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Top 10 Technology Books
Nov 6th
Can you believe that the first Web page is now more than twenty years old? That means that websites, blogging and social media have gone way beyond the point of being trends – they are as valuable to the future of your business as a phone.
And software has been around since the 1940s, although it didn’t become ubiquitous in small businesses until the 1980s with the explosion of the personal computer. Even so, that’s 3 decades since software and computers started to become commonplace in small businesses.
But the past 5 to 10 years have seen the speed of technology change turn mind-blurring. It’s like the whole world is on Fast-Forward speed. To help you navigate these changes and their effect on your small business, we’ve pulled together this Guide to best technology books. These aren’t necessarily best-sellers or most popular. Rather, they are books on technology that can BEST help your business succeed in an increasingly technology-dependent economy.
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“The Network is Your Customer” by David Rogers
If you’re still wondering how you are going to leverage all the social media and technology tools to help you achieve your objectives, then you will breathe a sigh of relief when I tell you that the core message of this technology book is to focus on your customers’ behavior, not the technology or the social media tool. Rogers has distilled five behavior strategies that small business can focus on in order to leverage networked customer behaviors to create happier, more loyal customers.
Read our review of “The Network Is Your Customer.”
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“The Complete Idiot’s Guide to WordPress” by Susan Gunelius
WordPress is the free and open-sourced platform that’s easy enough for the most technologically challenged novice and adaptable enough for some of the world’s biggest brands like CNN. WordPress powers 22% of all new websites.
This technology book covers the basics such as as well as more advanced topics like how categories, pages and tags are used. If you are new to blogging, you’ll gain a lot from The Complete Idiot’s Guide to WordPress even if you decide to use Blogger, Joomla or another platform instead. If you’re a WordPress user already, you’ll gain new insights that will take your content to the next level.
Read our review of “Complete Idiot’s Guide to WordPress.”
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“The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture” by John Battelle
This is a big- picture technology book about the past, present, and future of search engines (in particular Google) and the impact it has on marketing, media, pop culture, dating, job hunting, international law, civil liberties, and just about every other sphere of human interest. John Battelle, who co-founded Wired magazine, focuses on the modern-day Internet juggernaut in the months stretching from its tumultuous initial public offering to the book’s publication in 2006. Despite being 5+ years old … this is a classic and worth reading to understand Google’s power over the Internet.
Check out “The Search” on Amazon
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“Empowered: Unleash Your Employees, Energize Your Customers, and Transform Your Business” by Josh Bernoff
This is a fantastic book about how an organization can manage employees who use social media to get things done. Empowered is a great read for the informed business owner. It’s grounded in Forrester research and studies from various sources, but it’s not excessively academic. You’ll learn about HEROes; employees who take initiative to solve customers’ problems through the same social media tools customers casually use. You’ll find savvy insights on IT and management roles. And find this particularly useful in a world now acclimated to cloud computing and SaaS.
Read our review of “Empowered.”
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“Bricklin on Technology” by Dan Bricklin
Entrepreneurs who are releasing an app or deploying software on the cloud will gain some valued perspective, particularly from Bricklin’s programmer experience. This technology book runs 400 pages, based on Bricklin’s past blogs from the year 2000 through 2009. The book covers a diversity of topics such as the recording industry, pricing, podcasting and how people respond to new media choices. There are a dozen chapters – each are a “mini-book” within the book and include things like: What Will People Pay For? Leveraging the Crowd, Blogging and Podcasting.
Read our review of “Bricklin on Technology.”
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“Learn How to Improve Online Marketing: Performance Marketing With Google Analytics” by Sebastian Tonkin, Caleb Whitmore & Justin Cutroni
You can now officially bury the old quote about not knowing which 50% of your marketing budget is delivering results. The authors of Google Analytics explain performance marketing and get specific about how to increase revenue by using search advertising, optimizing an existing website, prioritizing channels and campaigns, and measure the health of your brand. If you’ve been overwhelmed by Google Analytics, this book will walk you through the details and will help you increase the ROI of your web site.
Read our review of “Learn How to Improve Online Marketing.”
