10 Biggest Threats to Internet Freedom Now That SOPA/PIPA is Dead

 

 
If you missed the blackout of thousands of sites across the Internet on January 18th, including Wikipedia and a black bar over the Google logo…well what the hell are you doing reading this, grandma?! I told you not to Google my name.  SOPA and PIPA are two bills that would be absolutely devastating for freedom on the Internet.  Thanks to the Herculean organizing efforts behind the January 18th blackout, SOPA and PIPA are effectively dead
 
But SOPA/PIPA were not the first and will certainly not be the last attempts to stifle Internet freedom.  So prepare your DDoS attacks, don your Guy Fawkes mask, and definitely don’t forget your provisions of cute cat pictures; these are the next battlefronts in the war on the Internet.   
 

People Who Don’t Understand the Internet

 

 

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While it may seem adorable when old people ask you what “The Google” is, or what all the buzz about “Twatter” is—perhaps adding an Andy Rooney-esque vignette about actually talking to people in their day—it’s actually quite dangerous.  These older people are police officers, FBI agents, judges and politicians.  And they are the ones setting legal policy in regard to the Internet.  Too often, in their opinions, the internet—this strange newfangled thing their kids and nephews use—isn’t as sacrosanct as, say, a vault of physical files in your attic.   

The problem is, to those of us who’ve had the Internet for most of our lives, our gmail account is our dusty box of personal information in the attic.  But to the FBI, pretty much anything you post online is considered part of the public domain.  Let’s not even get started on the subpoena by the Boston Police department that ensnared thousands of innocent accounts simply because they included the hashtag #BostonPD.  If either the judge or the district attorney had any idea what a hashtag was, they would have never allowed the subpoena to go forward, because of its gross invasion of privacy.  It’s almost as if they’re feigning stone-cold-ignorance of how technology is used in a deliberate effort to expand their legal reach, which is actually a lot scarier.  For now let’s just hope that they’re actually that stupid.   
 

The RIAA and MPAA (even without legislation)

 

 

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The chief forces behind SOPA/PIPA and suing children, the MPAA and the RIAA are like the cackling, evil villains of the battle for Internet freedom.  If you believe their numbers, Internet piracy is destroying the American economy, disenfranchising artists (because we’ve all noticed the lack of entertainment being produced), and probably kicking puppies and molesting children (who knows?).  And if you don’t do what they tell you to, MPAA president Chris Dodd will straight up prison-shank you

Well SOPA/PIPA was defeated, right?  What do we have to fear from the MPAA and RIAA if they can’t get their legislation passed?  When you have millions of dollars and friends in high places, you can exert a lot of pressure even without laws.  Even excepting the RIAA’s practice of suing people for exorbitant amounts of money, there are plenty of examples of them pressuring search engines, ISPs, Universities and even entire countries to get what they want.   

The DMCA

 

 

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The Digital Millennium Copyright Act (DMCA) was a 1998 copyright law intended to take copyright law into the 21st century.  Ostensibly a good idea, the DMCA was supposed to allow the Internet to continue being awesome, while also protecting the legitimate copyrights that could be easily infringed in the new digital environment.  But of course you’ll notice that this law was passed almost a good decade before streaming video was extensively widespread.   

This has led to several interesting abuses of power.  Under the law (and subsequent court decisions refining its scope), the owner of a copyright has the right to request infringing content be taken down.  That sounds all fair and good, but we’re trusting overly-litigious, private companies to responsibly claim copyrights and not use it as a cudgel to suppress customers and competitors.  Which is exactly what they did (the cudgel part, not the responsible part).  They’ve repeatedly claimed that they don’t need to consider “Fair Use” when taking down a video.  And according to Google, almost 40% of claims are illegitimate, and as many as 50% of claims are directed as competitors. 

