Home Wealth Project
Extensive Research On How To Build Wealth From The Comfort Of Your Own Home.
Slim Without Gym–best Weight Loss System
Dec 6th
Amazing Dieting System That Really Works Now Pays You Around $30 Per Sale—high Conversion Very Low Refunds.
Slim Without Gym–best Weight Loss System
A decision without tradeoffs…
Nov 26th
isn’t a decision.
The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don’t exist.
View full post on Seth’s Blog
10 Marketing Books You Can’t Live Without
Oct 30th
If you were marooned on a desert island, with only marketing books to read, which would you want with you?
Our Book Editorial Team here at Small Business Trends recently reflected on that very question.
If you had room for just 10 marketing books in your survival kit for that desert island, the 10 books below would be a good start. Inside these choices you will come to understand how prospects and customers think, and what influences them. You will be able to find and identify a profitable niche, create a product mix, price it and ultimately promote it profitably. Check out our picks of the top books about marketing below (in no particular order):–
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“Brandwashed: Tricks Companies Use to Manipulate our Minds and Persuade Us to Buy”by Martin Lindstrom
If you read Lindstrom’s first book, Buyology then Brandwashed will give you more inspirational examples that you’ll be able to adapt and implement even if you’re a small business without a multi-million dollar budget to test your customers’ brains. Lindstrom takes us behind-the-scenes of big brands’ war rooms and shows how they use nostalgia, fear, peer pressure, celebrity, and the inclusion of magical ingredients and elixirs to influence what we buy.
Read our review of “Brandwashed.” (Or get at Amazon)
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“Riches in Niches: How to Get Rich in Your Niche” by Susan A. Friedman
Finding a tight market niche where you and your business stand out is, by far, the most challenging aspect of marketing for most people. You may not have heard of Riches in Niches, but it’s the go-to book that marketing experts give their clients when the subject turns to how to find a profitable market niche.
Susan Friedman coins the terms “nichepreneur” and guides business owners through her GEL formula Friedmann’s proven technique that shows service professionals how to find the professional niche that makes the best use of their skills while yielding maximum profit.
Get “Riches in Niches” at Amazon.
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“Neuromarketing: Understanding the Buy Buttons in Your Customer’s Brain” by Patrick Renvoise , Christophe Morin
Now that it’s scientifically proven that we make our buying decisions using our primitive brain, this marketing book will help you put that knowledge to use and start writing better sales and marketing ads and copy. Renvoise and Morin cover big picture communication principles and tips on details as small as leaving a voice mail message.
In short, the marketing advice covered says to appeal to emotion, present information in a variety of media, be brief, tell stories and approach your marketing from a buyers point of view.
Get “Neuromarketing” at Amazon
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“Visual Marketing: 99 Proven Ways for Small Businesses to Market with Image and Design” by David Langton and Anita Campbell
If you’ve ever found yourself without a good marketing idea or concept for your small business, this is the marketing book for you. Langton and Campbell (CEO of Small Business Trends) waded through thousands of examples and chose 99 for any small business to use as an example or brainstorm starting point.
You’ll find thought-provoking marketing and PR tips, ideas, and creative “stunts” that you can easily adapt to fit your marketing objectives. This marketing idea book doesn’t stop with direct marketing or advertising. It also includes creative ways to use new technology and social media.
Read our interview on “Visual Marketing.” (Or get at Amazon)
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“Constant Contact Guide to Email Marketing” by Eric Groves.
Email marketing and Constant Contact have been synonymous for years. Eric Groves has taken all the lessons learned from the thousands of customers who have successfully used the Constant Contact email marketing system and combined them into this set of collective best email marketing strategies.
If you currently use Constant Contact as your email marketing system, this book is a must-read so that you can get the most out of it. This marketing book isn’t just for Constant Contact customers, though. It’s for any business that wants to do email marketing right.
Read our review of “Constant Contact Guide to Email Marketing.” (Or get at Amazon)
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“Referral Engine: Teaching Your Business to Market Itself” by John Jantsch
John Jantsch, author of Duct Tape Marketing, has interviewed hundreds of entrepreneurs and used their stories as a best-practices collection of dozens of referral strategies as actually implemented by real business owners like YOU.
This marketing book shows you hundreds of different ways to develop a referral system that will pay off. Referral Engine is unique because it gives you dozens of referral systems ideas based on different types of businesses – instead of just one system that you have to adapt to your business. You’ll find many creative ideas to jump start a killer referral strategy.
Read our review of “Referral Engine.” (Or get at Amazon)
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“Attention! This Book Will Make You Money: How to Use Attention-Getting Online Marketing to Increase Your Revenue” by Jim Kukral
Attention marketing is all about attracting attention to your business and your brand — in such a way that you turn that attention into revenue. This marketing book gives marketers, entrepreneurs and sales people an educational and motivational guide to using creative and attention-getting strategies to market your brand or business stand out from the crowd.