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“The Age of the Platform: How Amazon, Apple, Facebook, and Google Have Redefined Business” by Phil Simon
This is both a book and a big idea book about how Google, Apple Facebook and Amazon created platforms that allowed small businesses to play big. Phil Simon explores how these HUGE companies leverage their respective technologies to create entire virtual ecosystems that consist of developers, partners, users and communities. Simon takes the reader on a journey through these platform technologies in order to show the value of participation across platforms and how even small businesses can create their own platforms.
Listen to our interview with the author (or find on Amazon)
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“The Third Screen: Marketing to Your Customers in a World Gone Mobile” by Chuck Martin
No list of best technology books could be complete without mentioning the insane impact that mobile devices have made on our personal and business lives. Today, 94% of Americans own a mobile phone (a quarter of whom use it exclusively). Martin argues that a merging of trends in has caused a movement to a “third screen” after TVs and Computers. Martin explains how mobile phone technology is creating extraordinary possibilities for tailored promotions and apps that enable advertisers to literally become part of the customer’s phone.
Find “The Third Screen” on Amazon
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“Digital Impact: The Two Secrets to Online Marketing Success” by Vipin Mayar, Geoff Ramsey
Digital Impact answers the critical questions marketers have about connecting with and influencing consumers online. Authors Mayar and Ramsey reveal ideas that address digital marketing weaknesses and focus on two key frameworks: performance management (identifying the right metrics based on exposure, strategic and financial concerns) and magnetic content(essentially, the “content is king” message.
These frameworks are applied search, display, email marketing, social media, online video and mobile – each medium treated in distinct chapters explaining subtleties of its application. This is a serviceable workbook great for anyone just entering digital marketing and operating with a specific budget.
Read our Review of “Digital Impact.”
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“iPhone and iPad Apps Marketing: Secrets to Selling Your iPhone and iPad Apps” by Jeffrey Hughes
Feeling the fever to produce an app for your business? Then you’ll want to be sure to have this technology book on your desk. Written by Jeffery Hughes, an application developer and Associate Professor at the University of Vermont, this guide offers some surprising ways to strategically offer an app for a growing business. This is a great technology book for business owners who barely understanding scripting language and online marketing because it gives enough information to help you understand what’s important when you are hiring people to develop your app.
Read our review of “iPhone and iPad Apps Marketing.”
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Of course, technology doesn’t exist in a vacuum. It’s there to help you attract more customers, make it easier for them to buy from you and build and manage a thriving business. Explore the 225+ business book reviews in our Small Business Trends archives. — or check out some of our other Best Books Guides:
View full post on Small Business News, Tips, Advice – Small Business Trends
Small Business Technology Tips
Sep 27th
Technology is changing the face of small business. Using technology and the latest strategies can help your business grow and become more self-sustaining quickly. Here are some technology aided techniques and other new strategies that can put your small business at a distinct advantage in the future.
Tech Basics
How to win the outsourcing game. Due to layoffs during the economic downturn and the financial losses resulting, many small businesses have not fully replaced their IT employee base. Many are outsourcing much of this work. There are points to consider when deciding whether or not to outsource and how to choose the right people. IT Tech
Five reasons why Websites still matter. More consumers still check a company’s website than check on the other newer media sources. This is why small businesses should periodically update their websites. Listed are five reasons to refresh your website. You lead with your website and then follow that with other appropriate social media. Entrepreneur. com
Management
How to improve your workers’ productivity from home. A growing number of workers would like to work from their homes at least part of the time if they were allowed. There are advantages to this type of flexibility both to the employer and to the employee as well as societal benefits. Probably the biggest reason is that the employers are concerned that the employees are working on their work. This type of work arrangement has to be set up and managed properly, but with all the technological advances in communication, it can be done successfully. Bloomberg BusinessWeek
Redefining insanity? Albert Einstein suggested that the definition of insanity was doing the same thing over and over again and expecting different results. It is suggested here that that is what small businesses do all too often. There is no such thing as business as usual any more. Why do we continue to do the same thing over and over again. Probably because we are comfortable doing things a certain way. Maybe it’s time to work smarter, not harder. Be willing to change those things that are not yielding good results. You’re The Boss
Tactics & Technology
Why PR is two way conversation. In today’s world of technology, especially in the area of communications, you must remember that public relations is a two-way conversation. As such effective communications require a plan that fulfils the overall goals and objectives of your company. You have very little time to successfully communicate your perspective client that you can solve their problem and/or fulfill their requirements. It’s Your Biz
Great time for small businesses to use FB. If you’ve ever wondered whether Facebook marketing was right for your small business, wonder no more. The social networking giant is expected to announce some further incentives to get small businesses more involved with the site including some incredible deals on advertising. If you haven’t already established a fan page for your business on FB, there’s also no time like the present. WSJ
