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Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Jan 31st
Websites are the best, most affordable, yet underused marketing tool for small businesses.
But sadly few businesses understand how to utilize these powerful, measurable marketing vehicles for their businesses.
At Made by Wheat, our professional web design services company, we’re doing a special educational workshop on Feb. 23 titled “7 Keys to Successful Business Websites.”
In this free webinar you’ll learn how to:
Signup for this special workshop led by myself and Ty Carlson of Made by Wheat here:
7 Keys to Successful Business Websites
Thursday, Feb. 23 at Noon Central Standard Time
https://www2.gotomeeting.com/register/227459018
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View full post on Cory Miller | Adventures in Entrepreneurship
Jan 12th
Want to make your business more financially successful? A more diverse work force could be the key. So reports a study led by Ryerson University professor, Kristyn Scott, which found that diversity in the workplace leads to happier workers, which leads, in turn, to greater loyalty and productivity, ultimately enhancing a company’s bottom line. Scott and the study’s coauthors, Professor Joanna Heathcote of the University of Toronto at Scarborough, and Professor Jamie Gruman at the University of Guelph, reviewed about 100 studies conducted between 1991 and 2009.

The professors evaluated the studies based on six key areas where diversity gives a business an edge:
Defining “diversity” to include:
The study found that overall, the more organizations embraced diversity in their culture, the more successful they became.
But in order for diversity to bring these benefits, it has to be more than superficial, the researchers caution. Scott says:
“[Some] organizations …. [show] pictures of diverse workers on their website[s] and say they have a commitment to diversity, but they’re not really going beyond what people may see as simply window dressing. Talk the diversity talk, but walk the talk.”
Small businesses have some natural disadvantages as well as advantages when it comes to diversity. The disadvantages: As a small company, your business may have a tendency to be somewhat homogenous. After all, small business owners often hire people they know or learn about through their connections, which can lead to hiring lots of clones of yourself. Second, as a small company, simply by your size your business is limited in how diverse it can be. If you only have 10 employees, you don’t have as many options to fill in the positions with diverse workers as a huge multinational corporation.
But small businesses have some important advantages, too. For one, as Scott points out, diversity needs to be authentic in order to bring business benefits. And small companies, due to their size, are more likely to be authentic in their behaviors. While big conglomerates can pay lip service to diversity while embracing a very different reality, at a small company, it’s much harder to “fake it.” In addition, the small size of your business means your team naturally interacts more closely, sharing opinions and ideas freely.
Is your business as diverse as it could be?
Diversity isn’t just about the outside – it’s about the inside as well. Even if your business is racially, culturally or gender diverse, are you creating a workplace where employees feel free to express different opinions? The more varied the experiences and outlooks your employees bring to the job, the more creative your workplace is going to be – and that can only benefit your business, financially and otherwise.
Business Diversity Photo via Shutterstock
One Simple Secret to a More Successful Business
View full post on Small Business News, Tips, Advice – Small Business Trends
Dec 16th

We all have things that hold us back in life. These include a terrible upbringing, a poor education, or a crippling inability to get over your last girlfriend that manifests as poetry you instantly regret (Laura why won’t you come back to me/I’ve changed I swear it/Just think how happy we could be/Why are you screaming in terror it’s totally normal to show up to your apartment at AM-quarter to three). Most of us manage to hack out a decent existence working menial jobs and furiously trying to stave off ennui with a mixture of alcohol and mix of Coldplay CDs. But some truly magnificent bastards looked their actual, non-first-world-problems in the face and told their disabilities they’d have an easier time forcing a dirty limerick from a geriatric nun than stopping them people from being absolute badasses.

The 32nd president of the United States, Franklin Delano Roosevelt led the country through some of its most trying time. He oversaw our slow, gradual crawl out of the Great Depression and worked closely with Allied leaders to fight World War II while he was at it. Many programs and government agencies he put into place persist to this day, including the SEC, the FDIC and Social Security. He’s regularly listed as one of the best, if not the best, American presidents in history. Love him or hate him, there’s no denying that he made one of the largest, most enduring impacts on American politics of any president. And he did almost all of it from a wheelchair.
