Small Business News: The White Paper Overview

Pundits still say they are a great way to develop credibility for your business easy to distribute in their popular current PDF format and also, if done right, a marketing effort for your business attrating future sales leads, clients and customers. But in the shadow of new online marketing toopls like blogs and social media, how important are white papers really these days and what can they still do for your small business?

How interactive is your white paper strategy.If you think business white papers are old fashioned and out of step with modern small business realities…well, maybe you’re doing them wrong. According to Tom Pisello, if we look at white papers broadly as vendor provided information on products and services they still represent a hugely effective way of influencing purchasing decisions. The question then, is not do white papers still work but are your white pages engaging customers. The ROI Guy

How safe are the white papers you are downloading? Though they may be a great source of information about products and services and a powerful marketing tool for small businresses everywhere, there’s a new cause for alarm with the popular white paper format on the Intenet today. A victim of its own success, the dominant PDF format has also become a popular tool for hackers intent on spreading malware collecting stealing personal and launching network viruses. White Paper Pundit

Small business white paper marketing basics. Usually 4-10 pages in length and created in PDF format, white papers have an incredibly wide range of possible uses. But deciding on your objective when creating one of these documents to market your business, product or service is important to get the most out of this potentially valuable format. Business.gov

10 tips for excellent white paper marketing. ”When done right, nothing pulls in qualified sales leads like a well-targeted offer for a juicy white paper. Offers for white papers and Webinars make up the bulk of ads in Web Digest For Marketers and the solo emails sent once a week to subscribers,” writes Larry Chase, whose watched effective white paper marketing for over a decade now. Here are Larry’s tips for success. Search Engine for Marketers

Do your white papers generate leads? Hey, let’s face it. Like any other small business tool, if the white papers you create for download and distribution don’t convert at all to people contacting you about your product or service, it’s all been in vain. Of course, you are building your credibility all the while but that may be for sales years down the road. Whart about business now? Here are some basics for creating a white paper that generates leads. HubSpot Blog

How to reengineer the white paper. Bob Buday and Tim Parker describre white papers as “a key piece of the thought leadership marketing mix.” They’ve created a new microsite with additional links going deep on the topic of how to reboot white papers for their ongoing role on a changing business and technology landscape. See the links on creating content and enticing readers and also check out PParker’s introductory video telling with more on what it’s all about. The Bloom Group

Do white papers really have a future? Despite all the enthusiasm displayed outwardly for the white papers as a medium to spread information and build credibility for your business and brand, are they slowly being overtaken by newer and more popular technology? What does it say about the future of white pages if one of the leading proponents of the medium spends most of his time promoting social media instead, like the above event held this past summer? Writing White Papers

    From Small Business Trends

    Small Business News: The White Paper Overview

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Discuss Small Business With The White House Today


Discuss Small Business With The White House Today

This content from: Duct Tape Marketing

white houseJoin me today at 2pm ET for a Tweetchat surrounding the live broadcast of OPENForum’s Q and A with Karen Mills, Administrator of the U.S. Small Business Administration. Small business owners posed questions for Mills and OPENForum’s Scott Roen will moderate the discussion.

In light of the recent Small Business Jobs Bill, tight lending environment, and impending changes to how small businesses deal with health care, I thought it might be interesting to hang out with some other small business owners to chat live on Twitter during the event.

Here’s how you can join

1) Bookmark this page – http://openforum.com/whitehouse – and fire it up at 1pm CT today in a browser window.
2) Login or Join Tweetchat (free tool that facilitates this kind of thing) – enter #OPENLive as the hashtag and the join the conversation
(Yes, you will need to have two browser windows open and do a bit of multi-tasking, but you can do it!)

Here are two recent articles on the Jobs Bill that I found interesting.

FYI – I contribute to OPENForum as a blogger, but this discussion is not sponsored in any way by AMEX. I just thought it might be useful.

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Larry Summers Out the White House Door


The White House should replace Summers with Bernie Marcus, if only to keep us all entertained.

