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Jan 18th
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Dec 16th

We all have things that hold us back in life. These include a terrible upbringing, a poor education, or a crippling inability to get over your last girlfriend that manifests as poetry you instantly regret (Laura why won’t you come back to me/I’ve changed I swear it/Just think how happy we could be/Why are you screaming in terror it’s totally normal to show up to your apartment at AM-quarter to three). Most of us manage to hack out a decent existence working menial jobs and furiously trying to stave off ennui with a mixture of alcohol and mix of Coldplay CDs. But some truly magnificent bastards looked their actual, non-first-world-problems in the face and told their disabilities they’d have an easier time forcing a dirty limerick from a geriatric nun than stopping them people from being absolute badasses.

The 32nd president of the United States, Franklin Delano Roosevelt led the country through some of its most trying time. He oversaw our slow, gradual crawl out of the Great Depression and worked closely with Allied leaders to fight World War II while he was at it. Many programs and government agencies he put into place persist to this day, including the SEC, the FDIC and Social Security. He’s regularly listed as one of the best, if not the best, American presidents in history. Love him or hate him, there’s no denying that he made one of the largest, most enduring impacts on American politics of any president. And he did almost all of it from a wheelchair.
Up until the age of 39, Roosevelt was a generally health old-money politician serving as the Secretary of the Navy and generally hating the shit out of war. In 1921 he was stricken with what some believe was a bad case of polio, but recent experts speculate might have instead been Guillain-Barre Syndrome. Long story short, his political career was pretty much dead in the water at that point, owing to the fact that few would trust the strength of a man who could only walk by attaching steel braces to his legs and using the force of his twisting torso to drag them forward one at a time (which sheds new light on a famous quote of his: “A conservative is a man with two perfectly good legs who, however, has never learned how to walk forward.”)
FDR got around all of this through an elaborate production of staged photoshoots and speeches where he was always either leaning against something, or supported by one of his sons. Only two photos taken of him in a wheelchair during his presidency were ever allowed, which is phenomenal in a modern context, considering that FDR served longer than any other president in history. Not only did FDR have a debilitating handicap, he managed to fix the greatest economic downturn in history, win one of the largest wars in history, and keep anybody from questioning his strength by simply placing a cigarette stem in his mouth and waving his torso intimidatingly at problems.

So a successful entrepreneur, hedge fund manager and a legal clerk walk into a bar and are horribly confused because they can’t read the menu. They laugh heartily as they pay their servants to read it to them because they’re a few of the many successful people who overcame dyslexia. Often portrayed in hilarious bumper stickers as a laughable disease that causes people to misspell “unite”, dyslexia can be a very serious disorder that prevents sufferers from recognizing the meaning of evening the simplest of sentences. It goes without saying that this makes it very difficult to get a proper education, and often inhibits the learning of other important topics such as math or science.
Despite their learning disabilities, Branson and Schwab are currently worth billions. Branson has even gone full supervillain/superawesome by setting out to build his own goddamn space ship. Brockovich stands a a paragon of good-old-fashioned American elbow grease, boobboot-strapping her way to the head of one of the largest legal settlements in American history. But of course, this list of successful sufferers of dyslexia wouldn’t be complete without Levar Burton, you know that guy who taught us all the magic of reading?

Widely known as the only person with a Ph.D. In physics that you recognize, Stephen Hawking’s list of achievements would fill the rest of this article. Suffice to say, he’s pretty freaking smart and has made amazing contributions to both science and the public’s understanding of complex physics. He did this despite being confined to a wheelchair and being almost completely incapable of movement or speech since 1985.
This not-so-walking-robot-talking monument to how much you are wasting your life was diagnosed with Amyotrophic Lateral Sclerosis (ALS, also known as Lou Gehrig’s disease) shortly after beginning his Ph.D at Cambridge. It severely inhibited his ability to move, and he was soon confined to a wheelchair. In case you don’t think working on quantum gravity from a wheelchair was difficult enough, you can only really appreciate how much face-melting awesome Hawking contains when you realize the average prognosis for someone with ALS is a lifespan of three to five years from the onset of symptoms. Only 10-20% of sufferers survive for 10 years. Hawking has survived 40.

