Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
White Paper Workbook
Jan 17th
This Asset Includes Guidelines, Process And Templates For Developing White Papers That Have Maximum Impact, Can Generate Good Leads And Save You Time And Money In Your White Paper Projects. The Best Marketing Investment For Your Business.
White Paper Workbook
How to Create Your Own White House Garden
May 2nd
Vegetable gardening is booming in this economy, and now that the Obama’s are on board, it’s going to explode! The only product in this niche so jump on early. Offering %75 commissions. Visit http://www.mywhitehousegarden.com/affiliates.html for tools.
How to Create Your Own White House Garden
Introducing white space links
Apr 1st
The challenge of monetizing the web is a tricky one, but a new venture launched right here and right now is out to solve that problem.
YOU FOUND ONE. CALL US TO BUY THIS SPACE!
It’s called whItespAcelInks.
VISIT OUR SNACKBAR.ORG PLEASE
There’s all this unused white space on the web. Spaces in between paragraphs or links. Wasted.
ARE YOU THIRSTY? TIME FOR A SOFT DRINK.
Consumers are tired of being overwhelmed by ads and by pages that are stuffed to the gills with ads. What if the ads were invisible? What if we could insert links into the white spaces, links you didn’t have to see but could still be clicked on? What if those ads were carefully targeted, location-based and mobile?
IT WORKS FOR LINKS, TOO: http://www.squidoo.com/seth
This is even better than permission marketing. It’s invisible marketing.
PLEASE DON’T TELL ANYONE
In one fell swoop (does anything ever happen in two fell swoops?) we can double or triple the ad inventory of any website! And there’s no need for complicated creative, because, after all, the links are invisible.
Some highlights from the funding plan:
- We will track every user, protecting privacy by never talking about the fact that we’re doing it.
- We will create persistent browser tools that permit us to generate whItespAcelInks revenue even when you’re not online.
- There will be no push back from regulators because the links are invisible.
- Will there be Android? Yes. There will.
- An iPad app? I can’t believe you even need to ask. In fact, the iPad app will be so appy that people will pay for it by subscription.
HAVE A GOOD APRIL. DON’T TAKE ANYTHING AT FACE VALUE.
First round funding, announced today, is $11 million. We wanted to keep it modest and prove ourselves in the marketplace. The biggest challenge for us going forward is that the service only runs one day a year.
View full post on Seth’s Blog
Culture, Career Development and Networking Blend in Black Faces In White Places
Dec 18th
When Ivana Taylor shared with me Black Faces In White Places: 10 Game-Changing Strategies to Achieve Success and Find Greatness, the new book by Dr. Randall Pinkett and Dr. Jeffery Robinson with Philana Patterson, I was curious. (Not about how Dr. Pinkett’s appearance on “The Apprentice” would play into the book. Nor was I swayed by the curious on-air incident when Trump asked if Dr. Pinkett would let his runner up be a co-winner.) What got me is the book’s timing.
The post-racial generation is professionally coming to an age when entrepreneurial dreams and considerations for management positions are in view. I wondered how this generational shift would play against past advice for African-American professionals, especially when much of it came from very savvy and legendary leaders who had no blueprint for building careers in post-Civil-Rights America. This book delivers splendidly (Thanks, Ivana).
Know yourself so you can develop your network
Black Faces in White Places shows how networking, occupational excellence and cooperative synergy can come together to help African-American professionals master their career choices. Dr. Pinkett recalls his “Apprentice” experience, but then turns the moment into culturally reasoned examination of how Black professionals must weigh challenges which are not overtly racial, yet cause one to wonder about others’ intentions, particularly in settings in which the professional is also the only minority. It is this wonder that establishes the title.
Ten strategies, each for a career stage that leads to the next, are explained. The first three are grouped as “Learning the Game” — developing yourself and obtaining broad exposure to develop excellence in your field. The next three focus on playing the game — networking by building solid relationships with others and seeking mentor relationships. The third segment deals with providing value through entrepreneurial and intrapreneurial skills. The final segment ends the journey through giving back to those who helped along the way.
Black Faces in White Places makes its case for networking without using social media. Like Black Is the New Green, the book emphasizes traditional Black institutions as networking resources and shows tables regarding the fit of the organizations with each career stage.
“There are so many organizations doing good there is no excuse for not being involved.”
Enlightening breakdowns such as the Four Facets for Excellence and Nine Forms of Intelligence help readers understand their own characteristics so they can select organizations to join and in which to shine.
Aspirational entrepreneurs and managers will gain insights to make wise choices
The authors’ approach to career decision making is memorable, recapping stages to provide perspective on their usage. The emphasis on mastering one’s occupation nicely extends that of earlier successful books on the topic such as How to Succeed In Business Without Being White by Earl Graves and Cracking the Corporate Code by Price Cobb. Some readers may read Black Faces in White Places and feel, “Hey, I know that already,” from their personal experiences, but the fun of reading anything is that the text may articulate your own thoughts more succinctly, more accurately or just plain ol’ more real. For anyone with an interest in African-American culture from a corporate or entrepreneurial perspective, Black Faces in White Places delivers that “more real” in an organized fashion and makes any professional challenge more clear.
