6 Work Place Shoe Faux Pas To Avoid

When there’s a chill in the air, work place fashion faux pas run rampant. Usually it’s because people cling onto their summer wardrobes or don’t know how to dress fashionably while also staying warm. Well we’re here to prove style and warmth aren’t mutually exclusive (but remember that Ugg boots and our approval are).

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Shoes are especially difficult to coordinate during fall and winter. Having tons of adorable sandals and even flats might not get you anywhere in the colder months — or will it? This article will discuss the major shoe faux pas for winter work wear and point out a few of the exceptions. Sit back and relax as we walk you through the fashion basics.

Men

 That’s right, guys — you’re not off the hook! In fact, you may even have a harder time sporting the right footwear at work, and we’ve seen some tragic examples.

Faux Pas 1: Wearing sneakers or dress shoes. The latter doesn’t necessarily apply if you’re working in Miami, Oahu, or any spring break location, but if you’re in wintery areas, snow won’t show your leather dress shoes any mercy.

 Dress shoes might not be a smart way to go, but sneakers are just unacceptable in the workplace. We know if one of your daily activities involves fighting off frostbite, it might be tempting to throw on some sneakers and socks and run to work Forrest Gump style just to keep your toes warm. Trust us: there’s a better way.

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When your commute involves potential snow sloshing, make sure you own a pair of sturdy but professional-looking boots. Which brings us to our next faux pas….

Faux Pas 2: Wearing rugged boots. So you’ve heeded our advice about the first faux pas, but your boots look straight out of a John Wayne movie or an episode of Ax Men. Don’t just pick up any pair of boots and call it a day; the pair has to be comfortable, sensible, and professional, which is a tricky trifecta to find. So tricky, in fact, that there’s a whole article in The New York Times about it.

 

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Once you’ve tracked down the perfect pair, make sure you use common sense about how to pair boots with suits. If your boots lean toward the casual side, wearing them with a sharp, perfectly tailored suit might look a little odd. Look in the mirror, and if you can play the what-doesn’t-belong-in-this-picture game, try again.

Faux Pas 3: Making waterproof too chic. If you’re panicked about Faux Pas 2, this will offer you a bit of relief. You don’t have to sacrifice all of your masculinity for the sake of workplace etiquette. It’s unnecessary to search far and wide for a professional boot that’s also waterproof (and also unadvisable).

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An Esquire writer recommends purchasing a pair of rubber Wellingtons. Now that’s not so bad, is it?

Women

 Okay, ladies, it’s time to analyze your wardrobe and kick out some summer essentials. It’s tough to leave that adorable pair of flat sandals behind, but they’ll be there in spring!

Faux Pas 1: Wearing the wrong kind of tights with the wrong kind of shoes. In the past, it’s generally been considered a total no-no to wear pantyhose with open-toe shoes, which pretty much kills the attempt at making summer shoes work as winter shoes.

Generally, this is still the case, but some fashionistas are now saying it’s acceptable to wear this combo in certain circumstances. For example, wearing opaque tights looks exponentially better than nude tights, and wearing these opaque tights with peep-toe shoes or thick heels are your best bet.

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But Ladies, a recent Adecco survey found that 31% of the men and women polled found open-toe shoes to be inappropriate for the workplace in summer. We’re going to bet this opinion intensifies in winter.

On top of all this, wearing pantyhose with flats or summer sandals is a fashion crime akin to wearing a beer hat to a meeting.  Just FYI.

Faux Pas 2: Trying to make flat sandals work for winter. Maybe you just bought the perfect pair of sandals a week before winter arrived, and you’re mourning the lack of time you spent showing them off. It happens. Don’t let your sorrow blind you! When it’s cold, flip flops and sandals just don’t cut it anymore. They leave your skin exposed and usually give off the summer vibe. Wearing sandals with your winter outfit is just like wearing boots with a short skirt. (Don’t get us started.)

