Or to get too busy chasing (and failing) at mass that they don’t have time to do the personal.
Years ago, the company I worked for spent millions at various venues of the Consumer Electronics Show. We were there, we were sort of big and we sort of won. But not really. Too much noise, too much competition, we were neither. By trying to reach as many as we could, we were never intimate enough to generate conversations that mattered or ideas that spread…
Once again, it comes down to scale. If you staff and invest appropriately, you don’t have to ‘win’ the show to make it worth the trip. On the other hand, if you’re setting out to win and investing at the appropriate level, you better win.
View full post on Seth’s Blog
Posterous Group Tool Makes Small Business Sense
Dec 16th
Posterous Group Tool Makes Small Business Sense
This content from: Duct Tape Marketing
Posterous, the email based blogging tool, has quietly (or not so) built a very large user base. The tool’s popularity I believe is in large part due to how simple it makes it to engage in the act of blogging. Users post content by sending an email .
While it is indeed a simple tool some very well known bloggers such as Mashable editor Jennfier Van Grove and Edelman Digital’s Steve Rubel have moved to it as one of their primary sources for information streaming.
Actually, while many people swear by Posterous as an information posting platform I haven’t really seen it as particularly powerful tool for small business over any other platform such as WordPress.
This week, however, Posterous added a feature that I think may have some real utility for small businesses.
Posterous users can now create their own public or private groups and add users that can share, post, and submit various form of content. Again, using email only, group members don’t even need to have a Posterous account to add content. The two panel interface presents the information in a very accessible way.
Groups have been around for a long time from Yahoo and Google, but I think this platform is a much better tool for multi-party sharing around specific topics of content much like a forum with better structure, more types of content and let’s face it a higher coolness factor.
I can see:
- Business units in organizations using the tool to archive content
- Loosely formed networks sharing information as a group
- Small business teams creating and sharing information
- Customer groups creating what amounts to user generated sharing
- Organizations building community around shared ideas
- Non-profits building groups sharing around an event
- This might also be one of the best family sharing tools out there too
To create a group all you need to do is send an email to new group@posterous.com and tell them the name of the group. You can then add a list of group member. Posterous will send your member an invite and create the URL for the group blog.
All groups are private by default, but I could certainly see public uses for the tool. Group owners have the ability to see permissions for members.
View full post on Small Business Marketing Blog from Duct Tape Marketing
New Leaders for Disney’s Interactive Media Group
Oct 3rd
| … a booming social gaming company that Disney bought in July, have been named co-presidents of Disney Interactive Media Group… |
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View full post on Home Wealth Project Riot!
Zagat Offers Group Buying Deals at New York Restaurants
Sep 16th
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Mashable is an online guide to social media. One of the top 10 blogs worldwide, Mashable is a hub for those looking to make sense of the online realm… |
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View full post on Home Wealth Project Riot!
Facebook – How to Create a Facebook Group
Aug 21st
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Visit http://www.christinemcivor.com and grab your free copy of the Social Media 7 Day e-Course. Posted by: Christine McIvor http://www.christinemc… |
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View full post on Home Wealth Project Riot!
Lewis Smile Launches Online Marketing Group for Cardiff, Wales | Earth Times News
Aug 7th
| (PR.com)– Lewis Smile, a writer and small business marketer, has opened his doors to the growing number of Internet Marketers in Cardiff with a free educational… |
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