One small misstep is a mention of The Rage of A Privileged Class by Ellis Cose as providing examples of professionals dissatisfied about their choices and lacking passion. Despite their own acceptance, the professionals in Rage, against a backdrop of affirmative action politics and the socio-economic division of suburbs versus urban centers, felt resentment over slights and the pressure to be excellent from being the first in their industries. (Similar examples occur in 13 Ways of Looking at a Black Man, by Henry Louis Gates, and in Reviving The Spirit by Beverly Hall Lawrence.) Admittedly, from my end, this nit overlooks the segment’s advice to not prioritize prestige, promotions, or position over passion. But this mention also underscores the generational shift that the book notes, through its examples of successful African Americans at every age and through its excellent mention of points such as multiculturalism:
“…Voices also emerged in the 1990s to challenge the age-old metaphor of America as a “melting pot” — a country where cultures mix and combine to form a culture that is homogeneous…Instead these voices argued that we actually live in a pluralist society, and they describe America as a salad bowl – a collection of distinct cultures that coexist while maintaining their individual uniqueness.”
Dr. Pinkett and Dr. Robinson succeed in their closing points about cooperative spirit, particularly on building institutions. They challenge this generation of entrepreneurs to seek institution-building and to ask themselves how they can work together.
“The independent consultant’s impact may be felt for years, but the point of view, processes, and methods that he used to do his work won’t fuel another business after he stop working. … If the founding members were to step down tomorrow, would your organization continue to grow? If the answer is no, then there is more work to be done…”
The significance of institution-building extends into the theme of the last segment, which focuses on building synergy to jointly cooperate among professionals and to create a larger sense of self.
“Why are synergy and scale of such critical importance to the African American community?…We have many great programs and initiatives, but some are not coordinated with one another, and others are not large enough to make a lasting impact.”
The places we will all go in business and life
Dr. Robinson and Dr. Pinkett (@randalpinkett) have more than achieved their purpose for Black Faces in White Places. It challenged me, and I think it will challenge others who have concerns on bridging the diversity in the African American community, as well as spark interest for anyone with multicultural interest in organizations. Inspired by their words, I have to say Dr. Robinson and Dr. Pinkett have created true transforming synergy with Black Faces In White Places, with actionable results for any professional, whether he or she aspires to be a corporate executive or an entrepreneur.
Culture, Career Development and Networking Blend in Black Faces In White Places
View full post on Small Business News, Tips, Advice – Small Business Trends
Black and White Business
Dec 3rd
Promote this for 75% commission. Finally a Real, no-nonsense guide to online success. This guide strips away all of the confusion and tells it like it is. Super effective and super simple – business in black and white.
Black and White Business
White Hat/Black Hat SEO, Goo.gl, Social Media Link Building & More – Search Week In Review for Oct. 2, 2010 @SEWatch
Oct 2nd
| 5 Tips to Kick Start Your Link Building via Social Media Monitoring by Jeremy Bencken It’s important to start your social… |
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View full post on Home Wealth Project Riot!
Small Business News: The White Paper Overview
Oct 1st
Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right, a marketing effort for your business attrating future sales leads, clients and customers. But in the shadow of new online marketing toopls like blogs and social media, how important are white papers really these days and what can they still do for your small business?
How interactive is your white paper strategy.If you think business white papers are old fashioned and out of step with modern small business realities…well, maybe you’re doing them wrong. According to Tom Pisello, if we look at white papers broadly as vendor provided information on products and services they still represent a hugely effective way of influencing purchasing decisions. The question then, is not do white papers still work but are your white pages engaging customers. The ROI Guy
How safe are the white papers you are downloading? Though they may be a great source of information about products and services and a powerful marketing tool for small businresses everywhere, there’s a new cause for alarm with the popular white paper format on the Intenet today. A victim of its own success, the dominant PDF format has also become a popular tool for hackers intent on spreading malware collecting stealing personal and launching network viruses. White Paper Pundit
Small business white paper marketing basics. Usually 4-10 pages in length and created in PDF format, white papers have an incredibly wide range of possible uses. But deciding on your objective when creating one of these documents to market your business, product or service is important to get the most out of this potentially valuable format. Business.gov
10 tips for excellent white paper marketing. ”When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers,” writes Larry Chase, whose watched effective white paper marketing for over a decade now. Here are Larry’s tips for success. Search Engine for Marketers
Do your white papers generate leads? Hey, let’s face it. Like any other small business tool, if the white papers you create for download and distribution don’t convert at all to people contacting you about your product or service, it’s all been in vain. Of course, you are building your credibility all the while but that may be for sales years down the road. Whart about business now? Here are some basics for creating a white paper that generates leads. HubSpot Blog
How to reengineer the white paper. Bob Buday and Tim Parker describre white papers as “a key piece of the thought leadership marketing mix.” They’ve created a new microsite with additional links going deep on the topic of how to reboot white papers for their ongoing role on a changing business and technology landscape. See the links on creating content and enticing readers and also check out PParker’s introductory video telling with more on what it’s all about. The Bloom Group
Do white papers really have a future? Despite all the enthusiasm displayed outwardly for the white papers as a medium to spread information and build credibility for your business and brand, are they slowly being overtaken by newer and more popular technology? What does it say about the future of white pages if one of the leading proponents of the medium spends most of his time promoting social media instead, like the above event held this past summer? Writing White Papers
Discuss Small Business With The White House Today
Sep 29th
Discuss Small Business With The White House Today
This content from: Duct Tape Marketing
Join me today at 2pm ET for a Tweetchat surrounding the live broadcast of OPENForum’s Q and A with Karen Mills, Administrator of the U.S. Small Business Administration. Small business owners posed questions for Mills and OPENForum’s Scott Roen will moderate the discussion.
