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Dec 12th
In just the blink of an eye it will be 2012. And with that comes the opportunity for us to focus in on the hottest trends of the upcoming New Year, and maybe even those that eluded us in years prior. While you’re putting the finishing touches on your action plan for 2012, let’s dig into some of the hot Internet trends for SMBs to watch over the next 12 months. After all, you want to kick off the New Year on the right foot, don’t you?

Of course you do.
It was during November’s PubCon Vegas show that distinguished Google engineer Matt Cutts stood in front of a packed room and encouraged search marketers to focus on three areas over the next year:
While these areas were certainly hot in 2011, the data shows they’re only going to heat up from here.
The year 2011 saw a 400 percent increase in the number of mobile searches, with 74 percent of people using their mobile phones to search while running errands. For Black Friday this year we even saw advertisers attempting to lure customers away and steal competitor sales while they were waiting on line to make a purchase, as The New York Times reports.
Piggybacking off the explosion of mobile are social networks trying to get in on the action. Mashable reports Facebook just bought Gowalla’s management team to help them tie proximity to intent, while SearchEngineLand reports FourSquare recently released the new FourSquare button to add your place to their ToDo lists to help customers find you before they even realized a need was there. It’s awareness through relevance and, if you’re a small business owner, it’s a fantastic way to appeal to new customers.
In the face of the SoLoMo revolution, SMBs must not only adapt to new screens but also to new ways of reaching customers.
Focusing on online reviews is not new, but in 2012 its continued importance will be driven by two impressive factors.
1. A Shift in Buying Behaviors: A study from NM Incite showed us that 63 percent of social media users list “consumer ratings” as their preferred source for getting information about a business, product or service. Data shared by Gregg Stewart during March’s SMX West event told us that 32 percent of all searches expect to find ratings and review information. And when they don’t, they wonder:
Once they’re done with the “why” questions, they simply go search for a business that does have this information available. They go to your competitor.
2. Social Brings Accountability: It’s not just consumers who love online reviews; so does Google. Google looks at reviews as just one of many social signals that will bring accountability back into their algorithm. Google is so serious about accountability and social signals that they even built a new social network around it called Google+. Here consumers are forced to interact on the Web using their real names and identities. That changes the types of interactions that are taking place. Search engines want to return the best possible experience, and an increased focus on social signals is one way they’re looking to do that.
The combination of users looking for this type of social data and Google wanting to display it is a clear sign that SMBs need to invest in this area. In 2012, the SMBs that will be left behind will the ones who have not developed a strategy for how they’ll solicit online reviews, how they’ll manage them, and how they will respond to negative reviews that pop up around their businesses.
Cloud computing alternatives will continue to go mainstream in the upcoming year, RingCentral says, as SMBs look to save money and gain access to resources they wouldn’t have otherwise. If you’re not familiar with the term, cloud computing refers to using a network of remote servers hosted on the Internet to store and manage data instead of hosting it on your local server.
For example, instead of hosting your email on your personal computer, if you use Gmail, they host it for you. Or maybe you use DropBox to store your media instead of putting it on a local server at your office. The benefits of moving into the cloud are obvious:
Through the use of cloud computing, SMBs can run their businesses more smoothly thanks to established infrastructure they don’t have to build (or pay for) on their own.
Of course, moving into the cloud does pose some issues. For example, check out the next big trend for 2012…
Yes, with more businesses using Web-based services and with hackers shifting their attacks to smaller firms, site security is a major issues for SMBs in 2012. Hackers are setting their eyes on small computer users who they know will have weaker security systems in place and who, The Huffington Post reports, still think hacking can’t happen to them.
Only it can. And it is.
If you think your SMB is safe from hacking because you have nothing “worth stealing,” think again. Even a local pizza joint that delivers will have access to tens of dozens, maybe hundreds, of street addresses and credit card numbers. And that’s all the hackers are after. Protect yourself by putting basic security measures in place like changing default passwords often, setting up strong firewalls, and not falling prey to the kinds of phishing scams or malicious emails that Security News reports.
What else has the proliferation of smart phones done besides make us all mobile-crazy? It’s also driven us app crazy. And it’s not just Facebook, Twitter and Angry Birds, either. We’re turning to apps to help us run our businesses and be more efficient and, we hope, more profitable.
For example:
The adoption of business applications will allow SMBs to streamline tasks and do more faster and easier.
Those are the five hot Internet trends I think small business owners should be aware of in 2012. Are you ready?