Despite the fact that it was riddled with over-exaggerations and inaccuracies, A Beautiful Mind got the point of John Nash across pretty well: he was a mind-bending mathematical genius who was seriously hampered by a severe case of seeing children who never age and Russian spies. The only mathematician you’ve ever heard of changed the face of economics with the Nash Equilibrium, which basically gives game theorists a way to calculate an equilibrium state given that each player knows the optimal strategy of the other players but cannot affect the equilibrium through unilateral action. To put it in simpler terms: just trust us, it’s important.
In the movie, one is led to believe that Nash used the power of his incredible intelligence to see through his hallucinations, bolstered by the support of his loving wife and academic community. The reality is that for almost 40 years, he was forced to deal with his illness almost completely on his own. There was also that part where he ran off to Europe, attempted to renounce his US citizenship, and had to be arrested and hauled back to the states. From 1970 on, Nash refused to take any medications, and it is believed his schizophrenia was generally under control. He became something of a mythical mathematics hermit, haunting the halls of Princeton and scrawling mathematics on blackboards. He very slowly regained credibility and recognition after his theories gained increasing credibility and importance, and was eventually awarded the Nobel Prize in Economics in 1994. And in case you’re wondering, he looks nothing like Russel Crowe at all.

Even the most poorly educated American student can still spout out a few facts about that guy in the stove-pipe hat. He freed the slaves, he won the Civil War, he was assassinated by John Wilkes Booth. It goes without saying that he was pretty awesome (shut up Alabama), so let’s skip forward to the part where we talk about his hilariously crippling disabilities.
Among historians, Lincoln is known as that one president who was so exceedingly hideous that we keep trying to find explanations for why he was ugly as sin. For a while, the going theory was that he was afflicted with Marfan’s Syndrome, which would explain his tall, lanky stature and generally poor health. This theory is generally considered debunked since, when put in perspective for the time, Lincoln’s health was pretty much average— despite suffering two bouts of malaria, smallpox, possible syphilis, and getting kicked in the head by a horse when he was 9.
The going theory now is that Lincoln was afflicted with MEN2B. Without going into the details since some of you might be eating while reading this, the basic gist of MEN2B (aside from it sounding like the sequel to a gay porno) is that you get tumors like…everywhere. That would explain Lincoln’s somewhat puffy lips (neoplasms in the mouth) and even the distinctive mole on his right cheek.
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Dec 12th
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Nov 25th
If you want to get in front of your customers and prospects today, you’ve got to be where they are, which is on their mobile device. And Jeff Haynie believes that to build a great company, it’s about people and relationships. “People aren’t just employees, they are partners, investors and the whole ecosystem that it takes to build a successful, fast-growing company.”
In this interview, Brent Leary spoke with Jeff Haynie, whose platform and services company enables Web developers to build applications for mobile, tablet and desktop platforms, to learn how smart entrepreneurs are tapping into the power of mobile apps to transform their businesses.
* * * * *
Small Business Trends: Tell us a little bit about Appcelerator.
Jeff Haynie: This is my third venture-backed startup. We are focused on mobile app platforms and helping companies build mobile and tablet solutions.
Small Business Trends: Speaking of mobility from a different perspective, you moved from Atlanta to Silicon Valley to start Appcelerator. Why did you have to make the move? There are a lot of folks starting technology businesses outside of Silicon Valley.
Jeff Haynie: You can start a business pretty much anywhere today. For me, having raised money before, building a great company is about people and relationships. As much as social networks help us amplify relationships, it’s no replacement from sitting across from somebody and having a heart-to-heart discussion.
I felt the best place for our business was being in the heart of where disruption and innovation and capital happen. A wise investor told me a while back, if you want to be an actor, you go to Hollywood. If you want to be a stockbroker, you go to New York. If you want to be a technology entrepreneur, you come to Silicon Valley.
Small Business Trends: Do you think you could have created Appcelerator in Atlanta, or would it just take a lot longer?
Jeff Haynie: I don’t think every business needs to follow these rules, but for our company, I don’t think we would have been able to do [in Atlanta] what we have done [in Silicon Valley]. Often in new companies, it’s about getting great people that are experienced and understand how to build high-gross companies. Those people aren’t just employees, they are partners, investors and the whole ecosystem that it takes to build a successful, fast-growing company.
Small Business Trends: What are some of the main trends businesses should be aware of in creating mobile applications to engage with their customers?