Up until the age of 39, Roosevelt was a generally health old-money politician serving as the Secretary of the Navy and generally hating the shit out of war. In 1921 he was stricken with what some believe was a bad case of polio, but recent experts speculate might have instead been Guillain-Barre Syndrome. Long story short, his political career was pretty much dead in the water at that point, owing to the fact that few would trust the strength of a man who could only walk by attaching steel braces to his legs and using the force of his twisting torso to drag them forward one at a time (which sheds new light on a famous quote of his: “A conservative is a man with two perfectly good legs who, however, has never learned how to walk forward.”)
FDR got around all of this through an elaborate production of staged photoshoots and speeches where he was always either leaning against something, or supported by one of his sons. Only two photos taken of him in a wheelchair during his presidency were ever allowed, which is phenomenal in a modern context, considering that FDR served longer than any other president in history. Not only did FDR have a debilitating handicap, he managed to fix the greatest economic downturn in history, win one of the largest wars in history, and keep anybody from questioning his strength by simply placing a cigarette stem in his mouth and waving his torso intimidatingly at problems.

So a successful entrepreneur, hedge fund manager and a legal clerk walk into a bar and are horribly confused because they can’t read the menu. They laugh heartily as they pay their servants to read it to them because they’re a few of the many successful people who overcame dyslexia. Often portrayed in hilarious bumper stickers as a laughable disease that causes people to misspell “unite”, dyslexia can be a very serious disorder that prevents sufferers from recognizing the meaning of evening the simplest of sentences. It goes without saying that this makes it very difficult to get a proper education, and often inhibits the learning of other important topics such as math or science.
Despite their learning disabilities, Branson and Schwab are currently worth billions. Branson has even gone full supervillain/superawesome by setting out to build his own goddamn space ship. Brockovich stands a a paragon of good-old-fashioned American elbow grease, boobboot-strapping her way to the head of one of the largest legal settlements in American history. But of course, this list of successful sufferers of dyslexia wouldn’t be complete without Levar Burton, you know that guy who taught us all the magic of reading?

Widely known as the only person with a Ph.D. In physics that you recognize, Stephen Hawking’s list of achievements would fill the rest of this article. Suffice to say, he’s pretty freaking smart and has made amazing contributions to both science and the public’s understanding of complex physics. He did this despite being confined to a wheelchair and being almost completely incapable of movement or speech since 1985.
This not-so-walking-robot-talking monument to how much you are wasting your life was diagnosed with Amyotrophic Lateral Sclerosis (ALS, also known as Lou Gehrig’s disease) shortly after beginning his Ph.D at Cambridge. It severely inhibited his ability to move, and he was soon confined to a wheelchair. In case you don’t think working on quantum gravity from a wheelchair was difficult enough, you can only really appreciate how much face-melting awesome Hawking contains when you realize the average prognosis for someone with ALS is a lifespan of three to five years from the onset of symptoms. Only 10-20% of sufferers survive for 10 years. Hawking has survived 40.

Despite the fact that it was riddled with over-exaggerations and inaccuracies, A Beautiful Mind got the point of John Nash across pretty well: he was a mind-bending mathematical genius who was seriously hampered by a severe case of seeing children who never age and Russian spies. The only mathematician you’ve ever heard of changed the face of economics with the Nash Equilibrium, which basically gives game theorists a way to calculate an equilibrium state given that each player knows the optimal strategy of the other players but cannot affect the equilibrium through unilateral action. To put it in simpler terms: just trust us, it’s important.
