Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
The Only Football Betting System With A 90% Hit Rate
Jan 31st
Insane Conversions At 75%, Less Than 5% Refunds! Simply Copy And Paste From The Affiliate Tools For Easy Money! This Is 25,000 Words Of Detailed Research Into Soccer Betting And The Aspects The Bookmakers Consider When Publishing The Odds.
The Only Football Betting System With A 90% Hit Rate
It’s Only a Case of Viral Marketing
Dec 3rd
Viral marketing is apparently the holy grail of advertising now. Post a video of something funny, awkward or hopefully both, and hope that you’re the next big Internet sensation.
Still, you’d think people in advertising would be able to craft a term a little more friendly than “viral.” It sounds like something that’s going to keep you on the couch with some chicken soup for a good week.
And it’s that observation that led to this cartoon.
It’s Only a Case of Viral Marketing
View full post on Small Business News, Tips, Advice – Small Business Trends
Satellite PC Box – Only 100% Commission Tv On PC Product
Nov 19th
Can You Send More Than 5 Sales A Day? If So, Contact Us! We Are Now Paying 100% Commission To All Affiliates Who Send Over 5 Sales Per Day! Top Conversions + Best Affiliate Support. Promote Us Today To Earn The Most!
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Only You Can Prevent a Data Breach
Nov 1st
We hear horror stories about how corporations’ computer systems or financial data are hacked into, leaving quite a mess to clean up. Unfortunately, as a small business owner, you’re not immune to data breaches, reports PropertyCasualty360. The sad fact is, many of the virtual attacks can be prevented, but only 27 percent of small businesses actually test their data security, Newtek Business Services data shows.
Waiting until after an attack is a poor time to decide you need a firewall!
Verizon issues an annual data breach investigation report. In this year’s report, we were amazed to find out that 96 percent of breaches were avoidable through simple or intermediate controls. These aren’t highly complex technical attacks, and they’re certainly ones that can be prevented.
Where It’s Happening
Chris Porter, principal on Verizon’s risk team, shared a few real-life scenarios with us (company names removed) as examples of small businesses that are suffering from data breaches.
One small restaurant in New York City was attacked by an organized crime external hacker, resulting in its customers’ credit card data being compromised. By installing customized malware, the attacker could capture keystrokes or card-swipes on the point-of-sale terminals, getting access to debit and credit cards. The software also collected the stolen credit card numbers. The restaurant found out about the breach when its bank notified the restaurant that it had been flagged for fraud.
How This Could Have Been Prevented: Porter says that preventing this type of data breach is fairly simple:
“Companies should ensure there is a firewall in place that protects remote services to only the IT management firm’s network. Change all default and attributable passwords to something more complex and not easily guessable.“
If an employee leaves the company, change passwords they had access to. And if you outsource point-of-sale management, make sure the firm you work with has controls in place to prevent breaching.
Even small banks aren’t immune to attacks. A credit union in California was attacked via email, leading to an intrusion. Porter says they’ve seen Excel or PDF attachments on emails that appear to be from UPS. These emails ask the recipient to verify package delivery, but instead install malware on the computer where the email is opened. Malware can steal credentials to bank accounts and get access to sensitive information. The unauthorized banking transactions caused by the hack were discovered the next day by an employee.
How This Could Have Been Prevented: Email is tricky, especially if you’re used to getting emails from people you don’t know. Instruct your staff not to open attachments or click links if they’re unsure of the origin.
Porter also says:
“It is advisable to have the workstation used for banking or wire transfers on a segregated network. If this is not possible, make sure that the system isn’t used for regular Web browsing or social networking.”
Are You Protected Against a Data Breach?
The advice for businesses is pretty clear cut. You should back up your data often. Use anti-virus protection on your PC. Install a firewall. Change passwords regularly. But often this sort of thing slips through the cracks for overcommitted small business owners. And the fact that most of us don’t have an IT department means that often, anything security-related is not high priority.
But waiting until after the fact to beef up your virtual security may be too late; data breaches can bring stress, headaches and unwanted publicity to your company. Do you really want to be known as the company that doesn’t value its customers’ information enough to protect it?
Work to train your staff to be diligent when opening email, and to review transactions and files for potential tampering or fraud. Encrypt any sensitive data to make it harder to hack. Make sure you’re on top of changing passwords when employees (especially those who hold a grudge) leave your team.
Just an ounce of prevention now can save you a pound of hurt later.
