Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Owens talks social media – Video
Aug 13th
| New Bengals wide receiver Terrell Owens discusses his iPhone app and explains why he finds social media an effective way to interact with his fans. – Video – SI.com |
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Geary PMG Co-Founder John McKusick Talks Social Media Strategies with Fox Television
Aug 10th
| The strategies that we talked about on Fox were based on the top challenges our clients face with social media, but they can be applied to any business.” |
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Take Me to Your Online Marketing Leader: BlueGlass’ Tony Adam Talks L.A.’s New “It” Tech Conference for Entrepreneurs
Jul 15th
| Current Sr. Manager of SEO and Online Marketing at MySpace, Tony Adam insists the biggest asset a start up can have is strong online… |
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Mashable’s Ben Parr Talks Facebook Privacy on Al Jazeera [VIDEO]
May 16th
![Mashable’s Ben Parr Talks Facebook Privacy on Al Jazeera [VIDEO]](http://homewealthproject.com/wp-content/blogs.dir/1/files/HLIC/cdb74a43be2cf4dc1dbf44f7c8e4ed2b.jpg) |
For more social media coverage, follow Mashable Social Media on Twitter User reviews: Facebook, Mashable, Twitter |
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Gowalla CEO Talks About the Future of Social Media [INTERVIEW]
Apr 30th
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Josh Williams, the grinning, long-haired CEO of the rapidly growing geo-social application Gowalla, is the kind of guy who wears flower shirts… |
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Biz Stone Talks About Twitter’s Strategy & More [VIDEO]
Mar 29th
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Catch Biz’s interview with CNBC below as he discussed about Twitter’s strategy and how it has impacted the world. Copyright © Penn Olson 2009. |
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Groupon Founder Talks About Success and Growth
Mar 23rd
Groupon Founder Talks About Success and Growth
This content from: Duct Tape Marketing
Marketing podcast with Andrew Mason (Click to play or right click and “Save As” to download – Subscribe now via iTunes
This week’s guest on the Duct Tape Marketing Podcast is Groupon founder Andrew Mason. Groupon is a very unique service that allows individuals to collectively buy discounted, local products and services as long an enough people do it.
The way it works is that people sign up in their community to receive daily updates offering them the ability to buy a deeply discounted local product or service. The hyper-local deal of the day offering points the spotlight on businesses like a city guide with the trick of getting people to go out and experience their community.
Groupon has experienced tremendous success for several reasons. One local business only, enough people have to buy or get their friends to sign-up, and they have to pay for the coupon. So the business may get several hundred new paying customers to try their business. We all know that if you get someone in the door, there’s a great chance they turn into long term buyers. The fact that people pay money to try your business makes them a better prospect because them use the Groupon and then buy a nice bottle of wine.
In just 15 months over 3 million people have signed on, 180 employees now work at Groupon and millions of dollars are being saved and generated in the current list of 30 cities now served (project 80 by end of 2010.) Groupon takes a small piece of each Groupon sold and sends the business owner a check for the entire purchase.
Mason attributes tremendous word or mouth driven by the act of saving, viral social content, such as dining out, and the natural incentive to share so the deals tip.
Businesses are researched to insure faithful participation. Business owners can sign-up or simply learn more at Groupon Works.
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Johnny Earle talks about how ideas change lives | Business Fundas
Mar 4th
| Mr. Johnny Earle’s lecture series will tell the story of just exactly how he turned a simple idea into a multi-million dollar business using nontraditi… |
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