Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Aug 20th
Want to feel like a real frontiersman? Are you tired of being oppressed by “The Man”? Do you not even know who “The Man” is referring to? Then you gotta live off the grid! It’s like being a pioneer, only with the Internet and packets of instant Starbucks. It’s a lot of work, but here are 10 reasons it’s awesome.

Companies can’t mail you crap if you don’t have a registered address. So what if the mailman can’t find you? UPS and FedEx goes anywhere you pay ‘em to. No more circulars, phony timeshare offers or “Urgent News! Must Open!” Salesmen coming to your door? Not a chance! And you’ll never have to look your neighbor’s kid in the eye again and refuse to buy band candy or girl scout cookies.

Making your own clothes out in the middle of nowhere means never having to apologize for how you dress. Hell, why even wear pants? It’s not like you’ll be living near anyone. If you are, it’ll probably be in a small community where the rules of fashion are either uncared for or invented anew.

Let the Rapture scoop up all the Christians. Let nuclear war or the zombies rape the cities of New York and Los Angeles. While civilization goes down like a bitch, you’ll be comfortable and warm out in the middle of nowhere. And once the dust settles and word reaches you of the primitive, radioactive Hellscape, you can return to rule the mutants, being the last person alive to know how to properly stoke a kiln. Class wars, riots, and any kind of societal uprising/turmoil will no longer concern or effect you. Living off the grid can give you a feeling of safety that all the laws in the world cannot.

Before the first plumbers and his butt crack, God just left water everywhere in these things called “streams” and “creeks” and “rivers”. With a little practice, a fire and a pot, you can make clean drinking water for free. You’ll probably even be able to build a system of pipes that can deliver water straight into your home. Need some electricity to fire up your laptop? Once you master how to hook up a generator to a standing bicycle, you’ll get exercise and all the porn you need to survive. And solar panels get better and better every year; what’s better than getting free energy from the sun? Just be wary that evil corporations may try to infringe on your land and force you to pay for energy from their company. One man, William Williams, faces multiple penalties and fines for cutting down utility lines — that the company planted on his private land!!

Living off the grid is especially handy if you also happen to be living a criminal lifestyle. In today’s police state, it’s becoming increasingly harder to obey the law because it infringes on personal lifestyle choices that are irrelevant to the rest of the world. If you’re tired of constantly looking over your back just because you smoke pot, refuse to go to jury duty, don’t want to pay outrageous parking tickets or simply enjoy being naked in your own home, living off the grid may be the right choice for you. Let’s face it, when civilization collapses, it’s probably wise to be somewhere where the last guys with guns can’t find you.

When the cops can’t find you, you can pretty much make up your own rules. It’s kind of like floating in international waters, but without the bad Cruise food and second rate entertainment.

If the mail and the cops can’t find you, neither can your insurance company. In fact, why have one? If you get severely injured, you’re just going to die anyways. No sense paying $500 a month so the EMT’s can’t find you. On the up side, if you can build a car or some kind of post apocalyptic facsimile, you can drive it however you want. Helmet, no helmet, seat belt, no seatbelt, brakes, no brakes, on fire, not on fire, it’s all up to you. Just keep in mind that showing up at the hospital without health insurance may be worse than not going at all — oftentimes, the doctors will literally just let you die.

The woods is like an all-you-can-eat buffet. The food is fresh if you can catch it and you’ll never have to deal with a snooty waiter ever again. If you like salted, smoky meat, off the grid cuisine is right up your alley. At no point will your wife turn to you and say, “Honey, you’d better not eat that, your cholesterol.” She’ll more likely say, “Give me that meat! I haven’t eaten for three days!” Honing your farming skills before moving off the grid is a good idea; you will then be able to harvest your own (completely organic, chemical and modification free) food — which is an incredibly useful skill to have, especially if the rest of the world is plunged into another depression. Growing and catching your own food is also incredibly less wasteful than buying products with unnecessary amounts of paper, plastic, and metal packaging.

If you can build it, you can live in it. The United States is actually a big empty place and Montana has less than seven people per square mile. For a mere couple of thousand dollars of wood and your labor, you can build a house that is at least as good as anyone else’s. You won’t be close to a Starbucks or a Wendy’s, but hey, at least you won’t be near a Starbucks or a Wendy’s.

