Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
“Organize Your Home Office” For A Workable Office Space
Jan 28th
Many small business owners work from home, but very few of these same owners would be comfortable inviting a prospective client to see their home office. The home office often ranges from controlled chaos to a black hole where invoices and client information are never seen from again. Organize Your Home Office for Success – Expert Strategies That Can Work For You was written to help business professionals put into place a workable office space and systems that keep crucial information from falling through the cracks.
Organize Your Home Office for Success is an easy-to-use book for business owners as well as at home corporate employees trying to create or reclaim their office space. The book is well laid out and while you can read it cover to cover, it works just as well if you go straight to the section where you need to get started.
This is the fourth edition of the book, which was originally published in 1993. I was very excited when I received a review copy of the latest edition because it also includes updated online tools under the electronic home office chapter.
What Organize Your Home Office For Success Covers
The book advocates flexibility over a one size fits all mentality. And the author freely admits that she doesn’t always agree with other experts in the field. Some areas covered in the book include:
- The Challenges and Rewards of Working From Home
- Finding the Right Space for your Home Office
- Stop stacking and start filing
- Making better use of your time
- Taking advantage of the Electronic Home Office
The author is one of the Nation’s Leading Home Office Experts
Lisa Kanarek is one of only a handful of home office experts who is also an interior designer. She is the author of five books about working from home and the founder of WorkingNaked (@WorkingNaked on Twitter). Lisa has been a guest on several national programs including CNN Financial News and American Public Radio as well as featured in the Wall Street Journal and The New York Times.
Expert Strategies
It is often tough to carve out time and space for your home office. Often you need to set-up boundaries both in your calendar and around your home office. You can never lose sight of the need to maintain professionalism, which is why the author encourages you to maintain normal business hours as much as possible and spending the necessary money on quality office supplies and marketing materials.
When setting up your home office, the author addresses the very first item – creating space for the office itself. We fill often fill our homes to the brim so this is no easy task. The section on de-cluttering and staying de-cluttered is key. Whether you choose a U-shape, L-shape or parallel workspace, office ergonomics are important to keep in mind. Over eighty percent of office workers say that their office furniture is uncomfortable, so don’t skimp in this area. Lisa encourages you to try out all office chair adjustments in person.
The book also includes Lisa’s P-A-P-E-R System that provides five options for dealing with paper:
- Place it in a stacking bin.
- Act on it.
- Put it in a file.
- Enter it on your to-do list and file it.
- Rid yourself of it (or recycle it).
While Lisa recognizes that technology changes daily, she includes several ways to improve email, voice mail and electronic filing to make the electronic home office more effective. There is a splendidly comprehensive list of software and online tools ranging from online back-ups to to-do lists.
Resource Guide
Lisa does not shy away from including several pages of resources ranging from furniture to office supplies and even includes associations to help out small business owners. You will find even more resources listed along with her blog and entertaining videos on her site, WorkingNaked.
Who will benefit most from this book?
Entrepreneurs and home-based corporate employees will benefit the most from this book. Whether you already have an office that’s out of control or setting one up from scratch, this book focuses on creating functional and productive home offices that meet each individual’s working style.
The Bottom Line
A successful home office doesn’t just happen. It needs to be planned and thought out to work effectively. Use Organize Your Home Office for Success – Expert Strategies That Can Work For You to start your home office action plan today.
“Organize Your Home Office” For A Workable Office Space
View full post on Small Business News, Tips, Advice – Small Business Trends
How to Make Money Selling Advertising Space on Your Car
Apr 9th
New Manual outlines step by step how to sell advertising space on your car for additional cash flow. This is a simple method to make money, even if you only drive your car for 10 minutes per day. Excellent 2nd Income for minimal work.
How to Make Money Selling Advertising Space on Your Car
Introducing white space links
Apr 1st
The challenge of monetizing the web is a tricky one, but a new venture launched right here and right now is out to solve that problem.
YOU FOUND ONE. CALL US TO BUY THIS SPACE!
It’s called whItespAcelInks.
