White Paper Workbook

This Asset Includes Guidelines, Process And Templates For Developing White Papers That Have Maximum Impact, Can Generate Good Leads And Save You Time And Money In Your White Paper Projects. The Best Marketing Investment For Your Business.
White Paper Workbook

The Evolution of Productivity: Paper to Digital

The invention of paper did wonders for mankind’s organizational skills. With the invention of papyrus, a thousand things became possible for the Egyptians: hieroglyphic shopping lists (goats, bread, and charcoal eyeliner), ‘Things-to-Avoid’ lists (asps, crocodiles, and King Tut on a bad day) and even ‘Things-to-Be-Buried-With’ lists (gold, wives, and servants for the afterlife).

Thanks to the modern digital age, our old pen-and-paper ways have become a thing of the past. Technology has made everything quicker, simpler and more streamlined. From smartphones to iPads, software to apps, we humans have upgraded our antiquated Post-It and notepad ways and upgraded to digital solutions like Metrofax online faxing services google calendar. Here are some of the best digital evolutions that surpass pen-and-paper solutions.

Post-It Notes

 

The Old Way: 30 yellow sticky notes with scribbled reminders stuck to your wall…not to mention the additional 20 fallen sticky notes on the floor.

The Digital Way: StickyNote

Take those sticky notes from your physical desktop and put them on your virtual one. StickyNote lets you create 3D virtual stickies, perfect for quick notes or information you want to keep easily accessible. You can also attach files or links and send your stickies in emails. Attach a note to one particular window or give your notes expiration dates to prevent clutter.

Filing Cabinet

The Old Way: Messy files crammed in a cabinet that you really, truly, honestly plan to alphabetize. One of these days.

The Digital Way: Evernote

Here’s the perfect digital way to store all your information. Type notes directly into Evernote or clip web pages to save for later. Take a picture of your handwritten notes or a boardroom whiteboard. Evernote can search through any text – even the handwritten text from your pictures.

Leave a voice memo or snap a photo of your confirmation numbers and boarding information. Then sort all your saved info for easy searching and categorization, so you can take your digital filing cabinet anywhere you go.

The Bulletin Board

The Old Way: You’ve got too many clippings – wine labels, upcoming movies, delivery takeout menus – and not enough thumb tacks.

The Digital Way: Springpad

Like Evernote, Springpad provides a way to sort through your information, only Springpad acts like an active organizer for all the things you’re interested in. Save a movie you want to see and Springpad will let you add it to your Netflix queue, buy it on Amazon, see its page on IMBD or buy movie tickets.

Add a favorite wine or a brand you’d like to try and you can see nearby prices, based on the web and your location. Search for a recipe and instantly add the ingredients to your Springpad shopping list.

The Calendar

The Old Way: You need one calendar. You receive four calendars for Christmas. You use none.

The Digital Way: Google Calendar

It’s hard to beat Google’s calendar offering. It’s easy to use, it lets you send emailed or text reminders and it syncs with something you use every day: your email. Easily share your calendar with your family so you and your spouse are always on the same page – or so you always know about your teen’s upcoming practices or rehearsals.

To-Do List

 

The Old Way: A never-ending list of scattered chores, errands, tasks and obligations…and you keep having to add “Find To-Do List” to the list.

The Digital Way: Zadachi

Zadachi lets you categorize your obligations with three easy time lines: incomplete, complete and overdue. Separate your tasks by folders or labels; for example, you can organize your list by type (chores, errands, work tasks) or by grouping (home, work, school etc.).

Got a whole list of tasks associated with one project? No problem: Zadachi lets you group tasks by project, so you can see how close you are to completion. Best of all, this app lets your phone do some of the work for you.

If one of your to-do items is ‘call Jill’, Zadachi searches your contacts for people named Jill. If you’ve got something like ‘find an office supply store’ on your list, you can use Yelp to find a local store via Zadachi.