Binocular Photo via Shutterstock
5 Internet Marketing Trends for SMBs to Watch in 2012
View full post on Small Business News, Tips, Advice – Small Business Trends
Dec 7th
Are you in the restaurant, foodservice or food manufacturing business? No matter how tough the economy is, people still need to eat. And foodservice entrepreneurs have shown a lot of creativity in the past few years—in fact, you could almost say the recession has sparked a renaissance of restaurant industry creativity. Beyond food trucks, burgers and beer, what are some of the hot food trends for 2012?

Here are 10 of the most promising trends I’ve featured on my food trends site, SmallBizTrendCast.
Image from atm2003/Shutterstock
10 Food Business Trends to Watch for 2012
View full post on Small Business News, Tips, Advice – Small Business Trends
Dec 5th
Can a discussion of the federal deficit, now in excess of $15 trillion, be separated from a discussion on taxes? Of course not! Therefore, taxes will continue to be an important topic on the federal level because of the dichotomy between raising taxes to address deficit concerns vs. keeping taxes low to help create jobs and improve the economy.
Which will win out in 2012? Much depends on what happens in the November elections. Until then, however, there are some important trends in taxes worth noting:
1. Taxes will remain a political football.
The wrangling in the Super Committee, which failed to reach a consensus by the November 23, 2011, deadline, demonstrates the ongoing political nature of taxes. As a general rule, Republicans are against raising taxes, while Democrats want to raise taxes on the so-called wealthy (many of whom are small business owners). This acrimony is not likely to disappear.
Taxes will surely be a key issue in the presidential race. While it’s too early to tell who will be the Republican candidate, each contender has offered his or her own tax solution (www.atr.org/presidential-candidate-tax-plan-comparison-a6588). Here are some key points from a number of the candidates:
2. Tax audits are on the rise.
According to one KPMG survey, tax audits of businesses have increased. Corporate executives who were surveyed reported a 61 percent increase in federal tax disputes; 37 percent reported an increase in state tax audits.
What continues to be a popular audit topic is worker classification to determine whether a company is properly treating a worker as an independent contractor or whether the worker should be treated as an employee. The IRS is not alone in this endeavor; it is getting help from the U.S. Department of Labor and various states with which there are information-sharing agreements.
3. Uncertainty about health care rules remains.
The fate of the Patient Protection and Affordable Care Act of 2010 (“Obamacare”) is uncertain. The U.S. Supreme Court has agreed to hear a case brought by the NFIB and 26 state attorneys general involving the constitutionality of the law. It will hand down a decision by the end of June 2012. In the meantime, businesses must still deal with the law.
For small businesses, the key feature of Obamacare was the creation of a tax credit for helping to pay for employee health coverage. The credit was meant to be an incentive for small businesses to continue or increase their payment of health coverage for employees. The Treasury Inspector General for Tax Administration concluded that the credit has been a bust. When the law was passed, it had been expected that 4.4 million businesses would use it; as of mid-October 2011, only 309,000 had done so. The NFIB has suggested that the current credit be replaced with a new credit that is easier to understand and compute. There may be sentiment in Congress in 2012 to move toward a better small employer credit for health care.
4. Some favorable business tax rules will be extended.
Numerous tax rules are set to expire at the end of 2011. Likely, many will be extended, at least through 2012. However, action on extension may not occur until 2012 (i.e., extension will be retroactive to the start of the year). Some of the key provisions include:
There is bipartisan support for the extension of various business tax breaks, and the American Growth, Recovery, Empowerment and Entrepreneurship (AGREE) Act of 2011 has been introduced by members from both sides of the aisle in Congress to see that this happens. It is too soon to predict whether the measure will be enacted.
5. State and local governments scrounge for new sources of revenue.
The federal government is not the only government thirsty for more revenue. Many state and local governments are in dire need and are looking for any way to raise revenue. A number of localities are turning to gambling in order to generate more revenue, and the Nelson A. Rockefeller Institute reports that gambling revenue is on the rise. Many are looking to institute online gaming. A bill to make New Jersey the first state to legalize online gambling was passed in the state legislature, but vetoed by Gov. Christie. The issue may be brought up again in New Jersey and in other states. Other states are expanding gambling venues (e.g., historic Saratoga Raceway in Saratoga, New York, added slot machines).
