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Jan 20th
I’m excited to announce that the Small Biz Big Things event, produced by Ramon Ray’s highly respected SmallBizTechnology, is happening in San Francisco on February 7, 2012. I would like to invite you to attend.
This all day event includes a “who’s who” of successful entrepreneurs prepared to share their insight on how to grow your business with the right marketing, hiring, leadership and more.
What You Can Expect
When
Tuesday, February 7, 2012
9 am to 4 pm (PST)
Where
Hyatt Regency, 5 Embarcadero Center, San Francisco, CA 94111
Registration: Register now and save $40 (Special discount for Small Business Trends readers!)
Small Biz Big Things is an interactive forum – what better way to learn than from business growth experts who have built, or are currently building, successful companies. The experts will share their lessons learned, their success stories, their growth challenges and even their victories with you.
Join them at Small Biz Big Things for some good ole’ fashioned, enjoyable networking and education. Come have a great lunch and learn to grow your business. Don’t wait – register now!
Join Tripit Co-Founder at Small Biz Big Things
View full post on Small Business News, Tips, Advice – Small Business Trends
Jan 12th
Google Search Plus Is Shaking Things Up a Bit
This content from: Duct Tape Marketing
This week Google realigned it’s search results to officially add a feature that many had witnessed leaking into search results
The new functionality is potentially as important as the switch to Universal Search a few years ago. (I say potentially because Google seems to have a knack for live testing.)
The feature is something called Google Search Plus Your World – doesn’t exactly roll off the tongue but most are simply calling it Search Plus.
The idea is that Google is going to give you the option to search with results focused primarily on those in your social circles. Currently, this has heavy focus on Google+ as Facebook and Twitter don’t seem interested in helping Google paint a bigger picture at the moment.
The functionality is switched on and off with a little selector that shows up in the right hand corner of your browser window when you are logged into your Google account. (Oddly, the feature shows up in Chrome and Safari, but not in Firefox for me at the moment.)
The results are sort of fascinating at the moment as it’s fun to see some of this data organized in this manner. Time will tell whether or not this is a killer feature, but there are some things to like and certainly some things to note.
The rel=author attribute is more important than ever. I wrote about adding rel=author a while back but it seems it’s in full swing now. I am seeing search results for generic, but important search terms produce my homepage with my photo next to the results making it stand out even more. (For the time being it appears you can use the attribute on any page you author and eventually create this result – NB: for the time being, we’ll see how sorts out.) See the images below.
Notice my image to the left of the results from my site and the “more from John Jantsch” link embedded in the results. This came about through Google’s author highlighting that ties the rel=author attribute on all my pages to my Google+ profile and it’s hard not to think that highlighting makes that result stand out on the page. (Note: these searches were conducted while signed out of my Google account.)
Google is going to force you to like Google+ – okay that may be a bit strong but right now there is very strong evidence that playing in Google+ will benefit you when it comes to showing in Search Plus. It’s do in part to the vast amount of content that Google has total access to there and I’m sure it will settle down some or Google will damage its search integrity, but for now the connection is pretty blatant. See the image below.
Go read up on the rel=author attribute and go listen to my interview with Google+ maestro Chris Brogan and you’ll be off and running in the Search Plus game.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Jan 9th
Bank of America recently made headlines about cutting credit lines of some of its small business customers. An article in the Los Angeles Times quoted two small-business owners (and alluded to some others) that had their lines of credit cut off by Bank of America.

Meanwhile, Bank of America officials denied that their action pertaining to small businesses is widespread. Instead, they claim that it impacts “a very, very, very small percentage” of its small business customers, according to bank spokesperson Jefferson George, as quoted in a Huffington Post article. And they still have 3.5 million non-mortgage loans to small businesses on the books.
While Bank of America said it notified the borrowers who were affected by the call on their lines of credit far in advance, some borrowers who were interviewed said they received no such notification. Those Bank of America small-business customers claimed they were caught by surprise, and unable to pay off the loans or find replacements as quickly as Bank of America was demanding.
But I wondered, is this shades of 2009 all over again, where we can expect to hear tales of small business lending woe everywhere we turn? Are we going to see an across-the-board pullback by lending institutions even deeper than we’ve experienced in the past few years? Or is this an issue specific to Bank of America? Let’s take a look at some additional information.
