Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Ideal Body System – Now Paying 75% Commission
Dec 29th
Newest & Trending Weight Loss Product With High Converting Video Sales Letter. An Exit Pop For A Trial Offer That Bills 30 Days Later. Low Refund Rates And Proven Sales Funnel That Will Make You A Lot Of Money! Http://www.idealbodysystem.com/affiliates
Ideal Body System – Now Paying 75% Commission
Walking Weight Loss – Ideal For Diet & Weight Loss List Owners
Dec 25th
Walking For Weight Loss – A Great Product To Promote If You Have A Diet/weight Loss List. Full Affiliate Center & Support Provided, Superb Sales Letter Continually Improving Conversion Rates, 60% Commission – www.walking4weightloss.com/affiliates.html
Walking Weight Loss – Ideal For Diet & Weight Loss List Owners
What’s Your Ideal Sales Process?
Sep 6th
I write quite frequently about sales and how important it is for everyone to be able to articulate what they do and sell. Isn’t it unfortunate that the image of a hyped-up, intrusive, snarky, used car salesman still permeates our perceptions? Why is this image still so prevalent? Because of that “predatory” salesperson, the one who just sells something to someone for the sport of it, many people lack adequate respect for the sales profession.
And profession it is. In fact, professional sales is becoming part of the degree curriculum of more and more colleges and universities. I have great respect for high-level professional salespeople. I was one for 24 years in broadcast radio. In many ways, sales today is very different than it was even five years ago!
Developing the Process That Works for You
When was the last time you had someone ring your doorbell to sell you something, or just stroll into your office or place of business to sell anything other than flowers?
I found a great article from Business News Daily, “How to Conquer the Fear of Selling,” by Dave Mattson, CEO of Sandler Training. In it, he talks about selling as a science in developing an “ideal sales process” and says anyone can be trained to have one.
I believe that. Over the years I have hired, trained and worked with salespeople from many walks of life. The ones that believe in what they sell, love sales and work on their own unique process are the ones that do the best long term.
Today’s entrepreneur and small business owner must embrace a “sales mentality” to succeed. The sales process has changed very little over the years. It’s still fundamentally about building that “like, know and trust” with people so that you can move your goods and services, to help them, for a fair price.
Don’t get intimidated by this. Rather, get empowered by the opportunities there are to:
- find a prospect
- qualify the prospect
- analyze their needs
- match their needs with your solutions
- negotiate
- consummate (close) the sale
- provide customer service and retention
When you think about it, today offers us all so many more ways to accelerate this.
Passion has power
If you love what you do, love what you sell, and love how it can benefit and has benefited others, then simply focus on that “selling approach” and make it your ideal sales process. There is power in that passion!
To help you, here are the Top 50 Sales Blogs from BlogRank. Some awesome resources for today’s new face and language of sales!
What’s Your Ideal Sales Process?
View full post on Small Business News, Tips, Advice – Small Business Trends
Mirror, Mirror on the Wall, I’m My Ideal Client After All
Jun 27th
Mirror, Mirror on the Wall, I’m My Ideal Client After All
This content from: Duct Tape Marketing
I believe that most businesses are uniquely suited to serve a narrowly defined ideal client.
Determining just who that is, and making their description a central theme of all of our marketing communications, is one of the foundational elements of good marketing strategy.
There are countless ways to research, measure, analyze and theorize about your ideal target client, but experience tells me most firms don’t have to look very far to find a thorough profile of their ideal customer.
I’ve found that most small business owners, independent practitioners and even salespeople tend to attract people with whom their share common characteristics.
In other words our ideal customers are often people we simply like and understand. Over time it’s simply too hard to build relationships with people you don’t enjoy spending time with or don’t share the same view of what service, value and fairness looks like.
I’ve said repeatedly on this blog and elsewhere that the definition of marketing is getting someone who has a need to know, like and trust you and when you accept and apply this notion to every element of your business building you come to realize this is best viewed as a two-way street.
Quite often, clients are ideal because we know, like and trust – or at the very least respect – them as well.
So, as you begin your quest to define and sketch to ideal client profile as a primary plank in your marketing strategy, start by spending some time in front of a mirror and then answer this question – would you buy from you? Does your marketing speak to a narrowly defined ideal client in ways that let them know that you get them?
So, what’s your experience in your business tell you to date? Does this have some truth for you?
View full post on Small Business Marketing Blog from Duct Tape Marketing
Ideal Life vs. Real Life vs. Weekend
Feb 16th
Ideal Financial Solutions Launches Viral Marketing Initiative
Sep 2nd
| Ideal Goodness has purchased and implemented a dynamic new referral technology that allows new members to immediately market… |
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View full post on Home Wealth Project Riot!
The Ideal Small Business Job Creation Numbers for Politicians
Jul 26th
Suppose President Obama is considering different alternatives to stimulate job creation. One focuses on the largest businesses, the other on medium-sized firms, and the third on the smallest companies. Being a smart guy, he wants to see the data before he makes a decision. So he asks his advisors, “What share of jobs does small business create?”
Bizarre as it might sound, the answer he will get depends on which government agency’s numbers his advisors look at. In a recent working paper, Brian Headd, a Small Business Administration economist, reported the portion of net new employment – jobs created minus jobs destroyed – in different sized firms since 1993. Drawing on statistics from the two main government agencies responsible for calculating these figures, the Bureau of Labor Statistics (BLS) and the Census, he created simple pie charts to show the portion of net new employment that businesses of less than 20 workers, 20 to 499 workers, and more than 500 workers, produced.
In the figure below, I have created similar charts, adjusting the time period to 1993-2006 so that the same years are examined with both the Census and BLS data.
The numbers are astonishingly different. The BLS data says that the smallest businesses are responsible for the smallest portion of net job generation, producing only 24.2 percent of net new employment from 1993 to 2006. The largest chunk of job formation came from medium-sized businesses, which produced 40.4 percent of the net new positions. Big firms were responsible for 36.7 percent.
Census’s numbers say that the smallest businesses produced the largest chunk of employment, generating 72.1 percent of net new positions. The smallest portion of net job generation came from big firms, which generated only 12 percent of it, although medium-sized firms were only a little better, accounting for 16 percent.
Depending on which government agency the advisor went to – or which agency’s numbers fit the policy the advisor was advocating – the President would hear that the smallest businesses are either the largest or the smallest source of new employment.
Brian Headd does a good job explaining why the two agencies’ numbers are so different. He says, the Census “uses the start period in classifying firm size for each individual firm and measures the difference in employment for each firm based on their end period employment minus their start period employment. [BLS] uses a firm’s start period size and classifies all employment changes at that size class until the firm changes into another size classification.” Headd correctly points out that the small number of companies that move from one size category to another fundamentally alter the net employment numbers for small companies.
Unfortunately, the fact that we can come up with a mathematical explanation for the differences is beside the point. Two government agencies come up with wildly different numbers, depending on which (perfectly reasonable) approach to analysis they take. To me, this means that we have real problems with our efforts to understand small business job creation.
I suppose I should look at the bright side. At least on this issue, the politicians won’t have to distort the statistics to make their points. All they need to do is figure out which highly reputable group of government analysts uses the methodology that gives them the answer they want to hear, and talk only to them.
The Ideal Small Business Job Creation Numbers for Politicians
View full post on Small Business News, Tips, Advice – Small Business Trends
iFront 2010 conference – ideal for Internet Marketing professionals
Jun 3rd
| The iFront conference, taking place on 10th June 2010 in Belgrade, is a ‘must attend’ event for companies within Internet marketing and/or businesses… |
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