6. Unemployment taxes will go up for some employers.
Employers in 20 states will be paying higher federal unemployment (FUTA) taxes. The reason: Their states borrowed from the federal government to pay for unemployment benefits and have not yet repaid the borrowed sums. As a result, employers in these states cannot use the full credit state unemployment taxes when figuring their FUTA liability. In 18 states (Arkansas, California, Connecticut, Florida, Georgia, Illinois, Kentucky, Minnesota, Missouri, Nevada, New Jersey, New York, North Carolina, Ohio, Pennsylvania, Rhode Island, Virginia and Wisconsin, the credit is reduced by 0.3 percent; in Indiana, the credit is reduced by 0.6 percent; and in Michigan, the credit is reduced by 0.9 percent.
7. Estate planning for business owners remains challenging.
The estate tax rules are fixed only through 2012. This means that after 2012, the rules are set to revert to pre-Bush-era rules. Instead of the $5 million exemption that applies for 2011 ($5.12 million in 2012), the exemption will be only $1 million. Many believe that estate tax is particularly harsh for small business owners. If they die with estates (including their business interests) that are valued at more than the exemption amount, their families may be forced to sell off business interests to raise the funds to pay the estate tax. Often this results in the demise of some family-owned businesses.
Expect to see renewed interest in abolishing the estate tax entirely (a platform of some Republican presidential candidates) or at least maintaining the current exemption level. As 2012 draws to a close, the debate likely will grow louder on the question of estate tax.
8. Filings will be almost exclusively online.
Starting with the 2012 tax season, paid tax return preparers are required to e-file client returns if they expect to file more than 10 forms in the 1040 series and/or 1041 (the income tax form for trusts and estates). Thus, almost all individuals who use paid preparers will have their returns filed electronically.
E-filing isn’t limited to personal income tax returns. Businesses can e-file employment tax returns. They usually must e-file returns related to their retirement plans and excise taxes, as well as for certain other federal tax purposes. This trend will surely continue.
9. Low interest rates will have an impact.
Due to low interest rates used by the IRS, such as for penalties for underpaying estimated taxes, there is less incentive to avoid the penalties. For example, the IRS interest rate charged on underpayments in the fourth quarter of 2011 and the first quarter of 2012 is only 3 percent. Thus, an owner of pass-through entity, such as an S corporation or limited liability company, who pays income tax on his/her share of business profits on the personal return likely will be paying less estimated taxes. Even if this results in an underpayment that is subject to penalty, the amount of the penalty (3 percent) is small compared with the value of retaining the cash that could be needed for cash flow.
Caution: Be sure to have sufficient funds available when it’s time to pay the balance of the taxes due. Failure to pay by the April filing due date triggers both penalties and interest.
10. The U.S. tax system will continue to become more and more complex.
According to one PWC report, America has a very complex tax system for business taxes. The U.S. ranks 69th out of 183 countries in complexity; it was 23 places better as recently as 2009. While other governments continue to reform their tax systems, ours continues to grow more complex as new tax rules are added year after year. The complexity serves as a disincentive for foreign capital to invest in U.S. companies. However, referencing the first trend in this article, politics and the compromises that it demands likely will help to keep the U.S. tax system complex.
Bottom line: Taxes will continue to be an important issue for small businesses in 2012. Hopefully, but not likely, advocacy groups and sanity will prevail to move toward simplification and lower taxes. However, stay alert to specific opportunities that could help you.
Image from NatashaBo/Shutterstock
Top 10 Small Business Tax Trends for 2012
View full post on Small Business News, Tips, Advice – Small Business Trends
Nov 17th
There are a lot voices for a small business owner to listen to. There are the people in your niche who are telling you the best way to do something, there are industry blogs, there are forums, and there are the other marketers whose success you’re trying to emulate. Sometimes, in all of that, it can be difficult to know which voices are worth trusting and who really knows what they’re talking about. However, there’s one voice whose advice is hard to argue with. And that’s the voice of Google.
While I was at PubCon Vegas last week, I had the opportunity to attend a keynote conversation that took place between Googlers Matt Cutts and Amit Singhal. During that talk, Matt outlined the key areas he believed business owners should be focusing their attention.

What three hot spots does Matt think SMBs should particularly be spending their time?
Mobile
During his talk Matt defined a cell phone as “a computer you carry with you everywhere” and that seems to be the growing trend. Our phones are no longer intended simply to help us make phone calls on the go. We use them to discover things – restaurants, mechanics, supply stores, etc. This is why it’s important that as a business owner you make sure your Web site loads properly and is functional via a mobile device. You may assume that your customers will be searching for you solely via their desktop but we can’t make that assumption anymore. Because more and more it’s proving false.
