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10 Trading Newsletters – 50% Recurring Commissions
May 9th
Stock, Etf and Option Trading Newsletters. Ave signup is 8 months. Jay DeVincentis’ Stock Barometer stockbarometer. Or promote individually through the following CB IDs – cbdsb1, tmcport1, fatpitch1, Jnst1, and Lynnt1.
10 Trading Newsletters – 50% Recurring Commissions
One Of The Longest-published Marketing Newsletters On The Internet, The Marketing Minute, Now Available In Book Form
Sep 2nd
| One Of The Longest-published Marketing Newsletters On The Internet, The Marketing Minute, Now Available In Book Form Persuading People to… |
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5 Ways to Turn Email Newsletters into Valuable Customer Insights
Jul 12th
Sure, sending newsletters is a great way to send information to your customers, but what information are you getting back? You might think collecting information at subscription is the only way to get data out of your newsletter, but there are several other ways you can get your company newsletter to deliver valuable customer insights.
Use Every Newsletter as a Test
If you’re sending the exact same newsletter to your entire contact list, you’re missing out on a valuable opportunity to test various parts of your campaign. By segregating two recipient groups and sending slightly different newsletters to each, you can read differences in reception to determine the most effective techniques. Use your newsletter to test various subject lines, article titles, and images. You can also run tests by segregating customers and non-customers to see which of the groups has a higher read rate. Just remember not to change too many things between the different newsletters since you might not be able to tell which of the changes caused a higher read rate.
You can also test to determine what days and times of the week have the highest read rate (I suggest this be one of your first tests). Newsletters sent on Tuesdays and Thursdays typically have the highest read rate, but it could be different depending on your customer base. Test your newsletter on various days of the week to determine what works best with your target customer.
Allow Replies
Do you allow customers to reply to your newsletter email? If responses get sent to a no-reply or some auto-response mailbox, then your valuable customer input is falling on deaf ears. Maybe customers are having problems viewing the email, or have suggestions for improvement, or just want to say something nice. Make sure that recipients can respond to your newsletter via email, and that those responses are sent to someone on your marketing team.
Use Unique URLs to Track Links in Your Newsletter
If you have links in your newsletter that direct the reader to your website, you want to make sure you know if they are coming from the newsletter or somewhere else. If you use Google Analytics (if not you should be), you can track all of the sources by which users are navigating to your site. To figure out what percentage of your traffic is from newsletters, populate your newsletter with uniquely generated links that will let you know that person came from the newsletter. For detailed instruction, read the Google Analytics URL Builder Help. Unless you use unique URLs, people clicking on those links in the newsletter will show up as direct visitors in Google Analytics.
Include Surveys to Boost Participation
Maybe you’ve sent surveys or put them on your website to learn more about people interested in your product or service. To maximize data volume, include surveys in your newsletters as well. There’s no need to dream up a new survey every newsletter (that will probably just annoy readers), but linking to a survey via your newsletter every now and again is a great way to draw more participants and get more data.
Use a Marketing Application
Doing all of the previously stated can be made worlds easier if you use a marketing application to manage your newsletters. Services like Constant Contact, Vertical Response, and Mail Chimp will not only help you with testing and formatting, many of them automatically generate data for your campaign.
So remember the next time you send out a newsletter, it isn’t just to send information, it has a lot of potential for collecting information too – valuable insights that can help you learn more about your customer, and build a better business.
5 Ways to Turn Email Newsletters into Valuable Customer Insights
View full post on Small Business Trends
5 Ways Email Newsletters Can Build Your SMB
Jun 2nd
Though new technologies may have emerged, email newsletters are still one of the strongest marketing channels small business owners have in their arsenal. There’s something about the intimacy of an email newsletter that fosters personal relationships and communication better than even blogs can. If you’ve abandoned your newsletter for social media or were never quite sure of the value, here are five ways that creating an email newsletter can build your small business.
Newsletters Build Your Audience
Though we’ve come a long way, not everyone understands how to subscribe to an RSS feed. They don’t know how to follow you on Twitter, how to friend you on Facebook or how to connect via LinkedIn. However, they do understand email. They’re used to sharing things via email and checking it daily. By offering an email newsletter, you open your doors to people who may not be as technically savvy as the folks who prefer to subscribe to your blog. Providing another forum for people to stay-up-to-date on your on-goings helps you to grow your brand and increase awareness to people who would have otherwise missed out.
Newsletters Build Customer Loyalty
Unless you’re already working with a well-established community, blog readers and social media visitors can be fickle. Just because they followed a link to your site today doesn’t mean they’ll be around tomorrow. Email newsletters help you build that loyalty because they continually drive visitors to your site. You’re able to build top of mind over the long term and constantly let people know what you have to offer or what you’re up to. These actions build loyalty.
Newsletters Build Trust
A visitor’s inbox is their trusted zone. And when you appear there on a regular basis, providing good content, you enable them to trust your brand and what you’re offering. They begin to immediately ‘recognize’ you and develop a much more personal attachment to your brand. One reason they do this is because of the intimacy associated with email newsletters. Because you’re hitting someone in their inbox, you can take a different tone with them. You can offer them exclusive content, you can share a bit more of yourself, and you can create a different relationship than you can simply through your site. Email, by nature, is more personal so folks start to feel like they ‘know you’ and they’re much more likely to trust what you’re selling. During last year’s BlogWorld, Darren Rowse shared that his email newsletter has double the conversion rate of his incredibly successful blog. That’s a testament to the power of using personal relationships as a sales tool.
Newsletters Build Top of Mind
One of the most powerful things newsletters can do for a small business is to build top of mind at a very low cost. The first step to any business transaction or relationship is awareness. Someone can’t visit your site to solve their problem if they’ve forgotten that you exist. With email newsletters you’re able to build that and stay in constant contact (no pun intended) with customers, vendors, partners, etc, and build a constant presence very easily. The simple presence of your newsletter in their inbox every week/month keeps reminding them that you’re a brand they’ve done business with and (hopefully) once they’ve had a good experience with in the past. You make sure that the next time they need services that you offer you’re the company they go to. Hey, they may even remember you offered a discount for what they need in your last newsletter.
Newsletters Build Product Exposure
You know that the day you send out your email newsletter that you’re going to see an influx of traffic. Folks that don’t normally visit your site daily are going to be reminded that you exist and they’re going to come check you out. That makes email newsletters an incredibly effective way to soft launch products or get increased exposure to new offerings or content pieces. By timing the launch to go along with your newsletter, you capitalize on the natural traffic high you get each time you publish a new newsletter and bring it all together: Trust + Awareness + Product = Sale.
Though not as hip as they once were, email newsletters still pack big rewards for small business owners to build their business. They can connect you to new readers, keep you in the minds of current ones and even create bigger brand exposure for new offerings. If you’re not using an email newsletter as part of your marketing strategy, it may be something to add to the mix.
5 Ways Email Newsletters Can Build Your SMB
View full post on Small Business Trends