Faxing

The Old Way: Cover sheets, faxes gone missing and frustrating machines that seem to be eternally out of toner.

The Digital Way: Metrofax

Why do businesses still ask you to fax things? Does anyone even have a fax machine anymore? Well, with Metrofax, all you need is an email account and internet access. Just email your document to your intended fax number (with Metrofax’s @ extension) and you’re all set.

Bills

The Old Way: A bill box stuffed with bills you can’t remember if you’ve paid…until the late payment charge comes in.

The Digital Way: Mint.com

This multi-award winning application is widely regarded as the best financial app out there. Mint.com lets you access all of your accounts (both bank and loan) so you’ve got all your financial information in one place – no more trying to remember multiple login information.

Mint automatically updates and categorizes your spending history so you can see exactly what you’ve spent on things like fast food, clothes, coffee shop purchases or gas. Budgeting is a snap, since Mint averages your spending habits and breaks down how much you spend on each category. Easily track your spending and see how much you’ve got left in your budget – or how much you’ve gone over.

Digitized Productivity

It’s incredible how far we’ve come since the days of the hieroglyphics. The way technology’s moving, we’ll soon have an app for even menial tasks like organizing your underwear drawer. It’s too bad the digital age didn’t come sooner. Adam could’ve text Eve about that apple.

 

Image Sources:

  1. http://3.bp.blogspot.com/_sOwqhSLXo4g/TSJIXIfPygI/AAAAAAAAAcI/PfuF3DWerk8/s1600/to+do+list.jpg
  2. http://www.flickr.com/photos/r-butler/5363022308/
  3. http://www.flickr.com/photos/kheelcenter/5279251361/
  4. http://www.flickr.com/photos/24oranges/2814122833/
  5. http://www.flickr.com/photos/doctorow/5309672184/
  6. http://www.flickr.com/photos/koalazymonkey/3596829214/
  7. http://www.flickr.com/photos/reallynuts/3429125430/
  8. http://www.flickr.com/photos/60881556@N05/5566653522/


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4 Ways to Use Less Paper at Your Business

If you look in the trash can or – let’s hope — recycling bins at many businesses, you’ll probably find a ton of paper. Paper is one of the most common waste products at most businesses, and thus one of the biggest sustainability opportunities many small businesses have.

Cutting down on paper waste isn’t as easy as you’d think. For one thing, paper itself is relatively cheap, so business owners might feel like there’s little economic incentive to reduce it. Moreover, it’s hard to change perception that paper use has little environmental impact. But that’s not true: Recycling 1 ton of paper can save 7,000 gallons of water and enough energy to power the average U.S. home for six months, according to the Environmental Protection Agency. Reducing paper use in the first place, then, can save a lot more.

Cutting down on paper waste should be viewed as high priority on your sustainability checklist, just like saving energy or reducing water use.  Here are four ways small businesses can cut down on their paper use.

recycle paper

1. Use printers that allow for double-sided printing. You can halve the amount of paper used by printing documents on both sides of paper. Some laser printers offer double-sided or “duplex” printing as a standard feature so you can easily set it up through your computer’s printer option features as the default mode. Others make it more tedious or impossible. Check into this capability before purchasing a new printer.

2. Repurpose used paper into notepads. Despite your best efforts, odds are you still have plenty of paper printed on one side that goes to waste. Collect this paper over time and turn it into small notepads for scratch paper. Many copy shops and office supply stores offer this service for less than a dollar per notepad, or you can bind them yourself by purchasing padding compound.

3. Cut down on junk mail. Junk mail to businesses accounts for a huge amount of needless paper waste. There are several strategies for stopping junk mail from being delivered to a business, which we’ve outlined before.

4. Go “paperless.” More businesses that traditionally rely on lots of paper for transactional purposes are finding ways to greatly reduce it. Some mortgage lenders, for instance, now put loan documents on jump drives and allow for electronic signatures to avoid printing out dozens of pages. Other businesses make PDFs of documents they want to save electronically rather than printing them out.