Jeff Haynie: It’s increasingly about getting in front of alternate screen devices–smartphones, tablets, smart televisions. We are going to see a lot more of that with surface computing and telematic and wall-based computing. People are calling this the post-PC era.
The PC’s not dead, but we are seeing that more and more capabilities and opportunities exist with the devices in your pocket that are always available and always on. And the ability to build mobile applications that enable companies and their employees is low-cost and available today.
That is the big opportunity businesses have to expand both their business, especially if they are a SaaS or a software company, and their productivity.
Small Business Trends: Are you surprised at the speed of acceptance of tablet devices?
Jeff Haynie: On one hand, yes, if you look at how fast the iPad resonated. They are now selling in revenue terms more in iPads than in their existing desktop and laptop line. That’s in less than 18 months of a product’s introduction into the market.
But on the other hand, no, in the sense that we in the technology community have always imagined these devices. We have always talked about ebooks and tablets and slates. The costs have dramatically come down, and combined with high-speed data networks and the widespread use of public Wi-Fi, that is a perfect storm for these devices to dramatically change the way we work, the way we consume content and the way we interact with business and consumer-based systems.
Small Business Trends: What about the adoption of app marketplaces?
Jeff Haynie: Again, there’s a perfect storm from external factors. Apple has helped the world understand how to buy things digitally. Apps have been somewhat removed from the traditional process of [software] distribution and maintenance, which has really helped oil the machine.
When you see the richness of what you can do with apps, it doesn’t mean Web content is going to get killed. It just means a lot of new opportunities for businesses.
Small Business Trends: What does the Amazon Android Marketplace mean for the way we embrace applications on mobile devices?
Jeff Haynie: It’s a great opportunity for everybody. Amazon has a phenomenal consumer transaction engine, combined with Web services infrastructures, which is a bigger and bigger part of their core business. That is going to propel the adoption of applications, and it provides a great community from a distribution and marketing standpoint.
In the early days, the Internet was great because anybody could produce a web page. It was problematic because it was impossible to find all of the websites in the world, until Google came along and created a business model to make money through driving search.
That’s what is happening in the marketplace right now. It’s still a little messy, but I think mobility [is going to create new] business models.
Small Business Trends: For companies that are just starting to think about creating mobile apps aimed at engaging customers, what are some things they should be aware of?
Jeff Haynie: We recommend companies start with strategy and understanding the mobile way. Mobility is not just taking your website or content and miniaturizing it. You have to ask, How does mobility impact my business and what can I do to take advantage of that?
Think about the insurance industry. All the insurance companies are making reporting accidents using mobile devices much better. The impact is driving costs down from a call center standpoint and faster turnaround in capturing all of the necessary data. That transforms the business, creates a much better relationship with the customer and ultimately creates efficiency and top-line capabilities you don’t have with a call center or with the traditional process.
[They] are not just thinking about, OK, I just look up where my closest agent is or how to find the website of my insurance provider. Businesses small and large need to look at mobility as a tool for transforming their business.
Small Business Trends: Where can people learn more about what you are up?
Jeff Haynie: Our website, Appcelerator.com.
This interview is part of our One on One series of conversations with some of the most thought-provoking entrepreneurs, authors and experts in business today. This interview has been edited for publication. To hear audio of the full interview, click the right arrow on the gray player below. You can also see more interviews in our interview series.
[To listen to audio, click this icon]
Jeff Haynie of Appcelerator: It’s About People and Relationships
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Sep 30th
An ancient piece of common wisdom says the poor get poorer and the rich get richer (in fact it’s as ancient as the Bible). We’ve all experienced this in small ways in our daily lives in the form of bank fees if our account falls below a certain minimum amount, or in the higher interest rates we pay on a loan given the fact that we don’t have a yacht to put up as collateral. But lately it seems like this proverb has shifted to “the poor get poorer and holy crap don’t tax the rich — who else is going to generously provide menial minimum-wage jobs to the poor?!”
In case it doesn’t go without saying, being poor is really super awful in ways most people fail to think about. Well, “most people” might be stretching it, since statistically speaking, the percentage of Americans living in poverty is at its highest point in more than a decade, not to mention that the poverty line is $22,350 for a family of four. Try supporting just yourself on that and see how not poor you feel. So for the sake of re-affirming the obvious, let’s dive into the actual reasons why the poor stay poor in America.