In the movie, one is led to believe that Nash used the power of his incredible intelligence to see through his hallucinations, bolstered by the support of his loving wife and academic community. The reality is that for almost 40 years, he was forced to deal with his illness almost completely on his own. There was also that part where he ran off to Europe, attempted to renounce his US citizenship, and had to be arrested and hauled back to the states. From 1970 on, Nash refused to take any medications, and it is believed his schizophrenia was generally under control. He became something of a mythical mathematics hermit, haunting the halls of Princeton and scrawling mathematics on blackboards. He very slowly regained credibility and recognition after his theories gained increasing credibility and importance, and was eventually awarded the Nobel Prize in Economics in 1994. And in case you’re wondering, he looks nothing like Russel Crowe at all.

Even the most poorly educated American student can still spout out a few facts about that guy in the stove-pipe hat. He freed the slaves, he won the Civil War, he was assassinated by John Wilkes Booth. It goes without saying that he was pretty awesome (shut up Alabama), so let’s skip forward to the part where we talk about his hilariously crippling disabilities.
Among historians, Lincoln is known as that one president who was so exceedingly hideous that we keep trying to find explanations for why he was ugly as sin. For a while, the going theory was that he was afflicted with Marfan’s Syndrome, which would explain his tall, lanky stature and generally poor health. This theory is generally considered debunked since, when put in perspective for the time, Lincoln’s health was pretty much average— despite suffering two bouts of malaria, smallpox, possible syphilis, and getting kicked in the head by a horse when he was 9.
The going theory now is that Lincoln was afflicted with MEN2B. Without going into the details since some of you might be eating while reading this, the basic gist of MEN2B (aside from it sounding like the sequel to a gay porno) is that you get tumors like…everywhere. That would explain Lincoln’s somewhat puffy lips (neoplasms in the mouth) and even the distinctive mole on his right cheek.
View full post on Business Pundit
Nov 28th
50% Affiliate Commision “successful Antique Hunting Secrets Revealed” (ebook With An Upsale Deal, And Two Free Bonus Ebooks) About How To Find And Invest In Valuable Antique Bargains That Will Maximize Your Personal Possessions.
Successful Antique Hunting Secrets Revealed Ebook
Nov 21st
Successful sales is a deliberate, thoughtful activity. You need a process that you initiate over and over again. Whenever I talk with small business owners or salespeople who aren’t realizing the results they desire, the cause is usually the same: They don’t have a sales strategy.
You can’t sell here and there. You can’t pick up the phone when you have a minute. Sales requires a strategy, a process, a way to proceed that you can measure and monitor. Sales is something you have to commit to on an ongoing basis. You can’t just try it for 30 days! It takes persistence, energy and focus.
Think of the sales process in terms of bike riding. When you ride a bike you have to gain momentum. When you first start to pedal, it takes extra energy to get the bike to move. Once you’ve been riding you develop a flow; you can even glide at times. As you ride you build up steam. And when you hit a hill it is easier to climb it because you already have that momentum going.
That’s what an effective sales process is like. Starting out takes extra energy. You have to put the plan in place and start the ride. Once you get that energy going, it becomes easier to maintain. You still have to pay attention to what you are doing, but sticking with it and realizing results becomes easier the more you pedal. However, if you start and stop, and start and stop, you’ll be exhausted … and have nothing to show for it.
There are 5 steps to a successful sales strategy:
1. Define your target market. Knowing this is critical to your sales success. You aren’t going to do business with everyone. And even if you were, you have to start somewhere. You have to have a place where you can focus in order to build up that momentum we talked about.
Once you have the market defined, create a list. This list should be large enough to give you the opportunity to really delve in and repeat the process a couple of times. If your target market is too small your odds of success decrease. You may have to merge two similar target markets in order to have the numbers working in your favor.
2. Determine your outreach. Will you cold call or network or both? I have a system that works really well for my clients. It goes like this:
Once you’ve defined your target and created the list, reach out to your networks to see if you are connected in any way to the person or organization you seek. This includes direct outreach – emailing or calling them – and exploring your LinkedIn contacts. Remember, you are looking for an introduction. That’s it! You want the opportunity to meet with the prospect. When your friend or associate introduces you to the prospect, follow up and set up the meeting.