Only You Can Prevent a Data Breach
View full post on Small Business News, Tips, Advice – Small Business Trends
Vip Video Converter – Best & Cheapest On The Market – Only $5.95
Oct 23rd
Vip Video Converter Is A Reliable, User Friendly And Affordable Video Converting Software. It Allows You To Convert Video Files To Various Key Video Formats And Plenty Of Audio-only File Formats As Well.
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Made $4,225.00 Each Month Working Only 4 Hours Per Week
Oct 17th
Learn how to make money creating personalized business cards using photos and the internet
Made $4,225.00 Each Month Working Only 4 Hours Per Week
Why Should Words Only Be For Word Nerds?
Oct 12th
Why Should Words Only Be For Word Nerds?
This content from: Duct Tape Marketing
Marketing podcast with Jay Heinrichs (Click to play or right-click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
My guest for this week’s episode of the Duct Tape Marketing podcast is Jay Heinrichs. Some of you might recognize that name as his byline appears monthly in Southwest Airline’s Spirit magazine. He is also the curator of a wickedly funny web site called Figarospeech and author of Word Hero: A Fiendishly Clever Guide to Crafting the Lines that Get Laughs, Go Viral, and Live Forever
Words are such an important aspect of branding a small business that the right one or two words can completely define what a business stands for.
The choice of words Duct Tape Marketing as the name of my business immediately created a phrase that was both memorable and evocative, but also tapped a positive association people have with all things duct tape. That’s the power behind what Heinrich preaches in Word Hero.
Carefully choosing memorable words allows you to simply brand a product or frame an issue. Word Hero is a tremendous guide for anyone preparing a speech, creating a product, starting a company or trying to get an idea across.
In the book we meet a language device called a trope. Metaphors and similes are the most well-known members of the trope family. Business owners can use what Heinrich calls a belonging trope to create memorable symbols that can help them label or brand projects. He uses the term “shovel ready” as an example of term that is both evocative and memorable while not being necessarily poetic.
Strong words are filed away with three memory keepers – pictures, sounds and associations.
Don’t Mess With Texas slogan is a great example of a pun that turned into a powerful symbol of Texas independence and associated “don’t litter” with a macho kind way of life.
The book is filled with techniques, tools and devices that can help you craft memorable words.
You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or
View full post on Small Business Marketing Blog from Duct Tape Marketing
Every Business Must Manage Only These Three Things
Sep 17th
Every Business Must Manage Only These Three Things
This content from: Duct Tape Marketing
While one business may be organized in departments, job titles and roles and another basically made up of a long person doing it all, every business that grows and thrives internally and externally figures out how to manage three things at all times: purpose, projects and process.
Lots of employees come into businesses hoping to rise to the ranks of management. The thing is every employee in a business is a manager of something. Lots of business owners start a business and quickly realize they must manage everything. The question is manage what?
As a customer, if you enjoyed a remarkable experience with a business there’s a very good chance that experience enjoyed the complete attention of management from three very distinct points of view – but what really made it remarkable was that it didn’t feel managed at all.
No matter how simple or complex a business may seem if it is to come to life it does so essentially orchestrating these three things – communicating purpose as strategy, delivering innovation, growth and positioning through the implementation of project after project and creating a remarkable culture and consistent customer experience through the operation of process after process.
The cartoon above was done for me by Mark Anderson. Check out Mark’s custom cartoons and consider commissioning one for yourself.
No matter how many people actually go to work in a business, every business needs to fill the role of Purpose Manager, Project Manager and Process Manager even if all three of these roles are played by the same person.
The role of the Purpose Manager is to create and tell the story of why the business does what it does, create and keep the picture of where the business is headed and act as the filter for business decisions made in the name of the brand’s positioning.
The role of the Project Manager is to continually look to break every business innovation, question, challenge, initiative or campaign into logical projects complete with required action steps and resources.
The role of the Process Manager is to receive and implement the tasks and action steps that fall from each project plan and operate established processes that ensure trust is maintained through consistency.
No matter how complicated we want to make our businesses, this is what success comes down to.
But, this is what makes owning a business such a challenge, this is what makes managing people such a challenge, this is what makes doing a job such a challenge. Finding the places where these three roles divide and where they come back together again is the art of the business and it’s not always obvious or even natural
If you’re the sole employee you must spend some part of each day playing these distinct roles no matter that your innate talents may reside squarely in one or the other.
As you hire staff you must focus on first hiring for your weaknesses in performing or managing one or more of the three roles not on job titles or departments.
As you grow your business you must build purpose, project and process thinking into every new department, innovation and initiative.
