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Google Launches AdWords SMB Partner Program

Nov 3rd

Posted by Home Wealth Project in Business Trends

Over the past few years, small business owners have made great strides in marketing their businesses online. They’ve learned to create websites, they’ve established their Web presence by claiming all their online listings, and they’ve even gotten involved in social media to better connect with their customers. But one area that SMBs, as a whole, have actively ignored is paid search. And Google would like to change that.

Announced on the Google Small Business Blog last week was a new program called the Google AdWords Premier SMB Partner program. The objective of the program is to make getting involved in paid search less intimidating for small business owners by creating a list of preferred vendors for them to work with to help them get the most out of their advertising budget.

According to Google:

Premier SMB Partners bring to the table years of industry knowledge and meet Google’s highest standards for qualification, training and customer service. Teaming up with a PSP gives you a marketing and search engine advisor who can take the guesswork out of online advertising, to save you time and resources so you can focus on running and growing your business.

Through the program, not only will SMBs be able to take advantage of the experience of their preferred vendors, they’ll also be provided with campaign management, detailed reporting, customer support and marketing guidance.

By looking at the different programs and options, it appears the Premier SMB Partner Program will also offer small businesses a greater list of benefits than other programs and will include sales, training and technical/operations support.

Small business owners can rest assured that if a vendor has passed through Google’s Premier SMB Partner Eligibility, their expertise is worth trusting. Partners must meet a strict list of criteria to participate, including:

Large existing customer base of small/medium-sized businesses
Tele/field sales force with the ability to sell Google’s advertising products
Commitment to provide phone and/or email customer support to their advertiser base
Existing operational infrastructure (billing, reporting, etc.) to service thousands of customers

While it’s always nice to hire someone with a lot of experience working with other SMBs, for me, it’s really that third point above that’s so vital. Many business owners are wary of making the jump into paid advertising. They’re not sure how to set up campaigns, how to tell if they’re working, or how to target their customers used paid ads. Ensuring that business owners will be able to get their vendor on the phone or through email does a lot to curb fears and let small business owners know that they won’t be left on their own to figure things out. And that’s important.

Have you experimented with paid search? Does the emergence of a program specifically targeted toward helping SMBs get their feet wet interest you?

For more information about the new Google Premier SMB Partner Program, check out the Google site, where you can find information for advertisers (SMBs), partners and helpful videos.

From Small Business Trends

Google Launches AdWords SMB Partner Program

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See PayPal®, eBay® Partner Network, Commission Junction, CB Sales

Jun 25th

Posted by Home Wealth Project in Business Trends

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Small Business News: When Google Is Your Business Partner

Mar 8th

Posted by Home Wealth Project in Business Trends

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There are definite benefits to having the most powerful search engine on Earth as a business model. Since Google’s goal is to provide the most relevant, high quality content to Internet users, there isn’t much conflict here so long has your intention is to provide the best, highest quality content related to your product service or other business. But what happens when that big powerful partner is at odds with you and your business or through some mistake or miscalculation, your business is hurt in the process? We look today at the pros and cons of being involved with Google, and why using its resources may be more important to small business than ever.

Trends

The google revamp and how it affects small business. A recent change in Google’s algorithm has probably been the single hugest story over the last week with many small businesses that rely on Google results still trying to calibrate the overall impact on their sites. As Scott Jones, chief executive of ChaCha Search Inc. explains “Google has an enormous amount of power to make or break businesses.” The question is how this power will be used. WSJ

Sites that were most impacted by the Google algorithm change. Do you use any of the Websites contained on this mammoth list for your online marketing? If so, be aware that the sites listed here were among the biggest losers for both index visibility and keyword rank loss in the big Google shake up. Did the change affect your small business Website at all? Well, not likely unless your online presence was composed exclusively of these. Learn more. Search Engine Land

Strategy

Been affected by the new changes instigated by Google? We hear ya, says Web marketer Andreea Townsend Cojocariu. Google’s algorithm shift was instituted to catch posters of low quality content and prevent them from gaining better ranking on the search engines. But if your small online business happened to get caught in the middle, here are some fixes you might consider. Network Solutions

How algorithm change alters approach to online business. The recent algorithm change by search giant Google may be among the most transforming of its kind to date, but how will it really affect business on the Web. Among other things, certainly business models may be affected (especially if the sites hardest hit had advertising as a major revenue. What business model shifts may we see. Capture Commerce

Tips

What are the benefits of working with Google? Plenty, in fact, says Jamie Fairbairn, a small business blogging consultant who argues that one of the most important benefits is to get yourself listed in the search engine’s powerful “Google News” search. “It’s time to shout about your business,” says Jamie. Here’s how. SearchBlogger

Should small business find another partner for e-mail? But as valuable as Google’s search and related features may be in helping your small business market itself online, other features outside its core business, like Gmail, Google’s swell-known e-mail service, may not be one of them. Read about the recent glitch that prevented some members from accessing e-mail, contacts and folders affecting an estimated 40,000 accounts. cnet

Tools

How Google local will change the way you market your business. From global to local, Google remains a powerful force for small business and whether you’re trying to boost your business ranking around the world or right here at home, the search engine offers many features to get the word out about your business…even if it’s to let people right around the corner know who you are and what you do. Daily News Transcript

Google and partner to help get Australia online. If you own a small business in Australia right now and don’t own a Website, you will soon have the opportunity to establish an online presence absolutely free courtesy of the world’s largest search engine and a popular accounting software provider. The question is, even if you really have no Website at all for your business at present, is this freebie really right for you? Smart Company

From Small Business Trends

Small Business News: When Google Is Your Business Partner