Think about all the money you’ve ever paid for taxes. Now imagine that it’s all back in your pocket right now. That’s how much you could have if you live off the grid. What “the Man” can’t find, the Man can’t tax. And with an overhead as low as yours, a $30,000/year gig means you’ll probably have close to $30,000 at the end of that year. If only someone had told Wesley Snipes sooner. This, however, is fraud. The taxes on an off-grid house, though, are significantly less than on any other house.
View full post on Business Pundit
Jul 31st
Marketing is the process of communicating your value to your public. Whether it’s a product or service, if what you offer has value and solves a problem, then you need to market it in a way that lets your target audience know just how important it is to their lives.
If marketing is communication, then your brand is a part of the message. According to the American Marketing Association a brand is a “name, term, design, symbol, or any other feature that identifies one seller’s good or service as distinct from those of other sellers.” And everyone can afford to be distinctive (at least on some level) — distinctively simple, distinctively effective, etc.
You have to stand out to the right people (your target audience) for the right reasons (you solve their problem in a way that resonates with them). In other words, your brand – your distinction – is the consistent message about what your product is and what it does. Your logo, your tagline, your key phrases, your service style and your customer service team all advance your brand. The more consistent and frequent the message, the more people hear you.
Who Loves Your Brand the Most?
In “How to Recognize and Reward Brand Advocacy,” Yvonne DiVita makes a distinction between your fans and brand advocates. She says, “Brand advocates do things like write a blog around your product, or tweet about you daily, and faithfully follow you on Facebook.” She says the brand advocate is more devoted than a fan and is “loyal to a fault – all without being asked or compensated.” Sounds like somebody you want on your team.
While marketing seems to come with a lot of terms that make it easy to slip into semantics, Yvonne’s key point resonates with me. She encourages us to find your brand advocates, “understand them, reward them and measure their engagement.” And she provides suggestions on how to get it done.
How Do You Advance Your Brand Online?
If you accept the role of marketing and the impact that branding can have, then you have the choice to advance your message in print as well as online. In “The 6 Biggest Social Media Mistakes Brands Make,” Janet Thaeler discusses the common errors we all make, including the impersonal initial contact. Have you seen or done this before:
It’s all in the greeting.
In order to make this conversation work you need a touchstone, a point of conversational contact, a reason to talk that’s a little bigger than just you. Janet says, “The initial contact with someone you hope to work with should be personable….To get a feel for what they are interested in and care about, read their blog and Twitter stream.” Her other five tips are helpful as well. But what if you swear that social media is not the thing for you….
How Do You Advance Your Brand Offline?
Maybe your clients aren’t online and just don’t use Facebook, Twitter, LinkedIn, etc. Maybe. In “5 Powerful Alternatives for Social Media Haters,” Ivana Taylor accepts your hatred of social media (I say that in jest) and offers you solutions.
Ivana says, “The number-one benefit marketers found from using social media is brand and company exposure.” But if you discover that your target market doesn’t use social media, then she says “your best bet is to create your own community,” starting with building a list.
Your goal is to create a community, and your email list and email campaign are among the most effective ways to connect and advance that relationship. While I believe in social media, connecting by email is also a solid foundation for business – and laying a foundation always comes first. Ivana also gives advice on how to handle your blog and tips on how to engage your developing community.
In the spirit of Spock (yes, Star Trek) and spoken directly to your business: Live long and market.
Live Long and Market: Small Business Branding
View full post on Small Business News, Tips, Advice – Small Business Trends
Jul 27th
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Jun 26th
Is the recession over? I keep hearing that it is, but I don’t believe it (that’s my issue). But what matters to our businesses is how our customers feel. In and out of recession, they still have needs and wants, and if we meet those desires, then we are still in business.
The Product
In “Are Consumers Ready to Start Spending?,” Anita Campbell says, “While it is possible that consumer spending attitudes will loosen up as the recovery strengthens, it’s also possible this may not happen for some time.” So what’s the small business solution to encouraging customer spending?
Anita gives three suggests to help us do this, including the recommendation that you “position your products and services as good value.” She explains that value “mean(s) your products or services are high quality and lasting, making them a good value for the money. With consumers spending less often, they are being more critical and cautious when they do buy and looking for things that are worth spending on.”
Sometimes, it’s easy to hear advice and move past it without applying it effectively. But take a minute and think about your own spending—especially if you are your target market. Note your behavior, then pay attention to your clients’ behavior. What type of product combination does your client need—what type of product combination do you need—to make spending worth it? Now put a strategy in place to create that combination In your niche, hopefully, your customers feel like they can’t live without you and your targeted solutions.
The Marketing
Keep this in mind, not everyone has been in a recession. It’s our responsibility to know our clients and adjust accordingly. But understanding your client base is just the beginning. You still have to market to them in a way that appeals to that particular group because it’s your marketing that will get them to your doors (off and online).
In the article “Attention Small Businesses: You’re ALL in the Marketing Business,” Ivana Taylor says, “You’re in business to make money (and, preferably, you keep more than you make).” In order to make that money, Ivana believes you need to employ an “attractor strategy.” She adds, “Throwing salespeople out there WITHOUT a marketing strategy and marketing support is what we do when we think we’re in the widget business.”