Business Model & Innovation
Ten things to think about: picking a business form. Now that you have decided to start your own small business, what type of business structure are you going to use? Among all the things to consider, evaluate these ten points to help you determine which organizational structure will best work for you. Reuters
How I structure innovation. You can’t sit people down in a room, start a conversation, and then sit back and expect new ideas and innovation to flow out of their mouths. Structure and organization must be present. You must control and direct the conversation. Also, it is good to focus on the future if you’re looking for new ideas and innovation. Inc.com
Growing Pains
Why founders get fired. Why are founders of small businesses fired? Don’t they make good CEOs? It appears to be a no win situation. If the company is failing, you’re let go because you are incompetent. On the other hand, if your company is highly successful, the board may feel you lack the knowledge to take the company to the next level. How do you protect yourself? Inc.com
Delivering SaAS to small business. Software as a service provides a whole new opportunity for small businesses and a technological leasp that, for many would be almost impossible otherwise. Still there are challenges in bringing this great tech leap to small businesses out there. Are you using software as a service in your business? smallbiz technology
Small Business Technology Tips
View full post on Small Business News, Tips, Advice – Small Business Trends
Small Business Technology Tips
Sep 27th
Technology is changing the face of small business. Using technology and the latest strategies can help your business grow and become more self-sustaining quickly. Here are some technology aided techniques and other new strategies that can put your small business at a distinct advantage in the future.
Tech Basics
How to win the outsourcing game. Due to layoffs during the economic downturn and the financial losses resulting, many small businesses have not fully replaced their IT employee base. Many are outsourcing much of this work. There are points to consider when deciding whether or not to outsource and how to choose the right people. IT Tech
Five reasons why Websites still matter. More consumers still check a company’s website than check on the other newer media sources. This is why small businesses should periodically update their websites. Listed are five reasons to refresh your website. You lead with your website and then follow that with other appropriate social media. Entrepreneur. com
Management
How to improve your workers’ productivity from home. A growing number of workers would like to work from their homes at least part of the time if they were allowed. There are advantages to this type of flexibility both to the employer and to the employee as well as societal benefits. Probably the biggest reason is that the employers are concerned that the employees are working on their work. This type of work arrangement has to be set up and managed properly, but with all the technological advances in communication, it can be done successfully. Bloomberg BusinessWeek
Redefining insanity? Albert Einstein suggested that the definition of insanity was doing the same thing over and over again and expecting different results. It is suggested here that that is what small businesses do all too often. There is no such thing as business as usual any more. Why do we continue to do the same thing over and over again. Probably because we are comfortable doing things a certain way. Maybe it’s time to work smarter, not harder. Be willing to change those things that are not yielding good results. You’re The Boss
Tactics & Technology
Why PR is two way conversation. In today’s world of technology, especially in the area of communications, you must remember that public relations is a two-way conversation. As such effective communications require a plan that fulfils the overall goals and objectives of your company. You have very little time to successfully communicate your perspective client that you can solve their problem and/or fulfill their requirements. It’s Your Biz
Great time for small businesses to use FB. If you’ve ever wondered whether Facebook marketing was right for your small business, wonder no more. The social networking giant is expected to announce some further incentives to get small businesses more involved with the site including some incredible deals on advertising. If you haven’t already established a fan page for your business on FB, there’s also no time like the present. WSJ
Business Model & Innovation
Ten things to think about: picking a business form. Now that you have decided to start your own small business, what type of business structure are you going to use? Among all the things to consider, evaluate these ten points to help you determine which organizational structure will best work for you. Reuters
How I structure innovation. You can’t sit people down in a room, start a conversation, and then sit back and expect new ideas and innovation to flow out of their mouths. Structure and organization must be present. You must control and direct the conversation. Also, it is good to focus on the future if you’re looking for new ideas and innovation. Inc.com
Growing Pains
Why founders get fired. Why are founders of small businesses fired? Don’t they make good CEOs? It appears to be a no win situation. If the company is failing, you’re let go because you are incompetent. On the other hand, if your company is highly successful, the board may feel you lack the knowledge to take the company to the next level. How do you protect yourself? Inc.com
Delivering SaAS to small business. Software as a service provides a whole new opportunity for small businesses and a technological leasp that, for many would be almost impossible otherwise. Still there are challenges in bringing this great tech leap to small businesses out there. Are you using software as a service in your business? smallbiz technology
Small Business Technology Tips
View full post on Small Business News, Tips, Advice – Small Business Trends
Personal Development, Marketing, Technology Coaching System
Jun 17th
Get the tools you need for personal development and marketing your products. Learn how to leverage technology to get the maximum results in your business and personal life. Terry Brock shows you how step-by-step in this Coaching System.
