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Sep 28th
Duct Tape Marketing Updated, Revised and Alive
This content from: Duct Tape Marketing
This week my publisher is releasing a totally revised and updated version of my first book Duct Tape Marketing.
I added over 15,000 new words and reorganized the content around the growing importance of online marketing and:
To celebrate the launch I would like to tell you about two special opportunities.
1) If you buy the book this week and I’ll throw in these bonus interviews:
Buy the book at Amazon, Barnes and Noble, 800CEORead or IndieBound and send your receipt to Sara[at]DuctTapeMarketing[dot]com to claim your bonus materials.
2) Sign up for a free live online event - 7 Steps to Small Business Marketing Success – Oct 4th – Noon CT (for time zone challenged http://www.worldtimebuddy.com/
Attendees will also receive a coupon for a free marketing audit worth $250 – a 30 minute session with a Duct Tape Marketing Consultant that will review the elements of your marketing system with you. It’s like having a personalized session to help apply what we cover in the live session and it’s my gift to you.
Thanks for all your support over the years, I really appreciate it.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Sep 28th
Duct Tape Marketing Updated, Revised and Alive
This content from: Duct Tape Marketing
This week my publisher is releasing a totally revised and updated version of my first book Duct Tape Marketing.
I added over 15,000 new words and reorganized the content around the growing importance of online marketing and:
To celebrate the launch I would like to tell you about two special opportunities.
1) If you buy the book this week and I’ll throw in these bonus interviews:
Buy the book at Amazon, Barnes and Noble, 800CEORead or IndieBound and send your receipt to Sara[at]DuctTapeMarketing[dot]com to claim your bonus materials.
2) Sign up for a free live online event - 7 Steps to Small Business Marketing Success – Oct 4th – Noon CT (for time zone challenged http://www.worldtimebuddy.com/
Attendees will also receive a coupon for a free marketing audit worth $250 – a 30 minute session with a Duct Tape Marketing Consultant that will review the elements of your marketing system with you. It’s like having a personalized session to help apply what we cover in the live session and it’s my gift to you.
Thanks for all your support over the years, I really appreciate it.
View full post on Small Business Marketing Blog from Duct Tape Marketing
May 16th
Small Business Week iPad Giveaway from Duct Tape Marketing
This content from: Duct Tape Marketing
I’m giving away an iPad a day during National Small Business Week – May 16-20. Read all about it here – Help Me Celebrate Small Business Week
You can find each day’s posts here
View full post on Small Business Marketing Blog from Duct Tape Marketing
Nov 2nd
This content from: Duct Tape Marketing
As a few alert readers have pointed out this blog has a new theme. (Those of you enjoying the full feeds in RSS readers, please come in from the cold and drop by and say hi!)
Suffice it to say the refresh was long overdue but pretty challenging for a site that has so many moving parts (albeit many of them my own spinning plates.)
The new theme is part of a complete overhaul here at Duct Tape Marketing to create a better reading environment as well as a more structured explanation of what the heck goes on around the Duct Tape Marketing System and Consulting Network.
I am also moving the entire site onto WordPress, not just the blog. Even though I’ve got hundreds of static pages built up over ten years of creating content, it’s still the best way to go in the long run.
The redesign process was started with a design contest on Crowdspring. I offered a very fair prize (as in fair to designers) and received significant interest to draw from.
The theme is Builder from iThemes and tricked out by the iThemes team to help show how much flexibility this bad boy has. I can’t thank Cory and Chris at iThemes enough for taking this project on. I love Builder and think it is absolutely designed for the user that wants total freedom to create many templates for many uses.
I still have a lot of work to do on the page conversions, speed work, and tweaking to do as well as a fair amount of redirect work to keep the Google happy, but I would love to hear your initial thoughts.
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View full post on Small Business Marketing Blog from Duct Tape Marketing
Oct 30th
There’s been plenty of griping on this blog about what the federal government is or isn’t doing to help small businesses grow. But maybe we’ve been pointing the finger in the wrong place.
What if the problem is really closer to home?
This week, the nonprofit Institute for Justice in Virginia released a series of studies of business conditions in eight major cities, including Chicago, L.A. and Washington, D.C.
Their findings are summed up in the entertaining video below:
In essence, the growing complexity of local and state laws about how and whether you can operate a particular type of business in a particular place are choking the life out of small business.
“If the nation is looking to the federal government to create jobs in America, it is looking in the wrong place,” says Chip Mellor, president and general counsel at the Institute for Justice, which fights overly burdensome bureaucracy in the courts. “If we want to grow our economy, we must remove government-imposed barriers to honest enterprise at the city and state levels.”
For instance, IJ reports, in Miami, jobs are hard to come by. That may be in part because the city’s paperwork burden is onerous. Miami has many industry-specific regulations and many business types such as cosmetology or interior design can require an occupational license you can only obtain with years of costly training.
In Philadelphia, a complex and confusing business-tax code stymies innovation. It is also flat-out illegal to run a business from your home.
By contrast, in Houston, the city doesn’t have a zoning ordinance or a general business license requirement. Landscapers, handymen, beauticians and moving companies are all unlicensed businesses. Result? The city is now home to 23 Fortune 500 companies — only New York City has more.
I have some personal experience with local red tape, as my husband was interested in opening a used-car lot or becoming a private car-sales broker in the Seattle-area neighborhood where we live. We discovered this was an impossible dream. Zoning specifically prohibited having a car lot. He could not have a home office as a broker, even if all he did was go out and meet with clients in their homes — he’d have to rent an office. He gave up.
Federal stimulus can only do so much if it’s impossible for small businesses to operate profitably due to red tape, or even to get their doors open.
How does your city and state rate for business red tape? Have they made it easy to be in business, or hard? Leave a comment and let us know.
View full post on Entrepreneur.com – Daily Dose
Oct 11th
A Duct Tape Bra to Fight Breast Cancer
This content from: Duct Tape Marketing
I teamed up with the wonderful Bling my Bra folks, an eBay charity to support the Susan G. Komen Foundation, to create and donate a signed bra made of duct tape. The bra, which also includes my two best selling books, Duct Tape Marketing and The Referral Engine, is being auctioned this week by way of eBay.
I hope you can step up and support this important cause. I cannot vouch for the comfort of this bra as they would not allow me to model it for the photos! The artistic inspiration and creation of the duct tape bra, adorned in purple boa feathers was that of Marlene Gavens of The Savvy Seller.
Here’s a full description of the duct tape bra and the Bling my Bra campaign
Here’s the eBay auction page – please consider bidding and supporting this important cause.
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View full post on Small Business Marketing Blog from Duct Tape Marketing
Oct 11th
It’s inconvenient that, most of the time, small-business research releases are pretty random and don’t fall neatly into thematic boxes on a monthly basis. September 2010 was no exception. But, if you held a gun to my head and forced me to name a theme for the month anyway, I’d say the major research releases were all about expectations — things that are (or are not) as good (or as bad) as we thought.
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U.S. (ALMOST) LEADER OF THE PACK