The law’s in desperate need of updating, but assuming that it will be re-written by politicians who openly admit they have no idea how the Internet works and are solidly in the pocket of companies that get physically ill whenever someone doesn’t pay them, odds are it will only get worse. 

Private Companies

 

 

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In all the talk about SOPA and dangerous government censorship, it’s worth remembering that your Internet check goes to a private company, full of fallible individuals that can’t be booted out of office in the next election.  And there are many, many companies out there with millions of dollars and vested interest in controlling how they are portrayed on the Internet. 

The list is extensive and reads like the lovechild of George Orwell and Eugene V. Debs.  The Boston Globe and Diebold edited Wikipedia extensively to make themselves look better.  Verizon blocked the messages of an abortion rights group because it policy forbids the transmission of “unsavory” information.  Multiple companies shut off third-party donations to Wikileaks.  The cases go on and on.   

Internet Service Providers

 

 

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You likely have a long, torrid relationship with your Internet Service Provider (ISP) that, like any good relationship, is filled with hate and resentment.  Many of you may be familiar with Comcast, the proud winner of “Worst Company in America”.  But aside from the worst customer service on the planet, they’re also have a long history of doing their damndest to section off the Internet into little boxes and charge an exorbitant admission fee.  All while tracking your personal information and handing it over to the government at the drop of a hat.  

All the major providers are quickly jumping on to the Tiered Pricing bandwagon, ostensibly to provide cheaper Internet to those who only use it for light browsing and e-mail, and bigger, more expensive Internet for those with huge bandwidth requirements. 

Then there’s something known as Deep Packet Inspection. To oversimplify, it basically allows an ISP to know just about everything about your online activity.  Whether you’re browsing webcomics or Lexis-Nexis for work.  Whether you’re on a Skype call or browsing porn.  They can use this information to selectively block traffic they don’t like (or hand over information about traffic to the government).  Award-winner Comcast has already used this to block P2P traffic, and then threatened to fire anyone who talked too loudly about it.  

Protecting Children from Pornography

 

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Who doesn’t want to protect children from being exploited for pornography? That’s the premise behind the Protecting Children from Pornography, and act that started working its way through the bowels of the American legislative process in 2011.  The purpose of this bill is to allow law enforcement personnel to peel back the protections of the anonymous Internet, and track down child pornographers. 

A noble goal that pretty much no one argues with.  The problem really needs no jokes, scare language or dressing up to be absolutely chilling: this bill requires your ISP to track all of your personal information—your name, address, credit card number, browsing history, etc…–for 18 months.  And they’re supposed to turn it over to law enforcement without a warrant.  All the officers need to do is ask.  To be fair, the bill specifies that they must say “please with sugar on top” and they have to promise to be “extra special careful that this isn’t used irresponsibly”.   

NSA Warrentless Wiretapping

 

 

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But before you get too up in arms about Protecting Children from Pornography, rest easy in the fact that the government can basically track you without a warrant anyway.  Remember that whole warrantless wiretapping thing a few years back?  Well despite all the hopey changey-ness floating around Obama, he’s continued using this method.  While it’s not a complete database on every American searching the Internet available at the drop of a hat, it’s pretty damn close. 

The “good” part about the NSA wiretapping, is that they still need to get approval from FISA courts, and the suspects need to be part of an ongoing investigation.  Which makes me feel so very safe knowing that this terribly powerful tool will never be misused or abused by our sterling elected officials and their record of professional ethics that are beyond reproach. 

Government Censorship (Under Existing Law)

 

 

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For all the dangers that private companies and groups and represent to Internet freedom, they have nothing on governments around the world, who have been censoring things since Caveman King Grog didn’t like Torg’s word for “rock” and ordered Torg executed by smashing.  We’re a little bit more civilized these days, and politicians at least have the decency to pretend like they’re protecting us from something terrible (usually pedophiles, sometimes democracy).  For all the fear surrounding SOPA/PIPA, the US government has no problem causing hell for websites it doesn’t like.  Just ask MegaUpload and Wikileaks, both which were shut down briefly without due process. 