Personal Development, Marketing, Technology Coaching System
Alternative Fuels, Green Technology, Hot Niche, HHO Hybrid, Besthybrid
May 15th
Most Complete Water Hybrid Diy Guide – Very High Demand, Help People Save Money and Environment! Low Refunds,High Conversions, Refund Protection Guarantee! Alternative fuels,green technology,hot niche
Alternative Fuels, Green Technology, Hot Niche, HHO Hybrid, Besthybrid
Technology Downtime: The Impact on Your Small Business
May 9th
Technology exists to help us leverage our resources and do more with less. In fact, one of the best things about technology is how it helps ushandle more business in less time (that thing that we can’t get back and always need more of). At first, new technology means a greater time commitment because there’s a learning curve. But the cost of getting to know the latest BlackBerry upgrade, accounting software, or high-end copier eventually pays off.
But what happens when our technology breaks? And how many of us are dealing with technology frustrations? In the annual Brother Small Business Survey (PDF), 501 small business owners were asked a series of quick questions about their companies (Brother Survey Demographic Report PDF). This tech-related inquiry, in particular, caught my attention:
“In the past year, how often did productivity suffer due to office technology not working properly?”
Only 3 percent said that technology issues affected their productivity all the time. However, according to Brother, the majority – more than three-quarters of small businesses surveyed – indicated that they experienced at least some type of tech-related frustrations in the last year.
Me too.
In this past year, I have experienced some serious technology downtime of my own including:
- primary computer crashing in the middle of a deadline,
- copiers dying in the middle of a deadline, and
- glitchy cloud-computing backups and synchronizations that overrwrote my latest information.
Murphy’s Law states, “Anything that can go wrong, will go wrong,” and getting around Murphy’s Law requires a little planning on our part. The biggest time savers during my technology downtime were the automatic backups to the backup, the time buffers that were added to the deadlines, and the fact that I used equipment with excellent repair policies and was able to lease an affordable (temporary) replacement.
John Wandishin, Vice President of Marketing, Brother International, has it right. “When running a small business, time is the ultimate commodity,” Wandishin said in announcing the survey results. “Small business owners are looking for reliable equipment and services that help [save time].” Ultimately, we want to spend more time addressing the core of our business, not fixing our equipment.
But sometimes, stuff happens. As small business owners we have to do all the planning that we can to prepare for those moments – and move through them quickly to get back to our customers.
How do you plan to prevent technology downtime, and what do you do when downtime happens anyway?
Technology Downtime: The Impact on Your Small Business
View full post on Small Business News, Tips, Advice – Small Business Trends
Learn Information Technology Brokering get 6 figure income, home work.
Apr 29th
Get 61% commission on this unique guide ( unique means conversion is 100% ) this guide teaches Information technology brokering, that is brokering software and website development. which provides a home based job with 6 figure income.
Learn Information Technology Brokering get 6 figure income, home work.
Shopping for Small Business Technology: What Matters Most?
Feb 22nd
Whether a technology business, consultancy, manufacturing company, or creative business — whatever – there is a lot of room for technology to help you operate your business more efficiently and effectively.
But as Mike Gorsage says in Scaling Your Business with Technology, to get the right technology you must be sure to “ask the right questions.” The right questions can make the difference between a business-elevating purchase and financial waste.
Below are a few questions to consider when you make your next technology buy.
COST: What is the immediate and long term cost?
MONTHLY FEES: A $10 a month item/service makes it easy to purchase that tool and start using it, but at the end of the year that was $120.00. Is the low monthly fee and easy access worth the long term expense? Would a solid desktop tool and a remote backup be a better option?