MultiFunding’s Small Business Bank Report Card shows that small business loans held by banks were reduced by $4.84 billion in Q3 of 2011. The loans that Bank of America called in equaled 8.5% of that alone.
While Bank of America had the largest reduction of small business debt in Q3, loans are still available, experts say, but it all depends on where you look for financing.
Says Ami Kassar, founder and CEO of MultiFunding, smaller community banks are still very much viable options for small business owners looking for financing. ”There are plenty of community banks aggressively building their small business loan portfolios across the country,” he notes.
Others also emphasize sources other than big banks for small-business loans. Rohit Arora, CEO of Biz2Credit, reports that his company is not seeing an across-the-board pullback on lending. He notes, ”Biz2Credit is seeing an increased confidence among small business owners and an increased interest among small to mid size banks along with alternative lenders to lend more aggressively to businesses.”
In other words, Bank of America’s action doesn’t mean credit is completely drying up. But credit is still tighter than other times historically. You may have to be more creative than ever in where you look for funding. Look to your local community banks. Look to mid-size regional banks. Examine alternative small-business financing options as pointed out in an article here on Small Business Trends last month. In addition to traditional banks, consider approaching:
Money Questions Photo via Shutterstock
Bank of America Severing Some Small Business Credit Lines: Sign of Things to Come?
View full post on Small Business News, Tips, Advice – Small Business Trends
Jan 3rd
“Know what the feel and heart of your brand is.” ~ Kelle Boyd, Founder of Ann Kelle Designs. It always comes back to a decision. Everything about our lives and businesses comes back to core decisions. What is your business? Who do you serve? How do you serve them? What is your customer service standard? What’s the best way to train your team?

When you answer these questions, there’s a new set waiting to surface. And that’s OK. It’s the questions that drive the business–and how you answer them can make you stand out.
After reading Visual Marketing, the new book co-authored by Anita Campbell, CEO of Small Business Trends, and speaking with Kelle Boyd, an artist who turned herself into a successful small business owner, I am inspired to pay closer attention to my company’s image.
When you’re solving problems for clients, creating products for customers, managing your staff and contractors or just trying to navigate all your mail, phone calls and email messages, it’s easy to miss some basic decisions when it comes to your visual marketing.
Decisions like:
These can’t be ignored and don’t have to be.
After talking with Anita and Kelle, it occurred to me that there are three marketing things that many small business owners do wrong that we could easily do right—on any budget.
#1. The Confused Vision. It’s Time to Get Clear.
Anita, along with her co-author David Langton, provides 99 proven ways for small businesses to market themselves with images and design. And as I read their book, Visual Marketing, I was inspired. I now have a list of ideas that I’m implementing one at a time.
But even the best ideas have little value if the vision is muddy.
Surface Designer Kelle Boyd says you have to “know what the feel and heart of your brand is” before you get started. If you don’t know who are you, what you stand for and whom your product serves, then anyone can redirect your business for their benefit.
The beautiful thing is vision doesn’t cost money, so any small business can afford it. Just decide to get to the heart of the business—take the time.
#2. The “I-Can’t-Afford-It” Excuse. It’s Time to Get Help.
Not everyone is an artist or designer. In fact, most of the small business owners I know just don’t have the “eye” or the skill to lay out their own visual designs.
When they do it themselves, they often end up with print items that look second-rate. And their rationale is, “I can’t afford to pay someone to do it for me.” But your visual message is directly related to the public’s perception of your product, and that impacts your bottom line.
You can’t afford to wait.
In a recent interview, Anita suggests that you spend your money on a quality logo. This advice makes sense because a good logo gives you a color scheme and an image that you can use on all your marketing pieces.
If you cannot afford to work with a design firm, Kelle suggests that you hire a college student who is studying and practicing design. That way, you save money, and the student builds his or her portfolio.
#3. The Inconsistent Message. It’s Time to Say What You Mean to Say, Every Single Time.
Establishing a clear vision and figuring out a way to deliver a consistent message can take time at first. And that’s OK.
