Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Model Train Help Ebook 4th Edition
Nov 20th
Model Railroading Enthusiast Robert Anderson Reveals Quick & Easy Ways To Design, Build, Maintain & Repair Your Very Own Realistic Model Railroad…without Making Costly Mistakes! Ideal For Beginners & Experienced Model Railroaders In Ho, Oo, N, O, Z Etc.
Model Train Help Ebook 4th Edition
Postcard Mailer Marketing Tool – Cutting Edge Business Model!
Aug 2nd
This is the most effective marketing tool you will ever see! Watch the video and learn. Everyone wants to make extra cash these days, and this product teaches them how to build a Real business and expect Real, Immediate results!
Postcard Mailer Marketing Tool – Cutting Edge Business Model!
How To Become A Fitness Model.
Jul 13th
How To Become A Fitness Model Book, The Secrets To Being A Fitness Model.
How To Become A Fitness Model.
Underhaulin – How to make a junk model car
Jun 29th
Learn how to make a junk model car with this ebook. It includes over 60 full color pictures explaining the different steps and the basics on how to build a scale model car looking as a junkyard car or a barn find!
Underhaulin – How to make a junk model car
Music Model Entertainer Photographer Internet Marketing Books,Videos
Jun 18th
Internet Marketing books(4) and videos(5) for music artist , models, entertainers, photographers, actors. Videos: Seo, Traffic Generation, Insider Traffic, Viral Video Marketing. Books: Email, Ppc, Social Media, Trent Partridge Music/Model Marketing Book
Music Model Entertainer Photographer Internet Marketing Books,Videos
Land Development Model – An Appraisal & Valuation Tool
May 23rd
This model allows you to quickly and easily modify variable land development components, singly or in combination to estimate the effect on profit, estimate interest cost, support land value, estimate the worth of real estate options, and much more.
Land Development Model – An Appraisal & Valuation Tool
The Essential Guide To Model Trains
May 11th
70% Commission – Model Trains Enthusiast Albert Coleman Reveals The Secrets That Will Save You A Massive Amount Of Time And Money When Designing And Building Your Own Model Train Layout
The Essential Guide To Model Trains
How Threadless Nailed the Crowdsource Model
Apr 7th
How Threadless Nailed the Crowdsource Model
This content from: Duct Tape Marketing
I had the good fortune to spend an afternoon at the offices of Chicago based graphic t-shirt printer Threadless recently and their story is one that I never get tired of telling.
Threadless built their business around a now commonplace model known as crowdsourcing. The basic idea behind the model is that you put some defined work out to a community and allow community members to compete to win the project.
This model differs from service offered by organization such as Elance as the projects are not bid on. Project specs and fees are usually agreed upon and then members compete to win the work.
Crowdsourcing has been used very widely in the design industry and has its detractors. In many cases designers are asked to submit fully developed spec work and compete against many other doing the same.
There is a free market argument to support crowdsourcing as well, but Threadless has assembled a number of dynamics that allow them to stay above the pro or con argument while building a multi million t-shirt a year business.
Two Airstream trailers act as thinking pods for Threadless staff
Below are the elements that mesh to make the Threadless model so effective.
Community first
Many crowdsource ideas start with the need to build a community. It’s the classic chicken and egg scenario. You have to come with a robust community in order to get member submissions and you have to have plenty of folks willing to submit projects and pay money.
Threadless started as an online forum for designers and had a supportive community before they ever started to create competitions. This community first mentality is evident today. One casual reading of comments and submission will give you a glimpse into how loyal and committed this community is to the idea of Threadless.
Socialist view
Threadless runs all of the competitions and is the buyer for each of the ten or so designs that get picked each week. This certainly allows them to create stable processes for how each competition is won, but they’ve also chosen to set a specific fee ($2000 + $500 store credit) for each prize.
This set fee model means that world renowned designers (yes they submit too) get the same prize as someone with a brilliant idea, but no design portfolio, if their design is chosen.
This further supports doing work and encouraging community members for the love of the game and removes class from the equation.
Customer forum
Think how many better products would be created and how much smarter those folks over in marketing would be if every time a new product was created it already had thousands of potential customer weigh in on the merits and their desire to purchase the finished product.