VISIT OUR SNACKBAR.ORG PLEASE
There’s all this unused white space on the web. Spaces in between paragraphs or links. Wasted.
ARE YOU THIRSTY? TIME FOR A SOFT DRINK.
Consumers are tired of being overwhelmed by ads and by pages that are stuffed to the gills with ads. What if the ads were invisible? What if we could insert links into the white spaces, links you didn’t have to see but could still be clicked on? What if those ads were carefully targeted, location-based and mobile?
IT WORKS FOR LINKS, TOO: http://www.squidoo.com/seth
This is even better than permission marketing. It’s invisible marketing.
PLEASE DON’T TELL ANYONE
In one fell swoop (does anything ever happen in two fell swoops?) we can double or triple the ad inventory of any website! And there’s no need for complicated creative, because, after all, the links are invisible.
Some highlights from the funding plan:
- We will track every user, protecting privacy by never talking about the fact that we’re doing it.
- We will create persistent browser tools that permit us to generate whItespAcelInks revenue even when you’re not online.
- There will be no push back from regulators because the links are invisible.
- Will there be Android? Yes. There will.
- An iPad app? I can’t believe you even need to ask. In fact, the iPad app will be so appy that people will pay for it by subscription.
HAVE A GOOD APRIL. DON’T TAKE ANYTHING AT FACE VALUE.
First round funding, announced today, is $11 million. We wanted to keep it modest and prove ourselves in the marketplace. The biggest challenge for us going forward is that the service only runs one day a year.
View full post on Seth’s Blog
Small Business News: The Startup Space
Mar 24th
Arguably the toughest part of running a small business, the startup can be a tricky time. In fact, getting from idea to functioning business can be at times so misunderstood and so different for every entrepreneur that it becomes difficult to come up with definitive tips for getting through the process. Still there are plenty of resources out there and the best idea can be to sort through this stuff for yourself and see what makes cents to you. Here’s what we’ve gathered from the Web today. Enjoy!
Cash Flow
How to get clients…TODAY! Of course, you can’t really have a business without clients or customers and, unless you have some deep pocketed investor in your corner, those customers or clients need to come sooner rather than later. Getting your first paying customers will establish the cash flow you need to expand and grow your business (and go after even bigger long-term clients and customers in the future.) Epic Launch
Regulation
Oh no they didn’t! In a world emerging from economic downturn, you would think that no one would be actively trying to slow down recovery by actively placing road blocks in the way of startup investment. You’d be wrong. Read Scott Shane’s full analysis of why the Securities and Exchange Commission’s investigation of the market for startup shares is a bad idea. Bloomberg Businessweek
Bootstrapping
Starting a business without investment. Think you need investment in the form of VC’s, angels or other outside funding? This case study will follow one San Francisco tech startup whose founders have decided to go it alone. How realistic is bootstrapping especially in the tech startup world where so much VC funding is available? What are the pitfalls? Follow along. NYTimes.com
Strategy
Collaboration vs. Competition: What’s your mindset? What will be your approach to your customers and to other small businesses once your business is up and running? Before launching your new venture, it may be a good idea to explore your philosophy and decide how you will handle your relationship with other business owners. Will you put profits first and view others competitively shoving others out of your market? Or will you put customers first and work with other businesses in an effort to deliver the best service for everyone? Bloggertone
Terminology
Small business, startup or entrepreneur. What’s the difference? Or are they all part of the same idea. Check out the post by Susan Payton and follow the lively discussion in the comment section. How do you most identify yourself and your business venture? Is there overlap? What are your thoughts? We’d love to hear. Small Business Trends
Business Model
Don’t fight your customers. When launching a new venture, creating true value should be your goal. If your customers don’t value your products or services, you may have a big problem with your business model. And figuring out how to strong arm those who use what you create, is probably not the best approach to set things right. Take the New York Times and its highly publicized efforts at building a subscription-based business out of content that used to be free. Yahoo! News
