Home Wealth Project

Are you using social media in your business? Those two little words have taken on a greater significance then ever before in recent years. How are you using social media in your small business? You know you’re doing it. There’s a Facebook fan page, a Twitter account and a business blog. But, wait! There’s more. See what the social media has to offer you!

Getting Established

What are you doing about Google+? How do you get started? Start with your profile. Your successful use of this tool is a direct result of of the information you share on your profile and the manner in which you present it. It must catch people’s attention. Then there are a number of suggestions as to how to maximize your benefits of having this social media tool. Chris Brogan

How should I be using social media marketing? How do successful small businesses effectively use social media marketing to enhance their reputations, find customers, and increase their sales? Starting with creating a quality homepage and selecting a human face that people can tie down to your business, there are seven “need to” steps for you to pursue to make sure that your social media marketing plan is profitable and not a waste of time and money. Copyblogger

Facebook updates help users share better with others. How comfortable are you with privacy when sharing on Facebook? Changes have been made to alleviate this concern. Improvements in tagging and the ability to add one’s location to each post are also included in the changes. Additional revisions are expected in the near future. WSJ

Tools & Trends

Daniel Gross’s Greplin is one smart search engine. Finally, one search engine that will organize your entire online life! Is this for real? Daniel Gross feels his Greplin does just that. Read about this amazing young man and the product he has to offer. How could this tool help your small business? Bloomberg BusinessWeek

Online marketing will account for 70% of small business marketing budgets by 2015. The future of small business marketing will definitely be in digital/online marketing. Very good futures are in store for those companies who can advise and help small businesses with online marketing solutions. Small businesses can ill- afford to miss a step as these changes in marketing strategies occur. Failure to be one step ahead could affect customer satisfaction and customer retention. Management Direct

18 reasons to use social media. If your small business is poorly managed and your product line is not top grade, use of social media will mostly not make your small business successful. What it can do is to make it possible for you to interact with your potential customers and thereby allow you the opportunity to react more quickly and efficiently to the needs of both your current and potential customers. Among the many advantages of properly using social media to build your small business are the 18 reasons listed and explained here. Small Business Trends

Social Media Marketing

Top myths about social media for business #2: “Don’t need it–we have SEO.” Can a successful search engine optimization strategy be a substitute for a strong social media presence? Some SEO proponents say yes and dismiss the need for social media as part of the marketing package. However, they quietly admit that social media does have a positive impact and, in addition, has some benefits in establishing credibility, communication, and connection. Resonance

How to promote: an event thru Twitter. When you promote an event thru Twitter, you have the possibility of attracting a far larger audience that might be interested in your event. Video shows how to promote your information, step by step way to post and promote, and tips and tricks on how to promote through Twitter. Sales Tip a Day

Social media for search. Social media and search are no longer the separate things we have believed them to be in the past. In fact, the worlds of social media and search are quickly merging. Are you using the power of both these worlds to your small business’s advantage? Nick Stamoulis

Another marketing channel? No, social media is much more. Be prepared for many business applications in the coming years for these exciting tools. Where is social media headed and where do its potential applications for your business end? The only limits are the imaginations of social media users just like you. Resonance

Social Media Tips in Small Business Today

View full post on Small Business News, Tips, Advice – Small Business Trends

business, Media, Small, Social, Tips, today

Starting and Running A Small Business Today

Sep 11th

1 comment

Make no mistake, starting and running a small business is a challenge. Here at Small Business Trends we assemble news and information information daily from our most trusted sources giving you more information to do it right.

Finance

Looking for financing for your small business? It’s an often asked question and, not surprisingly, you’ll find many answers to it everywhere you look. Gurus, in fact, have made substantial money talking to people on the subject, but, in the end, perhaps your local accountant has the best and simplest advice of all. The Willits News

Why Small Businesses Aren’t Creating Jobs. Blame for why small businesses aren’t creating jobs will probably again be placed on banks that won’t lend and businesses that are hoarding cash as the President and most of Washington try to explain away high unemployment. This article goes more in depth to look at these claims examining the assets and liabilities of small businesses and their debt to eguity ratio. You might be surprised at the findings. Business Insider

Tech

Can small business benefit from business intelligence software? Business intelligence is nothing more than simply looking at and analyzing data so as to make better business decisions. In the past mostly larger businesses used complex programs to gather business intelligence. Today it is becoming economically feasible and can be developed for smaller businesses to help them compete with larger businesses. Each small business must evaluate their needs and weigh the ROI. Inc.com

How do you get your updates noticed by your Facebook fans? We’re told that 90% of the people who click your Facebook fan page don’t come back. They look in their own Facebook news feeds for your content. In a video, seven ways are explained that will help you get noticed using FB news feed optimization. Social Media Examiner

Policy

Small business is focus of tax cuts. Reducing payroll taxes for employers to encourage hiring of additional employees may be a blend of policy and politics. It will certainly appeal to most small business owners enticing them to consider hiring. Many of these small business owners just happen to be independent voters, a group whose support the President desperately needs in his reelection bid. WSJ