I know that Apple wants me to “Think Different.” Many U.S. citizens know that Burger King wants you to “Have It Your Way.” And the blog readers at AnnKelle.com on some core level know that she wants “to see you smile.”
When you know the vision—spoken or unspoken—then it’s easier to establish a consistent message that your audience will respond to.
These three actions cost more time than money. But they can help you build a brand—a message, a marketing image (whatever language you choose)—that resonates with your people.
Decide to match your visual message with your core vision, and then run with it.
Oops Photo via Shutterstock
3 Marketing Things We Do Wrong That We Could Easily Do Right
View full post on Small Business News, Tips, Advice – Small Business Trends
Dec 28th
One of my favorite restaurants is a little Mexican place in Utah called El Chubasco. I’ve often eaten there twice in a day, and once (it’s true) ate there three times.
It’s always crowded. Sometimes people wait outside, in the cold, even though there are plenty of alternatives within walking distance. So, what’s the secret? Why is it worth a drive and a wait?
No specific reason. The energy of owners Jill and Craig is certainly part of it, but most customers never encounter them. I think it’s the hand-fitted gestalt of thousands of little decisions made by caring management out to make a difference. Usually, when a business like this gets bigger or turns into a chain, marketers make what feel like smart compromises. The MBAs collide with the mystical, and the place gets boring. “Why do we need 14 free salsas when we can get away with six?” or “Perhaps we ought to stop handing out huge tumblers of water for free–our bottled water sales will go up.”
This turns out to be the secret of just about every really successful enterprise. Sure, you can copy one or two or even three of their competitive advantages and unique remarkable attributes, but no, it’s going to be really difficult to recreate the magic of countless little decisions. The scarcity happens because so many businesses don’t care enough or are too scared to invest the energy in so many seemingly meaningless little bits of being extraordinary.
View full post on Seth’s Blog
Dec 4th
Not long ago at the huge BlogWorld Expo, I met Warren Whitlock in person for the first time. Warren is someone I’ve known through social media channels for years, but had never met IRL (“in real life”). I was delighted when he gave me an autographed copy of the new book “Profitable Social Media: Business Results Without Playing Games:” that he wrote along with co-authors Lee Pound and Edward Philipp.
Rather than doing a traditional style of book review, I thought I’d tell you 10 things about the book:
10 Things About “Profitable Social Media” Book
View full post on Small Business News, Tips, Advice – Small Business Trends
Nov 28th
Do the Things Others Aren’t Willing To Do
This content from: Duct Tape Marketing
hAdamsky via Flickr
The other day an attendee at an event where I was speaking asked me to reveal the secret to my success. I guess since I was the one on stage there was an assumption that I had actually figured something out, but of course, success is a very relative thing indeed.
My answer wasn’t a secret so much as a truth – the secret to success is to be willing to do the things that others aren’t and be prepared to do them for a really long time.
I know, that’s not a very glamorous bit of news, but it is how you win the game.
Over the weekend I went for my normal Saturday run. I cover a course that is often teeming with runners, joggers and walkers. On this morning a sturdy North wind was pushing near freezing rain at me and I recall only passing one other brave soul.
Now, I’m not that disciplined as a runner and I am very capable of rolling over and sleeping in, but on this given run I was reminded that getting ahead takes incredible determination and consistency.
Others aren’t will to do the things you do – and that’s how you win.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Nov 18th
In a recent study, scientists combed the Earth looking for an elusive creature spoken of only in hushed voices over dimly-lit campfires and mostly-empty water coolers (didn’t someone tell Steve to replace that? Steve, come on man it’s your turn). Referred to colloquially as “A Good Boss” and scientifically as Notdouchebaginus Zeromicromanaginicus, scientists found this creature to be startlingly common. The important caveat was that satisfaction with one’s boss is highly correlated with income, meaning the more you make, the more you’re willing to put up with. For those of us making under $75,000 a year, our boss is more likely a person who makes the already unpleasant activity of working in an office that much more miserable. But anyone who’s had a terrible boss can attest that it’s not just the yelling, patronizing, or coming into work to find a giant steaming dump on your keyboard. The worst part is the Orwellian double-speak they obviously picked up from their more competent counterparts elsewhere and corrupted well beyond their original meaning. Phrases such as:

What they think it means:
Despite the stereotype of the ineffectual, demanding boss, there are plenty of totalitarian taskmasters out there that are very good at running things. Steve Jobs, for example, was notoriously demanding and unforgiving. In a business setting, you need someone who can set a clear vision for the company, punish employees who don’t live up to that vision, and generally be the dynamo that powers the whole process. Good examples of these types of bosses are often described as “hard, but fair” despite that phrase always sounding like a euphemism. Unfortunately your terrible boss saw these other good bosses and learned the easiest and most evident, but also the most wrong lesson: being a good boss means being demanding, and nothing else.