 

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However, like every good rule, there are some exceptions. You can pull off heeled sandals with thicker straps that are made from wintery materials like leather, and you can attempt pairing them with opaque tights. This would be the only acceptable combination discussed in Faux Pas 1. This only works on a case-by-case basis, though, so take a look and use discretion. Also remember to check that open-toe shoes are acceptable in your workplace to begin with.

Faux Pas 3: Wearing white shoes, boots, or pantyhose. If you want to look like a Smurf or a Spice Girl, go for it. If not, it’s pretty difficult to pull this off. It can be done — anything is possible! — but as a general rule, avoid the tackiness of white shoe wear.

 

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The fashion value of white pantyhose is still debated, but regardless of its acceptance rate, white tights are seldom flattering and call nurse and school girl imagery to mind. It’s just not worth it.

It’s tough to keep warm and stylish, especially in the workplace, but these faux pas can be avoided.  Keep in mind that styles are always changing, as well, which increases the difficulty. For example, we wanted to create an entire Faux Pas section about never wearing Crocs (especially the hideous ones with fur lining), but we realized they’ve come out with a few lines of shoes that actually look pretty decent.

If we can’t hate Crocs unconditionally, what can we hate?


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Wrong Place, Wrong Time

This cartoon was actually my first foray into animation. That 17 seconds probably took me a good month of dragging my poor brain through countless Photoshop, Illustrator and Flash tutorials. Not to mention recoding the audio, putting together the music….Whew!

I did a few more animated versions of my cartoons soon after, but, to be honest, none of them had the impact of just sitting and reading the same static cartoon. It was a worthwhile experiment, and it’s always fun to challenge myself with something new, but in the end I came to appreciate good old paper and pen cartooning even a bit more.

From Small Business Trends

Wrong Place, Wrong Time

View full post on Small Business News, Tips, Advice – Small Business Trends

4 Real Reasons to Care About Google Place Pages

Spend any real time in the small business marketing world and you’ll quickly be inundated with new services, new tools, new updates, new features and new things everyone thinks you should be aware of. As a result, it’s not always easy to decide what truly demands your attention and what can be written off as background noise. For that reason it’s possible that when Google Place Pages was first released a few months ago, you ignored it. And if that’s the case, it’s time to reconsider your position.

Last week I had the privilege of attending SMX West in California and one hot topic on the tip of everyone’s tongue was the importance of Google Place Pages and their effect on SMBs. Why should you worry about Google Place Pages? Below are four good reasons.

1. Your customers are looking for you online: While at SMX West last week, Gregg Stewart of 15 Miles noted that 20 percent of all searches on Google now have a local intent, and that number is even higher when you look at searches performed on mobile devices. SEO expert Bruce Clay later predicted that in two years 70-80 percent of queries will have a local result on the page (!). That’s pretty significant and offers a good indication of where things are going. Searchers are headed online to find local businesses and, thanks to personalization, Google is showing local results even when a user doesn’t specifically ask for them. Users are looking for your business online and one of the best ways to help them find you is to claim, optimize and enhance your Google Place Page. By ignoring it, you make it harder for customers to do business with you. Why do that?

2. Google Places acts as a one-stop-shop for your brand: One reason some small business owners aren’t too friendly to Place Pages is that they resent Google decentralizing their information and pulling people from their core site. Unfortunately, that’s exactly why users like these aggregate pages. They like being able to check out one page and see all your vital information. Embrace it and give users what they’re looking for. Because, at the end of the day, it doesn’t matter how a user finds your address and phone number…just that they do and that you’ve excited them enough to use it.

3. Google loves (to rank) Place Pages: Thanks to some Google algorithm changes, Place Pages have been given significant search prominence. That means whether you like them or not, they’re showing up, and potential customers are stumbling upon them. As a savvy business owner, you must do your part and help those searchers find you by completely filling out your Google Place Page. I know it’s a little monotonous to always be filling out those little boxes all over the Web, but you’re being asked for a reason – Google is using that information to rank you. Fill out everything, be careful when selecting your business category, and include as much information and (keyword-rich) details as you can. The more complete (and keyword-rich) your profile, the better.