As a starting point, it’s prudent to examine the basic truth behind this proverb: do the poor really stay poor as the rich get richer? As its known in economics, “per-capita income convergence” is both well-studied and frustratingly inconclusive. A good way to think about how this question is studied in economics is to ask the why did the per-capita income of Asian countries (speaking generally) converge to the level of first-world Japan in the 80s and 90s while Mexico still struggles to raise its standard of living, despite residing next door to the largest economy on Earth? Now imagine we’re asking the same question about the North and South sides of Chicago, or Whites and Blacks in America.
The short answer is that the proverb is wrong, per-capita incomes do, in fact, converge given time — which isn’t at all surprising if you were awake for the 20th century. There are two important caveats to this answer, though. The first is that while the rate at which incomes converge can be as fast as 25% per year, they can also be as low as 1% (i.e. the poor will stop being poor sometime around the year 3000). This rate depends primarily on the similarity of conditions in the two groups being observed — the more they have in common, the more easily the poorer group is able to take part in the larger group’s wealth. The second caveat is that buried in these economic analyses are several assumptions about government policy, the development of human capital and the legal system. Without these (often very vague) assumptions, per-capita incomes actually do not converge.
So where does this leave us in the question of whether the poor get poorer and the rich get richer? Absent proper government intervention and legal protections, it looks like the proverb is true. And, examining the shocking growth in income inequality in the United States, it seems reasonable to infer that America is keeping the poor poor and the rich rich through simple inaction.

Before the inevitable debate over what has caused rising income inequality in the US over the preceding decades, it’s important to be aware of the fact that it’s as much of a reflection of the bifurcation in labor growth as any systemic inequalities. The post-manufacturing economy in America has unfortunately created most of its jobs in either astronomically high-paying positions, or pitiably low-paying positions.
For the past 30 years, you either became a lawyer or a short-order chef. Without any middle-class manufacturing jobs that paid a livable wage while requiring minimal education, millions of Americans slipped into minimum-wage-or-slightly-above positions. Not only did this deprive them of the added income, but it also slashed benefits such as health insurance, retirement & pensions, and continued education which indirectly contributed tens of thousands of dollars to households’ bottom line.
The big question that rarely gets asked on either side of the ideological spectrum here is: if the economy is still growing, why aren’t conditions improving for everyone? Though the high-powered lawyers are capturing a disproportionate slice of that economic growth, it’s not like they aren’t spending that money. Couldn’t the newly disenfranchised middle class respond by growing into industries that capture all that trickling down? Well remember the thing where income convergence depends on the proper development of human capital? What that’s basically saying is that the high-earners may pour their money into yachts and houses in the Hamptons, but the poor machinist trying to change jobs has no way to pay for, much less time to attend, mansion-building classes at the local community college without some sort of aid. And the government has responded by…uh…

At a time when America’s work force desperately needs a way to respond quickly and intelligently to a fast-moving high-tech economy, higher education has become more financially inaccessible than ever. On average, there is no good in the economy growing faster in price than higher education (it’s even beating out healthcare). When wage growth itself is barely keeping pace with inflation when the costs of higher education are consistently outpacing it, you have a recipe for a persistently poor, under-educated and under-employed workforce.
So what could be done to address this? Well in comparative first world countries (such as Canada), the cost of higher education is growing at a much slower pace, barely beating inflation year-to-year. The main difference here is Canada heavily subsidizes students seeking higher education, possibly accounting for the vastly different cost structure. Of course this isn’t an answer to how to fix higher education in the United States, that’s a vastly different and heated debate. But if you want to know why the wages of almost everyone outside of the top quartile aren’t rising, it’s part of the answer.

To preface, let’s keep in mind that being born uneducated and living in an environment where knowledge of the formal economy, and how to prosper financially therein is sparse to non-existent, is not an individual’s fault. We’re not blaming the victim here, but in understanding the machinations of how poverty persists so virulently, it’s worth nothing that the impoverished do some really stupid things to perpetuate their situation.
The list is long and sounds like Ronald Reagan’s wet dream, but is nonetheless true:
• Only 30% of those making less than $25,000 a year think they can accumulate $500,000 through saving and investing
• As much as 45% think the most likely way to do this is winning the lottery
• On average they say they can’t afford health insurance or investing in a 401k, and yet spend as much as $4,000-$6,000 a year on lottery tickets and cigarettes (which, by the way, would net over a million dollars by retirement in a decent 401k)
What should be done about this is pretty obvious. Funding a physics Ph.D. is one thing, but basic personal finance education should be an easy and incredibly cost-effective solution. The problem is, it’s not just poverty and a lack of education that create persistently poor underclasses, it’s also how persistent poverty creates a self-perpetuating cycle within the impoverished classes themselves, and a resistance to education that has little to no relevance in an area that operates primarily outside the bounds of the formal economy.