Social
You couldn’t walk anywhere during PubCon without hitting a conversation about social media, and that’s why Matt named it one of the top areas for business owners to watch. With the recent launch of Google+ Pages for Businesses it’s clear that Google wants to move to a more social Web. A Web that is less based on anonymity and more based on reputation because that’s how Google believes they’re going to make the Web better and add more accountability. You don’t necessarily have to optimize social for search engines, says Matt, but make sure you’re giving off the right signals both with your content and your social influence. Participate in discussions, share content that is relevant to your audience, make it easy for others to share your content. These are all things that will be becoming more important in the future. Social is not going to die.
Local
It should make small business owners feel good to know that the head of Web spam at Google sees small business owners and stressed this as an area of priority. Matt said that local is where the vast majority of purchases take place and that you need to create a strategy for promoting your business online. As a small business owner, you start promoting your business by building awareness through findability by claiming and verifying all your online listings.
Related to covering the basics and claiming listings, Matt also recommended that business owners sign up for Google Webmaster Tools to get email alerts about the health of their Web sites. If you’re not familiar with Google Webmaster Tools it’s a fantastic resource for businesses of all sizes to learn more about their sites and understand more about what Google sees.
With so much noise out there about what’s important and what direction small business owners should be looking in, it’s nice to hear Google give us some cues, even if they’re things we were already doing. Who doesn’t love confirmation that we were on the right track all along?
How do Matt’s comments line up with your site strategy? Do you feel like you’re on the right page or will you be shifting any of your efforts?
Matt Cutts Reinforces Hot Google Trends For SMBs
View full post on Small Business News, Tips, Advice – Small Business Trends
Nov 4th
Whether it’s the economy causing the rise in freelancers these days, as Business on Main reports, or just the ability to hire someone virtually at a fraction of the cost of a full-time employee, freelancing is hotter than it’s ever been. And while the unemployment rate may be hovering at just over 9 percent, the news about the percentage of freelancers finding work is much more positive. In fact, as The Christian Science Monitor points out, it’s been estimated that freelance roles will make up half of all the new jobs created during the period of economic recovery (whenever that starts).
Chart above: Content Writing Jobs Are Once Again Thriving
Each quarter, Freelancer.com charts the fastest-growing online jobs for freelancers. Delving in, we found some interesting facts.
The biggest surprise was in mobile app development trends: Despite there being an app for everything, mobile app development is actually slowing.
Freelancer.com attributes this to the slowing of Android project growth. According to Freelancer.com’s press release:
“Recently there has been some backlash in the hacker community over whether the complexity, hassle and walled garden of native mobile applications makes sense versus supporting a straight-out Web application – especially with HTML5 coming.”
I’d be curious to see how that changes mobile app development. After all, every time there’s a new platform (iOS, Android, Windows Mobile), developers have to scramble to learn the ropes. I wonder how HTML5 (which makes it easy to write a single program that can be used as an app on multiple platforms) will change the freelance gigs situation for developers?
Looking at Flash Development Trends
Speaking of HTML5, there was a 38 percent boost in jobs in this category, and Flash development trends showed that flash development gigs declined 10 percent. Expect HTML5 to dominate development soon.
And good news for us writers: Content jobs are back! After Google Panda killed content writing jobs last quarter, they’re once again thriving. (See the chart above.)
In general, companies are hiring writers, designers, programmers and SEO experts to give them the competitive edge. In these situations, it’s often cheaper to hire for just the work you need done than to pay full-time benefits. Do you use freelancers in your company?
Freelancing Trends That Might Shock You
View full post on Small Business News, Tips, Advice – Small Business Trends
Oct 31st
See you at BlogWorld later this week (November 3-5, 2011)? If you’re going, let’s be sure to connect. We’re maintaining a fluid schedule this year — visiting with peeps we know, walking the Exhibit hall and best of all — a book signing!
Yes, I will be signing my new book, Visual Marketing at the Wiley Booth at BlogWorld on Friday. Susan Payton, who is one of the Small Business Trends Experts, will be with me. Susan was a huge help last winter as I was writing the book along with my co-author, David Langton. In fact, if it weren’t for Susan’s technical editing, it would have taken a lot longer! Luckily, though, it’s done and out — and it looks awesome (of course, I am biased!).
So come on over and say “hi” at the Wiley Booth at BlogWorld, from 1:00 – 1:30pm on Friday, November 4th.