And let’s not even get started on censorship in other countries.  Not even counting giant blockers like China, even developed nations who should know better have been blocking access to thousands of sites.  One of the more hilarious examples is the censorship regime in Australia, which is probably the most famous for using the “Won’t someone think of the children!?!?!” justification.  But when a secret blacklist of blocked sites surfaced, it turns out Australia was in fact using over half its time protecting its citizens from the dangers of dentists and dog kennel websites. 

Zombie SOPA

 

 

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Reports of SOPA’s death may in fact have been somewhat premature.  The bill is not becoming law any time soon, but it’s only been shelved for the time being.  It still enjoys the support of at least 65 representatives in the House, not to mention the piles of money the MPAA will continue to put into buy votes. 
 
It’s a guaranteed certainty that this bill, in some form, will rise from the grave and wreak havoc of the freedom of the Internet once again.  Lamar Smith, the bill’s chief sponsor, isn’t going anywhere and—keeping with the venerable Washington tradition—will continue to be dumber than a pile of rocks about the Internet.  The bill will likely be quietly passed through a committee and voted on before the Internet can notice and mobilize a counter-attack.  After all, you can’t expect apathetic Americans to care about politics all year long, right?  That’s just exhausting, we have episodes of Glee to catch up on.  And they can’t black out Wikipedia several times a year, can they?   
 

Anti-Counterfeiting Trade Agreement

 

 

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Sometimes referred to as “SOPA’s evil twin”, ACTA is a multilateral trade agreement designed to create a new and more robust system for protecting intellectual property.  Did you get the impression that this was a legitimate piece of legislation?  Sorry it’s actually a jumbled mess that was mostly negotiated in secret, outside of the current international body governing intellectual property, and without the input of most developing nation.  

So what’s so bad about it?  Well part of the problem is, no one really knows.  The treaty is too much of a chaotic mess of overlapping, overly-vague provisions that prescribe unnecessarily harsh punishments for levels of piracy that are never clearly defined.  One specific provision that has people especially worried is the removal of safeguards that shielded ISPs from legal repercussions as a result of the actions of their users.  Meaning that if you pirate a song on AT&T’s network, the copyright owner can go after AT&T.  And God knows what that lack of protection will do to ISP’s already draconian policies toward users.   

ACTA is so overwhelmingly unnecessary, and has already led to protests number in the tens of thousands in Poland and other cities in the European Union.  After the pitched battle over SOPA/PIPA and now this battle over yet another 4-letter word, it just leaves one wondering: in the middle of one of the worst economic downturns in recent history, with their approval ratings hanging around the single-digits, why are they so obsessed with passing an obscure and oppressive copyright law?


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A Great Internet Marketing Agency Will Tell You “No!”

As an internet marketing agency who cares, it is important to us that we provide our clients with the best possible service. Sometimes that means telling our clients no. If your internet marketer never tells you “no” or never questions any of your wants when it comes to your internet marketing campaign or website…be very concerned.

You hired them for a couple of reasons:

  • You feel they are experts in their industry
  • You want your website to rank high in Google and produce leads
  • You don’t have the necessary skills to do it yourself or the time to learn how to do it yourself

A great internet marketing agency knows what is best for your website and your SEO strategy.  They know that all mighty Google loves relevancy. They know that the content on your website needs to be very relevant to the keywords that best describes your service or product and will tell you no if you decide it’s a good idea to fill your blog with content with the latest recipes you saw on the food network even though you are in the plumbing industry.

A weak agency will not question the  latest post you made to your plumbing blog on how to properly sift flour. Oh no, they will just go ahead and let you do what you want because it makes you happy, the customer is always right and they are still getting paid so what do they care.

  • Red flag: an agency that doesn’t question your decisions regarding your internet marketing strategy may not possess the necessary skills to be in charge of your strategy. They may not question you, because they honestly don’t know what they’re doing or a better way to do it.

