Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Initiative isn’t given, you take it
Mar 28th
The amazing thing is that unlike taking an apple or a chocolate bar, there’s no loss to the rest of us. After you take it, we all benefit.
There’s one other thing you can take at work, easily and with approval: responsibility. In fact, they sort of have to go together. One without the other is a mess.
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Ideal Financial Solutions Launches Viral Marketing Initiative
Sep 2nd
| Ideal Goodness has purchased and implemented a dynamic new referral technology that allows new members to immediately market… |
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Overstock.com’s Main Street Revolution Initiative Aims to Help Small Businesses
Jul 29th
Will small business lift the economy out of recession? Overstock.com CEO Patrick Byrne hopes so, and he’s trying to help. Recently the online discount retailer announced the launch of its “Main Street Revolution Initiative,” an effort intended to increase the visibility of small, local businesses by giving them an avenue for exposure to national markets.
“This represents a grand opportunity for producers and consumers nationwide to participate and contribute to the national recovery effort,” Byrne said in a statement. “Main Street can be the engine that lifts us out of the recession that Wall Street created.”
Targeting small and minority-owned businesses, Main Street Revolution is a partnership with Overstock.com that enables producers of consumer products to sell their products on Overstock.com and O.biz (Overstock.com’s B2B website).
“The point of this program is to sell products we’ve sourced from entrepreneurs around the country,” Byrne said. “By joining our network, small-business owners can reduce their supply chain costs and expand the awareness of their products among a much bigger audience.”
Overstock.com is working with local chambers of commerce to find small-business owners to participate in the program. In addition to helping “homegrown” businesses reach a national audience, the program helps consumers support small businesses they otherwise might never have heard of.
Overstock.com’s site highlights some successful examples of Main Street participants, including a Minnesota gift-basket entrepreneur who sold more than $200,000 in gift baskets in December alone after joining the program; a chocolate manufacturer whose business has grown so much she’s been able to buy new equipment and add new product lines; and a homebased entrepreneur who designs and sells urban-themed T-shirts.
At first, Main Street products will be listed within their appropriate shopping categories on Overstock.com, Byrne explained. As soon as a critical mass of partners is reached, however, their products will be consolidated into a “Main Street” store on the company’s website.
Overstock.com hopes the Main Street Revolution initiative will be as successful as the Worldstock program, which it launched in 2001. As of April, the Worldstock program—which gives global artisans from places like Bali, Columbia, Ghana, Nepal and Thailand the chance to sell their products on Overstock.com—had surpassed $50 million in total payments. It’s also a top tab on the Overstock.com home page.
For more information about participating in Overstock’s Main Street Revolution, go to the Overstock website to view a video. If you’d like to participate or find out additional details, contact mainstreet@overstock.com.
Overstock.com’s Main Street Revolution Initiative Aims to Help Small Businesses
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eBay Launches Social Media Seller Initiative
Jul 14th
| Something called the eBay Ink Social Media Seller program has launched, and while it’s still very much in the early stages, it’s not looking like a… |
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Peter Pan Bus Lines Partners with The Green Internet Group for Website Redesign and Social Media Marketing Initiative
May 10th
| PR: The Green Internet Group launches an interactive marketing initiative integrating a marketing plan that includes social media, email marketing and… |
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How can employee engagement be used as a strategic business initiative? | LinkedIn Answers
May 2nd
| Best Answers in: Using… Internationalization and Localization (2), Advertising (2), Internet Marketing (2), Supply Chain Management (2),… |
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Friends of Icelandic Modern Media Initiative
May 1st
| Facebook is a social utility that connects people with friends and others who work, study and live around them. People use Facebook to keep up with… |
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It’s easier to teach compliance than initiative
Mar 12th
Compliance is simple to measure, simple to test for and simple to teach. Punish non-compliance, reward obedience and repeat.
Initiative is very difficult to teach to 28 students in a quiet classroom. It’s difficult to brag about in a school board meeting. And it’s a huge pain in the neck to do reliably.
Schools like teaching compliance. They’re pretty good at it.
To top it off, until recently the customers of a school or training program (the companies that hire workers) were buying compliance by the bushel. Initiative was a red flag, not an asset.
Of course, now that’s all changed. The economy has rewritten the rules, and smart organizations seek out intelligent problem solvers. Everything is different now. Except the part about how much easier it is to teach compliance.
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