It’s our job
Put in the time to learn how the marketing piece of your business works. Then establish a system and team to support that strategy. After all, it’s hard to stay in business when very few know how great you are or that they need and want what you have. It’s your marketing that lets them know.
The USP
When you finally decide to put on your marketer’s hat (and keep it on), Susan L. Reid, in “5 Steps to Determine Your Unique Selling Point,” has a few tips for you. Your Unique Selling Point (USP) is the thing that makes you stand out. Without it, your potential clients cannot understand the difference between you and everyone else who does what you do. Without it, they can’t understand why they should choose you over anyone else. Without it, they can’t justify the ongoing spending to themselves nor the others on their team.
Susan urges you to find your USP and:
Plus she gives you five clear ways to get it done.
In the end, your business is about the people you serve, and it’s your marketing that connects you to them.
Can Your Customers Live Without You?
View full post on Small Business News, Tips, Advice – Small Business Trends
Jun 18th
You will hear from time to time that blogs are dead, but the fact is that business blogs remain very important. Blogs can be the center of your online presence, creating content to be shared via social media from Facebook to Twitter. They can include video and other media and improve your site’s SEO. Here’s more about the small business blog and its benefits.
How to market your business blog. Niall Devitt, co-founder of the small business community Bloggertone, talks about the future of blogs and how social media, the new kid on the block, can be used to enhance rather than replace your blog presence. In this interview, Niall talks about blogging as a division of the social media revolution and about its value, a long with other tools, in creating brand visibility. BizSugar
Newest tools in business blogging. Business bloggers will soon have even more tools from which to choose. WebsiteBusiness.com has just announced launch of a new version of its AtomWord business blogging platform to be introduced in July. This new version will include enhanced new features but will be offered in a free version unlike an earlier subscription iteration. Customers will be able to pay for addition features like design and support. PRWeb
Everybody’s got a list of best bloggers. No better example exists of the business blog’s vitality than that every blogger you run into online has their list of the best of the best. While many lists might have some bloggers in common, you certainly discover how many blogs there are out there either being run as businesses or to promote a business. Here’s a new bunch from Antonio Coleman. Which bloggers would you include? TrafficColeman.com
Tips and lessons learned. Entrepreneur turned blogger Paul Downs talks about his 13 months and 60 posts and what they have taught him. Some business bloggers begin their efforts in order to publicize their business ventures, to network or to build a following. For others, blogging truly is the business. What have you learned from your business blogging adventures? You’re the Boss
Business writing and business journalism. Of course, small businesses aren’t alone in recognizing the value of blogging for business. An ongoing stream of more traditional news organizations, including Forbes, are increasingly seeing blogging as the easiest way of distributing business content and resources. These blogs too will continue to be great resources for any entrepreneur. CNBC
Rumors of my death… All this latest talk of business blogging’s demise seems to have originated with none other than the New York Times which, in February, tried to put the final nail in the coffin. But, hold on there, say B2B leaders. The reality on the ground is quite a bit different. Want to see how much blogging is still a part of small business strategy? Read on. B to B
In a nutshell. If you want to know why blogging is still relevant and what it can do for your small business, probably no better or simpler explanation exists than this one from small business journalist Linsey Graham. If you want to sell blogging to your boss or the owner of the small business you manage, or if, as an entrepreneur, you need more assurance of its relevance, look no further. Small Business News Center
Dispelling the doubts and fears. There are probably lots of reasons your business may have decided to this point not to get involved with blogging, or, once you got started, not to stick it out and keep your business blog alive. Here are some thoughts that have probably already occurred to your team about why blogging is an impractical choice for you…and some reasons you may be wrong! Business 2 Community
Blog as small business. Though one definite use for blogs is as an enhancement or marketing tool for your existing business, the fact is, as we’ve said before, that blogs themselves can be businesses too. One example is Bag Snob, the handbag review blog started by Tina Craig and Kelly Cook that now generates a six figure revenue stream with little investment except Craig’s and Cook’s brutally honest product reviews. Profits come from affiliate marketing, sponsorships and other related revenue. The Business of Fashion
Why small businesses still benefit the most. When it comes to investment in online marketing including blogging, social media and SEO, small businesses are still taking the lead while larger firms use more traditional marketing strategies. Also, while social media sites seem to have niches with some more helpful to B2B companies and others more helpful to B2C, blogs seem to work effectively with all business models. How do you use your business blog? ClickZ
Blogs Are Dead/Long Live the Business Blog!
View full post on Small Business News, Tips, Advice – Small Business Trends
Mar 15th
One of my favorite events is coming up April 11th.
I’ll be spending the day at the Fabulous Helen Mills Theatre in New York. Tickets go on sale today.
This is a live, ad-lib event, driven completely by your questions and issues and opportunities. It’s limited to just a hundred tickets, and it always sells out.
If you type in the discount code: sethsentme you’ll save another 10%.
PS if you haven’t seen the new book yet, it’s been on the Amazon top 100 for the last two weeks–the most successful book launch we’ve ever done. There’s even a 52 pack. Thanks for spreading the word.
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View full post on Seth’s Blog
Dec 10th