A caring internet marketing agency will have the gumption to tell you no and explain why it isn’t in the best interest of your SEO strategy. They will tell you that your continued irrelevant content will only confuse Google’s spiders and weaken your website’s ability to rank for certain keywords that you want to be found for.

Side-note:

Blogging is the easiest way for a company to participate in their search engine optimization strategy and social media marketing simultaneously. Frequent, relevant blogging creates website activity that entices hungry Google spiders to visit your site more frequently. The more relevant food those spiders have the higher your website will rank. A fat Google spider is a happy Google spider.

A great agency will advise against decisions that will harm the overall power of your SEO strategy. They will offer other solutions to your requests such as; posting your recipes and food tips to your company’s plumbing Facebook Page where irrelevant content is acceptable (as long as you are posting relevant material too).

In conclusion, when hiring an internet marketing agency, test their level of experience. Ask for case studies and present them with a similar scenario as the irrelevant post example above and see if they are willing to tell you “no”, that isn’t a good idea  because….) Also, if they use the term “guru” at all…run the other way!

 

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5 Internet Marketing Predictions for 2012

When a new year begins, we business owners wonder what’s in store for the upcoming 12 months. After all, with technology moving faster than ever, who could have foreseen the takeover (then falter) of daily deal sites a year ago? Or the ability of Google to take some sites to their knees with Panda? Here’s hoping that 2012 brings nothing but good things to the world of Internet marketing.

crystal ball

Please note: These are my own non-psychic predictions and not the opinions of Small Business Trends or anyone else!

Prediction 1: Daily Deals Will Shake Out. In 2011, everyone with an Internet connection created a daily deal site. And businesses were only too happy to sign up with all of them in an effort to get new clients. But as many retailers realized that they were losing money because they weren’t properly managing their daily deals, many backed off. In 2012, I predict that some smaller players will shut down, while bigger players like Groupon will gobble up some of the moderately successful daily deal sites. We’ll stop being bombarded by 20 emails a day of great deals.

I also predict that we’ll see some innovations in this area. ScoutMob is one such innovator. Many of its deals are 100 percent free, and you don’t have to buy a voucher in advance. Just take your phone with the deal to the location during the deal period, and they’ll give you the discount directly.

Prediction 2: Google + Will Pick Up Some Momentum…But Just a Little. I realize that I can say one of two things: Google + will be wildly successful in 2012 or it won’t. I’m just not seeing the excitement with the tool outside of my circle of people (social media early adopters), so I can’t see Google + hitting anywhere near Facebook’s 800 million users in 2012. I think we’re all still trying to figure out how to use this tool (at least I am). Google’s got to do a better job marketing Google + if it wants some of Facebook’s market share, and thus far, it’s done what it does with all its platforms: put it in beta to make it highly desirable, then sit back and wait for it to become popular.

Prediction 3: We’ll Almost Get There With Mobile. I’ve long been frustrated that Europeans and Asians are so much more phone savvy than we are. They use their phones to pay for things. Why can’t we? (I actually know the answer to this, and it’s a long one that involves banks’ stubbornness to let go of the fees that are involved). But I think we’re getting there, slowly. Google introduced its Wallet platform this year, but you probably haven’t used it.

Mobile coupons picked up the pace this year, as Computer Business Review reports, and it was the first time for me (out in California) that when I handed my phone to a cashier I didn’t get a blank stare. There’s hope yet. I think we’ll see wider adoption of mobile coupons and more effective apps in 2012.

Prediction 4: We’ll Really Latch on to Freemium. With more and more companies offering freemium models of their products (ones with decent but limited capabilities at no charge), I believe (and hope) we’ll see even more of this in 2012. My current favorites? MailChimp, BaseCamp and Evernote. The benefit to the businesses is that even when they offer a free version, a large number of users upgrade to a paid account. Could be a good idea for your business!

