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Small Business Pressures: An Overview
Sep 22nd
How much pressure is your small business under? Businesses can come under pressure from many different sources. Here are some examples and some tips for coping.
Policy
Obama’s stimulus plan: a flop for many small businesses. Most small business owners would not hire new employees just because of Obama’s stimulus plan despite a reduction in the payroll tax and a tax benefit allowing businesses to write off their expenses more quickly. CNN Money
Small businesses already grapple with provisions of health care reform. The health care reform law passed by Congress is, like most laws, very confusing and has many provisions, especially for small businesses. It is estimated that fewer than half of small businesses are aware of the tax credit that is retroactive to January 1, 2010. Many are waiting on clarification on much of the language. For example, they are not sure of the definition of a full time employee. There is much work to be done before small businesses can determine whether or not this law will be a help or hindrance. Kansas City Star
Operations
For entrepreneurs, experience is no guarantee of success. Many entrepreneurs come from lifetime careers. They have to learn to wear many different hats. They mistakenly think business is easy. They soon find out that being an entrepreneur is as much art as science. They can read about it and they can study about it, but ultimately they must live it to learn it. The Street
Tips for running a business on the side. Often starting a small business can be tough and, if there’s no way to start it full-time immediately, a part-time venture can be the next best option. But how do you run your business on the side without sacrificing efforts for your full-time employer? Here are some tips you might consider. National Federation of Indepent Business
Finance
Banks to increase business lending. We’ve heard it all before, of course, but this time could it be for real. Not all small business leaders agree that an increase of available loans to small businesses is a real factor holding back more economic redcovery. Another factor, say some, is simply lack of demand. WSJ
While lending increases, it’s bypassed small business. Meanwhile elsewhere in the news some disturbing data that suggests there is still a long way to go until small businesses will really feel the impact of any improvement in the lending sector. While loans have increased, the report says, they haven’t gone to small businesses. WSJ
Sales & Branding
Creating your sales team. If there’s one thing that very likely will help your business move forward even in tough times, it’s a quality sales team. But how do you create one and what are the best kinds of candidates to target. Building a sales team can be a real challenge but, once done, can change your life for the better. National Federation of Independent Business
How to protect your brand. Your brand represents your businesses reputation and your name. Protecting it is the key to growing your business. Without it you need to start all over again from scratch winning customers and clients over. It would be better if it never came to that. Here are some tips for keeping your brand safe and working for you. Epic Launch
Entrepreneurship
We need entrepreneurs. And it may not matter much how young they are when we find them. A program to uncover (and cultivate) those with the entrepreneurial urge while still in high school is now under way. What leaders of tomorrow may we find there? Bloomberg BusinessWeek
Entrepreneurship still alive and well. But despite all the pressure, entrepreneurship here is still alive and well. Here we meet America’s Best Young Entrepreneurs of 2011, 25 new entrepreneurs who run the gamut but demonstrate a creativity and leadership clearly demonstrating that the next generation of business leaders will be one to be reckoned with. Bloomberg BusinessWeek
Small Business Pressures: An Overview
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Small Business News: The White Paper Overview
Oct 1st
Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right, a marketing effort for your business attrating future sales leads, clients and customers. But in the shadow of new online marketing toopls like blogs and social media, how important are white papers really these days and what can they still do for your small business?