Threadless rarely if ever produces a dud t-shirt because the community and potential customer must cast votes of support for a design before it’s ever considered. In essence the Threadless customer produces the company’s product.
Brand filter
Threadless has also installed what I call a brand filter. Sure the crowd, meaning anyone, submits designs and the community votes to bring designs through the clutter of weekly submissions, but the Threadless staff also still makes the final call in a democratic process that helps ensure both quality and mission.
The model becomes the product
Recently, Threadless announced a new initiative, called Threadless Atrium, that is designed as project to take their crowdsource model to others and allow them to use it to produce designs for their needs.
The first two examples of organizations using Atrium can be found on Threadless Causes. The DNA (Demi and Ashton) Foundation is using Threadless to solicit T-shirt designs to raise awareness about child sex slavery, and the Oceanic Preservation Society is crowdsourcing the artwork for its upcoming documentary Singing Planet about mass extinction.
So, what market, industry, product, service or problem could you apply this model to?
View full post on Small Business Marketing Blog from Duct Tape Marketing
CopyPress: A New Model for Outsourcing Your Web Content Needs
Dec 1st
Recently I got a press pass to attend the BlueGlass online marketing conference in Florida. One of the highlights of my visit was a demo of a new product called CopyPress.
Copy Press is an outsourced content-creation service for online content. If you need content created for a blog or website, or a white paper or other use, CopyPress streamlines the process of commissioning that content.
HOW COPYPRESS WORKS
As a customer of the service, you go to the CopyPress website and order the content you need. Then CopyPress finds the writers and manages the process from start to finish. Eventually the content is delivered back to you via the CopyPress Web platform in a variety of formats ready for you to download or publish to your own website.
As a customer, you place your order, pay for and receive your ordered content online. But behind the website, there are still human beings — writers — delivering a creative service. This is not machine-generated content (the scourge of the Internet!).
ADVANTAGES OF ONLINE SERVICES
CopyPress is fundamentally a service that has been “productized” and given a Web interface. Regular readers know that I am fan of this type of business model. It is a business model and delivery model that’s getting more common today. (Other online services that I’ve reviewed include PointBanner.com for getting banner ads, and LogoWorks.com for getting logos.) I think such online services empower small businesses, and offer distinct advantages:
- Speed and convenience — CopyPress is designed to make it relatively fast and easy for you to hire Web writers online. You go to one central place and deal with one entity, instead of having to recruit and hire individual freelance writers every time you need one. That’s usually less work and time commitment for you as the customer.
- Self-serve, 24/7 — Services like CopyPress have another advantage. You can take advantage of the service on your own schedule 24 hours a day, 7 days a week. So if you are like me, and need to work in the early mornings, late evenings, weekends or holidays, an online service is ideal.
- Lower cost — CopyPress has developed technology that has streamlined processes for the customer-facing front end, as well as the back-end interaction with the writers. This technology and process standardization presumably keeps their costs down — cost savings they pass on to you.
But CopyPress is not a writers’ marketplace nor a freelance writers’ job board. You don’t put out writing jobs for bid, and then have to select individual writers and negotiate prices. Instead, CopyPress manages the process of creating content for you. CopyPress hires qualified Web writers who not only can write well, but understand search engine optimization. CopyPress assigns your project to a qualified writer. CopyPress checks work for plagiarism and if you request it, for SEO benefits. CopyPress also has an editor review the content and send it back to the writer for revisions if it is not acceptable quality. You then have the ability to review the content and ask for revisions, also.
COPYPRESS PRICING
At the time of this writing, CopyPress’s typical prices range from $5 – $40 for an ecommerce catalog description, to $10 – $60 for a blog post, to $20 – $200 for a whitepaper. However, numerous factors come into play, including length and customization required, and prices may vary. CopyPress also provides bulk pricing for large packages of content.
CopyPress is not going after the cut-rate market that some content services go after. The company is positioning the service as a middle-range offering — above the low-end content creation services, but not as expensive as custom content.
