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Jan 12th
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Dec 13th
Today, email marketing company Constant Contact announced its newest social media marketing product, Social Campaigns. Designed with the small business owner in mind, Social Campaigns will help companies grow their fan base on Facebook, Twitter and LinkedIn, as well as drive engagement.

The Problem Constant Contact Wants to Solve
I’m not sure why, but a lot of small business owners are intimidated by the “technical factor” of social media. (It’s not really all that complicated, but it’s perceived that way) More small businesses would use the more advanced features of Facebook if they knew how. And then knowing what to do with followers and fans also presents a conundrum.
Their Proposed Solution
Constant Contact, which serves an estimated 450,000 small businesses according to SeekingAlpha, intends this product for small businesses that are frustrated by the return on investment of their social media efforts. This is from Constant Contact’s recent press release:
“Constant Contact’s Fall 2011 Attitudes and Outlook Survey showed a significant increase in social media adoption as more and more small businesses find it to be low cost and easy to use. However, few can point to real business success from their investment.”
What The Product Does
The core of the offering is a tool to create Facebook customized landing pages, that are integrated with other social media and the Constant Contact email system. Using the tool you can run “Liked-gated” Facebook campaigns.
If you’ve ever been jealous of customized Facebook tabs you see other businesses using, but don’t feel tech-savvy enough to create one, this product will help you. There are different campaign templates you can customize, including Coupon, Product Showcase, Downloadable Content, Video, Event, and Fundraiser. When a visitor goes to your company’s Facebook page, she’ll land on this page.

Mark Schmulen, General Manager of Social Media at Constant Contact explains:
“The user can choose to “like-gate” their campaign, an option that requires the participants to first “like” the user’s Facebook page before being able to participant in the campaign.”
Once your campaign is set up, you can post updates to Facebook, LinkedIn and Twitter directly from your Constant Contact account (a feature that sounds similar HootSuite, SocialOomph or other social media aggregators). You can also send email invites to drive traffic to your social media campaign. There’s also a reporting feature that helps business owners see how many fans they connected to, and how many participated in the campaign.
Let’s Talk Pricing
I’m sure you’re all wondering what this will cost. Constant Contact says more details on pricing will be available in the new year, but to start, every user gets one free campaign. And any campaign with 100 or fewer fans will be free forever. (Although, I guess if the program is worth its salt, you should have many more fans, right? So you will end up paying if Constant Contact does its job!) After 100 fans, pricing will be tier-based, depending on your number of fans.
More Information
Social Campaigns will have free, live customer coaching and technical support to all users (even the free accounts).
Right now, Social Campaigns is only available by private invitation, but it will be rolled out to the general public early in 2012. Be one of the first to use it by going here.
Constant Contact Introduces Facebook Campaign Tool
View full post on Small Business News, Tips, Advice – Small Business Trends
Nov 29th
5 Ways To Make An Email Newsletter Your Best Sales Tool
This content from: Duct Tape Marketing
No matter how enamored you may be with social media, email still outpunches just about every tool out there when it comes to cost effective lead conversion.
Now, done correctly, what this really means is effectively using email communication in conjunction with efforts to produce educational content, amplify content throughout social media channels and turn Twitter followers into email subscribers.
It’s integration as much as anything that makes email work, but there are a handful of things that you need to do to get the most out of the email component of the mix.
Grab Attention
It’s not enough to have an email subscribe form tucked into the sidebar of your home page. If you’ve got a great offer to put in front of your visitors you need to make it impossible to ignore, without being obnoxious.
A new breed of popups makes grabbing visitor attention and turning it into email list subscribing almost pleasing. I’ve been experimenting with a rather new WordPress plugin called Pippity.
Once installed and configured this tool will note when you have a visitor that has not been offered your email subscription and briefly take over the screen to make them an offer. The visitor still has lots of control over the screen, but this tool positions your list in a way that’s hard to ignore.
I know there are some that don’t like this tactic, but Pippity gives you so much control, including A/B testing, that you can fine tune the tool’s use to make it work for you. Like it or not, with the right offer, most people see 300-400% jumps in subscribers using this kind of approach. (One tip: Turn it off for mobile browsers, as there’s no way to make it a pleasant experience on a mobile.)
Exchange Value
Giving people a reason to subscribe is even more important than simply grabbing their attention. In order to get willing subscribers these days you must sell the value of what you have to offer and most likely exchange something like a free ebook or report that sounds too good to miss right at the point of subscription.
The act of giving an email address comes with a price these days because all of our email inboxes are jammed. Your free stuff better sound as good as most people’s paid stuff if you want to get subscribers.
Of course, this also means that you need to keep the value exchange high if you expect to keep subscribers. Turning email subscribers into paying customers is not a one-time event; it’s accomplished through a process of building trust over time.
No matter what time frame you choose to offer your email newsletter, once a week or once a month, each issue should be something that people look forward to. It’s great to have a large list, but if less than 10% actually open your emails then you won’t get much return on your efforts.