Prediction 5: We’ll Nail This Content Thing. We’re so tired of Google Panda and pandalized sites. We know how to create meaningful content. So I think in 2012, we business owners are going to step up the pace on content marketing. We’re going to drive traffic to our sites through articles that answer questions and solve problems. Competition will get fierce, but when it’s not, hey, it simply isn’t fun!

What are your predictions for this year?


Prediction Photo via Shutterstock

From Small Business Trends

5 Internet Marketing Predictions for 2012

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5 Internet Marketing Trends for SMBs to Watch in 2012

In just the blink of an eye it will be 2012. And with that comes the opportunity for us to focus in on the hottest trends of the upcoming New Year, and maybe even those that eluded us in years prior. While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for SMBs to watch over the next 12 months. After all, you want to kick off the New Year on the right foot, don’t you?

spotting trends

Of course you do.

SoLoMo

It was during November’s PubCon Vegas show that distinguished Google engineer Matt Cutts stood in front of a packed room and encouraged search marketers to focus on three areas over the next year:

  1. Social
  2. Local
  3. Mobile

While these areas were certainly hot in 2011, the data shows they’re only going to heat up from here.

The year 2011 saw a 400 percent increase in the number of mobile searches, with 74 percent of people using their mobile phones to search while running errands. For Black Friday this year we even saw advertisers attempting to lure customers away and steal competitor sales while they were waiting on line to make a purchase, as The New York Times reports.

Piggybacking off the explosion of mobile are social networks trying to get in on the action. Mashable reports Facebook just bought Gowalla’s management team to help them tie proximity to intent, while SearchEngineLand reports FourSquare recently released the new FourSquare button to add your place to their ToDo lists to help customers find you before they even realized a need was there. It’s awareness through relevance and, if you’re a small business owner, it’s a fantastic way to appeal to new customers.

In the face of the SoLoMo revolution, SMBs must not only adapt to new screens but also to new ways of reaching customers.

Using Online Reviews As Social Signals

Focusing on online reviews is not new, but in 2012 its continued importance will be driven by two impressive factors.

1. A Shift in Buying Behaviors: A study from NM Incite showed us that 63 percent of social media users list “consumer ratings” as their preferred source for getting information about a business, product or service. Data shared by Gregg Stewart during March’s SMX West event told us that 32 percent of all searches expect to find ratings and review information. And when they don’t, they wonder:

  • Why aren’t you visible in search?
  • Why aren’t people naturally reviewing your product/service?
  • Why has no one used you before?
  • Why don’t others trust you?

Once they’re done with the “why” questions, they simply go search for a business that does have this information available. They go to your competitor.

2. Social Brings Accountability: It’s not just consumers who love online reviews; so does Google. Google looks at reviews as just one of many social signals that will bring accountability back into their algorithm. Google is so serious about accountability and social signals that they even built a new social network around it called Google+. Here consumers are forced to interact on the Web using their real names and identities. That changes the types of interactions that are taking place. Search engines want to return the best possible experience, and an increased focus on social signals is one way they’re looking to do that.

The combination of users looking for this type of social data and Google wanting to display it is a clear sign that SMBs need to invest in this area. In 2012, the SMBs that will be left behind will the ones who have not developed a strategy for how they’ll solicit online reviews, how they’ll manage them, and how they will respond to negative reviews that pop up around their businesses.

A Move Into the Cloud

Cloud computing alternatives will continue to go mainstream in the upcoming year, RingCentral says, as SMBs look to save money and gain access to resources they wouldn’t have otherwise. If you’re not familiar with the term, cloud computing refers to using a network of remote servers hosted on the Internet to store and manage data instead of hosting it on your local server.