FREE?: Can free tools grow with you? If they cannot, they may cost you more in a business crisis. Free tools can often mean no support. When you need more extensive solutions and live customer service, is there a paid option that you can grow into? I like Google email, but I love customer service. I use their business email options because now I can pay to upgrade to a plan with support (if I need to).
CUSTOMER SUPPORT: How good are they when I have a problem?
Of course we prefer reliable tools that never “break.” In reality humans run this world and there is bound to be a forgotten scenario or an unavoidable situation at some point. In those situations we need help. Customer support matters. The sales department is often extremely helpful prior to a purchase, but long term support is the key. Yes, you are the favorite client before you’re a client, but you want to be special after pay.
CAPABLE SECURITY – What is the standard for security?
You no more want someone breaking into your website or network, than you want them breaking into your physical premises. Look for a provider that is relentless about security improvement, especially when purchasing cloud computing. An ounce of prevention is worth a pound of cure.
CHANGE – How much do I have to change my business flow in order to use this technology?
Sometimes as small business owners we’ll get excited about a new technology tool and the relief it could bring. But before we can successfully implement this relieve, we still have more questions:
- What is the learning curve to implement this change?
- Who on your team will spearhead this change?
- What is the expected integration date into the regular flow of your business?
- How long before the switch to the new technology is completed?
- Is the effort to change worth it?
- Given the circumstances (cost, need, support, team), is this the right tool for you?
Answer the right questions up front. Save time and money on the back end. Questions sparked our businesses—like what can you do? Who can you do it for? And quality questions help us improve our business.
Want to know what other small businesses think about technology?
SmallBizTechnology is exploring this topic as we speak, taking a survey. Weigh in with what you consider important. Take the technology buying survey now.
Shopping for Small Business Technology: What Matters Most?
View full post on Small Business News, Tips, Advice – Small Business Trends
The Network Is Your Customer: Combining Strategy and Technology
Feb 6th
If you’re still looking for ways to make sense of the overwhelming amount of information and feedback that’s coming through on social networks, then The Network Is Your Customer: 5 Strategies to Thrive in a Digital Age may have some answers and insights for you.
This is a book I was eager to read because it focuses on how technology intersects with real life strategy. The first thing I did was look for the book’s website. I find that’s an easy way to get an overview and start developing an opinion. I also love it when books have blogs because the blog provides updates and new information that may not have made the printed version. However, I think you’ll find The Network Is Your Customer to be extremely current.
The Network Is Your Customer is a practical book with an academic twist. That’s because the author, David L. Rogers (@David_Rogers), is a teacher at Columbia Business School and the Executive Director at the Center of Global Brand Leadership.
The practical part of the book comes from Rogers’ observations during his BRITE conferences and smaller leadership summits that “brought together innovative companies and nonprofits with cutting-edge entrepreneurs and big thinkers to share ideas about the ways that innovative and emerging technologies are changing business.” Rogers noticed that many of the best and most innovative technical ideas weren’t coming from technical companies. He’s taken these experiences and distilled them into the five srategies that will help you thrive in a digital age. I call that the academic twist because Rogers uses his experience and skill in synthesizing information and then delivering it in a way you can learn from and adapt into your business.
It’s Not About the Technology or the Networks – It’s About Behaviors
If you’re still wondering how you are going to leverage all the social media and technology tools to help you achieve your objectives, then you will breathe a sigh of relief when I tell you that the core message of this book is to focus on your customers’ behavior, not the technology or the social media tool.
Rogers has distilled five behavior strategies that small business can focus on in order to leverage networked customer behaviors to create happier, more loyal customers.
1. ACCESS: Be Faster, Be Easier, Be Everywhere, Be Always On
2. ENGAGE: Become a Source of Valued Content
3. CUSTOMIZE: Make Your Offering Adaptable to Your Customers’ Needs
4. CONNECT: Become a Part of Your Customers’ Conversations
5. COLLABORATE: Involve Your Customers at Every State of Your Enterprise
Building on Layers of Context
I’ll admit that I’m a little biased against books written by academics. Maybe I’m biased for the same reason that you might be: the impression that they don’t live in the same world as we do. Academics have the reputation of thinking big thoughts, interacting with big companies and not really understanding small business owners.
