Government Contracting: Follow the Path of Other Successful Businesses

On September 21, 2011 you can learn about government contracting at an event in Los Angeles — from business experts AND government officials.  American Express OPEN is putting on a free educational event at the Westin Bonaventure Hotel.

This is a golden opportunity to hear direct from the source about the ins and outs of government contracting, and tips and advice for how to win government contracting business.  Pamela Smith-Cressel, Director of the Office of Small Business Utilization of the GSA, is a featured speaker, bringing 26 years of Federal experience.

The event will cover the basics about government contracting, including how to research government contracting opportunities; how to get on the GSA Schedule; the various certifications available; and getting into government contracting through teaming and subcontracting.

Sounds great for newbies, right?

Well, it’s not just for newbies.  There’s a lot more designed for those who have already gotten their feet wet with government contracting, and want to learn how to get to the next level.

Aside from the educational material, it’s a good place to network, too.  Along with the government officials who will be there, you’ll also have the chance to meet other business owners who may be looking for teaming or contracting partners.  Be sure to take advantage of the business matchmaking sessions that bring buyers and sellers together.

I will be at the event to check out the action, and do some live tweeting.

Registration details are here.

From Small Business Trends

Government Contracting: Follow the Path of Other Successful Businesses

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Small Business Path to Innovation

What kind of business are you creating? Is it one of innovative products or services and unique solutions? Anyone can create what’s required, can see a need and fill it. What sets your business apart? How to you distinguish your brand?

Changing Direction

Small business aims at a new kind of publishing. Great innovation should start simply, like this plan to reinvent the publishing industry with a single book. When innovating, make bold, meaningful and simple changes and then build on that blueprint. Do you have an innovative idea for a product or service? WSJ

Entrepreneurs may need extra help. What can political leaders really learn from entrepreneurs, assuming, of course, that they have the interest in listening? It’s certain that a new and innovative way of looking at the economy may be necessary in these tough times. Can entrepreneurs provide the answer? You’re the Boss

Staying Fresh

Necessity is the mother of invention. Steve Chou’s story about how he and his wife started their own e-commerce site then eventually how he started a blog and online training course that tried to draw on their experiences to help others do the same is one of letting innovation unfold. Chou and his wife had a desire to adapt their lifestyle and accomplished it through the creation of their business. BizSugar.com

Brands that are no more. The brands on this list you will doubtless remember. The factors that lead to their disappearance or decline may vary greatly. The lessons learned from their disappearance should be obvious to any small business owner. Regardless of popularity and an unforgettable identity, brands can decline with change in taste or attitude. What can you do to keep your business current? Yahoo! Finance

Avoiding Pitfalls

When passion is the problem. Particularly with the incredible growth of niche Websites a kind of overkill is happening. While it’s true that developing a niche business based on your personal passions or interests can lead to some very innovative results, be aware there are other things that go into a successful company. Youngentrepreneur

The importance of creative personal time. Want to be innovative and creative in your small business? You won’t get there by working all the time. Commitment is great–and important–but so is getting away sometimes to recharge your batteries. So how exactly do you do this and how does it feed into your business endeavors? Dr. Shannon Reece

Refining Basics

Innovation is great but… It’s important to note that in business, as in life, there are potentially many things of importance. It will be hard for customers to see your innovation if, for example, they find they cannot have faith in your product. Here’s one other important factor to consider. Youngentrepreneur

Staying innovative also means innovative communication. Stuck in the same old Facebook/Twitter rut. Be aware that what was innovative yesterday may be out of fashion tomorrow. Are you using the new Google Plus for its obvious networking and communications benefits? Learn the difference between flavor of the month and things that impact your business. Capitol Business Support

Stepping Up

The entrepreneurial mindset. Understanding the difference in the way entrepreneurs think is a key component in understanding how innovation happens in small business. Are you providing just what’s needed, performing only the task requested, or are you creating a whole new solution beyond what anyone thought to ask? Open Forum

How do you measure your influence? Innovators may have imitators but may also inspire many others in their own business or  endeavor. This influence has become a commodity and continues to be one today. How quantifiable is this influence? As usual, the new world of social media may provide the answer. Keep Up With The Web

From Small Business Trends

Small Business Path to Innovation

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Venture Capital: Manufacturing Is Not the Path to Stimulate Economic Growth

California has a high share of venture capital. But in a recent article, Where’s The Beef? Can Venture Capital Save California?, Gino DiCaro, Vice President of Communications for the California Manufacturers & Technology Association, makes an interesting point: point: All of California’s venture capital hasn’t created much growth in manufacturing. While California accounts for over 40 percent of all U.S. venture capital activity, DiCaro says, it is home to only “1.3 percent of the new or expanded manufacturing facilities in the last five years.”