4. Google Places connects third-party sites: You know the information being posted about you all over the Web? Much of it is being aggregated and displayed in your Google Place page. That means what’s out there about you for your business – all the reviews, the associated images, the business information, etc. – is getting more attention than ever before. If you don’t know what’s out there about your brand, Google Place Pages provides more incentive for you to find out. Take this time to make sure it’s all accurate and consistent.

Above are just a few reasons why Google Place Pages are becoming synonymous with local search engine optimization. If you haven’t invested serious time in claiming your Google Place Page listing and optimizing it, run (don’t walk) to go do that right now. This is not an area that you can put on the back burner until you “have time” to tackle it. Google is serious about local search, and your Place Page just may be the glue that brings it all together.

From Small Business Trends

4 Real Reasons to Care About Google Place Pages

View full post on Small Business News, Tips, Advice – Small Business Trends

5 Ways to Get More From Your Google Place Page


5 Ways to Get More From Your Google Place Page

This content from: Duct Tape Marketing

I write a fair amount about local search because it’s an important topic that’s only going to become more important as millions upon millions of folks move over to smart phones to do their browsing and shopping.

The undisputed leader in all things search is Google and so it’s important to pay close attention to the shifting landscape of local tools and services created and supported by Google. You might want to start with this overview video from Google – How Local Search Ranking Works.

Google Place Pages

In today’s post I want to cover the Google Place page and make sure you understand some of the ways to get this centerpiece in the local search game working hard for you.

1) Claim – The first step of course is to claim your Place page. There’s a pretty good chance that a listing exists from a phone record so start with Add Your Listing page and see if you can locate by phone number. Once you do you’ll be given the chance to edit the listing. You will have to verify ownership and any changes to basic information will require that you verify again, but make sure you do it. Take the official Google Place Page tour here.

List your business name exactly as it is, don’t get cute by adding geographic terms as Google may whack you for this. List your address and even if you have a toll free number list your local number as the area code is a big location signal for Google (You can list more than one number.)

Home based business or businesses that want to designate a wide service area can choose this option in Service Areas and Location Settings and then list zip codes or service distance and then hide the home address from the listing if they like. – This video describes service areas.

2) Keywords, Categories, and Description – During the process of enhancing your profile you will get the chance to pick the category that best describes your business. You get to use 5 and you should add them all. Make sure you use the most accurate terms suggested by Google in their list, but you can create custom categories not on the list if they are indeed accurate. This is a place where Google gets a little miffed if you try to stuff location words in so be careful and don’t get too creative.

Use your description to get your important keywords and location terms in – blah blah blah a keyword and keyword service serving city, suburb and neighborhood – but don’t stuff, make these read well to human eyeballs.

3) Add Video and Images - Google gives you the ability to add photos and video and you should take advantage of this. In fact, you absolutely should add at least one photo, even if it’s just your logo, as it will show next to your listing in place searches. You get the chance to upload a photo from your computer, but consider adding images to Google Picasa or Flickr and taking the time to geotag them. This way when you add the photos by giving Google the URL to the photo you get some extra geographic data.

You can list up to 5 YouTube video URLs and my feeling is that if these are described, optimized and geotagged well on YouTube (a Google company) it can only help your cause. Video embedded in your page also makes for a more engaging page when someone shows up too.

4) Google Tags and Google Boost - Tags and Boost are two new local advertising options for your Place Page and they do cost money. By purchasing either of these options you won’t enhance your chances to show up higher in Google’s index, but you can make your listing stand out and they may be worth the fairly low cost.

For a flat monthly fee of $25, businesses can enhance their listings that appear on Google.com and Google Maps with a yellow tag that emphasizes specific information such as a coupon, video, website, menu, reservations, photos, or a custom message.

