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Learn To Surf Secrets: Huge Market And Great Commissions

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Learn the Shortcut to Better Team Communication

Shortcuts: Getting Through to People Who Slow You DownLife’s first moments leave indelible marks on the memory.  From baby steps to the first day at school….from the first kiss at a dance to the firstborn in your family, you certainly have strong feelings about your own personal milestones.  So it makes sense that with increasing numbers of people starting businesses, many would recall business milestones such as their first partnerships.  Many connections are formed over Skype, email and Google Docs. And it makes sense that someone would develop a book focused on a specific first step in starting a business: working with someone new for the first time.

Brian Tolle, a management consultant who specializes in team dynamics, change management and collaboration, has written Shortcut: Getting Through to People Who Slow You Down to help us get better at working in teams. This short business behavior ebook focuses on how we handle team member challenges that can hinder project success.  I was sent an ebook copy by the publisher.

Don’t Trick Yourself Into Doing Work that Others Should be Doing

Tolle makes clear that the reason behind a team struggle is typically misunderstanding the other person’s nature. He opens with a statement many small business owners have likely uttered at one time or another:

“I can do it faster and better myself. So why waste time and energy trying to explain to certain direct reports what they need to do and how to do it? I’ll just do it myself.”

Shortcut is organized to address behavioral styles and problems that a business owner encounters in teams.  The first section outlines details for imagining a working relationship.  You outline a person, imagined or real, and then assign one of four persona profiles:

  1. A person who is too independent
  2. A person who offers too much cheerleading
  3. A person resistant to new ideas
  4. A person with a perfectionist streak

These personae are presented with consequences you can easily recognize, such as the anti-new-idea people who, Tolle writes, are “more likely to drag their feet than openly challenge the change.”

The second segment of the book gives a deeper examination of motives behind the first four points, and offers examples of how to speak to those who exhibit each of the behaviors.  Tolle notes that the basics for this approach, the DISC model of human behavior, come from William Moulton Marston, author of Emotions of Normal People. Tolle explains the basics:

“The DISC framework is based on the degree to which an individual views his or her circumstances, or frame of reference, as favorable or unfavorable. A favorable frame of reference reflects the belief that one operates within a supportive environment where he or she can feel comfortable. An unfavorable frame of reference reflects a belief that one operates within an antagonistic environment and he or she feels challenged by these forces.”

The third segment describes a combination of the four styles. Tolle believes we all use some combination of these behavioral styles.

Included in the text are exercises to help you frame your language to match each personality’s different work effort. The language to which your team members will be most receptive is noted as “Music to Their Ears.” Keywords to use and listen for in an encounter are given alongside each exercise–a great aid if your communication is through email.

Honest Shortcuts That Don’t Shortchange Best Practices for Teamwork

Now, a 93-page book cannot cover every aspect of teamwork. Shortcut, like any other ebook, covers each topic in a few pages, and some topics could benefit from longer explanations.  Nor is there a deeper explanation of why Marston’s book is important, so those unfamiliar with it will have to trust Tolle’s point of view. But Tolle does show solid judgment in moderating the advice, noting, “These are not clinical tools to understand people’s psyches and such applications are strongly discouraged by the professional community.“

Despite the short length, I think Tolle picked a good subject for the ebook format.  The personae are broad enough to make you think without being too stereotypical or casting a blind eye to your own failings. And the book’s list-like organization will help you decide whether the suggestions fit your situation.

You’ll have to weigh how the material in Shortcut fits for other situations, like dealing with people with disabilities or structuring teams.  If you do not feel you “read” people well, you may also want to augment Tolle’s exercises with books about body language. Overall, however, Tolle offers advice that does not try to oversell or inflate a perception.

With businesses today relying on teams around the globe, professionals must make decisions about each other very quickly with limited information.  Shortcut offers a quick checklist as to whether you’ve struck personality gold or just another rock in the dirt. Applying Shortcut to your selection of teams and partners can make the experience as rewarding as your first bike ride.