Change is gonna do you good. Despite any startups best efforts, there may come a time when your business model just doesn’t work anymore. It may be at the beginning of your business, when you realize some or all of your assumptions are wrong, wrong, wrong. It may be after your business is up and running when you realize the business model you’ve created is just not working, or just not working for you. Making a change can be tough, but at times it’s the only answer. Here’s one entrepreneur’s story. MyWifeQuitHerJob.com
Supplies
Goodbye cash register! One of the most famous pieces of equipment often associated with bricks and mortar businesses may be on its way out for good, replaced by new technology. Time for the cash register to stand aside as an indispensable piece of equipment for your startup. Say hello to the high tech tablet that is making the old standby history. BBC News
Self-development
Planning for your startup. Laura Petrolino interviews Carol Roth in this podcast on the basic qualities that make up the perfect business model and qualities that make up the perfect entrepreneur. What should your small business model be and what is the “it” factor that determines whether a person will be successful as an entrepreneur? You’ll find out after downloading this video. 365 Days of Startups
Should you keep your day job. Balancing the questions of everything from conflict of interest to other problems with your full-time employment against the realities of needing to eat and pay the bills until your startup is profitable, it may in the end be necessary to keep your current job until your new business is a success. But there are exceptions and you can examine them and some steps for surving the life of a part-time entrepreneur right here. Startup Professionals Musings
Small Business News: The Startup Space
View full post on Small Business News, Tips, Advice – Small Business Trends
The space matters
Feb 3rd
It might be a garage or a sunlit atrium, but the place you choose to do what you do has an impact on you.
More people get engaged in Paris in the springtime than on the 7 train in Queens. They just do. Something in the air, I guess.
Pay attention to where you have your brainstorming meetings. Don’t have them in the same conference room where you chew people out over missed quarterly earnings.
Pay attention to the noise and the smell and the crowd in the place where you’re trying to overcome being stuck. And as Paco Underhill has written, make the aisles of your store wide enough that shoppers can browse without getting their butts brushed by other shoppers.
Most of all, I think we can train ourselves to associate certain places with certain outcomes. There’s a reason they built those cathedrals. Pick your place, on purpose.
View full post on Seth’s Blog
Does Your Google Pay Per Click Campaign Appear to be Lost in Space?
Jan 20th
We had a great question come in the other day and I wanted to share it with you in case you too have ever wondered why you don’t see your Google Pay Per Click campaign when you do a search for your keywords.
“I did a google search for our targeted keyword(s) and our Pay Per Click ad did not appear. I was under the impression that we would appear in the top 3 but I am not sure if this is 100% of the time or only at specified times”.
Summary:
- Fresh campaigns start slower
- It’s ever changing based on competition
- Bid amounts change on a regular basis per each individual keyword
- You may find it one minute, and its gone the next second
- Your impression might be the last of a cycle, leave it for your potential lead, not yourself
Your Google Pay Per Click campaign will be going through a lot of changes every 72 hours and adjustments will be made based on the current and active competition. There are several factors being considered when determining the cost per click that must be bid per each individual keyword chosen in relation to the competition of those keywords. Not all keywords are going to have the same people competing on them and some keywords are not going to be considered to have as high of relevance as some of your competitors. Although these things often get off to a slow start, it is absolutely 100% necessary to go through such growing pains in the hopes that we are providing qualified leads as opposed to just quantified. Based on the way the bidding process works, cost per click bids change every minute on every keyword and there is no specific timeline to which we are guaranteed the ad spot. However, you will be seen more often than not once the campaigns gain momentum. It isn’t a matter of if, but when.
If you need a Google Pay Per Click Campaign that produces conversions call .Com Marketing’s Pay Per Click Specialist at 407-774-4606.
View full post on .Com Marketing Blog | Internet Marketing Trends | Interactive Marketing
Does Your Google Pay Per Click Campaign Appear to be Lost in Space? is a post from:
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Does Your Google Pay Per Click Campaign Seem to be Lost in Space?
Jan 19th
We had a great question come in the other day and I wanted to share it with you in case you too have ever wondered why you don’t see your Google Pay Per Click campaign when you do a search using your targeted keywords.