DiCaro’s article raises an interesting question: Does it matter that California’s dominant position in venture capital fails to translate into growth in manufacturing in the state?

Venture Capital: Manufacturing Isn't the Path to Stimulate Economic Growth

I think not for several reasons.

First, increasing manufacturing isn’t a path to faster economic growth. A study of the differences in state economic growth going back to the 1930s showed that manufacturing’s share of a state’s industrial structure actually reduces per capita income. So states like California are better off economically if they reduce their reliance on manufacturing.

Second, places with more venture capital have higher economic growth. Studies show that venture capital-backed companies are more innovative and have higher employment and sales growth than comparable companies not financed by venture capital.  Therefore, California benefits from its large share of the U.S. venture capital industry.

A quick glance at California companies shows that new venture capital backed start-ups can enhance economic growth even if they don’t create any new manufacturing businesses.  For instance, Google and Facebook don’t make anything, but are hiring workers and generating wealth at a rapid pace.  If a state can create companies like these, does it matter if venture capitalists don’t back a lot of manufacturing businesses?

Third, recent research conducted by Larry Plummer of the University of Oklahoma indicates that efforts to increase start-up activity in manufacturing might hinder efforts to create more high tech companies.  Plummer’s study shows that places with more high tech new businesses tend not to have more manufacturing start-ups and vice versa. Because venture capital is designed to enhance the growth of high tech companies, not manufacturing ones, there’s no reason to expect the size of a state’s venture capital industry to be related to manufacturing’s share of state economic activity.

In fact, Plummer’s study shows that the same factors that increase the rate at which manufacturing firms are created actually reduce the level of new business creation in high tech.  For example, places with faster growing populations and a lesser share of the population that graduated from college have more manufacturing startups, but fewer high-tech ones.  Although Plummer didn’t look at the effect of venture capital, it’s possible that places with high levels of venture capital have more high tech start-ups and fewer manufacturing ones.

In short, DiCaro’s article is an example of argument-by-spurious-association.  He says that something is wrong in California because the state has high rates of venture capital activity but low rates of manufacturing firm growth.  However, if manufacturing firm growth isn’t an objective of policy makers, this pattern doesn’t matter.  Venture capital encourages the formation of high growth, high tech companies, which generate wealth and create jobs.  As long as venture capital does this, we should be happy.

Editor’s Note: This article was previously published at OPENForum.com under the title: “Venture Capital Doesn’t Need to Encourage Manufacturing to Stimulate Economic Growth.” It is republished here with permission.

From Small Business Trends

Venture Capital: Manufacturing Is Not the Path to Stimulate Economic Growth

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Social Media Marketing Direct Path to Heaven

Social networking has enveloped the time we spend on the internet, how we interact online and how brands are promoted online.
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From Google and Verizon, a path to an open Internet (Washington Post)

Skype Files for IPO — Skype, the Internet telephony company is looking to raise upto $100 million in an Initial Public Offering, according to a…
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3 Steps to Success: Honing Your Business, Your Vision and Your Path

Hone It and Own ItHaving clarity is critical to business success. You have to have a clear vision of where you want to go, a clear view of what you sell, and a clear path for getting there.

It’s been said that business plans tell you where you want to end up but not how you are going to get there. That’s exactly my point. We need to drill down and get real clarity about our businesses if we are going to actually achieve our goals.

I am in the process of reading Mike Michalowicz’s book The Toilet Paper Entrepreneur. In this book Mike says, “Narrow your focus on the best products and services you have to offer. Make those few things extraordinary. Focus on and exploit your strengths.” Right on!

Mike is saying that you can’t start out trying to be all things to all people. As a matter of fact, he says that in this same chapter. It reminded me of an article I wrote for Small Biz Trends a year or so ago,˜Start Out Simply,” where I stated, “Set yourself up for success by starting out simply. Focus on the thing you do best and market that product or service to that target market. Build your business from the foundation of your core competency.”

This is one aspect of clarity. Choosing to focus on the one thing that you do best helps you define your marketing message as well as your target market. It makes it easier to grow your business. You can always add other products and services down the road that go along with your core business. You will have established your company as a leader and can add in other items gradually–items that make sense.

Before you can determine the product or service, however, you have to know what your vision is.H What do you want to accomplish? What do you want to provide for others? Where do you want to go? Once again, having clarity will help you take the next steps of defining what you will offer and how you will proceed toward your goals.