Serve Snacks
I’ve been producing a weekly email newsletter just about every week since some time in 2002 and I’ve played with different formats, different content, and different ways to present information.
A great deal of what I’ve always tried to do is evolve with overall communication trends and my best advice is that you subscribe to lots of newsletters and pay attention to how others present information and how they change their presentation over time.
Currently, my newsletter format is designed to offer several compelling article abstracts grouped into a set of topics that I believe my readers expect from me. I author about 50% of the content and then hand select a couple blog posts from blogs I read that related.
When I switched to this snack sized, scannable format, I immediately noted that my response and engagement increased dramatically.
Be Sharable
Smart marketers have always employed tools that made it easier for people to share their email newsletter with friends, but these days that means making your content easy to share in social media as well.
Most email service providers have added social media sharing options that you can embed in your content so that a reader could tweet that they just read your article.
The content itself must exist online in order to use this most effectively. Most service providers also allow you to create an online archive version of your newsletter and I recommend you use this approach to socialize your content sent via email.
Go Solo
Once your readers come to appreciate your valuable newsletter content you may earn the right to send them offers. This is something that takes a little bit of experimentation and you can certainly erode trust by sending too many offers or sending offers that just don’t make sense.
While you can mix an offer or two into your regular email newsletter format, I’ve found that sending the occasional offer for a product, program or even joint venture with a product or service you truly believe in, using what is called a solo email is the best approach.
A solo email is designed to do only one thing, deliver the story and make a case for your offer. This can be a straight out offer to buy something or even an announcement for a free online seminar where you intend to make an offer, but it must be about one thing and one thing only.
Let me repeat, sending offers is something you earn, just like earning the subscriber in the first place. You must take care that you treat this trust with respect or you will lose it. Keep the value of your offers as high as the value of your content and your readers will appreciate getting both.
My recommended list of email service providers. (Each allows you to accomplish the things mentioned in this article)
View full post on Small Business Marketing Blog from Duct Tape Marketing
Oct 8th
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Sep 27th
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Sep 11th
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Sep 2nd
Using Gmail as a Simple CRM Tool
This content from: Duct Tape Marketing
CRM systems are great and powerful marketing workhorses capable of funneling leads into campaigns, automating nurturing routines, tracking conversion metrics and interfacing with ordering and accounting systems to create a complete sales machine, but sometimes you just need to keep track of who you contacted and when.
Using Google’s free suite of tools you can create a nice lightweight CRM system with just a few tweak along the way. Since email has become one of the primary forms of contact, and particularly if you’re already using Gmail, exploring options that allow you expand on the tool you use the most might be the fastest route to creating a useable CRM like option.
Contacts
Gmail comes with a contact database that will automatically store information on anyone you add or correspond with. You can add lots of information beyond email and name and upload contact information from other systems and files.
This isn’t the prettiest interface, but it has just enough functionality to work. Once you add a contact your email exchanges will be searchable and you can add them to a task or appointment in Google Calendar to create even more searchable data for the record.
Groups
One of the keys to using the Gmail contact database as a mini CRM tool is to use the contact groups function. By creating groups in your contacts page for things like customers, prospects, journalists, vendors and strategic partners you can effectively sort your contact list by function and even create mail campaigns to these groups.
Nested Folders
Another way to keep track of key information in Gmail is to use email folders for your key contact groups and add the nested folders function found in labs to create subfolders. So, if you have a client folder, then you can create a folder specifically for each key client underneath the client folder.
Then when you have email come in from a client you can use the move to function to store the email in the appropriate folder so you can access it more easily. You can also pull up any contact record and see recent emails to and from the contact.
Rapportive
Free 3rd party add-ons can also help beef up your new CRM system. Browser plugin Rapportive is a tool that adds social media data to your contact records. With this plugin added you automatically see LinkedIn or Facebook information on you contacts or anyone that sends you an email in the right sidebar of the Gmail screen.
You can also follow and connect with contacts on Twitter or LinkedIn directly from the Gmail interface. This is a great way to get a bigger picture of what your contacts are doing and have instant information on people that send you emails.
Boomerang
Another 3rd party plugin you might consider adding is Boomerang. This handy plugin gives your emails some smarts. When you send an email, for example, you set it remind you if you don’t hear back from the recipient in a set number of days. Or you set an email in your inbox to go away and put itself back in on a certain day.
Many of the functions in Boomerang allow you to set-up and operate your own little tickler file system based entirely on emails sent and received.
App Marketplace
Of course there are lots of additional apps that integrate with Gmail and the entire suite Google Apps found in the App Marketplace. For example, the Mavenlink app turns the system described here into a full collaboration and project and task management suite.
Full-featured tools are great, but sometimes a simple solution you can master and use in the way you’re already working is just the ticket.
View full post on Small Business Marketing Blog from Duct Tape Marketing
Aug 22nd
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Aug 5th
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