From Small Business Trends

Learn the Shortcut to Better Team Communication

View full post on Small Business News, Tips, Advice – Small Business Trends

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How People Learn About Local Communities: 5 Takeaways

In case you haven’t seen it yet, the Pew Research Center just released a very interesting report that takes a look at how people learn about local communities and where they go first for information. In the report are many valuable insights for small business owners to learn from and potentially incorporate into their marketing mix. In case you don’t have time to read the whole document or just want the highlights, below are four stats I think every small business owner should know.

1. The Internet is the top source for information about restaurants and other local businesses.

If you’re of the ilk that believes small business owners don’t need a website or a presence on social media, I’d really like you to read that again. Here, I’ll even write it again.

The Internet is the top source for information about restaurants and other local businesses.

Because of the Web’s ability to sort and collect data, more and more users are going online to seek out reviews and recommendations for where they should eat or which businesses they should check out. This represents a significant change in behavior, as it was once newspapers and news organizations that were sought out for this information. In case you’re thinking this just applies to the younger set, that’s not the case. This statistic is true among all age groups, not simply the under-40 demographic.

Interestingly, the survey mentioned that the Web has been a place where locally oriented content creators can share material with groups that have been largely ignored by mainstream media. You have to wonder if this is what’s driving them online – they’re hunting for information that hasn’t been available to them before. They’re seeking reviews and recommendations for products and restaurants of all types. If this isn’t a compelling reason to create a website, claim your social listings and begin building reviews, I’m not sure what is.

2. Adults under 40 list the Internet as their top source for 12 out of 16 information categories.

According to the survey, adults under 40 consult the Internet first when looking for information about:

  1. Weather
  2. Politics
  3. Crime
  4. Arts/Culture
  5. Local Businesses
  6. Schools
  7. Community Events
  8. Restaurants
  9. Traffic
  10. Taxes
  11. Housing
  12. Local Government
  13. Jobs
  14. Social Services
  15. Zoning/Development

That’s quite a large segment of the local news space. If your business is related to any one of them, you had better make sure you’re putting out information that your consumers can find and that you’re engaging with them. And if you’re part of the traditional media that has lost audiences in these areas, that’s a pretty big wakeup call.

3. Among all adults online, the Internet is the top source of information for five local topics.

Because, yes, I know some of you were getting itchy to tell me below that it’s the only the younger users who go to the Web for local information, that’s not the case. According to the report, among all adults, the Internet is either the most popular source or tied with newspapers for five of the 16 topics:

  • Restaurants
  • Other Local Businesses
  • Schools
  • Housing
  • Local Jobs

And as today’s younger users become the norm and the older users become more comfortable turning to the Web for local information, you can expect these numbers to only increase.

It’s also worth noting that when the study says consumers are going online to learn about housing or local jobs, they’re not going to the websites of local news publications. According to the report, rankings for these sites were way down.

4. Nearly half of adults get local news and information via mobile devices.

I found it interesting to hear that 47 percent of adults get at least some local news and information via their smartphones or tablet computers, whether it be to check weather, find local restaurants or businesses, check sport scores, get coupons or perform some other “out and about” activity. I wouldn’t have imagined the number to be quite so high, but it does show the power of the SoLoMo revolution and why it’s so important that businesses get involved in that space.

5. More than 40 percent of adults are considered “local news participators.”

Another reason SMBs give for why they’re not getting involved in social media is because they believe their audience isn’t there. And that could still be true – but you may want to give it another check to see if that’s really the case. According to the report, 41 percent of adults are considered “local news participators” because of their social media activity.

To be awarded that title, they must:

  • Contribute their own information via social media and other sources
  • Add to online conversations
  • Directly contribute articles about the community.

That’s a large number of people now using the Web to share and contribute content. So before you assume your customers aren’t there, maybe give it just one quick shot.

I’d really encourage all marketers and business owners to go read the Pew Research Center’s report on How People Learn About Their Online Community. It’s fairly lengthy, but it’s packed with some great stats and information. The ones I’ve listed here just scratch the surface.