Next, take the ones on the list you don’t have a connection to and cold call them. This could mean sending them an introductory letter or postcard, or picking up the phone and calling them. If you send an introductory letter or postcard, you must tell them that you will call to follow up – and then follow up! You can’t leave the action in their hands. The process is yours to conduct, not theirs.
3. Know your questions. Before you go on a sales appointment, create a list of questions to ask the prospect. This is the time for you to really get to know them, their needs, their business practices. It is not the time for you to talk endlessly about your product or service. If they look like a qualified prospect, provide them with a quote. If they don’t, walk away.
4. Deliver and build. Deliver on what you said you were going to do for the prospect. Then make sure you build the relationship. Don’t expect them to stay with you or use you for other needs if you aren’t taking the time to build the relationship with them. The sales process doesn’t end with the sale.
5. Monitor. This is one of the most critical aspects of a successful sales strategy. As you move forward with your plan you must keep track of how well it is working. On the first day of each month, take a look back at the previous month. Ask yourself these questions:
Knowing what works and what doesn’t gives you the opportunity to tweak your process. Adjust or get rid of what doesn’t work, and keep what does. If you hit your numbers, celebrate! Then prepare for the coming month. What’s the goal? What’s the plan?
If you didn’t hit your numbers, determine what might need to be changed and change it. Then add the missed amount to the coming month’s goal. You don’t want to give up on the overall goal by just letting the past month drop. You want to take the sales dollars you didn’t get and add them to your goal for the coming month. Now plan for how you are going to achieve that – and get going.
Repeat.
This is a process that will work over and over and over again. You’ll find that the momentum builds with each step, so it becomes easier to do. Moreover, you’ll realize results from this sort of structure. Implementing a sales strategy keeps you focused and succeeding. And it makes the whole sales process easier to do. So do yourself a favor and give it a whirl! I’m sure you’ll notice the difference.
Image from 3DProfi/Shutterstock
5 Keys to Successful Sales Strategies
View full post on Small Business News, Tips, Advice – Small Business Trends
Nov 13th
Step-by-step Manual Details How To Successfully Make Wine At Home. Imagine Making The Most Amazing Wine You Will Ever Taste – In The Comfort Of Your Own Home. Make Wine Making A Family Tradition!
Successful Winemaking – Craft Superb Table Wines At Home
Nov 1st
The All-inclusive Guide To Affiliate Marketing. Includes Product Selection, Keyword Campaigns, Webpage Templates, HTML Guide, Pay-per-click With CB / Other Networks, Website Optimization, Seo. Superb Affiliates Page With Free Rebrander For Your Promotions
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Oct 14th
Don’t Miss This Fantastic New Opportunity To Find A Fortune David Villanueva, Shows How Anyone Can Use Modern Cameras To Quickly And Easily Locate Buried And Hidden Treasure From A Distance
The Successful Treasure Hunter’s Secret Manual
Oct 6th
Incredible new eBook by the Mailorder Master – George Haylings. The business legend reveals how he ran his mailorder business from home for 48+ years working part-time, making incredible money, & how you can too! Now as eBook, available here only!
Run a Successful Mailorder Business from Home
Sep 22nd
It’s easy to get overwhelmed by the clutter of new tools and information available to small business marketers today. I’m sure at some point a small business will hear the following, whether at a conference, on a webinar or in a white paper:
Cutting through all the hype to see what really works for your small business can be a challenge. When you focus all your effort on tools and tactics but don’t have a clear strategy behind your actions, some serious holes in your marketing and sales funnel will start to surface in three main areas. For example:
1. Lost traffic: How much traffic came to your website today and left without giving you their information? How will you ever follow up? This is a painful reality for many small businesses. Think of how much revenue your business is missing out on because you’re not capturing the traffic you spend big bucks to get.