When it comes to affordable access to reproductive healthcare, America lags behind many other developed countries. To be clear, no judgment whatsoever is being passed here on the morality of abortion, birth control, sex education or reproductive care in general. But if we’re going to talk about what keeps the poor poor, it’s impossible to ignore the facts:
1. Unplanned pregnancies among the impoverished are on the rise, and an 18-year, several hundred thousand dollar commitment is going to be a tremendous financial burden no matter which way you slice it, limiting a parent’s (or parents’) access to higher education, better job prospects, or increased income of any kind
2. The health cost incurred by even a mild STI (not to mention something more serious, like HIV) is likewise a large financial burden
3. People are simply not going to stop fucking
While this somewhat also falls under the category of “things that impoverished, uneducated people do that perpetuates their situation” it is also similar to basic personal finance knowledge in that a little bit of education, as well as affordable access to birth control, reproductive healthcare, sex education and, yes, abortion would seriously diminish this financial burden on the already impoverished, to the tune of at least $11 billion per year in direct medical costs alone. And before someone talks about women having babies just to collect more welfare, just shut up. Maybe if the average number of recipient children was above 1.8 per household and falling, there might be a point there, but for now just shut up.

Credit is the lifeblood of any first-world economy, and it’s something that most Americans take even the simplest forms of for granted, be it a credit card, a high credit score, or a credit score at all. For most Americans living in impoverished neighborhoods, there are three possible options for financing: pawn shops, payday loan stores or banks that are likely to charge rates that even Shylock would consider usurious. When you’re consistently paying in excess of 20% higher interest rates than the average consumer, it’s incredibly difficult to get ahead, to put it mildly. And making these outlandish payments makes it difficult, if not impossible to establish good credit — especially because many of those living in poverty rarely have enough money on hand to afford the fees associated with a checking account. This forces most of those living in poverty to deal strictly in cash, which prevents them from establishing any credit to begin with (which is often worse than having bad credit).
This is especially important because credit is virtually the only way to make those big investments that generally allow people to make a jump in income class. Even upper-middle-class families need loans to attend college, pay for medical expenses, purchase a house, purchase a car to get to work, or even something as simple as using a credit card to cover a sudden, critical expense. Not to mention small business loans or similar cash infusions that fuel local economies. But because it can’t all be doom and gloom, the good news is that since 1977 the government has actually required banks to service low-income neighborhoods, with some success in extending affordable credit. In fact some of the fastest-growing investment sectors for banks are low-income areas. However, the act is in bad need of some updating.

If you’re under the age of 25, it’s likely that the most expensive product you’ve ever purchased is a car. And by “most expensive”, we’re probably talking an easy 10-15 times the next most expensive thing. If you didn’t need a car, that’s easily a couple hundred extra dollars in your pocket each week after fuel, insurance, registration, and repairs. Now imagine you’re at the poverty line with two kids and you make roughly $430 a week before taxes and the bus starts to become a much more appealing option. Unfortunately in America, unless you live in a small handful of large metropolitan areas, you absolutely need a car to get around.
While some of this isn’t anyone’s fault since America isn’t really as geographically concentrated as, say, Seoul, we have a long history of not giving a shit about properly funding public transit, while throwing billions upon billions at building the public infrastructure necessary to support our $50,000 odes to American independence. On top of this, mass transit, especially rail, is significantly more cost-effective in the long run than building or maintaining more roads. As if you needed any more reasons why the poor tend to stay poor, imagine everyone has a “Being an American” tax of at least $1500 annually no matter their income, and if they didn’t pay it the IRS bolts them to the ground, preventing them from going to work.