You must also guide your entire team to approach their work in this manner and give them the tools that will allow them to embrace purpose, think in terms of projects and know when and how process that delivers purpose is the right path.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Every Business Must Manage Only These Three Things
Sep 17th
Every Business Must Manage Only These Three Things
This content from: Duct Tape Marketing
While one business may be organized in departments, job titles and roles and another basically made up of a long person doing it all, every business that grows and thrives internally and externally figures out how to manage three things at all times: purpose, projects and process.
Lots of employees come into businesses hoping to rise to the ranks of management. The thing is every employee in a business is a manager of something. Lots of business owners start a business and quickly realize they must manage everything. The question is manage what?
As a customer, if you enjoyed a remarkable experience with a business there’s a very good chance that experience enjoyed the complete attention of management from three very distinct points of view – but what really made it remarkable was that it didn’t feel managed at all.
No matter how simple or complex a business may seem if it is to come to life it does so essentially orchestrating these three things – communicating purpose as strategy, delivering innovation, growth and positioning through the implementation of project after project and creating a remarkable culture and consistent customer experience through the operation of process after process.
The cartoon above was done for me by Mark Anderson. Check out Mark’s custom cartoons and consider commissioning one for yourself.
No matter how many people actually go to work in a business, every business needs to fill the role of Purpose Manager, Project Manager and Process Manager even if all three of these roles are played by the same person.
The role of the Purpose Manager is to create and tell the story of why the business does what it does, create and keep the picture of where the business is headed and act as the filter for business decisions made in the name of the brand’s positioning.
The role of the Project Manager is to continually look to break every business innovation, question, challenge, initiative or campaign into logical projects complete with required action steps and resources.
The role of the Process Manager is to receive and implement the tasks and action steps that fall from each project plan and operate established processes that ensure trust is maintained through consistency.
No matter how complicated we want to make our businesses, this is what success comes down to.
But, this is what makes owning a business such a challenge, this is what makes managing people such a challenge, this is what makes doing a job such a challenge. Finding the places where these three roles divide and where they come back together again is the art of the business and it’s not always obvious or even natural
If you’re the sole employee you must spend some part of each day playing these distinct roles no matter that your innate talents may reside squarely in one or the other.
As you hire staff you must focus on first hiring for your weaknesses in performing or managing one or more of the three roles not on job titles or departments.
As you grow your business you must build purpose, project and process thinking into every new department, innovation and initiative.
You must also guide your entire team to approach their work in this manner and give them the tools that will allow them to embrace purpose, think in terms of projects and know when and how process that delivers purpose is the right path.
View full post on Small Business Marketing Blog from Duct Tape Marketing
You Only Have a Little Time: Say It and Make It Stick
Sep 9th
We are living in a world of instantaneous communication where you have to say it and make it stick – quick - or the opportunity is gone.
Think about it: If you’re trying to communicate in this digital age, then you’ve noticed that our attention spans are short. Twitter makes us think we can get the gist of “it” in 140 characters or less. But not just that; those of us who have worked with children were either frustrated or discovered the art of quick and powerful lessons. Have you ever tried to teach a roomful of 6-year-olds? My hat is off to the professional educator because in my opinion, a 6-year-old’s attention span seems to shift every 2 minutes. And that’s perfect.
You can’t become good at communicating, marketing and getting the kind of attention that you want your company to have unless you practice. And the way I see it, working with Twitter and with children is the perfect marketing exercise.
Can you explain what you do in a way that a roomful of children can understand it?
What would happen to your marketing if it was clear and relevant enough for children to understand? Meeting that standard of simplicity could be good for business. That means minimal jargon. That means words and stories that really connect with your audience.
Apple did it with the first iPod. Remember their marketing language: “1,000 songs in your pocket.”
A child can understand that. It’s clear. It’s engaging.
Can you make your business matter in 140 characters or less?
Use Twitter to master the art of the meaningful sound bite. Since you only have 140 characters, you’re forced to be interesting and quick.
Think about it: 140 characters is a good rule of thumb not only for Twitter but also for:
- blog post headlines,
- press release headlines,
- elevator pitches
- 30-second ad spots
On Twitter, you only have a few seconds to get your point across before something new pops up. In business, you only have a little time to reach a potential client before something new pops into his/her mind. So use the resources around you—children and Twitter—to learn to maximize your sound bites.
After all, everything is a lesson if we pay attention and learn.
You Only Have a Little Time: Say It and Make It Stick
View full post on Small Business News, Tips, Advice – Small Business Trends
