Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
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Personal Investors Hour
Mar 22nd
Do You Run a 24 Hour Business?
This content from: Duct Tape Marketing
Marketing podcast with Adrian Ott (Click to play or right click and “Save As” to download). You can alsoSubscribe now via iTunes or other RSS device (Google Listen)
You’re short on time and so are your customers. For this week’s episode of the Duct Tape Marketing I visit with Adrian Ott, author of the 24 Hour Customer – New Rules for Winning in a Time-Starved, Always-Connected Economy
In The 24-Hour Customer Ott argues that companies need to strategically harness the ebbs and flows of customer time and attention in order to win in today’s competitive landscape.
Time has become one of your fiercest competitors.
In the 24-Hour Customer Ott outlines something she calls the Time-onomics Framework that helps businesses think in terms of how their customers prioritize and make decisions about the things they buy and pay attention to. Marketers today need to analyze their propositions against the various quadrants of time.
Building offerings that create time habits is one of the most powerful strategies you can employ. Creating subscriptions and memberships that allow people to habitually pay for services creates a time position of strength.
This phrase from Ott is the big payoff – “Time is not money, time is worth more than money.”
One of my favorite concepts from the book is the idea of something called time slicing – taking something and breaking it into smaller parts to make it more accessible. Ott explains how San Francisco based Sparked.com created a business out of something called microvolunteering or breaking volunteer assignments into very small commitments shared by many people.
Ott also cites Zipcar as a perfect example of how time sharing, time slicing and convenience can disrupt an entire industry.
You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or
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View full post on Small Business Marketing Blog from Duct Tape Marketing
Oct 19th

Image: Tylenol.com
Thanks to the now-legendary musty odor that forced previous recalls, Tylenol is now recalling one lot of its 8 Hour Caplets. This is the fourth Tylenol recall this year. CNN reports:
The latest recall affects Tylenol 8-hour caplets 50 count, sold in the United States and Puerto Rico. The lot number is BCM155. Complaints of a musty or moldy odor led to the recall, McNeil Consumer Healthcare said. The odor, the company believes, is caused by the presence of trace amounts of a chemical called 2,4,6-tribromoanisole.
McNeil said the “risk of adverse medical events is remote.”
Last month, Johnson and Johnson CEO William Weldon delivered both a mea culpa and clear admission to lawmakers that his company let the public down through numerous recent drug recalls.
Has McNeil still not cleaned up that filthy Tylenol plant?
Find more information on the latest Tylenol recall at McNeil’s recall website.
View full post on Business Pundit
Oct 6th
| Cody Barbierri is a social and digital media consultant. He works for Piehead and blogs about social media at Social Tab. (None of his posts are… |
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Sep 2nd
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Orange County Films LLC has announced that Executive Chef Amar Santana will serve as host for their new social media reality series,… |
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Aug 23rd
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Learn how to leverage Twitter for your business with this smart,… who shows you how to design, implement, and measure a winning Twitter strategy |
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Aug 10th
| Web users are increasingly relying on social media for help in the event of disaster, according to a new report by the American Red Cross. |
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Aug 2nd
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This week Mari Smith social media impresario and marketing consultant joins the show. Yes shes the leader in the Fast Company Influence Project but as… |
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