In this case, Rogers’ academic experience is a real asset to the reader who is trying to tie together an overwhelming number of disparate ideas to actually create effective strategies. He does an outstanding job of giving a contextual overview, then focusing on each strategy and then providing specific real-life, familiar examples that you can look at. As I read through the book, I found myself thinking, “Oh, look at how they did that! I had no idea!”
Take the “Customize” examples here:
- Offer a vast menu: Take advantage of the Web to offer a huge range of products, but pair them with a useful set of filters to help customers find what they are looking for. (Think Netflix)
- Customize your playlist: Provide a steady stream of content that adapts to the preferences and feedback of your customers.
- Mash up your products: Let customers modify your products or services to express their individuality.
- Make the choice personal: Put a human face on the choice you offer customers, so that by choosing, they connect with real people.
- Create a platform for choice: Find or build a platform that allows others to create more products or content for your customers to choose between.
It’s Evolutionary
The Network Is Your Customer is to overall marketing strategy what Groundswell was to social media. These two books focus on slightly different aspects of networking. Yet, they both do something that few business books can do: help you get your arms around the technology and the strategy in a way that actually makes sense and helps you take action.
I’m glad I have this book on my shelf, and I intend to get some more copies to pass on to clients and colleagues who want to get smart very quickly about how to best integrate technology with sound marketing strategy.
The Network Is Your Customer: Combining Strategy and Technology
View full post on Small Business News, Tips, Advice – Small Business Trends
What Does Technology Want From Us?
Feb 1st
What Does Technology Want From Us?
This content from: Duct Tape Marketing
Marketing podcast with Kevin Kelly (Click to play or right click and “Save As” to download – Subscribe now via iTunes or subscribe via other RSS device (Google Listen)
Kevin Kelly by eschipul via Flickr
I ran a post last week outlining the way that I use a piece of technology called Evernote to run much of my life. I commented, almost as an aside, that the one thing I still keep on paper is my daily to do list. I do this for a variety of reasons, but I was struck by that fact that a great deal of the conversation surrounding that post concerned that fact that many others agreed that they too kept elements of their daily routine decidedly analog.
To quote John Naisbitt’s 1985 Megatrends – “. . . the more technology we introduce into our lives, the more we seek a high touch balance, a human ballast.”
Of course Naisbitt was talking about copiers and typewriters, imagine how much more pressure we must feel today with a computer that could run a Space Shuttle mission in most everyone’s pocket and a 24/7 tweet meme running in our brains.
I see, feel and hear about the pressure small business owners feel every day and it’s a topic that find both important and interesting – in case your going to SXSW in Austin I’m on a panel called – Tweeting On the Weekends, where I’ll share some of my thoughts about employing and taming technology.
For this episode of the Duct Tape Marketing Podcast I had the pleasure of spending about 20 minutes with Kevin Kelly – cofounder of Wired Magazine where he served as Executive Editor for seven years, publisher of Cool Tools and author of New Rules for the New Economy and the recently released What Technology Wants
Before I jump into some of what we discussed I have to tell you that you should get your hands on a copy of New Rules – it’s out of print I’m told but there are used copies and a Kindle version. The book was very influential on my thinking about the changing role of technology back in 1998 or so and I’m amazed at how accurately the rules discussed have played out here in 2011.
Kelly is one of the closest things we have to a technology Renaissance Man. He was one of the pioneers of a great deal of the Internet technology that we take for granted today, yet spent large chunks of his life with no technology other than a sleeping bag and a flashlight.
He writes in What Technology Wants not in a straightforward futuristic way but rather in a historic backward looking way and it helps us realize that technology has been with us forever, it’s possibly the way we interact with it that’s changed the most.
I find it extremely compelling that for each and every vexing problem that more technology presents we typically find a way out or around it with more technology.
We are experiencing an exciting shift right now from the desktop to the mobile, from the static to the dynamic and from the scheduled to real time and that shift is creating such a fluid and sometimes dreaded need to adjust our thinking about what work is, how we interact, and how we consume information that I believe we are on the verge of something equal to or greater than the impact of the web’s early days in the mainstream.
You can listen to the show by subscribing the feed in iTunes or a variety of other free services such as Google Listen (Use this RSS feed) or you can buy the Duct Tape Marketing iPhone app. (iTunes link – Cost is $2.99) or Android app and listen to the show as well as about ten past shows on your phone.
View full post on Small Business Marketing Blog from Duct Tape Marketing