Growth engines: ten ideas to help small businesses create more jobs. The SBA states that small businesses (under 500 employees) have created 2 out of every 3 net jobs over the past 15 years. If one out of three very small businesses (4 employees or less) added one employee we would be at full employment. How do we accomplish this? The article emphasizes creating more customers, increasing competition, reducing costs, and increasing fair, affordable credit. Suggestions are presented on how to accomplish these ideas. Policy Shop

Walden, Wyden react to Obama jobs plan. The President in his speech to the Congress talked about the need to review the rules and regulations that hamper small businesses and to make sure they were necessary and “common sense”. This doesn’t require Congressional action. Yet, as he spoke, there were over four thousand new regulations aimed at job creators. One estimate states that the cost of regulations to U.S. businesses amounts to about 1.75 trillion dollars. What would happen to job creation for small businesses if needless regulations were eliminated. Other pro-small business government actions could further job creation for small businesses. KTVZ.com

Strategy

Business knowledge “holding back small construction firms.” Just because you are a knowledgeable person when it comes to construction doesn’t necessarily mean you will be successful in running a small construction business. It takes a completely different approach and a different way of looking at your business. You must understand how to start and how to plan and organize. Understanding finance, purchasing, employment management and production are necessities. You are no longer a builder but rather a small business manager. There are several good construction software packages available to guide you. Construction Industry News

Facebook Geotracking draws 500,000 fans for small biz. How do you know Facebook marketing is working? Site traffic grows. Sales increase. In the case of Alex Morrissey of JamaicansMusic.com, he found out when he invited 200 people to a launch party and 1,000 showed up. Morrissey is becoming the Mark Zuckerberg of Jamaica. Find out more about him and how he built his business. Social Media Examiner

Controlling information. How much information do you control and how much do you share with your people. It can be an important consideration in today’s small business environment where too much information could distract employees causing them to worry about things that are none of their business while too little could fuel rumors and destroy morale. So what is the proper mix when it comes to sharing information with employees? You’re the Boss

Starting and Running A Small Business Today

View full post on Small Business News, Tips, Advice – Small Business Trends

business, Running, Small, Starting, today

Start Forex Today – Pays 75% Plus Affiliate Bonuses!

Sep 3rd

The Secret Finally Revealed: “Investor Bends the Laws of Forex and Pillages $400,000 Cash In Less Than 4-hours!” Learn exactly how he did it. www.startforextoday.com/affiliates.cfm – For Awesome Bonuses and Promo Tools!
Start Forex Today – Pays 75% Plus Affiliate Bonuses!

Affiliate, bonuses, Forex, pays, plus, start, today

Build a Better Business Today

Aug 24th

Want to build a better business today? It isn’t as hard as you think. Start with these simple ideas and a bit a creativity of your own. Creating a small business that can stand the test of time and changes in the market is a question of hard work and vision. Best of luck on your journey:

Better Business

Be more bankable. You can complain about the lack of available funding or you can do something about it. Did you know that there are steps you can take to make your business more attractive to lending institutions? Three steps in particular will help you make big changes fast. Bloomberg BusinessWeek

Where are the smartest businesses growing up? Look no further than these hot hub spots across the nation where cutting edge startups make their homes. Do you have an incredible idea or an existing business that could be a natural fit for one of these hub spots? Where can you grow your business most effectively? Do your research for your market or industry to learn more about “where the action is.” WSJ

Anyone can serve a customer who’s easy to please. The trick, says Jay Goltz, is to serve and satisfy a picky one. And the rewards, he ads, are incredible. Do some simple math to figure out what some of these often long-time customers really cost in time against what they bring in repeat business. The numbers are clear. Serve those picky customers and your bottom line improves. It’s a no-brainer. You’re the Boss

Better Communications

Did you know? Being a better entrepreneur will help you build a better business, but it all starts with education. There are a pile of things probably no one ever told you about starting your own business. In the meantime, you’ve learned many things on your own…which is where this post comes in. Here are some things that might have fallen through the cracks. 365 Days of Startups

More customer satisfaction with mobile. What if there was a technology or tool that guaranteed both greater customer satisfaction and better retention? Would you build your business on it? Of course you would! Then get ready for this new report on what mobile communication can do for your business. The Lunch Pail

Tips for effective use of Twitter. It may not be the largest social media Website on the scene, but some believe it’s the most important one for small business owners and entrepreneurs. Let’s look at this list of top rules you may want to consider following when engaging in your Twitter efforts. Birdie’s Typing Service

Better Tips

Tips for integrating social media and mobile. Both are powerful tools to grow your business and establish your brand. You know this already. Add to this the natural fit these channels have for each other. The tools are also inexpensive and can help you reach a wide swath of your audience. What are you waiting for? ShopTalk

Better business networking. Effective small business networking requires a few things. You’ve got to have a group of business people with whom you can easily relate. If you’re trying to build rapport with some new business prospects, here are some steps you may wish to follow first. Bloggertone