Wading into a partisan debate about this issue would be pointless. Whether the private industry could meet the healthcare needs of Americans or whether the government needs to intervene is irrelevant to the facts at hand, which are:
1. A record more than 50 million Americans don’t have any health insurance; the vast majority of these are, unsurprisingly, low-income.
2. Many of those who have insurance don’t have very good insurance that will cover their bills to the extent that serious illness won’t become incredibly onerous
3. A sudden serious health condition or a chronic health condition can be financially ruinous, in fact more than 60% of bankruptcies in 2009 were the result of sudden healthcare expenses.
Unlike higher education, which is the only service that has outpaced the cost growth in healthcare, people never “choose” to incur sudden large medical expenses. And even if in the rare event a low-income family can actually pay down their hospital bills, they have no additional skills to show for it.
While the poor are often covered by Medicaid, it’s a common misconception that poverty is the only requirement. In short, it varies significantly from state-to-state, by age and disability status. But for your average, reasonably healthy low income person, you basically have to prove that you don’t have assets or savings that could be liquidated to cover your medical costs (to reiterate, this is a national generalization of a program that varies significantly across the country). An illustrative example can demonstrate why it can be so insanely difficult to emerge from poverty in America:
So say you’re a conscientious impoverished family of four that has diligently paid off your meager house and saved a small amount of money by tightening the belt for decades–fostering a dream of emerging from poverty even though income-wise you’re not even close. If suddenly you have tens of thousands of dollars in medical bills (or you know, like two nights in the hospital), say goodbye to literally everything you own.

The informal economy refers to all of those things that happen under the economic radar, ranging from drug deals to, yes, the cash you pay your baby sitter. A more technical definition is it’s all economic activity that isn’t recorded or taxed by the government. Participation in the informal economy, unsurprisingly, is particularly high in impoverished communities for several reasons. One is that it’s untaxable, meaning that much more money is able to be squeezed out of it. Another is that it circumvents the barriers to entry of the formal economy such as credit, education, or a lack of a criminal record, to name a few. But one of the most salient is that it allows the sale of high-margin goods (read: drugs), something those living in low-income communities would otherwise almost never have the ability to do.
The problem is, the minimum sentencing guidelines instituted during the “War on Drugs”, are pretty much universally viewed as being absolutely insane by everyone but scared housewives and Ronald Reagan’s corpse. It’s not that everyone is weeping over those poor drug dealers; it’s that sentencing someone to a minimum of 5 years for 5 grams of crack cocaine is completely ineffective in fighting the sale of crack cocaine, and actually increases that person’s likelihood of recidivism. To get an idea of how big of a problem this is, more than 20% of prisoners in America are non-violent drug offenders, and America currently beats out every other country on Earth for total prison population. This includes China, you know, that brutally repressive regime with four times our population.

I know we all just wish we could put this behind us, move on from the sins of the past, and enter a happy, harmonious color-blind society. But the truth is, it’s insane to talk about poverty in American and not talk about the fact that, oh I don’t know, the average net worth of a White person is 20 goddamn times that of your average Black person. The painful truth is that when you’re talking about populations that stay poor in America, you’re talking about minorities.
The discussion of why minorities are so systemically impoverished could fill volumes of history, sociology, and economics texts for decades. To boil it down to its (insanely simplified) essential details: due to extreme historical discrimination and segregation, the majority of minorities were forced into ghettos and then cut off from the formal economy. In the interim they, by necessity, developed a unique economy, culture, and social norms. Now remember point number 11 above? Areas of different per-capita income tend to converge faster depending on how similar they are, which is basically a proxy for how easily they can interact with the larger, wealthier economy. Now walk to the south side of Chicago, the South Bronx, or pretty much anywhere in Detroit and think about how easily those neighborhoods would integrate with an upper-middle-class suburb. Now ask yourself how long it would take to integrate these two societies given that they were violently divided for centuries. Now get depressed. Now stop worrying because at least you aren’t stupid enough to think that:

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Sep 28th
In case you haven’t seen it yet, the Pew Research Center just released a very interesting report that takes a look at how people learn about local communities and where they go first for information. In the report are many valuable insights for small business owners to learn from and potentially incorporate into their marketing mix. In case you don’t have time to read the whole document or just want the highlights, below are four stats I think every small business owner should know.