2. Lost leads: Did you know only 10 percent of leads are ready to buy now? What about the warm and cold leads? More often than not, they get lost in the shuffle and are eventually forgotten forever. Many small businesses would love to follow up on every lead, but with limited resources, that can be a challenge. So, the goal is to close the leads that are hot now in order to drive immediate sales and to have a nurturing system in place for not-ready-to-buy-yet leads.
3. Lost customers: If customers feel indifferent about your product or service, they’re more likely to leave you for the competition. You pay all this money to get customers just so they can leave you for the competition down the road. Ouch!
If you’re experiencing any of the pains I describe above, than keep reading to discover the remedy.
Make a Plan
Let’s start by identifying your business goals. Next, map out what your current customer lifecycle looks like, and what your “perfect” customer lifecycle looks like. I find almost every small business can break its lifecycle into seven stages.
Call me old school, but I find it helpful if the business maps these seven stages out on a whiteboard. Start filling in the tools and tactics your business is using to push leads through to the next stage. In following this process, the inefficiencies in your system will become glaringly obvious. You’ll start to see where you’re losing leads and sales, when you’re missing out on referrals or even worse, at what point your customers are leaving you for the competition.
Now that the framework is in place, I want to give you some foolproof strategies you can use in these seven stages.
Attracting Traffic Strategies
Putting up a website doesn’t create traffic. You need to become a content machine. Write blog posts, create white papers, post videos and host webinars — and give them all away. The strategy here is to pull leads into your funnel with highly valuable content.
Don’t underestimate the power of social media. Monitor what people are saying about your brand or industry and use it as an opportunity to engage in meaningful discussions. Also, share your content on your social channels.
If you have a network of partners or brand advocates, reward them for referring business your way.
Lastly, have a SEO and PPC strategy in place so when people search online for your type of business, they find you easily.
Lead Capture Strategies
I’m going to say this once and only once: “Sign up for my monthly newsletter” is not a lead capture strategy—at least not an effective one. Capturing leads goes hand-and-hand with becoming a content machine. Give away free reports or a video series that is packed with education. You can try running a contest or hosting an online event like a webinar as well. Just make sure you are getting permission from customers to follow up. Set expectations right from the beginning on what you’ll be sending them and get them to opt-in so they don’t feel bombarded.
Lead Nurture Strategies
Segment your follow-up based on the behaviors and interests of your leads. For example, I suggest segmenting your content into three groups: new leads, hot leads and cold leads. You should also be paying close attention to how you got the lead in the first place. Did they watch a webinar on “Copywriting Tips for Small Businesses” or did they sign up for a demo or consultation? The content you provide to these three audiences is likely going to be very different because the prospects are at different stages of the buying cycle.
Sales Conversion Strategies
As a small business with limited time and resources, relying solely on your sales team can sometimes be a death sentence. Try automating some of your prospect follow-up. By doing so, you are able to monitor their level of interest by looking at behaviors like email open rates, report downloads and other interactions. You know that someone who has opened every email, watched every webinar and requested a free consultation is probably a prospect that’s ready to be handed off to sales to close the deal. Automating some of the communications helps ensure the quality of leads going to sales is high, resulting in better and quicker conversions.
Upsell and Referral Strategies
Small businesses are guilty of basking in the success of closing the sale and overlooking the fact that there are huge opportunities to upsell and get referrals. Here are a few different upsell strategies:
You’ve invested time and money in converting leads into customers and wowing your customers with your service. Now ask for referrals! Give them a free product or a discount for referring a friend. We all know some of the best leads can come from referrals.
If you follow even some of the tips in this article, I have no doubt that you can create a strategic marketing plan that cuts through the clutter and delivers the results you want to achieve. Here are a few extra tips for creating a small business marketing plan from a previously recorded webinar. It’s a valuable resource for getting results from your plan in 3 simple steps.
Cut Through the Hype: How to Create a Successful Marketing Plan
View full post on Small Business News, Tips, Advice – Small Business Trends