“I did a Google search for our targeted keyword(s) and our Pay Per Click ad did not appear. I was under the impression that we would appear in the top 3 but I am not sure if this is 100% of the time or only at specified times”.
Answer Summary:
- Fresh campaigns start slower
- It’s ever changing based on competition
- Bid amounts change on a regular basis per each individual keyword
- You may find it one minute, and its gone the next second
- Your impression might be the last of a cycle, leave it for your potential lead, not yourself
Your Google Pay Per Click campaign will be going through a lot of changes every 72 hours and adjustments will be made based on the current and active competition. There are several factors being considered when determining the cost per click that must be bid per each individual keyword chosen in relation to the competition of those keywords. Not all keywords are going to have the same people competing on them and some keywords are not going to be considered to have as high of relevance as some of your competitors. Although these things often get off to a slow start, it is absolutely 100% necessary to go through such growing pains in the hopes that we are providing qualified leads as opposed to just quantified. Based on the way the bidding process works, cost per click bids change every minute on every keyword and there is no specific time-line to which we are guaranteed the ad spot. However, you will be seen more often than not once the campaigns gain momentum. It isn’t a matter of if, but when.
If you need a Google Pay Per Click Campaign that produces conversions call .Com Marketing’s Pay Per Click Specialist at 407-774-4606.
View full post on .Com Marketing Blog | Internet Marketing Trends | Interactive Marketing
Does Your Google Pay Per Click Campaign Seem to be Lost in Space? is a post from:
Related posts:
- Is Google Instant Changing SEO? .Com Marketing’s SEO Specialist, Tommy Grobmyer has been analyzing the…
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SlideRocket Set to Blast Into the Online Lead Generation Space
Oct 6th
SlideRocket Set to Blast Into the Online Lead Generation Space
This content from: Duct Tape Marketing
SlideRocket is an online presentation editor positioned initially to take on the likes of PowerPoint and Keynote on the web. Today I think it took a giant leap forward.
I’ve always liked SlideRocket’s ease of use for design and find it easier to use than most desktop software. Over the last year or so the tool has continued, in my opinion, to improve by making it easier to add video, use presentations offline, and host online presentations that don’t require any download or plugin on the part of the attendee.
SlideRocket is also a great presentation asset manager because it allows you to share and collaborate on presentations with team members and even updates all your presentations and slides when you make a change to an asset such as a logo. Organizations that share or use common presentations for sales and demos should really appreciate that functionality.
This week SlideRocket announced additional features that also make it a powerful sales and lead generation tool.
SlideRocket users can now embed live collaborative comments as well as polls and surveys into presentations and have these presentations available 24/7 as marketing assets.
Viewers can add comments, like sticky notes, anywhere in a presentation and have the comments delivered to the presentation author in real time organized in one place.
While other online meeting tools such as GoToWebinar and WebEx use polling and surveys, what makes SlideRocket’s implementation different is the ability to create and host interactive presentations that can be viewed at any time and then get real time alerts as people add comments and complete survey data.
For the small business this is almost like having your best sales person standing by making presentations, qualifying, nurturing, and perhaps even closing leads day and night.
As you can see I’m pretty bullish on this update because I think this could be a game changer in the world of small business lead generation.
Imagine running a PPC or offline ad campaign that sends people to a landing page to view your educational presentation featuring, slides, data, audio, video, surveying and polling and knowing in real time who is viewing the presentation, how they are responding, where they spending the most time or where they stop viewing.
There are other providers of real time lead analytics, but few compare to Slide Rocket’s ease of use and ability to engage.
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View full post on Small Business Marketing Blog from Duct Tape Marketing
Is Social Entrepreneurship a Better Space than Tech for Women? | Social Entrepreneurship
Aug 29th
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What’s interesting to me is that in the world of social entrepreneurship, it seems like the balance is much better. |
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On Social Media » Understanding social-media ROI in the nonprofit space
Aug 19th
| Businesses must make sure their social-media efforts raise or save more money than they spend. Nonprofits need to do this, too, he notes, even though… |
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