1. The Internet is the top source for information about restaurants and other local businesses.
If you’re of the ilk that believes small business owners don’t need a website or a presence on social media, I’d really like you to read that again. Here, I’ll even write it again.
The Internet is the top source for information about restaurants and other local businesses.
Because of the Web’s ability to sort and collect data, more and more users are going online to seek out reviews and recommendations for where they should eat or which businesses they should check out. This represents a significant change in behavior, as it was once newspapers and news organizations that were sought out for this information. In case you’re thinking this just applies to the younger set, that’s not the case. This statistic is true among all age groups, not simply the under-40 demographic.
Interestingly, the survey mentioned that the Web has been a place where locally oriented content creators can share material with groups that have been largely ignored by mainstream media. You have to wonder if this is what’s driving them online – they’re hunting for information that hasn’t been available to them before. They’re seeking reviews and recommendations for products and restaurants of all types. If this isn’t a compelling reason to create a website, claim your social listings and begin building reviews, I’m not sure what is.
2. Adults under 40 list the Internet as their top source for 12 out of 16 information categories.
According to the survey, adults under 40 consult the Internet first when looking for information about:
That’s quite a large segment of the local news space. If your business is related to any one of them, you had better make sure you’re putting out information that your consumers can find and that you’re engaging with them. And if you’re part of the traditional media that has lost audiences in these areas, that’s a pretty big wakeup call.
3. Among all adults online, the Internet is the top source of information for five local topics.
Because, yes, I know some of you were getting itchy to tell me below that it’s the only the younger users who go to the Web for local information, that’s not the case. According to the report, among all adults, the Internet is either the most popular source or tied with newspapers for five of the 16 topics:
And as today’s younger users become the norm and the older users become more comfortable turning to the Web for local information, you can expect these numbers to only increase.
It’s also worth noting that when the study says consumers are going online to learn about housing or local jobs, they’re not going to the websites of local news publications. According to the report, rankings for these sites were way down.
4. Nearly half of adults get local news and information via mobile devices.
I found it interesting to hear that 47 percent of adults get at least some local news and information via their smartphones or tablet computers, whether it be to check weather, find local restaurants or businesses, check sport scores, get coupons or perform some other “out and about” activity. I wouldn’t have imagined the number to be quite so high, but it does show the power of the SoLoMo revolution and why it’s so important that businesses get involved in that space.
5. More than 40 percent of adults are considered “local news participators.”
Another reason SMBs give for why they’re not getting involved in social media is because they believe their audience isn’t there. And that could still be true – but you may want to give it another check to see if that’s really the case. According to the report, 41 percent of adults are considered “local news participators” because of their social media activity.
To be awarded that title, they must:
That’s a large number of people now using the Web to share and contribute content. So before you assume your customers aren’t there, maybe give it just one quick shot.
I’d really encourage all marketers and business owners to go read the Pew Research Center’s report on How People Learn About Their Online Community. It’s fairly lengthy, but it’s packed with some great stats and information. The ones I’ve listed here just scratch the surface.
How People Learn About Local Communities: 5 Takeaways
View full post on Small Business News, Tips, Advice – Small Business Trends
Sep 28th
In case you haven’t seen it yet, the Pew Research Center just released a very interesting report that takes a look at how people learn about local communities and where they go first for information. In the report are many valuable insights for small business owners to learn from and potentially incorporate into their marketing mix. In case you don’t have time to read the whole document or just want the highlights, below are four stats I think every small business owner should know.