From Small Business Trends

How People Learn About Local Communities: 5 Takeaways

View full post on Small Business News, Tips, Advice – Small Business Trends

How People Learn About Local Communities: 5 Takeaways

In case you haven’t seen it yet, the Pew Research Center just released a very interesting report that takes a look at how people learn about local communities and where they go first for information. In the report are many valuable insights for small business owners to learn from and potentially incorporate into their marketing mix. In case you don’t have time to read the whole document or just want the highlights, below are four stats I think every small business owner should know.

1. The Internet is the top source for information about restaurants and other local businesses.

If you’re of the ilk that believes small business owners don’t need a website or a presence on social media, I’d really like you to read that again. Here, I’ll even write it again.

The Internet is the top source for information about restaurants and other local businesses.

Because of the Web’s ability to sort and collect data, more and more users are going online to seek out reviews and recommendations for where they should eat or which businesses they should check out. This represents a significant change in behavior, as it was once newspapers and news organizations that were sought out for this information. In case you’re thinking this just applies to the younger set, that’s not the case. This statistic is true among all age groups, not simply the under-40 demographic.

Interestingly, the survey mentioned that the Web has been a place where locally oriented content creators can share material with groups that have been largely ignored by mainstream media. You have to wonder if this is what’s driving them online – they’re hunting for information that hasn’t been available to them before. They’re seeking reviews and recommendations for products and restaurants of all types. If this isn’t a compelling reason to create a website, claim your social listings and begin building reviews, I’m not sure what is.

2. Adults under 40 list the Internet as their top source for 12 out of 16 information categories.

According to the survey, adults under 40 consult the Internet first when looking for information about:

  1. Weather
  2. Politics
  3. Crime
  4. Arts/Culture
  5. Local Businesses
  6. Schools
  7. Community Events
  8. Restaurants
  9. Traffic
  10. Taxes
  11. Housing
  12. Local Government
  13. Jobs
  14. Social Services
  15. Zoning/Development

That’s quite a large segment of the local news space. If your business is related to any one of them, you had better make sure you’re putting out information that your consumers can find and that you’re engaging with them. And if you’re part of the traditional media that has lost audiences in these areas, that’s a pretty big wakeup call.

3. Among all adults online, the Internet is the top source of information for five local topics.

Because, yes, I know some of you were getting itchy to tell me below that it’s the only the younger users who go to the Web for local information, that’s not the case. According to the report, among all adults, the Internet is either the most popular source or tied with newspapers for five of the 16 topics:

  • Restaurants
  • Other Local Businesses
  • Schools
  • Housing
  • Local Jobs

And as today’s younger users become the norm and the older users become more comfortable turning to the Web for local information, you can expect these numbers to only increase.

It’s also worth noting that when the study says consumers are going online to learn about housing or local jobs, they’re not going to the websites of local news publications. According to the report, rankings for these sites were way down.

4. Nearly half of adults get local news and information via mobile devices.

I found it interesting to hear that 47 percent of adults get at least some local news and information via their smartphones or tablet computers, whether it be to check weather, find local restaurants or businesses, check sport scores, get coupons or perform some other “out and about” activity. I wouldn’t have imagined the number to be quite so high, but it does show the power of the SoLoMo revolution and why it’s so important that businesses get involved in that space.

5. More than 40 percent of adults are considered “local news participators.”

Another reason SMBs give for why they’re not getting involved in social media is because they believe their audience isn’t there. And that could still be true – but you may want to give it another check to see if that’s really the case. According to the report, 41 percent of adults are considered “local news participators” because of their social media activity.

To be awarded that title, they must:

  • Contribute their own information via social media and other sources
  • Add to online conversations
  • Directly contribute articles about the community.

That’s a large number of people now using the Web to share and contribute content. So before you assume your customers aren’t there, maybe give it just one quick shot.

I’d really encourage all marketers and business owners to go read the Pew Research Center’s report on How People Learn About Their Online Community. It’s fairly lengthy, but it’s packed with some great stats and information. The ones I’ve listed here just scratch the surface.

From Small Business Trends

How People Learn About Local Communities: 5 Takeaways

View full post on Small Business News, Tips, Advice – Small Business Trends

Learn the Powerful Secret Formula to Making $12,500 Per Month

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