How interactive is your white paper strategy.If you think business white papers are old fashioned and out of step with modern small business realities…well, maybe you’re doing them wrong. According to Tom Pisello, if we look at white papers broadly as vendor provided information on products and services they still represent a hugely effective way of influencing purchasing decisions. The question then, is not do white papers still work but are your white pages engaging customers. The ROI Guy
How safe are the white papers you are downloading? Though they may be a great source of information about products and services and a powerful marketing tool for small businresses everywhere, there’s a new cause for alarm with the popular white paper format on the Intenet today. A victim of its own success, the dominant PDF format has also become a popular tool for hackers intent on spreading malware collecting stealing personal and launching network viruses. White Paper Pundit
Small business white paper marketing basics. Usually 4-10 pages in length and created in PDF format, white papers have an incredibly wide range of possible uses. But deciding on your objective when creating one of these documents to market your business, product or service is important to get the most out of this potentially valuable format. Business.gov
10 tips for excellent white paper marketing. ”When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers,” writes Larry Chase, whose watched effective white paper marketing for over a decade now. Here are Larry’s tips for success. Search Engine for Marketers
Do your white papers generate leads? Hey, let’s face it. Like any other small business tool, if the white papers you create for download and distribution don’t convert at all to people contacting you about your product or service, it’s all been in vain. Of course, you are building your credibility all the while but that may be for sales years down the road. Whart about business now? Here are some basics for creating a white paper that generates leads. HubSpot Blog
How to reengineer the white paper. Bob Buday and Tim Parker describre white papers as “a key piece of the thought leadership marketing mix.” They’ve created a new microsite with additional links going deep on the topic of how to reboot white papers for their ongoing role on a changing business and technology landscape. See the links on creating content and enticing readers and also check out PParker’s introductory video telling with more on what it’s all about. The Bloom Group
Do white papers really have a future? Despite all the enthusiasm displayed outwardly for the white papers as a medium to spread information and build credibility for your business and brand, are they slowly being overtaken by newer and more popular technology? What does it say about the future of white pages if one of the leading proponents of the medium spends most of his time promoting social media instead, like the above event held this past summer? Writing White Papers
Small Business News: The Entrepreneur Overview
Sep 25th
Self-development
Do you have the traits of an entrepreneur? Laura Petrolino has assembled this cool eigt point list of the traits many entrepreneurs have in common. Is it necessary for you to possess all of these to be an entrepreneur? Small business owners come in all shapes and sizes and all walks of life but are there qualities that tie them together. 365 Days of Startups
Learn from these entrepreneurs on Twitter. Here are 25 urban entrepreneurs you may wish to follow. Following entrepreneuers on Twitter can be a great way of learning from others on a similar journey who may have more or different experiences than you. Start following some entrepreneurs and see what you can learn from those going through a similar process. Brandmaker News
Are entrepreneurs born of life-changing experience? Can entrepreneurial venture arise from an unfortunate personal setback. Online entrepreneur Ivan Widjaya believes so. In this post, he gives some personal examples, his own and that of a colleague, of how tough personal experiences, in this case negative, can none-the-less, result in a positive outcome through the start of a new business venture. Noobpreneur
Advice & Tips
Does your business have a Faceboook fan page? Maybe you should? Here are eight really good reasons a Facebook fan page can help your small business. Of course, the great thing about running your own business is that you may come up with some cool ways to use a Facebook fan page that haven’t been mentioned here. We’d like to hear. Be sure to leave a comment below. MySEMexperts
Turn your ideas into action. The success or failure of any entrepreneurial venture rests with the means to turn business ideas into action. This post includes six important tips for making the transformation. Do you sit and dream of the perfect business idea? Why not turn it into reality. Read more from Martin Zwilling, CEO & Founder of Startup Professionals, Inc. Startup Professionals Musings
Branding
How entrepreneurs can build their brand. As an entrepreneur, how do you go about building your brand? Your personal brand can be as important as the brand of your business or businesses. Be aware of the steps that can build a powerful personal brand for both you and your business. Step By Step
How important is your credibility? Fledgling entrepreneur Zack Shapiro reminds us of yet another way to brand yourself and your business. That is through credibility. Understand that your credibility will do more than anything else to drive not only your business but your relationships with others in pursuing it, raising money or doing anything else you must do to move your venture forward. The Startup Student
Marketing
What’s the biggest mistake an entrepreneur can make? According to one small business consultant, it’s failing to do that marketing research. Do you know the market your business plans to target? If not, you should. Be aware that failure to understand your market can be a crucial failure and put your business at a serious disadvantage. The Solopreneur Life
Small Business News: The Entrepreneur Overview
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An Overview of Master Franchising Business Opportunity
Aug 30th
| Master franchising has become extremely successful for smart franchisors and is regarded as the best business opportunity in the… |
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An overview on ethical search marketing – by Rebecca Mikulin
Jul 28th
| What is ethical search marketing? The early days of search engine marketing were a virtual free-for-all for website owners to get their name out a…,… |
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The Referral Engine Overview
May 6th
This content from: Duct Tape Marketing
My new book, The Referral Engine – Teaching Your Business to Market Itself, ships next week so I thought I would share some of the key points via a slide show. Hope you grab something tweetable and, well, consider buying the book too 
– links to buy – Barnes & Noble, Amazon, 800-CEO-READ or Indie Bound
Lots of info at referralenginebook.com – and thanks.
The Referral Engine
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Social Media Strategies Conference – Overview
Apr 20th
| The Social Media Strategies Conference is the premier event for CMOs, Social Media Strategist, Search Marketers, Online Community Managers, Corporate… |
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An Overview Of The Advantages Of Atlanta Internet Marketing | Attraction Marketing Coach | Attraction Marketing Mentor |…
Mar 21st
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There are many reasons that a small business will want to increase their visibility and credibility for… an Atlanta Internet Marketing provider. |
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