Boost enables business owners to easily create online search ads from directly within their Google Places account. This way your local ads show up in the sponsored results and you get a blue pin instead of a red one. (Not available everywhere yet – use this form to get notified when it’s available in your city)

5) Rate and Review – Anyone visiting your Google Place Page can write a review as long as they have a Google account. Ratings appear to play a fairly significant role in getting your Place Page to rank well although Google won’t say much on the subject. Getting lots of positive reviews, even if they weren’t a ranking factor is good for business. While you don’t want to create anything that is fake you do want to put some energy into stimulating reviews.

  • Any time a customer compliments ask for a review, post those reviews in other prominent places such as your store and website.
  • Go through your list of customers and highlight those with GMail addresses – there’s a good chance they are can more easily participate.
  • Get in the habit of reviewing your business customers, suppliers and partners – check out the Google Hotpot tool.

The local search game will continue to evolve, but don’t pass up this chance to start building your local foundation right now!

View full post on Small Business Marketing Blog from Duct Tape Marketing

4 Ways to Get More From Your Google Place Page

If you’re a small business owner, you can’t go anywhere on the Web without hearing about Google Places. Google is certainly making a hard push toward local with the back-to-back launches of Place Pages, Place Search, Google Hotpot and a seemingly never-ending list of local announcements. If you’re a small business owner, it’s not always an easy job to keep up. But it’s really important that you do. To help you find some of the signal in all the noise, here are four tips to help you optimize your Google Place Page to make sure that you’re found.

1. Claim your listing, completely.

The biggest mistake small business owners make with Google Places is not claiming their listing or taking the time to accurately fill out all of the fields, assuming they’re not important. With Google placing considerable reliance on these listings and showing them alongside your regular website in search results, you want to make sure your profile is as complete and accurate as it can be.

When you claim your listing, you’ll be asked to include the basic information about your business (address, phone number, website, e-mail address, etc.), service areas and location settings, hours of operation, payment options, photos (up to 10 photos), videos (up to five YouTube links) and any additional details. Much of the information will resemble what you’ve already shared with Google, or made available on sites like Yelp. Every available field should be filled out in order to give your business the best chance for ranking high. Do you really want one of your competitors to rank above you because they took the time to upload photos and you didn’t?

2. Be smart about keywords.

When you fill out your listing, be smart about your keyword usage – using terms related to what you do and to your location. Do your keyword research to know which terms searchers are using to find your business. Make sure those keywords are included in your description, and be sure you’re listing your business in the right category. Whenever possible, also include the name of a couple of the towns/cities that most of your customers are from. If they don’t fit, don’t worry too much as the Services Area section will give you room to incorporate them, as well. Don’t stuff the description with keywords (you only have 200 characters), but do keep search engine optimization in mind when you’re writing it. This is how Google will decide when it’s appropriate to show your site.

3. Add images.

You’re a mechanic. Why should you bother uploading appealing photos of your business? Well, because the new Place Search is putting those image thumbnails right next to your site URL in the search results. Your site + Places page now shows up in the same package. This gives you another opportunity to grab someone’s eye and get them to click on your listing. Try to use images that are visually appealing and that will catch their eye from the SERP. Also, if your listing has no photo and your competitor’s does, who do you think Google will show? Who would you show if you were Google? Add your images, friends.

4. Start heavily encouraging reviews.

With Google Hotpot and reviews becoming part of Social Search, it’s clear that reviews may soon become part of Google’s larger ranking algorithm. However, reviews are also showing up in Places search.

Google is showing not only the total number of reviews, but all the different sources that the business has reviews from.  (Andrew Shotland has a good list of the top 10 review sites in Google Places search.) This is a huge trust indicator for both users and Google. As a small business owner you need to encourage customers to leave reviews about your business.