What it actually means: “I forgot about this”
For a variety of reasons, this phrase is particularly common in the financial industry. Usually, because of the speed at which the industry hums along 24 hours a day, you’ll hear it on a trading floor because someone literally needed something yesterday. Unfortunately, your terrible boss decided they want to flex their managerial muscles when something falls through the cracks (and something always falls through the cracks), so they spout this utterly meaningless phrase. If you’re having a hard time understanding why this command can be so frustrating, let’s lay out what usually happens because of its maddening vagueness:
Step 1: Terrible Boss says “I want it done, and I want it done yesterday!”
Step 2: Terrified employee asks for clarification, the boss yells the phrase again so as to appear bold and demanding
Step 3: Terrified employee thinks “Oh so this is my highest and most immediate priority”, and focuses only on this task to the exclusion of their other responsibilities
Step 3: Everyone wonders why nothing is getting done, but since they depend on Terrified Employee for a variety of responsibilities, they can’t finish their work
Step 4: Company grinds to a halt, Terrible Boss blames Terrified Employee for doing exactly what he was told to do
Step 5: Do not profit
It’s easy to look at that set of steps and thing “Well, Terrified Employee should have known not to neglect their other responsibilities.” This is true and you are right. But, as we all need money to buy food, shelter, and filthy filthy porn (just kidding, no one pays for porn), Terrified Employee works well in excess of 40 hours a week and this is likely to happen almost every day. Eventually, Pavlov and self-preservation kick in and make financially-ruined fools of us all.

What they think it means:
Anyone who’s worked in an office at a level above temp can tell you that “40 hours a week” is more of a weak guideline that will be curb-stomped and left for dead in a coffee-fueled rage on three hours of sleep in three days. Weeks easily stretch to 60, 70, and 80+ plus hours, and that’s just what’s expected to justify the gobs of money you hope to make. Believe it or not, this often pays off, as those low-level Analysts that stick it out frequently end up making more money than anyone under 35 should be trusted with. The reason they were able to do this was usually because their boss led by example, putting in insane hours themselves, and always carrying their work phone even though it made them look like a douche when they set two Blackberries on the table at dinner. In other words, it was a shared sacrifice based on mutual respect.
What it actually means: “I don’t have to pick up the phone when you call, you do”
First off, if your Terrible Boss honestly put in the long hours and hard work of the good bosses above, they likely don’t fall in to the Terrible Boss category. More than likely, they don’t work that hard, they just say they do. No one ever corrects them because, one, who’s going to call the boss lazy, and two, it allows everyone else to goof off with wilder abandon. The expectation for how much work will get done is lowered because everyone’s in on the “Man I work so hard [opens Farmville]” joke.
This isn’t the bad part. The bad part is that the Terrible boss will leave early, take long lunches, and generally faff about because when something needs to get done, he can always put it off or make someone else do it. He’s the boss like that. (A good boss doesn’t abuse this privilege, but we’re not talking about them). Except when he wants something done, you are expected to be on call 24/7 because you foolishly submitted to this charade so that you could browse Facebook and get paid for it. Now while the lazy employee deserves some blame here, and indeed for all of the failures mentioned in this list, the fish rots from the head, as they say.

What they think it means:
Everyone knows that person in the office. The one that puts in the extra hours, goes the extra mile, and who wows and charms both clients and coworkers. They are the drive shaft that makes the well-oiled engine of the company hum like a song. They are rare, but with enough searching and careful cultivation, they can be found. While a company needs so much more than a handful of superstars, often the sheer driving force of them will push quality and productivity up, inspiring employees and managers alike to work harder and better.
