Are Electronic Holiday Cards a Replacement for Real Cards?

This time of year, you want to send holiday greetings to all your clients and business contacts, but it’s time-consuming to handwrite notes, stuff them in envelopes, address them and mail them. Not to mention the fact that it’s a waste of natural resources.

But are electronic cards (“ecards”) yet to the point of replacing the snail mail version of the holiday card? Are they as good? Let’s see what folks are saying on Twitter.

Does an Ecard Really Show You Care?

When I asked my Twitter followers, “Ecards are eco friendly. But do they have the same message as a physical card?” @KyEkinci said no. Many feel that sending ecards is disingenuous and lazy. Putting in the extra effort to mail a card via the postal service shows you’re really thinking about the recipient. And to Ky’s point, an ecard is just one more thing clogging up your inbox.

ecard tweet kyecinki
Customization: Can It Make Ecards More Personal?

Ecards have gotten much more customizable in the last few years. Look at Elf Yourself as a great example. Or Weschler Ross, which custom designs holiday ecards for clients, such as this one for U.S. Trust (autoplay music alert!). These days, you can add your staff’s images or your company logo to tie it in to your business branding. Ivana Taylor  (@DIYMarketers) says that the customizability of ecards is a selling point, and that you can use them in addition to paper cards.

diymarketers tweet

Have We Gone Completely Digital?

We’re becoming a digital society. We have “friends” online we’ve never met. Some of us never speak to our clients on the phone or in person, but instead opt for email and social media interactions. That being said, are we really accustomed to digital cards in place of more traditional ones? @RobbinsInt thinks so. Like anything, it’s a slow progression toward ecards becoming more mainstream.

Ecards as Marketing

Many companies are finding ways to get others to send cards with their branding on them (see Office Max’s  Elf Yourself example again). @Scope, a U.K.-based charity that supports people with disabilities, has a collection of ecards that are free to send. Each time an ecard is sent, Scope’s network of awareness grows.

scopetweet

Lego, too, is getting in on the action of ecard marketing. Its current campaign says the company will donate one toy to Toys for Tots for every free ecard sent. So far, more than 380,000 toys have been donated.

toys for tots tweet

Conclusion, at Least in Canada

What do you prefer? An ecard that doesn’t cost money or trees to send, or a traditional paper card that shows the sender cares? @DATopTalent seems to think that paper cards are here to stay. At least for now.

DATopTalent tweet

From Small Business Trends

Are Electronic Holiday Cards a Replacement for Real Cards?

View full post on Small Business News, Tips, Advice – Small Business Trends

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Real or Fake Christmas Trees: What’s the Greener Choice?

Few things kindle the holiday spirit in a store or business like a decorated tree. But if you’re an eco-minded business owner, you might wonder: What’s the greener option – real or fake? The answer is not very clear-cut.

Christmas Tree Farm

On one hand, fake trees are typically produced in factories in Asia and usually contain oil-derived, pollution-causing polyvinyl chloride (PVC) plastic. Plus, fake trees may contain unsafe levels of lead, and will ultimately end up in landfills, since they’re not biodegradable. Retailers and distributors use lots of fuel transporting them thousands of miles over the ocean and then on trucks to the stores where they’re bought.

On the other hand, once you factor in all the water, pesticides and energy used to grow, chop down and transport real trees from tree farms, they aren’t exactly so eco-friendly either. Plus, you have to get a real tree every year, so all of that energy and water use multiplies over the years. (Real trees, do, however, absorb carbon dioxide and can be recycled into wood chips.)

There’s plenty of debate over which is the greener choice: The National Christmas Tree Association, a trade group for tree growers, argues – naturally — that real trees are better because they are all natural. The American Christmas Tree Association – a trade group of artificial tree makers – argues just the opposite. They contend that fake trees, when used for many years, have an overall lower carbon footprint.

What it generally comes down to is this: Where does your tree come from, and how is it grown or made? How many years will you be using the fake tree? If you will use a fake tree for more than a decade, it may be the greener solution since you won’t have to replace it year after year. If you already own a fake tree, you might as well keep using it – the environmental toll has already been taken.

Of course, there are other considerations to the tree decision beyond the environmental. Real trees become a fire hazard if they dry out, so you may not be able to keep a real tree up as long as a fake tree.  Real trees will generally be more expensive and time-consuming to set up, take care of and discard than fake ones that you can easily store in the closet or basement.

If you do decide a fake tree is the better option, buy one secondhand. (There are lots for sale on Craigslist.) As this DailyGreen article notes, there are also U.S.-made holiday trees that use recycled PVC and therefore aren’t so environmentally detrimental.

If you opt for a real tree, look for local tree farms that use sustainable or organic growing practices, such as “no spray” (meaning no pesticides). LocalHarvest.org lets you search for ones in your area by city or ZIP code.

From Small Business Trends

Real or Fake Christmas Trees: What’s the Greener Choice?

View full post on Small Business News, Tips, Advice – Small Business Trends

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