National Economic Council director Larry Summers will be swapping the White House for Harvard before the end of this year. The Washington Post’s Ezra Klein explains the meaning behind Summers’ move:

Summers’s announcement comes on the heels of Peter Orszag’s and Christina Romer’s departures, but it’s unquestionably the biggest of the three. As head of the NEC, Summers ran the White House’s economic-policy process. He was also, by most accounts, Obama’s lead economic adviser. His West Wing office put him physically closer to the president than any other member of the team. His long experience in government — including a stint as Treasury secretary during the Clinton administration — gave him a level of political seasoning that the other council members didn’t have, and that Obama relied on heavily at the outset of his presidency. His reputation for brilliance gave him an edge in an administration that prizes academic accomplishment.

His departure leaves a tremendous power vacuum in the Obama administration’s economic policy team — and at the exact moment that the recovery seems to be slowing. With Orszag, Summers and Romer gone, the administration is without three of its strongest voices. That makes the choice on NEC director — the person who will have to build and manage the economic policy process as the new team gets its footing — a lot more important. With Summers, the administration got a very strong economic adviser, but not someone known for his managerial talents. Now, as a host of less senior voices vie for influence, the administration might approach the choice of his replacement differently.

NPR has more on who the White House might be considering to replace Summers:

The administration is said to be considering a woman to replace Summers, who announced Tuesday that he will leave at the end of this year. NPR’s John Ydstie said there are reports that the White House wants to replace Summers with “a business person to try repair relations with the business community, which has complained they don’t have a voice in the White House.”

“One name being circulated is Anne Mulcahy, former CEO of Xerox,” Ydstie said. Others said to be under consideration include current Xerox chief executive Ursula Burns and Laura Tyson, who held the National Economic Council director’s post during the Clinton administration.

The Christian Science Monitor describes how leaving might be good for Summers:

Rumors are flying about why Summers is leaving – or whether he is being forced to leave. His short tenure – he assumed office in January 2009 – was rife with controversy. Summers has come under fire for his ties to Wall Street, his aggressive manner in meetings, and his economic-policy arguments.

Indeed, controversy seems to follow Summers wherever he goes. During his tenure as president of Harvard, the blunt-spoken economist sparked national fury when he suggested that the underrepresentation of women in science and engineering careers may be due to a difference in aptitude.

Of course, all that controversy would make for a fascinating memoir. And the signs certainly seem to suggest that a book may be in the works.

The Economist goes as far as to call Summers’ end a sideshow:

Meanwhile this is all, to no small extent, a sideshow. With Democrats set to lose seats (and perhaps majorities) in November, the 2011 agenda will be quite limited. The bulk of the consequential economic policymaking will be done by the Federal Reserve. Mr Summers may well have calculated that his influence would be at least as great, and his headaches reduced, from an office in Cambridge and a column at the Financial Times.

Wonder what the probability is of Summers getting replaced by another Goldman Sachs alumnus.


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Social media wrap: Michelle Obama’s White House song and dance | Top of the Ticket

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Small business owner skeptical about White House job create plan

Deal with the staff that they have, try to keep their businesses going until they have a clear idea of what the future holds.”
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White House expected to propose major tax breaks for businesses

With the recovery faltering less… President Obama’s economic team is considering another big dose of stimulus in the form of tax breaks for businesses
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White Collar: Unfinished Business – Watch the full episode now

White Collar: Unfinished <b>Business</b> - Watch the full episode now Any ideas why? Ben R commented on the review “great episode” obviously not a vampire, he didn’t sparkle. Grant Dykstra started a…
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What forums are there to publish white papers? | LinkedIn Answers

View this question about Internet Marketing on LinkedIn. LinkedIn is the world’s largest business network, helping professionals get fast, accurate…
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Where White Men Went Wrong


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White House Correspondents’ Dinner: Obama on “Socialized Media” [VIDEO]

http://homewealthproject.com/wp-content/blogs.dir/1/files/HLIC/8e72ada0ab32f9a588dca7daa4589179.jpg Social media earned a mention in the annual White House Correspondents Dinner tonight, with President Obama quipping, ‘But even though the mainstream…
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