What it actually means: “We are so fundamentally fucked”
No superstar employee is going to fix a company that is already fundamentally broke, and if Terrible Boss even feels the need to utter this phrase, it usually is. First off, superstars are there to be had, but because they’re so good they are usually incredibly expensive. Second, even if you do manage to find a diamond in the rough, many of the company’s problems likely stem from the Terrible Boss herself. No employee, even an extremely capable one, can get much done when they are being, say, micromanaged, harassed, and given confusing priorities.
So when this phrase comes out of Terrible Boss’s mouth, it usually means something closer to “Everything is wrong. I don’t know how to fix it. I don’t possesses the self-awareness to fix myself. Let’s try to find someone to shift the responsibility on to”. And in her mind, it sounds like she’s calling for high-powered, hard-charging, silicon valley corporate culture instead of meekly drowning in a lack of perception.

What they think it means:
Of course, every office strives for perfection on every project. But here’s the thing, it is really, really hard to avoid the millions of mistakes that can get made every day. Reams and reams of business literature have been written on how to ensure quality of the highest degree. It often doesn’t involve working harder or more intensely, but putting into place the proper procedures to eliminate the most error-prone step of the process (that part is the humans…for now).
What it actually means: “I will micromanage this shit into the ground”
One of the biggest problems with Terrible Bosses is that a combination of arrogance and misguided good intentions frequently leads them to micromanage their employees. This creates the perverse incentive where employees end up tailoring projects, products and procedures exactly to their Terrible Boss’s specifications, instead of improving on them when the opportunity presents itself. The exacting nature of micromanaging also leads employees to shoot for the boss’s specifications, and no further. This is because the first thing out of Terrible Boss’s mouth when shown a project isn’t “What can we improve here?” or “Oh that’s interesting, what was the idea behind this?”. It’s usually more along the lines of “Why didn’t you do what I said?”
This is the result of the Terrible Boss wanting and demanding perfection, but not realizing that unless he is Steve Jobs or an OCD genius, he is going to miss things. And the harder he tries to control more of the process, the less responsibility employees will feel to double check themselves or, god forbid, innovate on top of Terrible Boss’s design. Ironically, shooting for perfection is worse in this scenario than shooting for “as good as we can do”, because Terrible Boss will have fewer chances to mess things up. More importantly, employees will be responsible for their own slice of the project, meaning if something goes wrong they don’t have the excuse of “I just did what you told me”, and a productive conversation about what went wrong and how to prevent it in the future can ensue.

What they think it means:
As boring as they are, regular updates and progress reports are important to make sure everyone is on the same page, time doesn’t get wasted working on overlapping areas of a project, and the boss — who is likely overseeing many teams simultaneously — knows what is going on. A good boss keeps up to date with the reports, comments on the progress, and addresses problem areas. This is all really basic stuff.
What it actually means: “I will never read this”
Unfortunately, if your boss actually kept abreast of what was going on and tried to address problems, he wouldn’t be terrible. Not only do most of your e-mails sit unread in his inbox, he will often call you later to ask for a verbal summary. Worst of all, when something goes wrong (and it will), you will ineffectually point to your numerous e-mails on the subject, to which your Terrible boss will reply “you should have called me”.
It is frustrating because with a Terrible Boss the real problem will never get addressed, but to make things even worse it turns out that your boss is actually speaking an entirely different language.
View full post on Business Pundit
Nov 8th
In many ways, McDonald’s is the model business empire. All-American food, speedy service and a perceived value for money all go some way to explaining why the giant corporation continues to pack in diners to its restaurants every day. Nothing seems to dent the popularity of the burger behemoth. Diets and fads may change, but the golden arches continue to stand tall. Even when under pressure from fierce criticism, Ronald and his gang seem to bounce back stronger than before.
Some things, however, you just can’t ignore. Such as the man from Jackson County, West Virginia who claimed he discovered a capsule in his hash brown in 2007, or the Missouri woman who said she found a “hard, circular” object in her beef patty in 2009. And that’s just for starters…
The following surprise ingredients in the famous McDonald’s menu may just make diners think twice — three times, or more. Apologies if you’re about to have your lunch; here are the 10 most revolting things discovered in McDonald’s menu items.