Reach out to them during checkout, after the purchase, in e-mail newsletters, in company mailings and at other touch points. Teach them how to leave reviews and direct them to the appropriate sites. Don’t be heavy-handed about it, but do let customers know how important those reviews are to your business. Reviews are the links of local. You need to start figuring out how you’re going to solicit reviews from customers in a way that won’t turn them off.

Local search has changed. It’s no longer about getting included into the 10-/7-pack results. Web search is now local search, and that means small business owners are competing much differently than they were before. More than ever, it’s about creating the full package and showing users and search engines that your business is relevant to a particular area and that you’re a trusted brand. Search engine optimization is about to become more important for local businesses than it ever was before.

From Small Business Trends

4 Ways to Get More From Your Google Place Page

View full post on Small Business News, Tips, Advice – Small Business Trends

Place Search, Brings Local Search to the Forefront

Have you preformed any Google searches lately? If so, you may have noticed a big difference in the overall appearance of the SERP (search engine results page). Last week, Google rolled out Place Search which Google deems as “a new kind of local search result that organizes the world’s information around places”.

Here are what the new SERP layouts look like when you are searching for local businesses and places:

This all revolves around Google Places (formally known as Google Local). Google Places is a free area on Google where you can list your local business, supply important information about it e.g. phone number, hours of operation, services, and be listed in Google Maps while you’re at it. Did you notice how the Google Places section is now full size, has thumbnail photos, and red pins? They’ve moved the map way over to the right hand side too. How could we ever miss one of those listings?!?

Did I mention that Google Places now totally dominates the first half or more of the page? GP allows a maximum of seven listings on the first page. This makes local search more important than ever before.

With more and more  people using their Smartphones to search, Google really had to step up and cater to this important segment of the population. I have written in previous blogs, the importance of mobile marketing/geo-location marketing, it all ties in together and is the future of marketing in general. If you don’t believe me, then believe Google – they’ve just changed the entire layout of their page to appease local search.  That’s a very loud statement folks!

What does this mean for you? Well your main goal as a business would be to make sure that not only is your website ranking high in organic search, but that your business is listed in Google Places and is correctly optimized so GP sees it as more important/relevant than the other 50+ local businesses you are competing with.

Your website is optimized..what about your Google Places listing? If you’re not sure or would like one of our Local Search Specialists to take a look at it, you can contact .Com Marketing at 1.866.266.6584.

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Google Place Search Changes the Local Game Again


Google Place Search Changes the Local Game Again

This content from: Duct Tape Marketing

Last week Google reshuffled/revealed its local search strategy by introducing something called Place Search.

Place search eliminates the local search 7 box and blends local and organic results in a way that clearly demonstrates how important local search is to them – and consequently to your local small business.

Google has been steadily improving its ability to predict your location and offer up local results even without the use of a city name or location in your query. (It’s very interesting to experiment with this function one letter at a time in Instant Search.)

Google Place Search – note the map has moved too

One thing that’s certain from this new look is that you must claim, optimize, amplify, and participate on your Google Places Page. If you thought this was a nice thing you would get around to someday, stop right now and go get this in the works. It will be very hard for a business to rank well for local search lacking a dynamic Google Places Page.

Once you claim your Places page you must go to work on the elements that will give your page a competitive advantage

1) Add images, video and product/service descriptions to your page. Add custom fields to get more relevant content. Spend time getting the right Places categories.
2) Get listed in other second tier directories – here’s the easiest way
3) Get involved in the ratings game – on Google, Yelp, CitySearch, InsiderPages – reviews on your Google Places page and from other major review sites are a key ingredient for higher local ranking and have become an expectation from shoppers.

Ratings and reviews are an important ranking factor

4) Start routinely using the Places Posting feature to add fresh content
5) Add coupons and try out the Google Tags

View full post on Small Business Marketing Blog from Duct Tape Marketing

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MYFIRSTAFFILATEPROFIT.COM: Place for best home business ideas and opportunities

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