Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Master Peak Performance
Oct 8th
Created by World Renowned Hypnotherapist Steve G. Jones, Master Peak Performance is Designed to Help You Master Peak Performance at Anything by Simply Reprogramming Your Mind on a Subconscious Level.
Master Peak Performance
Learn How to Improve Online Marketing: Performance Marketing With Google Analytics
Aug 6th
When it comes to small business owners facing decisions, a movie quote that truly captures the feeling comes from Keanu Reeves as Neo in “The Matrix Reloaded,” when he confronts the Architect and says, “Choice. The problem is choice.”
Although Reeves’ statement was regarding the Matrix program in the movie series, most small business owners regard effective online marketing with similar feelings of revelation. “How do I know that my customers are responding to my banner ad offer?” you ponder. “Is it better to broad match one set of keywords than another? How do PPC, blogs, SEO and QR codes affect my bottom line?”
Justin Cutroni, director of digital intelligence at Cardinal Path (@justincutroni), Sebastian Tonkin, CEO of Cloud 9, and Caleb Whitmore, founder and lead consultant at Analytics Pros (@analyticspro), have joined together to write a book that’s not only a great resource, but makes the discovery of choice a cause for celebration rather than anguish. Performance Marketing With Google Analytics is a fit for small businesses that needs marketing improvements to successfully achieve their objectives but are unsure how to incorporate Google Analytics beyond what is visible on a webpage. I picked up a copy from a Barnes & Noble in Manhattan after enjoying Cutroni’s previous book on Google Analytics.
Great Online Traffic Begins With Determining the Most Relevant Traffic
Performance Marketing is divided into sections that thoroughly elaborate on the kinds of Google Analytics reports and analysis available.
Part I introduces the basics: What Web analytics is, the challenges in implementing Web analytics, and what holds firms back from succeeding with analytics reporting.
Part II delves into implementation and configuration of Google Analytics, as well as the basic and advanced concepts in the reports.
Part III examines advanced usage to analyze display and sponsored search ads, organic search engine optimization, offline, email marketing and other marketing tools.
Part IV focuses on organic search, addressing SEO questions.
Part V covers a comprehensive summary of plug-ins and online resources, including blogs from many in the Web analytics community. It’s a great resource for small businesses that have an employee tasked with measurement duties but are not sure where else to turn.
The book informs the reader well because it pinpoints the significance of Google Analytics features regarding common marketing challenges. The authors show how to assess the metrics and dimensions in the user interface, such as their comparison of long tail and head keywords to increase online presence.
“If a given keyword drives 60 percent of the revenues because it receives the majority of ad spend and generates the majority of traffic, but 10 other keywords that each receive one-tenth of the traffic have twice the per-visit value,…shifting the spend from one ‘big revenue’ term to the many ‘lower revenue’ terms would double the total revenue from the same budget. The point here is to recognize and take advantage of opportunities to optimize the performance of money invested in advertising by analyzing keywords on an individual as well as aggregate basis against the ecommerce revenue generated by visits from those keywords.”
Another suggestion notes how Google Analytics “can sometimes offer clues” about search queries through examining visitor patterns after seeking a term.
“Search queries that include a large amount of refinement and low goal completion rate can often indicate problems.”
Such searches are an indicator that you are missing content that visitors are searching for–and that could potentially attract more visitors. That content can be article topics (for a blog) or products and services (for sale online).
In each chapter, you can learn how to easily support a business objective with analytics. A Venn diagram for the city, region and visitor settings from the Map Overlay is an inspired instance of applying advanced segmentation. Other tidbits include Pivot Tables and inverse inclusion of traffic segments. These topics make the book a gotta-have in the business library, be it a den or iPad.
Who Will Benefit From Performance Marketing?
Although an analytics solution can make your business decisions easier, it can take multiple steps of analysis to make the data useful to your business decisions. That’s what makes Performance Marketing terrific. The book scales well for small businesses managing a marketing campaign and thus find themselves searching for those right steps. There are clear suggestions for mobile, social media and online video, as well as a nod to television ads. All of it can be understood by chapter or collectively based on your need.