In 2005, Lauren Coleman, a senior at the University of Illinois, got an unexpected side order with her fries at the Illini Union’s McDonald’s. Just as she was about to dig in, she spotted a used bandage sitting in her fries. Understandably shocked and disturbed, she took it up with the manager, who had the good grace to order Coleman some fresh food and give her her money back. The owner of the offending bandage then came out and apologized to the shell-shocked student, saying, “I’m sorry, that’s my Band-Aid.” Coleman, who chose to take no further action against McDonald’s, said: “The McDonald’s on campus is not classy or clean, but it’s the only one on campus… [I]t’s like taking a risk when ordering there.” Sounds like a sticky situation…
In 2008, a different kind of foreign First Aid object showed up in a teenager’s double cheeseburger in Reading, Massachusetts. The unnamed 14-year-old girl was biting into her burger when she came upon a hollow piece of metal about an inch long. Health officials who examined the object said they believed it to be part of a veterinary needle or syringe that somehow found its way into the food chain at a meat packing plant in Ohio — possibly as a result of an animal being vaccinated prior to its slaughter. A statement from McDonald’s at the time read: “We take these matters seriously. However, at this time, these are allegations. Upon learning about these claims, we immediately began an investigation to gather the facts. Without the facts, it would be inappropriate to further comment or speculate on where this object may have come from.” However, McDonald’s stopped using that shipment of meat, while the uninjured girl was taken to the hospital as a precaution.
McDonald’s is, of course, that most global of businesses — with restaurants everywhere from New Zealand to the North Pole. Perhaps, then, it almost goes without saying that unanticipated items will show up in their menus all over the world. Take this painful example from Hisingen, just outside Gothenburg in Sweden. Forty-seven-year-old Yusuf Bercil innocently bought a burger from McDonald’s, and on taking his first bite found himself with a nail almost half an inch long pierced through his gums. ”It was stuck between my teeth and gums,” he explained. “I managed to get it out but then I threw up. What if one of my children had got the burger instead?” Staff at the outlet had no explanation for how the nail got there. “We have started an investigation and informed our suppliers but can only apologize,” said the manager, Axel Gustafsson. Bercil, meanwhile, has been left with a fear of fast food following the 2010 incident. “We are going to make homemade burgers from now on,” he said.
Ordering a salad from McDonald’s is one of those noble acts of self-respect and self-denial that should make you feel better about yourself. However, this was far from the truth in 2006 when football coach Todd Haley — then an assistant coach with the Dallas Cowboys — took home a salad for his wife and their live-in babysitter. Upon unwrapping and half-eating their healthy option, the two women allegedly found a less than healthy extra ingredient among the salad leaves: a dead roof rat, six inches in length, the discovery of which left them deeply fearful of having contracted a disease. After a manager from the Texan McDonald’s drove out to investigate and — according to the family — “didn’t offer any comfort,” Haley filed a lawsuit against the burger chain for $1.7 million in damages. The case was settled before it went to trial for an undisclosed amount. That’s a defensive play Haley might not have been expecting.
Sadly, not every meal can be a happy meal. That was certainly the case in 2010 when 18-year-old Hayley Parsons ordered the popular packaged item from a McDonald’s drive-thru in South London in the UK. While nibbling on a few of the fries in her car, she was more than a little dumbfounded to discover three or four bugs scuttling around in her food. Shocked and disgusted, Parsons initially flung the box up in the air, but kept one of the bugs as evidence to show staff. However, on visiting the McDonald’s in question, an environmental health officer found no infestation or risk to public health. The suspicion was that the bugs fell onto the food somewhere outside in the drive-thru area — although a McDonald’s spokesman did issue an apology after the “isolated incident.” Parsons, meanwhile, vowed to take no more chances: “I will never ever be eating McDonald’s again,” she said.