Attention! This Book Will Make You Money is filled with case studies, references, and proven examples of what works in the world of online and offline marketing.
Read our review of “Attention!” (Or get at Amazon)
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“Found Money: Simple Strategies for Uncovering the Hidden Cash Flow in Your Business” by Steve Wilkinghoff
You don’t often see the words marketing and accounting used together. Found Money will remind you that one of the “four Ps” of marketing is “product” and managing a profitable product mix. In this marketing book you will learn how to look at and analyze your product mix for profitability.
Business owners and managers who have P&L responsibility will learn about the critical profit drivers that affect their business. You also will learn how to get your employees excited and engaged about the financial drivers that impact profitability.
Read our review of “Found Money.” (Or get at Amazon)
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“Art of Pricing: How to Find Hidden Pricing to Grow Your Business” by Rafi Mohammed
Pricing is often overlooked by business owners and marketers as a powerful differentiator and profit builder. In this marketing book, pricing will transform from a financial conversation revolving around margins and costs to a fun and intriguing marketing conversation about influencing choices and buying decisions by simply manipulating your price.
You will learn about the psychology of pricing and how to attract the largest number of customers in your market segment by simply creating a pricing structure that makes it easy for them to choose you.
Read our review of “Art of Pricing.” (Or get at Amazon)
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“Outrageous Advertising That’s Outrageously Successful: Created for the 99% of Small Business Owners Who are Dissatisfied with the Results They Get From Their Current Advertising” by Bill Glazer
Bill Glazer has built a multi-million dollar business and reputation by using outrageous direct marketing strategies to attract and retain an insanely loyal and profitable customer base. Don’t dismiss his techniques for being exclusively for business to consumer businesses like retail. They are equally effective for every type of business – including industrial and high-tech products.
This marketing book is practical and hands-on. Readers will get examples and templates that they can use to build your own outrageous advertising program. The most valuable parts of the book are the worksheets that guide you through creating your own campaigns.
Read our review of “Outrageous Advertising.” (Or get at Amazon)
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“POP!: Create the Perfect Pitch, Title, and Tagline for Anything” by Sam Horn
This marketing book outlines those special aspects that make an idea, message, or product stand out, and gives readers a simple and proven process—POP! (Purposeful, Original, Pithy)—to create one-of-a-kind ideas, products, and messages that pop through the noise of today’s crowded marketplace.
This is a quick and practical marketing book filled with great ideas that anyone can use to come up with tag lines and titles like a pro. In one example, Horn recommends using a cliché database on the web to search out and adapt for your tag lines.
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Wondering why there are no social media marketing books on this list? That’s because there are so many excellent ones that we’ve created a separate Guide to Best Social Media Books. And don’t forget to check our Guide to Top Sales Books.
Finally… be sure to browse through the 225+ small business book reviews here on Small Business Trends. All reviews are written by our Book Editorial Team.
10 Marketing Books You Can’t Live Without
View full post on Small Business News, Tips, Advice – Small Business Trends
Lose Weight Without Losing Your Mind!
Oct 9th
Learn million dollar secrets from top weight loss hypnotist for dropping weight and keeping it off without dieting, pills, food programs, etc. You will love the humor and effective strategies. Our approach is unique and guaranteed to work!
Lose Weight Without Losing Your Mind!
“I couldn’t have done it without you.”
Oct 3rd
Seeking out the opportunity to say that to your team is at the heart of every successful project.
Of course, that means the members of the team have to decide it’s worth the risk to earn it. For some, “indispensable” is threatening.
View full post on Seth’s Blog
Stub Out The Habit – Quit Smoking Without Cravings Or Regrets
Sep 26th
Stub Out The Habit – Quit Smoking Without Cravings Or Regrets is a proven program to help people – especially women – quit smoking once and for all. Part self-help book, part diary, it halps make changes to the thinking to become a non-smoker – easily.
Stub Out The Habit – Quit Smoking Without Cravings Or Regrets
Launch Your Best Business Leadership With Flying Without a Net
Sep 11th
Feeling anxious these days? It’s an understandable sensation when trying to accomplish significant life goals, and starting a business definitely falls into that category. Justin Menkes, author of Better Under Pressure, noted the human urge for unwinding and for being drawn to “the comfort of relaxation rather than to the challenge of discovery.” For a high achiever, anxiety combined with chaotic challenge-seeking can be one’s undoing if left unchecked. The business world is beyond brimming with people anxious over the next project, the next career move, and the next life event.
Very few answers to our worries come to us immediately. Luckily some good books claiming answers are now in bookstores, namely Flying Without a Net: Turn Fear of Change Into Fuel for Success by Thomas J. Delong, Professor of Management Practice in Organizational Behavior at the Harvard Business School. The jargon-free book delivers a helpful read that will give you a sophisticated means to accomplish your tasks with grace and aplomb.