Lastly, you should have clarity about how you are going to get there. Visions are big things and can be overwhelming when taken as a whole. So break it down into smaller, manageable pieces. I like to work backward from the goal to identify the steps I’ll have to take to get there.

Then once you have the plan, insert monitoring “temperature checks.” There are few things worse than starting out, never checking on your progress and later realizing you aren’t going to get where you wanted to go. We all need mile markers to make sure we are moving in the right direction. It is this planning and monitoring that will keep you from getting derailed by the issues that can arise on a daily basis.

The value of clarity can not be overstated. When you have clarity about your vision, product/service and path you will be able to see everything else clearly. It will be easier to stay on track and easier to speak about your company. In the end, you will realize your vision and the success you seek.

From Small Business Trends

3 Steps to Success: Honing Your Business, Your Vision and Your Path

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Review of Delivering Happiness: A Path to Profits, Passion, and Purpose

Delivering Happiness: A Path to Profits, Passion, and PurposeUnless you’re from another planet, you’ve heard of Zappos, the online shoe retailer that was acquired by Amazon last year.  You’ve probably also read about the CEO of Zappos, Tony Hsieh, who has been interviewed often in the media, along with the amazing stories of Zappos’ success, and its legendary customer service.

Hsieh offers his thoughts in his new book, “Delivering Happiness:  A Path to Profits, Passion, and Purpose,” (Hachette Book Group), 2010.

The “Delivering Happiness” team sent me an advance copy of the book to review, and as a shoe-a-holic and Zappos fan,  I eagerly devoured it.

A Billionaire’s Background

If you’re interested in how Hsieh became a young billionaire, you won’t be disappointed. Hsieh spends a good amount of time detailing (in his best attempt to be self-deprecating) his childhood entrepreneurial spirit and ventures, his education at Harvard, and the business he co-founded, LinkExchange, and sold to Microsoft for $265 million.

After making a boatload of money, Hsieh and some of his former employees started a venture capital fund. Soon after launching the venture capital fund, Hsieh was contacted by Nick Swinmurn, who had just started ShoeSite.com, which would later become Zappos.

Lessons from Poker

Around the same time, Hsieh started playing a lot of poker. In one of the more “how-to” parts of the book, Hsieh offers a list of the lessons he learned from playing poker that could also be applied to business.  Here are a few of the gems:

  • Table selection is the most important decision you can make
  • The guy who wins the most hands is not the guy who makes the most money in the long run
  • Make sure your bankroll is large enough for the game you’re playing and the risks you’re taking
  • Figure out the game when the stakes aren’t high
  • Differentiate yourself.  Do the opposite of what the rest of the table is doing

As Hsieh explains how he began investing in and getting more involved in the operation of Zappos, we learn how each of these poker lessons was put to use.

Nuts and Bolts

Here are some other lessons/themes from the book:

  • Friends are important in creating a happy, successful business and life
  • Zappos went through some dire financial times, and several times it was on the brink of shutting down due to lack of funding; at one point Hsieh had to liquidate most of his assets to get needed dollars
  • Do not screw over Zappos – they will name you by name (hello, outsourced fulfillment center that didn’t do a great job); but if they love you, they’ll promote the heck out of you (UPS)
  • How the company decided to brand through customer service and how it transformed the company
  • Why the company is headquartered in Las Vegas
  • The Zappos hiring and training program – examples and details
  • If you focus on the “Wow” experience, eventually the press will pick up on it

Hsieh also describes the process of being acquired by Amazon, and detailed the employee questions and experience during that time.

Finding Happiness

The book ends with the explanation of the Zappos current vision and purpose:  Delivering Happiness to the world. Hsieh hopes that he has inspired the reader to make “your customers, employees or yourself” happier.

Now, who can argue with that?

From Small Business Trends

Review of Delivering Happiness: A Path to Profits, Passion, and Purpose

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Dave Thorpe Life Coach Path 2 Success: Benefits of Automated Social Media Marketing

Marketing with social media is now the holy grail and social media internet marketing is now being blown up with social broadcasting. We have the best…
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The Yellow Brick Road of Social Media Marketing: The Path Forward

http://homewealthproject.com/wp-content/blogs.dir/1/files/HLIC/04f8263b1beef2b81eb44efb1d1ad78f.jpg I’ve written almost exclusively this week about the problems and perils that independent social media marketers face. It is a grueling place for us…
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Friend Status

Being an entreprenuer is a path filled w / heart break, sadness & unbelievable terror. Rage is the only thing that propels me forward.
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