First, we get a bit of really, truly big picture stuff, thanks to Global Entrepreneurship and the United States (PDF), a report that compares 71 different countries on various measures of entrepreneurship. The yardstick with which they conduct these measurements is called the Global Entrepreneurship and Development Index, which was developed by the researchers for that purpose.
So, overall, the U.S. is ranked third overall (behind Denmark and Canada). There are three separate areas for rank, which might be called the Three As: Attitude, Activities and Aspirations. And these separate evaluations reveal some weaknesses in entrepreneurship that some folks might find surprising.
For example, while the U.S. is a leader in startup skills, in competition and in developing new technologies, we begin to fall down when it comes to the tech sector, to cultural support for entrepreneurship, and to high-growth business.
The researchers suggest that one reason why the U.S. may appear to be experiencing a slowdown in entrepreneurial activities compared with the rest of the world could be because the rest of the world, having studied the U.S. model, is catching up with us.
That is certainly possible but I think it’s equally possible that some in this country — and certainly some among our nation’s leaders — might talk a lot about how much they love entrepreneurship but, in reality, they don’t have the stomach for that much risk. I think the U.S. has gotten used to being big and powerful and is now inclined to rest on its laurels.
And we will, too … right up until we find ourselves eating Singapore’s or New Zealand’s dust.
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WHAT’S SO SPECIAL ABOUT YOUNG FIRMS, ANYWAY?