My wife teaches elementary school and I’ve been in to visit a few times.
One of the things that impresses me most is her ability to hold a book one-handed, read it aloud while showing it to the class, and perform it so enthusiastically that her students can’t help but pay attention. It got me thinking about how I could use this overlooked experience that we all share in a cartoon.
I let it sort of marinate in my head for a few days, but couldn’t quite figure out how to do it until I was reading to our own children the familiar ending “…and they all lived happily ever after.” Then it all fell into place for the above cartoon.
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View full post on Small Business News, Tips, Advice – Small Business Trends
Nov 13th
There are at least three reasons why someone might pay five or ten or a hundred times more to see a concert than the CD costs (not to mention the value difference: you can listen to the download again and again but the live gig is gone forever):
And yet, people in the ‘live’ business–restaurants, people doing presentations, the concierge at the hotel–often work hard to avoid getting anywhere near any of the three.
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View full post on Seth’s Blog
Nov 11th
What are your small business rules to live by? We’re willing to bet everyone has their own. Yet, it is always helpful to interact with others and to develop new ideas for how you might implement things in the future. Here are some suggestions from a very broad cross section. Creating a sustained and successful business is about having the right rules and implementing them properly.
After the smoke has cleared. Lots of people talk about having a plan, whether for the launch of a business startup, the beginning of a marketing campaign, the launch of a management intiative., whatever. But Frank Bradley argues more, many more, should concerned about an “after action review” to figure out how things went and how they can improve next time. Don’t use excuses when thinking about the “after action review.” It has the potential of helping things go smoother next time around. Bloggertone
How collaborative is your small business? Or, put another way, how collaborative are the workers inside it…or the contractors or freelancers who work with you? The answer could determine not just whether your company will be a leader in the changing business environment. It could also impact your bottom line which can affect your business’s survival. Ready Talk
What’s in a name? Quite a bit, as it turns out. That is if you ever intend for anyone to give you startup cash. Now, if you’re a bootstrapper, plan to use your own money, funding from family and friends or happen to be blessed with the kind of business that needs little money to get started, disregard all this…maybe! For the rest, here’s a tonue and cheek look at how to obssess over your company name. Chubby Brain
Choosing between a personal and corporate brand. When choosing between a personal and corporate brand for your business, which is the better choice. I know. I know. We’ve blogged here before about small business being all about people, but in this unique post, Luke of Melbourne poses an interesting dilemna. Could the same personal brand that opens doors and makes it easy to relate limit growth potential and erode your privacy? ProBlogger
New rules for marketing. The old way of marketing is gone. Behold, all things are become new. And if you trully want to understand why the traditional pitch doesn’t work anymore, why becoming a world-class influencer is key or why attraction is no the name of the game, listen to this podcast from Robert Bruce interviewing Brian Clarke. CopyBlogger
Is your product or service too perfect? One tech entrepreneur, Matt Mullenweg of WordPress.com, weighs in on another tech entrepreneur, Steve Jobs of Apple, on the topic of waiting too long to get your products or services to market. So what does this have to do with you and your small business? Plenty. Matt lays out the reasons for getting your stuff out there and into the hands of customers fast. If you don’t, someone else will. Ma.tt
Why, in business, you will have to alienate somebody. Think you can go through operating your business and innovating without upsetting some of your loyal customers? Just forget it. Instead, count on it that if you innovate and delight the vast majority of your fans, at least 2 percent will be unhappy with what you’ve done. And unhappy enough to make a lot of noise about it. Seth Godin’s Blog
Reasons for running your business from home. Not every business needs an office on main street. Not everyone needs a showroom, conference room, board room, waiting room. Not everyone needs a place customers can visit or one where you need to go everyday. In fact, many businesses these days don’t need a location at all. (Some do. But many don’t.) Here’s why working at your house may be a better idea. BellaOnline
Are you really an entrepreneur? I mean really? Well, if you’re not Jolie O’Dell really thinks you ought to stop calling yourself one. You’re not an entrepreneur if you’ve simply got an idea, are looking for funding, unemployed or underemployed. We’re not sure we agree with Jolie’s premise entirely here. Do you really need to have an investor to be an entrepreneur? What about the businesses that were started with almost nothing. Bootstrapped you might say? Still, it’s a good reminder that it’s important to move an idea forward not just have one. jolieodell.com
Small Business News: Rules To Live By
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View full post on Small Business News, Tips, Advice – Small Business Trends