While we’re there, we’re also going to spend some time with Nellie Akalp at the Corpnet.com booth #405. I met Nellie at last year’s BlogWorld. We started talking, and that led to Nellie coming on board as an Expert contributor (check out Nellie’s posts). When you stop by her booth, be sure to tell her Anita sent you. ;-)
Finally, I use opportunities like BlogWorld to meet new people and talk with those who’d like to guest post on SmallBizTrends.com. If you’d like to connect up, just tweet me or DM me at @SmallBizTrends on Twitter. We’ll have some of our popular BizSugar tote bags with us, too, for all you BizSugar fans.
PS, if you haven’t made up your mind to attend, there’s still time. Use this code at registration and get 20% off: SBTR20.
Join Small Business Trends at BlogWorld
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Oct 11th
Social media is all the buzz in small business circles these days. But what exactly do we expect from the medium as small business owners and how do we make it work for us? What follows are a series of articles on tips and trends (what works as well as what doesn’t) that we’re hoping will help small business owners find their way in this perplexing new world.
Are you a highly effective blogger? Yes, blogging is an important part of your social media campaign, so let’s think way beyond just Facebook and Twitter. Here’s a post on the top habits you’ll need to succeed in the highly competitive blogging world out there. Annemarie Cross
What’s your strategy for reaching out and making connections? Make no mistake, the social part of online marketing is not easy. Whether using Facebook, Twitter or blogging, the best laid plans don’t always work. As a result, it’s a good idea to have a backup plan. Basic Blog Tips
Why social media is about more than just connections. If you think you can connect your way to social media success, think again. It’s very important that what you are building is a community, and one with real people you want to connect with and who want to connect with you. Chris Brogan
Social media: A security threat? You may hear lots of positives about what social media can do for your business. But how about some of the negatives? Well, it just so happens some IT professionals are convinced the dangers might outweigh the benefits. smallbiz technology
Social media best practices. Social media has become hugely popular as a PR tool, but how small businesses use it can also be important. What is your business’s philosophy when approaching social media? Have you carefully considered the message you’re sending? gaebler.com
Social media gives small business reach. In the old days you might have had to buy plenty of TV and newspaper advertising to get similar results and even then, you couldn’t target your audience that well. Today, a Facebook presence can do the same or better as those old school alternatives, helping small businesses capture interest and generate fans. Los Angeles Times
Social media for the ecommerce entrepreneur. Social media can be a boon for ecommerce businesses for obvious reasons. With both marketing and sales online, audiences can be moved quickly and easily from marketing message to the opportunity to buy. Here are some tools that make this kind of marketing easier. ecommerce-guide.com
Tools to improve small business social media. You won’t likely be able to ignore the importance of social media to your small business in the coming years, but the key to success in this as in every other aspect of your small business is to work smarter not harder. Here are some tools to give you a hand. The Globe and Mail
Why businesses may now be outsourcing their social media. Not too long ago social media consultants were insisting businesses shouldn’t be outsourcing their social media efforts, but now the trend may have changed. Realistically, do you have the resources to tackle social media alone or, conversely, are there other businesses you could be providing social media for? Business 2 Community
What all can your small business do with social media? It shouldn’t be too much of a surprise that among the last businesses to jump on board the social media bandwagon are local companies who have always relied on other means to get the word out about what they do. Here’s one local example of how businesses are leveraging social media not just to market their brand but to promote events and recruit employees too. HartfordBusiness.com
Our Social Media Tips & Trends
View full post on Small Business News, Tips, Advice – Small Business Trends
Aug 16th
The latest in small business social media trends shows moves that will transform the way we all market our businesses and network in the small business community. How do you use social media to market your small business and how do you see that evolving in the future? Leave your comments below:
Are you using social media etiquette? You know that social media is important to your small business, but are you engaging correctly with others in social communities? Remember that failing to show etiquette when engaging with others via social media can damage your business and your brand. FamousBloggers
What can social media truly teach us about customers? We all know that one of the benefits of social media is learning about our customers and their reaction to our business, good and bad. But how much can we truly learn about the sentiments of others from Twitter and Facebook? Small Business Trends contributor Pierre DeBois has a reality check. AllAnalytics.com
Peer marketing may change social media forever. It may change the way that businesses market in just about every other channel, too. For a long time, marketers have known the importance of peer influence on customers. But a peer influence model focuses on harnessing these forces as never before including in the world of social media. gigaom