In 2007, in Vancouver, Canada, Max Ipinza got a scare when he bit into his Big Xtra burger and tasted not meat, but peppermint. Immediately realizing that there was chewing gum in what remained of his burger, he spit it out and, by now feeling very sick, went to the hospital to get checked out, worried about the risk of contracting hepatitis. He believes someone intentionally put the gum into his food. McDonald’s Canada said the company had begun an in-depth investigation into Ipinza’s complaint with the co-operation of health officials. Ipinza said he would henceforth be bringing his own packed lunches to work.
Another “unhappy meal” was served up in Fribourg, Switzerland, in 2009, when a seven-year-old girl found a condom nestled in her fries. The child’s upset mother called the police, who in this case launched an immediate investigation into how it got there. The rogue rubber was sent to a forensics lab to see whether or not it posed a health risk. At the time of the story, McDonald’s declined to comment. If they had, they probably would have avoided saying, “Do you want sauce with that?”
In 2010, 18-year-old Brett Stephens somehow managed to escape injury when he found a sharp, five-inch-long wire brush embedded in the meat of his Chicken Legend sandwich, bought from a local McDonald’s in Kidderminster, England. The boy’s furious mother, Janet, claimed the fast food chain’s bosses simply laughed when she challenged them over the find, and that all she was offered was an exchange. A McDonald’s spokesperson said: “McDonald’s takes the safety and quality of its food very seriously indeed and we offer our unreserved apologies for this isolated incident.” Sounds as though Brett had a brush with danger…
In March 2011, Melbourne, Australia resident Leigh Savage opened up his Big Mac to check that the extra pickles he’d requested were inside. They were, but to his horror, there were also as many as 30 maggots crawling around the meat patties. McDonald’s wanted to examine the burger inside a laboratory to discern how the maggots ended up there. But Savage, who also reported the incident to police — who were unable to help — just wanted a refund and an apology. “It’s just disgusting, [I’m] never eating there again,” he said. Interestingly, this is another case in which the victim claimed McDonald’s staff merely laughed when first informed of the discovery. Savage, for one, was definitely not lovin’ it.
Number one on our list is the most famous of these stray object horror stories. It’s a tale that garnered a lot of attention back in 2000 when it first appeared and was featured on television news programs. It has also been the subject of countless email correspondences. The story goes like this: Katherine Ortega, a Virginia mother of two, bought some chicken wings at a local McDonald’s. While serving the poultry up for her kids, she noticed that one of the pieces was slightly weird looking. On closer inspection, it turned out to be a fully-formed, perfectly intact chicken head, battered and fried, just waiting to be eaten. Some doubts were expressed about Ortega’s story, especially as she went to the TV station with her story before filing a complaint with McDonald’s. Also, in the last decade or so, the story has become something of a legend, with different “facts” orbiting around the fateful chicken head. Whatever the reality, at the time, Ortega told reporters: “I will probably cook at home from now on.” Whichever way you look at it, it’s just not one of the “things that make you go mmmm.”
View full post on Business Pundit
Oct 29th
This is the third day in a row where I’ve started no less than three activities within 10 minutes and made little progress on any of them. I am distracted, I am frustrated and I am falling behind.
That’s the moment that I glance at my nightstand and see the book 18 Minutes: Find Your Focus, Master Distraction, and Get the Right Things Done buried under a pile of books. ”A-ha!” I think, “This is exactly what I need to get back on track!”
As I rifle through the book, it becomes clear to me that I’ve gotten trapped in the detailed tasks that make up my day instead of keeping my eye on the overall goals that I’ve set out to accomplish through the year. I quickly realize that I have been the thief of my own time and the main obstacle to not achieving what I’d set out to do.
If that sounds like you, then read on, my friend, and let’s see how we can transform our daily to-do list monster in 18 minutes.
18 Minutes is a brand new book written by Harvard Business Review’s most popular online columnist, Peter Bregman (@peterbregman). It offers a plan for getting the right things done in business and in life.
There are four primary sections to the book:
Section 1 – Pause – The examples in this section will prepare you for the rest of the book. You will get into a mind-set that will help you to see the possibilities of getting the most out of your time.