If you have experience with Google Analytics, you will find the feature descriptions familiar (Let’s face it; there’s only so many ways to explain a first user cookie). Not surprisingly, this material complements the coding and installation steps contained in Justin Cutroni’s book Google Analytics. Performance Marketing also offers a few words on API development. It’s working knowledge, but for many small business owners, that’s enough.
More than one of the best analytics books available, Performance Marketing reflects the promise of collective intellectual capital, gathering the knowledge of experienced professionals to address practical, get-it-done marketing matters. Moreover, business owners will become fluent enough to comfortably convey their questions to the analytics practitioners who keep their marketing and websites humming. Give Performance Marketing a read, and your business performance will get a boost from experienced insights.
Learn How to Improve Online Marketing: Performance Marketing With Google Analytics
View full post on Small Business News, Tips, Advice – Small Business Trends
Linkscout! Performance Marketing Machine
Jul 1st
The most powerful website marketing system on the Web! Build your Own Infinite (profitable) Advertising Network!
Linkscout! Performance Marketing Machine
How to Measure a Case Study’s Performance
Oct 22nd
In this three-part blogging series, “3 Phases to Turn a Case Study into an Effective Marketing Tool,” we’ve discovered “5 Steps to Craft a Case Study’s Content Strategy” and “How to Build a Case Study’s Online Distribution Strategy.” For this last post, we’ll explore how to measure and evaluate an effective case study.
With an abundance of Website and social-media tracking software available today — including free analytics such as Google Analytics and Webstats BASIC — tracking online statistics has become more and more accessible for small businesses.
Digital marketers have access to in-depth measurements to track who’s visiting their site and what they’re doing once they get there; calculate their return on investment for both online and offline campaigns; and estimate their social popularity. But when it comes to measuring the effectiveness of your case study, choosing the right metrics to track and understanding what they mean are the keys to success.
Take, for example, an increase in unique visitors. This can be a positive indication, but if you look deeper into the stats and realize there is a high bounce rate due to visitors jumping right away, it’s not doing your business much good.
By aligning your metrics with your campaign objectives (see “5 Steps to Craft a Case Study’s Content Strategy”) and the buying cycle that your digital marketers are attempting to influence, however, you can achieve an in-depth picture of your case study’s performance. It’s a simple way to understand your metrics and evaluate your case study’s overall performance. Though there are hundreds of metrics to track, in the interest of time and space I’ve depicted a simplistic illustration below. Depending on the complexity of your campaign and its objectives, specific statistics likely will need to be adjusted.
Buying Cycle Stage 1: Company/Product Awareness
First, track metrics that indicate an increase in brand and/or product awareness. For example, analyze increases in Twitter followers, Facebook fans and other social connections. Track newsletter sign-ups, blog subscriptions and additional connections to company materials used to distribute your case study.
In addition, review traffic spikes on your homepage and the landing page where your case study resides. Look for increased page views here, an uptick in unique visitors and a jump in campaign-specific keyword rankings. If you’re running an AdWords campaign for the case study, be sure to review impressions and click-through rates, as well.
Buying Cycle Stage 2: Research and Consideration
Next, measure the amount and depth of customer interaction with your organization. Are visitors commenting on your blog, posting on your Facebook Wall or retweeting your case study? Are they clicking on links embedded in your newsletter and then downloading your case study?
Then, analyze the time spent by visitors on the case study landing page and homepage, and dig deeper to find out where they navigated from there. Most importantly, measure how many of those visitors converted into leads.
Buying Cycle Stage 3: Purchase
Finally, it’s time to measure your campaign’s overall performance. Track the number of leads that converted into customers and then determine your cost per customer (Total Case Study Costs / # Customers Generated). Also, calculate your campaign’s return on investment (Revenue – Cost / Cost) to determine its true value.
Now that you’ve designed a metrics system aligned with your campaign, you can tweak and improve its performance based on the results.
What other metrics have you found to be helpful? Do you use a specific campaign tracking software that you’d recommend to readers? Please share what you’ve found to be helpful in gaining the best possible results for your campaign.