CopyPress is still in a controlled public Beta. Right now if you want to use the service, you have to apply on the website. CopyPress, created by the BlueGlass online marketing agency, is only accepting a limited number of of Beta users at this time.
I have not yet tried the service myself, although I am considering it. Would love to hear from anyone who has tried it, and your impressions. Please leave a comment below sharing your experience.
CopyPress: A New Model for Outsourcing Your Web Content Needs
View full post on Small Business News, Tips, Advice – Small Business Trends
A New Model of a Sustainable Business
Nov 10th
A New Model of a Sustainable Business
This content from: Duct Tape Marketing
The International Business Series is brought to you by UPS. Discover the new logistics. It levels playing fields and lets you act locally or globally. It’s for the individual entrepreneur, the small business, or the large company. Put the new logistics to work for you.
When it comes to green business practices there’s a long held notion that in order to adopt sustainable business practices you needed to make sacrifices, pay higher prices or receive lower profits.
A few years ago I had the pleasure of interviewing Tom Szaky, CEO and founder of TerraCycle, a company now considered by many to be one of the leaders in the production of recycled, sustainable, and green products. TerraCycle builds all of its products using a practice they call “upcycling” and has a lot of people rethinking this idea compromise.
Szaky states often that people won’t pay more for green, so don’t ask them to. “It seems fairly clear to me that everyone wants to buy organic, eco-friendly products, but it’s equally clear to me that they don’t want to pay more for them,” Szaky writes in his book Revolution in a Bottle: How TerraCycle Is Redefining Green Business.
A key tenet of eco-capitalism is that you don’t charge more for your products, and you don’t have to because they are made from waste (cheaper than virgin materials). This is one of the most important aspects of TerraCycle’s success.
“Waste has historically had a negative value,” Szaky told me. “We pay others to take it away. TerraCycle has flipped that notion on its head—we’ve found a way to turn waste into a valuable asset and a raw material.” Today TerraCycle produces dozens of products and generates millions of dollars in revenue from its “upcycling” practices. Szaky is featured as a speaker on business management, innovation, and recycling issues.
Most would say that TerraCycle is far more than just an eco-conscious company; Szaky has created an entire business model around producing products with zero or even negative production cost. That’s right: They produce all of their products from someone else’s waste stream, and in some cases make a profit even before they sell the product.
A glimpse back at the company’s beginnings might give some insight into how they got to where they are today.
At age nineteen, Szaky and his Princeton college friends created a fertilizer formulated from worm castings—yes, worm poop.
They entered their business idea in a business plan contest and won a cash prize sufficient to get the operation rolling. They continued to enter and win business plan contests as a form of financing. Meanwhile their very unique product (worm poop fertilizer) started to get noticed by the likes of the New York Times and Inc. magazine before they actually had a product ready to sell to retailers.
In an effort to save money, Szaky decided to bottle their first batches of liquid plant fertilizer in empty plastic soda bottles, partly because they fit standard-size spray tops and partly because they could go grab them right out of people’s recycling bins.
Eventually they turned to area schools with a “bottle brigade” program in which schools would collect recyclable bottles and give them to TerraCycle and in return TerraCycle would pay the school or organization for collecting the bottles. This built-in community component would later become a key word-of-mouth strategy as they expanded nationally and could tap schools in other communities while gently promoting their consumer products to the school parents.
The decision to rely on recycled waste for production material transformed TerraCycle. Instead of simply producing environmentally friendly, affordable, and effective plant food, they became a company that produced a variety of products made entirely from waste streams. TerraCycle now produces holiday bows from Clif bar wrappers, trash cans from plastic computer cases, pencil cases and backpacks from juice pouches, and kites from Oreo wrapper kites as well as their line of plant foods.
Has Szaky’s model worked? Here are some facts about the company:
- 2009 revenue: $7.5 million.
- 63,347 collection locations worldwide.
- 8,866,368 people collecting waste.
- $607,295.84 money contributed to charity.
- 1,263,589,839 units of waste diverted.
Some of the retailers carrying TerraCycle products include: The Home Depot, Wal*Mart, Target, Whole Foods Market, Kroger, CVS, Office Max, and Petco
View full post on Small Business Marketing Blog from Duct Tape Marketing