Google Plus gets games. The announcement that the search engine giant is adding games to its new social network, spawned a response from arch rival Facebook which plans an upgrade to its own gaming features. The question for serious business users on both social media platforms: How does this impact the use of these channels for marketing, networking and communications? What do you think? WSJ
Are the big social sites a danger for your privacy? Just because your a small business owner using social media for marketing and networking purposes doesn’t mean you’ve given up your right to privacy. Concerns over privacy issues connected to Facebook are nothing new but recently another social network has been under fire and one with even closer ties to the business community. WSJ
Criticisms of social media unfounded. Another place social media has unfortunately been in the spotlight lately is in discussions over its role in recent riots in the UK. But such discussions, and the suggestion that social channels should actually be shut down during periods of unrest, ignore all the good social media has made possible and its importance to small businesses in these communities as they struggle to rebuild. CNN
Want to know the ROI of social media? It’s a common question these days. Businesses are beginning to understand the importance of social media in developing a strong brand message. But social media takes time and effort meaning, even if the Websites themselves are free, there is cost to implementation. Wahine Media
How to get started. So you’ve made the decision to move ahead with a social media campaign for your business. But where do you begin? Social media marketing, like everything in your business, should be implemented systematically. Here are some suggestions about how to get started on a social media campaign and how to implement the proper steps. Search Engine Optimization Journal
A primer on social media spam. Though social media is certainly a great way of marketing your small business online, the method you use in promoting your brand is extremely important. As we shared near the beginning of this roundup, there is an etiquette to this form of communication and one of the major taboos is spamming. The Marketing M8 Blog
Getting real about social media. Probably the biggest problem with social media is the perpetuation of myths about it, some of them generated by those with a vested interest in the field. While many of the tips you may hear for getting started with social media might have their merit, few are absolutes. It’s important to separate fact from myth here. Forbes
Latest in Small Business Social Media Trends
View full post on Small Business News, Tips, Advice – Small Business Trends
Jul 24th
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Jun 15th
Last week Merchant Circle released its quarterly Merchant Confidence Index, painting an eye-opening picture of the state of the industry, where small business are at, and who may just win the daily deal wars after all. As an SMB, it’s something I’d encourage you to take a look at.
First, some background: Merchant Circle’s online survey was conducted between April 30th and June 6th and was sent to a random sampling of its audience of more than 1.6 million local businesses. Of that number, 4,942 SMBs responded and offered their insights.

So how about that economy? Based on the survey, small business owners are proceeding optimistically, but cautiously, as they dig themselves out. Sixty-four percent of respondents believe the economy has either stayed the same or improved over the last 12 months, with 57 percent saying they fully expect to be able to increase revenue over the next three months. But that doesn’t mean they’ll be looking to take on more staff. Still proceeding with caution, 70 percent of SMBs said they expect their headcount to remain the same, with just a handful looking to bring on more talent.
It seems they also won’t be looking to add more dollars to their marketing budgets. The majority of SMBs (57 percent) expect their marketing expenditures to stay the same, which, for nearly 60 percent, means keeping a budget of $2,500 or less for the year.
With limited resources, it makes sense that most small business owners are gravitating toward cost-effective marketing strategies such as social media (40.9 percent), email marketing (37.1 percent) and local search/review sites (25.9 percent) for the bulk of their marketing.
Something else that caught my eye: Though many SMBs are using social media, they’re not using paid social media. Seventy-eight percent of SMBs responded they had not experimented with Facebook Ads. However, of the small number that did, an overwhelming percentage (64.9 percent) said they were happy with the experience and would use these tools again. Those that were not happy with their experience said it was because the ads simply didn’t allow them to convert new customers.
The survey also revealed that despite being late to the game, it’s still Google and Facebook that have the edge in the daily deals world. More than 50 percent of surveyed merchants said they are more likely to use Facebook and Google for daily deals promotion because they’re more familiar with the brand than they are competitors LivingSocial and Groupon. Other reasons cited were audience size and better targeting, though I have to think for most SMBs, it really is just a matter of comfort with the brand. It’s easier to take a first step when you’re doing it with a partner you have experience with.
And that fact becomes an even bigger deal when you pair it with the fact that 77 percent of SMBs who have tried daily deals say they would use them again–either because they were effective for customer acquisition, had a good deal structure, generated profit or simply because their competitors are doing it.
Overall, a pretty interesting look at where SMBs’ heads are at. What do you think? Do Merchant Circle’s findings represent your own experiences?
Merchant Circle Survey Shows Early 2011 SMB Trends
View full post on Small Business News, Tips, Advice – Small Business Trends