Put the past into the past instead of transferring old perceptions into new situations.
Drawing on his extensive research and consulting work, Delong lays out the leading causes for a dysfunctional loop within a familiar personality type, the high-need-for-achievement professional. That loop can lead to anxiety with a bottomless craving for achievement regardless of personal costs and an entrenched resistance to change.
To bring redemption Delong constructs a framework that prescribes how this anxiety can be managed. He does not sell happy-go-lucky solutions. Instead he weaves research and past experience to come up with useful recommendations. For example, Delong briefly examines the following 11 traits common among driven professionals:
- Being driven to achieve the task
- Failing to differentiate “urgent” from merely “important”
- Having difficulty delegating
- Struggling with producer-to-supervisor transition
- Obsessing about getting the job done at all costs
- Avoiding difficult conversations
- Craving feedback
- Swinging from one mood extreme to another
- Comparing
- Taking only safe risks
- Feeling guilty
In detailing each trait, he covers how its pitfalls can hinder you, such as taking only safe risks:
“Taking safe risks is paradoxical, since high achievers relish seizing opportunistic risks to get ahead, yet they are also risk-averse to the extent that they are fearful of taking a risk and failing. High-achiever types manage the paradox by being both perceptive about risk and selective about risks they take…As long as they only take calculated risks, they can avoid feeling vulnerable.”
Much of the content in Flying Without a Net is well reasoned without belaboring its points. Delong admits his foibles along the way, and notes that we are all vulnerable: “Just because these traits are common…doesn’t mean that they have to derail your career.”
Highlights to help you start soaring
- High achievers fear being wrong, leading to anxiety and to feeling a lack of purpose.
- Anxiety comes from wondering the purpose of tasks, feeling isolation from other people and questioning the significance of self.
- At times high achievers pick up destructive behaviors to relieve anxiety, such as busyness, comparing ourselves to others, blaming others for our frustrations and worry.
- We must adopt behaviors that permit “strength from vulnerability”–recognizing when we transfer busyness into avoidance of human connection, for example.
The anxieties and the four traps are examined in separate chapters; there are also self-examinations that can help you identify where any of these relate to your own situation.
In examining redemptive steps for the high achiever, Delong reveals how anxiety creates compromises in team culture. For example, he uses a personal caution about conditioning people around business, signaling to others that they are not important.
“Organizations are filled with people who will respond like Pavlov’s dog to a ‘you got mail’ signal, an instant message beep, a cell-phone ring. They may rationalize the response, telling themselves it could be the boss with an emergency or a team member who needs their wisdom. But responding in this manner should tell people that who they are both at work and at home is not the individual they could be.”
Another lament centers on the lack of workplace guides who will invest in you rather than a momentary fleeting exchange.
“If you’re under 40, you probably know the formal process of mentoring has deteriorated. Many young professionals use the term ‘free agent’ to describe their lack of connection with their bosses and their organizations; they often feel this way from their very first day on the job. They define work as completing a contract rather than committing to a larger collective.”
These insights make the author’s arguments very convincing. A downside for small business readers is that the scenarios and recommendations can be too linked to corporate settings at times. The chapter on worry, for example, includes a self-assessment which asks questions such as “Do you feel separated from the core of the company and feel like your office is an island?” and “Do you worry you have fallen out of favor with your boss?”
But small business owners are equally susceptible to high-achiever anxiety. Many entrepreneurs come from corporate environments, leaving their functions behind and bringing their psyche with them. Flying Without a Net is most useful for those aspiring professionals contemplating a jailbreak from a bad work environment, and works well for small business leaders seeking to guide teams to be creative, rather than just busy.
Read Flying Without a Net to reassess your ambitions, restore your sensibilities and inspire you to do more than just checking tasks off a list.
Launch Your Best Business Leadership With Flying Without a Net
View full post on Small Business News, Tips, Advice – Small Business Trends
Make Over $4000/week Online Without Selling, Or Referring
Aug 29th
Find Out How You Can Easily Make Over $4000/week Online Without Selling, Advertising, Referring Or Owning A Website
Make Over $4000/week Online Without Selling, Or Referring
How I Made £1 Million Pounds in 7 Years Without A Job!
Jul 27th
Earn 50% Commission!! Make $1Million Dollars Every 3 to 4 Years! Easy way to make Big money! Your customers will make an amazing income very quickly , works so well it creates very loyal customers, Adwords convertion ratio is 1 sale per 17 clicks.
How I Made £1 Million Pounds in 7 Years Without A Job!
Write & Sell EBooks Guide: Even Without Lifting a Finger
Jul 15th
High converting guide and video package walks the buyer through every step to build a successful home based online business. writeandsellebooksguide.com/affiliates.html
Write & Sell EBooks Guide: Even Without Lifting a Finger