How to Measure a Case Study’s Performance
View full post on Small Business News, Tips, Advice – Small Business Trends
Arts Marketing & Information Officer jobs, South London, £12,757 – £13,504 pa plus performance related pay
Sep 13th
| Apply for Arts Marketing & Information Officer job in UK, England, Greater London, South London on Guardian Jobs. Part Time position, working for LONDON… |
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Competitive Selling: A Myth-Buster That Will Improve Your Performance
Sep 4th
When I received Competitive Selling: Out-Plan, Out-Think, Out-Sell To Win Every Time from the publisher, I wasn’t exactly eager to pick it up. After all, I feel like they should have paid me for all the sales training courses I’ve taken in the last 20-plus years. I’m not going to bore you here with the myriad rules, role-plays and sometimes ridiculous models and processes that I’ve been subjected to, tried and practiced, because you probably have your very own history that’s left you lukewarm on the whole sales thing. Not only that, but the world has changed so much, who knows anymore what works and what doesn’t when it comes to sales?
An upfront, no-B.S. book about what works
Well, it seems that Landy Chase knows how to sell successfully. He has taken an upfront, no-B.S. stand on what it takes to sell today. I’ve never met Landy Chase, and I haven’t talked to him as of this writing. But his writing style and tone in this book left me thinking that this is a guy who has been there, done that and decided to not let the rest of us continue making fools of ourselves.
Chase starts the book with a personal and embarrassing story about how a competitor completely outperformed him in a selling situation. That takes guts. So he got my attention and my respect within the first few pages. Then he goes on to so completely “tell it like it is” that I didn’t know if I was getting spanked or coached for my own good.
Chase is a successful sales trainer and professional speaker who lives in North Carolina. Don’t look to the bio for much information or reasons why you should read this book. All the reasons are given inside the pages in the form of tips and how-to’s from someone who has tried, failed and honed in on a process and system that works.
Reading this book felt like a coaching session
There are 12 chapters in 255 pages, written from the problem- or event-driven perspective of a salesperson. In fact, I wonder if Chase thought the trigger for purchasing this book might be the loss of a big account or opportunity, because the introduction and the first chapter start with his personal story of a failed sales call and “The Real Reason You Lose to Competition.”
In many ways, this book feels like a conversation with a coach or with your dad after you’ve made some kind of mistake. As I was reading this, I couldn’t help but feel a sort of invisible arm around my shoulder and a confident, knowing voice saying something like, “OK, so here’s how it really goes down. When you get into this situation, you’re going to see these people and they will say this and that. That’s when you ask them these questions.”
Predator points and other interesting insights
Every few pages, you’ll see a gray box entitled “Predator Point.” These are quick-and-dirty tips to help you navigate those pesky surprises that crop up during the selling process. Here are a few examples:
“Callers will sometimes ask for a price over the phone. Respond by saying, “I will not be in a position to quote fees until after our initial meeting.”
“The influencer’s reasons for denying you access are completely legitimate to them and must be respected.”
“Handing out your proposal at the start of the meeting surrenders your control of the meeting.”
“When presenting to one or two people, use your laptop. For groups of three or more, use an overhead projector and screen.”
See? These are terrific little tips that you can literally write down on an index card and carry with you.
One of my favorite chapters is “Role Call: Identifying the Inner Circle.” If you read only one chapter (and you’ll want to read them all, trust me), this should be the one. Chase lays out the roles you will run into on your competitive selling journey. You’ll meet “Spock” – the person who is second to the decision-maker, but takes over when particular situations present themselves. Then there’s the “Mole” –the person within a selling opportunity who is on your side. Maybe you worked with them in a previous situation; maybe they have a vested interest in your success. The important point is to develop a mole relationship within your target company.
Who should read this book
If you are the person responsible for bringing in the business, you should read this book — you can’t afford not to. Forget what you’ve learned in past sales trainings or even if you are currently working with a sales coach and trainer. The advice in this book is solid.
If you’re a business owner and have a salesperson or team, you’ll want to get a copy for everyone on the sales team. Depending on the size of your business or whether you get involved in sales calls, it may not be a bad idea to work through the book together as you strategize around your next big opportunity.