1. The Internet is the top source for information about restaurants and other local businesses.
If you’re of the ilk that believes small business owners don’t need a website or a presence on social media, I’d really like you to read that again. Here, I’ll even write it again.
The Internet is the top source for information about restaurants and other local businesses.
Because of the Web’s ability to sort and collect data, more and more users are going online to seek out reviews and recommendations for where they should eat or which businesses they should check out. This represents a significant change in behavior, as it was once newspapers and news organizations that were sought out for this information. In case you’re thinking this just applies to the younger set, that’s not the case. This statistic is true among all age groups, not simply the under-40 demographic.
Interestingly, the survey mentioned that the Web has been a place where locally oriented content creators can share material with groups that have been largely ignored by mainstream media. You have to wonder if this is what’s driving them online – they’re hunting for information that hasn’t been available to them before. They’re seeking reviews and recommendations for products and restaurants of all types. If this isn’t a compelling reason to create a website, claim your social listings and begin building reviews, I’m not sure what is.
2. Adults under 40 list the Internet as their top source for 12 out of 16 information categories.
According to the survey, adults under 40 consult the Internet first when looking for information about:
That’s quite a large segment of the local news space. If your business is related to any one of them, you had better make sure you’re putting out information that your consumers can find and that you’re engaging with them. And if you’re part of the traditional media that has lost audiences in these areas, that’s a pretty big wakeup call.
3. Among all adults online, the Internet is the top source of information for five local topics.
Because, yes, I know some of you were getting itchy to tell me below that it’s the only the younger users who go to the Web for local information, that’s not the case. According to the report, among all adults, the Internet is either the most popular source or tied with newspapers for five of the 16 topics:
And as today’s younger users become the norm and the older users become more comfortable turning to the Web for local information, you can expect these numbers to only increase.
It’s also worth noting that when the study says consumers are going online to learn about housing or local jobs, they’re not going to the websites of local news publications. According to the report, rankings for these sites were way down.
4. Nearly half of adults get local news and information via mobile devices.
I found it interesting to hear that 47 percent of adults get at least some local news and information via their smartphones or tablet computers, whether it be to check weather, find local restaurants or businesses, check sport scores, get coupons or perform some other “out and about” activity. I wouldn’t have imagined the number to be quite so high, but it does show the power of the SoLoMo revolution and why it’s so important that businesses get involved in that space.
5. More than 40 percent of adults are considered “local news participators.”
Another reason SMBs give for why they’re not getting involved in social media is because they believe their audience isn’t there. And that could still be true – but you may want to give it another check to see if that’s really the case. According to the report, 41 percent of adults are considered “local news participators” because of their social media activity.
To be awarded that title, they must:
That’s a large number of people now using the Web to share and contribute content. So before you assume your customers aren’t there, maybe give it just one quick shot.
I’d really encourage all marketers and business owners to go read the Pew Research Center’s report on How People Learn About Their Online Community. It’s fairly lengthy, but it’s packed with some great stats and information. The ones I’ve listed here just scratch the surface.
How People Learn About Local Communities: 5 Takeaways
View full post on Small Business News, Tips, Advice – Small Business Trends
Sep 13th
5 Ways to Use the Internet to Drive People Off the Internet
This content from: Duct Tape Marketing
One of the greatest uses of the Internet for small local business is as a tool to enhance their greatest offline strength – the ability to engage in person.
Mike_fleming via Flickr
While the Internet offers the ability to reach globally, it possesses real power for the local business in its ability to extend reach locally.
Local marketers that fuse what they are doing offline, in their store, in their leads groups and in their community, with the awesome depth and ease of reach available through an active online presence can amplify the impact of their efforts in ways that produce a much greater return on investment all around.
The in person experience is the ultimate competitive advantage for the small business and it’s how they beat the online and big box competition. Many people have begun to call this thinking O2O or online to offline marketing.
Here’s a taste of what I mean:
Meetings that start online and end offline
What if you started a local leads group and used MeetUp.com to help facilitate the promotion and invitation to your referral group that also met in person once a month in your place of business.
This could create a powerful network of strategic partners using a suite of online tools to build each others businesses passively while still connecting at a much deeper level by meeting in person.
Networking that is both on and offline
Local business owners understand the power of networking and belonging to local groups such as their Chambers of Commerce. What if you supplemented your local networking events with social media and networking tools?
Think about the impact of meeting someone at a local event and then connecting through Facebook or LinkedIn to continue to communicate and share. Now, imagine what the relationship might look like the next time you bump into each other simply because you were able to connect, learn and engage online in between meeting face to face.
By connecting some simple tools like Rapportive, SproutSocial or BatchBook you can easily add the social network participation of everyone in your contact database. Do you see how that might speed communication and networking in the best sense?
Snack sized online showcase
The next time you plan a seminar or workshop, add this feature. Invite all of your clients and prospects to the live event, but add several opportunities for them to sample the great content in a few easy to attend online events.
Interview speakers, tease content and give them a taste of the value of attending in person. It’s become much harder to attract customers and prospect to events and so you need to sell the value in many ways.
By creating preview type marketing and distributing it through online channels using tools like GoToWebinar or Vokle you can create a sense of excitement and offer potential participants proof that there is a compelling reason to attend the full deal.
GPS as a marketing game
Mobile is for the most part an online game that is played locally. People that use their mobile devices for locating, shopping, and sharing are often doing so with local buying in mind.
Smart local businesses are plugging into tools such as Foursquare to build brand pages and reward local offline purchases, but they are also creating their own games using platforms such as Twitter and Scvngr.
Create a local social group
Social networks such as LinkedIn allow members to create and moderate groups on any subject.
Some smart local marketers have picked up on this and created very locally based groups around a topic of interest. Of course the topic has the most traction if it has broad appeal rather than simply promoting one business.
If you can create a group that brings lots of your prospects and network together in support of a topic of interest you might find it to be a powerful way to drive offline behavior inside the group as well.
Bryan Elliot’s Linked Orange County is a good example of what’s possible.
There are so many ways to use online tools to make your business more attractive to offline prospects. The key is think about how to efficiently access increasingly larger online audiences to build the trust required to drive them into your profitable offline offerings.
View full post on Small Business Marketing Blog from Duct Tape Marketing