Section 2 – What is this year about? I’m a big fan of Chris Brogan’s “three words for the year” exercise where you pick three words that will symbolize your priorities and efforts in the new year. This is very much the same idea. In 18 Minutes, Bregman shows you four elements around which you should focus your efforts over the year:
Part 3 – What is this day about? – this is where you learn how to translate what your year is about into a daily 18-minute plan. This isn’t really a new concept. The Franklin Planner folks had this figured out, as do most people who are on a mission to achieve something.
I have a friend who likes to say that most people know more about what they want on a pastrami sandwich than what they want out of life. Bregman is saying the same thing. Figuring out what your year is about is huge, but keeping that goal in focus day in and day out is even more challenging for most people.
In this section, Bregman delves deeper into how to combine those four elements of who you are into a more powerful, more fully self-expressed version of you. He relates a wonderfully telling story of how he repeatedly fell during a mountain biking trip because he found himself slowing down at a rock instead of plowing over it. I could immediately see his point and thought of how I become sidetracked by certain events in the day because I didn’t plan ahead and acknowledge potential obstacles and how I would handle them.
There is a terrific list outline in this section that you can use immediately. Just use those four or five things that your year is about as list categories; then put your tasks underneath. Bregman also recommends creating a category called “The other 5%- Mine.”
When I saw this, I had an epiphany! I’ve been using Google Tasks to keep track of my to-do lists and had created lists by Clients. Now I see that I can create my lists by these four categories.
In fact, if you read my review on Karmic Management, you’ll find Bregman’s system works just as well with the 6 time lists mentioned there.
An interesting benefit you’ll get from this arrangement of your lists is the ability to quickly see which categories have an abundance of tasks and which ones are a little thin. This is a terrific visual barometer that you can use to see if your day is the way you’d like it to be. If it isn’t, you can quickly make a change.
Part 4- What is this moment about? I’m sure you see a pattern unfolding in this book. Focus on who you are, what your year, day and moments are about, and keep your tasks focused in those areas–then you will certainly get where you want to go.
This section is all about being present moment by moment and noticing when you are about to get distracted. Bregman discusses tactics for managing distractions – those shiny objects that clutter our day, those siren songs that ultimately steal us away from our mission in life.
18 Minutes: advice that’s easy to adopt
Granted, my current situation motivated me to read 18 Minutes out of frustration. But I found the book to be engaging and Bregman to be a likable narrator. He didn’t come off as better or holier than thou. In fact, quite the opposite.
In the Mastering Distractions section he talks about going on an bike ride in the pouring rain because that was his exercise time and if his focus was on exercise, this was the only time he could do it. He shares his constant inner voice trying to convince him that he should retreat to the warmth and comfort of his apartment, and then he tells us how he stepped out into the rain and even then was thinking bout turning back, but only five minutes into the ride, the rain that seemed like an irritant turned refreshing.
I was inspired more by his “weakness” than his determination in this story. It showed me that I get to choose how the day goes and those choices determine how my life goes. That was a powerful moment for me.
Integrity about who you are in the world trumps distractions
Chapter 33 is titled “Am I the Kind of Person Who…” This is an incredibly powerful chapter because it brings to light that who we are in the world drives what we do, what we focus on and ultimately what we achieve.
Create a good story about yourself, and the actions you take throughout the day will flow easily and naturally.
Things I loved about 18 Minutes
18 Minutes is really well written. Bregman is so engaging, real and open that his time-saving and life-managing techniques are like that spoonful of sugar that makes the medicine go down. He uses personal stories, many of which are somewhat self-deprecating, to show you that he’s struggled with the principles he is writing about.
After giving it more thought I realize that 18 Minutes has the magic combination of qualities I like in a book:
Who will benefit most from reading 18 Minutes?
If you’re a type A personality who wants to squeeze the most out of your day, this is a book that will feed your fire. And if you find yourself ending each day tired and feeling like you didn’t get to where you wanted be, then reading this book will help you pinpoint the time takers that leaves your days and spirit unfulfilled.
This book is an ideal holiday gift for business owners who don’t want to make New Year’s resolutions because they know that nothing ever happens as planned.
If you’re dedicated to living your life and running your business in a way that makes a difference n the world, then this is a terrific, easy and fulfilling read.
18 Minutes: Find Your Focus, Master Distraction and Get the Right Things Done
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