For example, instead of hosting your email on your personal computer, if you use Gmail,  they host it for you. Or maybe you use DropBox to store your media instead of putting it on a local server at your office. The benefits of moving into the cloud are obvious:

  • Low barrier to entry: All you need is an Internet connection to take advantage of most cloud computing options.
  • More accessibility: You can log in and edit your data from anywhere.
  • Easier scalability: You can add storage or licenses as your company grows and as you need them.
  • Reduced costs: You’re only paying for what you use and you are responsible for none of the overhead.

Through the use of cloud computing, SMBs can run their businesses more smoothly thanks to established infrastructure they don’t have to build (or pay for) on their own.

Of course, moving into the cloud does pose some issues. For example, check out the next big trend for 2012…

Site Security

Yes, with more businesses using Web-based services and with hackers shifting their attacks to smaller firms, site security is a major issues for SMBs in 2012. Hackers are setting their eyes on small computer users who they know will have weaker security systems in place and who, The Huffington Post reports, still think hacking can’t happen to them.

Only it can. And it is.

If you think your SMB is safe from hacking because you have nothing “worth stealing,” think again. Even a local pizza joint that delivers will have access to tens of dozens, maybe hundreds, of street addresses and credit card numbers. And that’s all the hackers are after. Protect yourself by putting basic security measures in place like changing default passwords often, setting up strong firewalls, and not falling prey to the kinds of phishing scams or malicious emails that Security News reports.

Going App Crazy

What else has the proliferation of smart phones done besides make us all mobile-crazy? It’s also driven us app crazy. And it’s not just Facebook, Twitter and Angry Birds, either. We’re turning to apps to help us run our businesses and be more efficient and, we hope, more profitable.

For example:

The adoption of business applications will allow SMBs to streamline tasks and do more faster and easier.

Those are the five hot Internet trends I think small business owners should be aware of in 2012. Are you ready?


Binocular Photo via Shutterstock

From Small Business Trends

5 Internet Marketing Trends for SMBs to Watch in 2012

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The Future of Internet Marketing: The Oprah Effect

There are only 4 things you need to know to understand the future of Internet Marketing.

4. Effort
3. Reviewstimonials
2. Social Rapport
1. OPRAH!

Why Oprah? Because…. she’s got more money than Davey Crockett and is one of the most popular people on the face of the earth. If the message isn’t clear, I’m talking about hammering the market relentlessly until it has no choice but to give you a piece of the pie.

I firmly believe that search engines and Internet Marketing in general directly correlates to real life experiences. I realize it is pretty nerdy, but if you can imagine a search engine as a High School and us as the people that attend it, you are already ahead of the game. Search engines crave competition, jealousy, ethics, effort, and even cheaters can temporarily get ahead … as long as they don’t get caught. We just so happen to be going to school with Oprah who is pretty “fierce” with several “it” factors that make her super popular.

Having an authority image plays an integral role in the success of a personal or business’s website and as for Oprah, her website has “got it going on!” She’s constantly gossiping (building content, spreading rumors); becoming a trend setter, giving her girlfriends advice (authority), playing wing woman while scamming on boys at the mall (testimonials), participating in after extracurricular activities (effort), donating her time to philanthropies (building social rapport), and gets top grades without considering cheating on a test (white hat strategies).

In October 2010, I was able to pounce on some opportunities based on my Oprahesque outlook on search engines and human interaction. Over that time, my futuristic theories had gradually become more evident and affirmed my bold beliefs. Over the next few weeks I will be providing what triggered the original ideas, the concepts conceived, and drive it deeper than I have ever explained it before. These original thoughts were delicately shared with associates I trusted, but now I’m prepared to share the next wave of strategies with anyone willing to listen. Heck, I will even be sharing internet marketing business concepts that could be used immediately for profit.

We don’t have to be as amazing as Oprah, but we can learn a lot from her. That’s why just before I sit down at the computer and analyze a client, I put on my WWOD bracelet and think to myself…“What would Oprah Do?”.

Be prepared for the new wave of internet marketing strategy.

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