Better results are what we all want. But how many of us know how to get them? Many small business people think they’ve got the answer what will turn their business around (if they just had time to implement it.) But sometimes the things that can make the greatest differences of all take little or no time to put into place. M4B Marketing

Conclusion

Risks these entrepreneurs took to make their businesses better. The biggest lesson in building a small business is that there is no success without risk. That risk may not always be financial in the form of investing lots of money in your startup. Here are some examples of the risks business people just like you made to grow their businesses. Dr. Shannon Reece

Build a Better Business Today

View full post on Small Business News, Tips, Advice – Small Business Trends

Better, Build, business, today

Build a Better Business Today

Aug 24th

Better Business

Better Communications

Better Tips

Conclusion

Build a Better Business Today

View full post on Small Business News, Tips, Advice – Small Business Trends

Better, Build, business, today

Webinar today with Al Pittampalli and me

Aug 18th

Posted by Home Wealth Project in Marketing Tips

At 12:30 New York time (the 18th, that’s today), we’ll be discussing Al’s book, which hit #1 on the Kindle list and has nearly 100,000 copies out after just two weeks.

Register here. No charge, of course. I hope it’ll be fun and maybe, just maybe, we’ll help upend meeting culture in your organization. Bring your boss.

Thanks to Citrix for sponsoring it. PS free copies of his groundbreaking book will be sent to some lucky attendees.

View full post on Seth’s Blog

Pittampalli, today, Webinar

Sales Advice for Small Business Today

Jul 13th

You know how important sales is to your small business. That’s why we’ve created this small business news roundup focused on sales advice to help you. Increasing your sales is the simplest and best way to grow your business with better cash flow and more satisfied customers to spread the word and bring back referrals. Here are some thoughts about how to boost your sales and how to fix problems as they arise.

Basics

Why honesty is the best policy. For sales people worried only about commissions and quotas, this can be hard medicine to swallow. For a small business whose bottom line and survival can hang in the balance, doubly so. But the fact is that honesty and integrity can have incredible power to benefit your business in the long run. Todd Youngblood’s SPE Blog

How to stop loosing out. Sales can sometimes be a mystery, even to the pros. Why do you close some sales while others get away. For small businesses and startups depending upon every sale to survive, it’s important to figure out what could be going wrong on those all important sales calls. Here are a few things to watch for. Open Forum

Be Prepared

Some thoughts on building your sales team. Unless you plan to do it all yourself, creating a sales team is key to your success? Gary S. Hart leads us on a meditation about the qualities that make anyone great and that are probably things to consider when choosing anyone who will be going out and representing your product, service or brand. Sales du Jour.com

Building a better sales week. S. Anthony Iannarino’s “8 Steps to Building a Model Sales Week” will inspire any sales team, even a sales team of one. Sales are the key to your small business’s growth. Whether you’re a sales pro, a startup entrepreneur or the leader of a small business sales team, this strategy should help you get what you need most. The Sales Blog

Techniques

The art of the cold call. You might or might not be in the position of having to eventually call up and ask for that first sale. It will likely depend upon your business, whether you hire a sales team or do most of the selling yourself or whether you are even running a business in which a sales call is appropriate. Should you ever find yourself in the position of needing to pick up the phone and talk to that prospective client totally or relatively cold, here’s a post to make the job easier. The Pipeline

Changing your approach. Are you selling your product or service or trying to solve a client’s problem? If you’re doing the former, does Elaine Rogers have some suggestions for you! You see, the world has changed and so must your approach to selling. Need more explanation on how to get started in a whole new direction? Read on. Bloggertone

Troubleshooting

Adding value and boosting profits. When selling more of your product or service isn’t necessarily possible or wanted and doesn’t fit your core market’s needs, try adding value to your existing products or services instead. Add value that customers want or need without increasing the cost of your product or service and you’ve found a magic formula to boost your sales overnight. Open Forum

Actor Wayne Rogers of M*A*S*H: success comes down to sales. Perhaps best known for his role as Dr. Trapper John McIntyre during the early days of the hit series M*A*S*H, Wayne Rogers has also spent years as an entrepreneur. Click through to read the article and watch the video interview as Rogers explains how most business failures come down to sales. WSJ

New Directions

A brand new pitch: It’s all about the retailers. A European tire manufacturer has found there’s more than one way to market their product and boost their profits. Instead of heavy advertising or other marketing to expand brand awareness, they rely on the quality of their product and motivating independent salesmen to sell more of it. Bloomberg Businessweek

Sale of your business is also an option. As the economy continues to recover, interest in buying small businesses has also increased. Larger companies with plenty of cash reserves are looking to make some purchases and both equity buyers and strategic acquirers are on the lookout for opportunities. You’re the Boss

Sales Advice for Small Business Today

View full post on Small Business News, Tips, Advice – Small Business Trends

advice, business, Sales, Small, today

Ultimate Guide to Solving Menopausal Symptoms Today

Jun 25th

Posted by Home Wealth Project in All Posts