The Kauffman Foundation is still jumping up and down and yelling about new and young firms and job creation, which makes sense because they are pursuing an entire series of research papers under the heading Firm Foundation and Economic Growth.
The latest entry in that series, also released last month and entitled Neutralism and Entrepreneurship: The Structural Dynamics of Startups, Young Firms, and Job Creation, explores the structural reasons why those new and young firms are so central to job creation. The data used in this study, which comes from the Census Bureau’s Business Dynamics Statistics dataset, examines U.S. firms from 1977 through 2005. Only employer firms are included in the study, for fairly obvious reasons.
It turns out that the domination of new and young firms in the job creation landscape has been a pretty stable feature of the U.S. economy for the past 30 years. One part of the reason for that is simply that new and young firms are by far more numerous that older companies.
Meanwhile, as companies age, they also decline in number because of mergers, acquisitions, business failures and closures. However, over the past 20 years, these surviving firms have been responsible for more net job creation than that from firms that open and then close.
All of this creates a structure within which incidents (such as high-growth gazelle phenomena) play out. However, the researchers cite the dramatic reduction of costs of entry to suggest that the underlying dynamic may be changing. The rate of firm formation may be dramatically increasing.
Of course, from my point of view, it already has but this research will not show that because it does exclude nonemployer firms. With the underlying stability that exists among employer firms, however, the explosive growth of nonemployers over the past decade becomes even more interesting — at least, it does from my point of view.
It’s too bad there is no research to examine that trend.
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RED TAPE ISN’T GETTING ANY CHEAPER

Every five years or so, the SBA Office of Advocacy releases an updated report on the costs of regulatory compliance for small businesses. Last month, during which Advocacy celebrated the 30th anniversary of the Regulatory Flexibility Act, they released the 2010 report.
The findings in this latest release are consistent with all the previous research that established that small businesses bear a disproportionate burden of regulatory cost compliance.
Overall, compliance federal regulations costs businesses roughly $8,086 per employee. However, firms with fewer than 20 employees pay an average of $10,585 for regulatory compliance costs, compared to $7,454 per employee for firms with between 20 and 499 employees, and $7,755 per employee for large firms with over 500 employees.
The research then divides firms into five industry sector categories: manufacturing, trade (retail and wholesale), services, health care, and other (a “residual category” for everybody else).
They found the difference between per-employee regulatory compliance costs to be the most stark in the manufacturing sector, where small firms pay 110% more per employee than medium sized firms and 125% more than large ones ($28,316 per employee, versus $13,504 and $12,586, respectively).
On the other hand, the differences in firm size class-specific regulatory compliance costs in the services sector were found to be minor; small firms pay only 13% more than medium sized firms, and they actually spend almost 10% less per employee than large firms. All other categories of industry sector fell between the two extremes.
Oh, and tax compliance costs for small businesses are 206% higher per employee than they are for large firms. All things considered, one might argue that tax compliance is the largest share of tax costs for firms with fewer than 20 employees.
Which means that lower tax rates is fine and all but tax relief for the smallest businesses is incomplete without simplification, which would reduce those compliance costs.
Of course, this is just the sort of helpful but unsexy issue that a politician wouldn’t dream of discussing … not when they can be talking about an opponent’s unorthodox domestic relations or terrifying plots against American-ness.
But that’s another blog post, isn’t it?
Red Tape Isn’t Getting Any Cheaper – and Other Interesting Research
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View full post on Small Business News, Tips, Advice – Small Business Trends
Oct 1st
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View full post on Home Wealth Project Riot!
Oct 1st
Duct Tape On the Road in October
This content from: Duct Tape Marketing
October turned into a busy travel month so I thought I would share my speaking schedule in hopes that I can meet some of you in person.

Here’s a list of cities and events I’ll be traveling to during the month of October – hope to meet you out there on the road!
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View full post on Small Business Marketing Blog from Duct Tape Marketing
Sep 14th
This content from: Duct Tape Marketing
Every now and then people ask me when I’m coming to their town! So, here are three dates where I will be speaking at public events and I hope you can make one or all!

New York Times Small Business Summit – Thursday September 23rd at the Hilton New York
as part of OPENForum Roundtables – you can join a table and discuss small business marketing pretty much all day!
Register here
Teaching Your Business to Market Itself – October 5th from 4 to 7 PM at Stonehill College in Easton MA.
This is a workshop focused on creating a referral system based on my best selling book – The Referral Engine
Register here
Conquer and Grow will be held on October 7th and 8th, 2010 at the Bellagio in Las Vegas.
The line-up of small business experts including Michael Gerber, Bill Glazer, Mark Victor Hansen, John Jantsch, Rich Schefren, Pam Slim, Rich Sloan and many more!
Register here
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View full post on Small Business Marketing Blog from Duct Tape Marketing