Of course, you still need paper for various things. So when you do buy paper products for your business, look for paper with a high post-consumer recycled content, such as 60 percent or even 100 percent.  This greatly reduces the number of trees cut down, gallons of water used and amount of carbon dioxide emitted to make that paper.

From Small Business Trends

4 Ways to Use Less Paper at Your Business

View full post on Small Business News, Tips, Advice – Small Business Trends

Small Business News: The White Paper Overview

Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right, a marketing effort for your business attrating future sales leads, clients and customers. But in the shadow of new online marketing toopls like blogs and social media, how important are white papers really these days and what can they still do for your small business?

How interactive is your white paper strategy.If you think business white papers are old fashioned and out of step with modern small business realities…well, maybe you’re doing them wrong. According to Tom Pisello, if we look at white papers broadly as vendor provided information on products and services they still represent a hugely effective way of influencing purchasing decisions. The question then, is not do white papers still work but are your white pages engaging customers. The ROI Guy

How safe are the white papers you are downloading? Though they may be a great source of information about products and services and a powerful marketing tool for small businresses everywhere, there’s a new cause for alarm with the popular white paper format on the Intenet today. A victim of its own success, the dominant PDF format has also become a popular tool for hackers intent on spreading malware collecting stealing personal and launching network viruses. White Paper Pundit

Small business white paper marketing basics. Usually 4-10 pages in length and created in PDF format, white papers have an incredibly wide range of possible uses. But deciding on your objective when creating one of these documents to market your business, product or service is important to get the most out of this potentially valuable format. Business.gov

10 tips for excellent white paper marketing. ”When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers,” writes Larry Chase, whose watched effective white paper marketing for over a decade now. Here are Larry’s tips for success. Search Engine for Marketers

Do your white papers generate leads? Hey, let’s face it. Like any other small business tool, if the white papers you create for download and distribution don’t convert at all to people contacting you about your product or service, it’s all been in vain. Of course, you are building your credibility all the while but that may be for sales years down the road. Whart about business now? Here are some basics for creating a white paper that generates leads. HubSpot Blog

How to reengineer the white paper. Bob Buday and Tim Parker describre white papers as “a key piece of the thought leadership marketing mix.” They’ve created a new microsite with additional links going deep on the topic of how to reboot white papers for their ongoing role on a changing business and technology landscape. See the links on creating content and enticing readers and also check out PParker’s introductory video telling with more on what it’s all about. The Bloom Group

Do white papers really have a future? Despite all the enthusiasm displayed outwardly for the white papers as a medium to spread information and build credibility for your business and brand, are they slowly being overtaken by newer and more popular technology? What does it say about the future of white pages if one of the leading proponents of the medium spends most of his time promoting social media instead, like the above event held this past summer? Writing White Papers

    From Small Business Trends

    Small Business News: The White Paper Overview

    View full post on Small Business News, Tips, Advice – Small Business Trends

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Office Copiers and Paper Jams

Unleashing Bold Initiatives

I assume that this cartoon speaks to pretty much everyone in business, because at every single job I had before becoming a cartoonist, there was… DUM DUM DUMMM… the copier.

The copier whose diagrams promised a quick fix. The copier that after a solid hour of cajoling refused to collate. The copier that ate my contract. (I swear I heard it chortle.)

So one day, at my desk, in full site of coworkers and management, I drew this cartoon, inked it, and taped it above the copier to much acclaim.

I’d like to think that maybe I shamed that copier into behaving better, but I think more likely I just made it angry.

From Small Business Trends

Office Copiers and Paper Jams

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86 Fast Healthy Snacks For Entreprenuers On The Run | Toilet Paper Entrepreneur Blog

The Toilet Paper Entrepreneur, authored by Mike Michalowicz, is more than just a great book for first time entrepreneurs. This site is an endless resource…
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