In light of the recent Small Business Jobs Bill, tight lending environment, and impending changes to how small businesses deal with health care, I thought it might be interesting to hang out with some other small business owners to chat live on Twitter during the event.
Here’s how you can join
1) Bookmark this page – http://openforum.com/whitehouse – and fire it up at 1pm CT today in a browser window.
2) Login or Join Tweetchat (free tool that facilitates this kind of thing) – enter #OPENLive as the hashtag and the join the conversation
(Yes, you will need to have two browser windows open and do a bit of multi-tasking, but you can do it!)
Here are two recent articles on the Jobs Bill that I found interesting.
- 2 Things You Can Do in Response to the Small Business Jobs Act
- Small Business Jobs Act of 2010 Does Little for Small Business
FYI – I contribute to OPENForum as a blogger, but this discussion is not sponsored in any way by AMEX. I just thought it might be useful.
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View full post on Small Business Marketing Blog from Duct Tape Marketing
Larry Summers Out the White House Door
Sep 22nd
The White House should replace Summers with Bernie Marcus, if only to keep us all entertained.
National Economic Council director Larry Summers will be swapping the White House for Harvard before the end of this year. The Washington Post’s Ezra Klein explains the meaning behind Summers’ move:
Summers’s announcement comes on the heels of Peter Orszag’s and Christina Romer’s departures, but it’s unquestionably the biggest of the three. As head of the NEC, Summers ran the White House’s economic-policy process. He was also, by most accounts, Obama’s lead economic adviser. His West Wing office put him physically closer to the president than any other member of the team. His long experience in government — including a stint as Treasury secretary during the Clinton administration — gave him a level of political seasoning that the other council members didn’t have, and that Obama relied on heavily at the outset of his presidency. His reputation for brilliance gave him an edge in an administration that prizes academic accomplishment.
His departure leaves a tremendous power vacuum in the Obama administration’s economic policy team — and at the exact moment that the recovery seems to be slowing. With Orszag, Summers and Romer gone, the administration is without three of its strongest voices. That makes the choice on NEC director — the person who will have to build and manage the economic policy process as the new team gets its footing — a lot more important. With Summers, the administration got a very strong economic adviser, but not someone known for his managerial talents. Now, as a host of less senior voices vie for influence, the administration might approach the choice of his replacement differently.
NPR has more on who the White House might be considering to replace Summers:
The administration is said to be considering a woman to replace Summers, who announced Tuesday that he will leave at the end of this year. NPR’s John Ydstie said there are reports that the White House wants to replace Summers with “a business person to try repair relations with the business community, which has complained they don’t have a voice in the White House.”
“One name being circulated is Anne Mulcahy, former CEO of Xerox,” Ydstie said. Others said to be under consideration include current Xerox chief executive Ursula Burns and Laura Tyson, who held the National Economic Council director’s post during the Clinton administration.
The Christian Science Monitor describes how leaving might be good for Summers:
Rumors are flying about why Summers is leaving – or whether he is being forced to leave. His short tenure – he assumed office in January 2009 – was rife with controversy. Summers has come under fire for his ties to Wall Street, his aggressive manner in meetings, and his economic-policy arguments.
Indeed, controversy seems to follow Summers wherever he goes. During his tenure as president of Harvard, the blunt-spoken economist sparked national fury when he suggested that the underrepresentation of women in science and engineering careers may be due to a difference in aptitude.
Of course, all that controversy would make for a fascinating memoir. And the signs certainly seem to suggest that a book may be in the works.
The Economist goes as far as to call Summers’ end a sideshow:
Meanwhile this is all, to no small extent, a sideshow. With Democrats set to lose seats (and perhaps majorities) in November, the 2011 agenda will be quite limited. The bulk of the consequential economic policymaking will be done by the Federal Reserve. Mr Summers may well have calculated that his influence would be at least as great, and his headaches reduced, from an office in Cambridge and a column at the Financial Times.
Wonder what the probability is of Summers getting replaced by another Goldman Sachs alumnus.
View full post on Business Pundit
Social media wrap: Michelle Obama’s White House song and dance | Top of the Ticket
Sep 7th
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First Lady launches the first in a series of dance parties in the East Room of the White House as the Democrats get in line for the whole kabuki: The… |
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View full post on Home Wealth Project Riot!