Marketing people will find this book extremely helpful as they work to develop materials and marketing strategies that focus on what the customer needs to know rather than tooting their own horn. For example, put a picture of your competitive advantage on a selling sheet, not a picture of your building (unless the building is your competitive advantage).
So what?
As much as I’d like to say that marketing is the most important function of any business, we all know that unless there are paying, profitable customers, there’s no chance of creating cool marketing strategies. And if landing more, better, more profitable customers is your goal, then Competitive Selling has your answer.
Competitive Selling: A Myth-Buster That Will Improve Your Performance
View full post on Small Business News, Tips, Advice – Small Business Trends
OfferMobi Introduces Mobile Performance Marketing Model at DPAC Conference
Jun 24th
| Mobile marketing will be the topic of at least 5 of the 24 sessions and a workshop is devoted entirely to Apps and Mobile Internet strategies. |
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Performance Reviews Fall Out of Favor
May 19th
I think I learned about workplace reviews the hard way. Or maybe the wrong way. I never liked them. I never did them very well. I’m glad to see Time to Review Workplace Reviews on one of the New York Times blogs.
During my consulting days, when one of my favorite corporate clients, a high-level manager, paid me to help him write the memos he’d arm himself with before going through his semi-annual reviews. He really stressed over it. He’d spend weeks worrying about it, honing his memos listing his objectives and accomplishments. And he always got great reviews; he was a great manager. His reviews did no good for him and no good for the company.
The Times story, posted by Tara Parker-Pope, quotes a clinical psychologist:
Annual reviews not only create a high level of stress for workers, he argues, but end up making everybody — bosses and subordinates — less effective at their jobs. He says reviews are so subjective — so dependent on the worker’s relationship with the boss — as to be meaningless. He says he has heard from countless workers who say their work life was ruined by an unfair review.
Later, as I was managing my company as it grew from zero to 40-some employees, the alleged need for reviews simply made me feel bad because I didn’t do them well or regularly. Some people wanted them and were disappointed. Others hated them. These were people I worked with, shoulder to shoulder, every day. I never figured out how to suddenly change personas and issue grades.
And there was that one horrible time that we tried what they call a 360 performance review system. That’s where everybody sort of reviews everybody else. Anonymously. That was awful. Try morphing a teenage popularity contest with anonymous poison pen comments and see what that does to your office politics.
So what works?
I’ve seen objective metrics, like sales, costs, expenses, calls, subscriptions, downloads, visits, page views, minutes per call, or unique visitors work pretty well, especially when they’re part of a regular planning process. I still remember how well the metrics worked in my first job, as an editor for United Press International, when they gave us scores for how many newspapers used our stories instead of Associated Press.
I’ve seen ad-hoc instant feedback, especially the surprise bonus, quick and unexpected, work well. That was a great call, you handled that well, here’s a signed piece of paper, take somebody you like out to a nice dinner on us; that works. I’ve seen plaques (“on time and on budget”) and peer applause work.
I’ve seen a long-term management style of letting people own their jobs and their performance, without interference, work for a while, for some people.
After more than 20 years of running my own business, I still say one of the hardest things to do is good honest negative feedback. You’re supposed to give people both positive and negative, depending on their performance. Everybody sort of knows that. But it’s hard to do it in practice.
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About the Author: Tim Berry is president and founder of Palo Alto Software, founder of bplans.com, and co-founder of Borland International. He is also the author of books and software on business planning including Business Plan Pro and The Plan-as-You-Go Business Plan; and a Stanford MBA. His main blog is Planning Startups Stories. He’s on twitter as timberry.
Performance Reviews Fall Out of Favor
View full post on Small Business Trends
Las Vegas Performance Marketing America Likes Social Media Marketing
Apr 29th
| Las Vegas, NV, April 29, 2010 PR.com Many businesses today have found social media to be an innovative and effective way to market their… |
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Business performance management explained
Mar 28th
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Business Performance Management (BPM) is an effective strategic tool that features resourceful business processes that move beyond the departmental… |
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